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MBA in Digital Transformation at Alliance University
Bengaluru, Karnataka
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About the Specialization
What is Digital Transformation at Alliance University Bengaluru?
This Digital Transformation MBA program at Alliance University, Bengaluru, focuses on equipping future business leaders with the expertise to navigate and lead technological disruption. It blends core business principles with cutting-edge digital concepts, addressing the growing demand for professionals who can strategically leverage technology for business growth in the dynamic Indian industry landscape. The program emphasizes both foundational knowledge and practical application, preparing students for leadership roles in a digitally evolving economy.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into high-growth tech-driven sectors and working professionals looking to upskill their digital leadership capabilities. It also suits career changers transitioning into technology-focused management roles. Candidates with a strong analytical aptitude and an eagerness to understand the intersection of business and technology, often from diverse undergraduate backgrounds, will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including Digital Transformation Consultant, Product Manager (Digital), Data Strategist, E-commerce Manager, and Business Analyst. Entry-level salaries typically range from INR 6-10 lakhs per annum, with experienced professionals commanding significantly higher packages. The program fosters growth trajectories towards leadership roles, preparing students for industry-recognized certifications in areas like cloud computing, project management, and digital marketing, enhancing their market value.
Student Success Practices
Foundation Stage
Build Strong Business and Data Fundamentals- (Trimester 1-2)
Focus on excelling in core subjects like Business Statistics, Managerial Computing, and Financial Accounting. Simultaneously, cultivate a robust understanding of foundational digital concepts by exploring introductory online courses in data science or programming (Python/R). This dual foundation is crucial for effectively integrating digital tools with business strategies later.
Tools & Resources
Coursera/edX (for data science/programming basics), Khan Academy (for business fundamentals), Academic peer study groups
Career Connection
A strong foundation ensures you grasp advanced digital concepts with ease and can articulate business value, making you a more effective candidate for analytical and strategic roles in your desired sector.
Engage in Case Study Analysis and Presentation- (Trimester 1-2)
Actively participate in classroom discussions and apply theoretical knowledge to solve real-world business case studies, especially those with a digital component. Form study groups to analyze diverse scenarios, develop critical thinking, and refine your presentation and communication skills. Seek feedback to continuously improve.
Tools & Resources
Harvard Business Review cases, Ivey Publishing cases, Alliance University case competitions
Career Connection
Mastering case analysis hones problem-solving, strategic thinking, and communication – skills highly valued by consulting firms and strategy roles in tech companies during interviews and on the job.
Network and Explore Industry Trends- (Trimester 1-2)
Attend industry webinars, guest lectures, and campus events featuring digital leaders. Start building professional connections on LinkedIn and follow key digital transformation thought leaders and companies. Stay updated on emerging technologies and their impact on Indian businesses through reputable news sources and industry reports.
Tools & Resources
LinkedIn, TechCrunch India, Economic Times Tech, Industry events hosted by NASSCOM/FICCI
Career Connection
Early networking helps identify potential mentors, internship opportunities, and provides insights into industry demands, guiding your elective choices and career path.
Intermediate Stage
Deep Dive into Digital Specializations via Electives- (Trimester 3-4)
Strategically choose your Digital Transformation electives to build expertise in areas like Digital Marketing, Cloud Computing, or Data Science. Supplement classroom learning with hands-on projects, industry certifications, and online courses. Aim to complete at least one significant project in your chosen area.
Tools & Resources
Google Analytics Academy, AWS Cloud Practitioner Certification, Tableau Public, Kaggle for datasets
Career Connection
Specialized knowledge and practical projects will make you highly competitive for specialized roles in digital transformation, demonstrating tangible skills to potential employers during placements.
Leverage Summer Internship for Practical Exposure- (Trimester 3-4 (after Trimester 3, before Trimester 4))
Actively seek and secure a summer internship in a company undergoing digital transformation or a firm specializing in digital solutions. Prioritize roles that offer hands-on experience in data analytics, digital strategy implementation, or technology project management. Treat it as an extended interview and an opportunity to apply classroom knowledge.
Tools & Resources
Alliance University Placement Cell, Internshala, Naukri.com, LinkedIn Jobs
Career Connection
A strong internship experience provides invaluable industry exposure, builds your professional resume, and often leads to Pre-Placement Offers (PPOs), significantly boosting your placement prospects.
Participate in Tech Business Competitions- (Trimester 3-5)
Engage in inter-college or industry-sponsored hackathons, case competitions, or business plan challenges focused on digital solutions. This fosters teamwork, problem-solving under pressure, and helps validate your digital skills against peers from other top institutions. Seek out those relevant to digital transformation.
Tools & Resources
Campus Entrepreneurship Cells, Startup India initiatives, Specific company-sponsored challenges
Career Connection
Winning or even participating in such competitions demonstrates initiative, innovation, and practical application of digital knowledge, making you stand out to recruiters and showcasing leadership potential.
Advanced Stage
Execute a High-Impact Dissertation/Project- (Trimester 5-6)
Select a dissertation topic that aligns with your specialization in Digital Transformation and has real-world applicability. Aim to solve a specific industry problem using digital tools or develop a digital strategy. This demonstrates your ability to conduct independent research, analyze complex data, and provide strategic recommendations.
Tools & Resources
Academic research databases, Mentorship from faculty and industry experts, Advanced statistical software
Career Connection
A well-executed dissertation is a powerful portfolio piece, showcasing your expertise and analytical rigor, which is highly regarded by recruiters for strategic and consulting roles.
Intensify Placement Preparation and Skill Refinement- (Trimester 5-6)
Engage rigorously in placement preparation activities, including mock interviews, group discussions, and aptitude tests. Refine your resume and LinkedIn profile to highlight digital transformation skills and project experiences. Practice articulating your specialization''''s value proposition and how your skills address current industry needs.
Tools & Resources
Alliance University Placement Cell services, Online interview platforms (e.g., Pramp), Resume builders
Career Connection
Diligent preparation significantly increases your chances of securing placements in top-tier companies, aligning your skills with their strategic requirements for digital talent.
Build a Personal Brand as a Digital Leader- (Trimester 5-6)
Start sharing your insights on digital transformation through blogs, LinkedIn articles, or presentations. Showcase your projects and certifications online. This positions you as a thought leader in your niche, attracting recruiters and potential collaborators, and helps establish your professional identity in the digital space.
Tools & Resources
LinkedIn Pulse, Medium, GitHub (for technical projects), Personal website/portfolio
Career Connection
A strong personal brand enhances visibility, opens doors to unique career opportunities, and makes you a more sought-after professional in the competitive Indian digital job market.
Program Structure and Curriculum
Eligibility:
- Bachelor’s degree with a minimum of 50% marks (45% for SC/ST) in aggregate from a recognized University.
Duration: 2 years (6 Trimesters)
Credits: 135 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AUBSM1013 | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Government Policies and Business |
| AUBSM1023 | Principles of Marketing | Core | 3 | Marketing Environment, Consumer Behavior, Market Segmentation, Marketing Mix (4Ps), Branding and Product Development |
| AUBSM1033 | Organisational Behaviour | Core | 3 | Individual Behavior in Organizations, Motivation and Leadership, Group Dynamics and Teamwork, Organizational Culture, Conflict and Stress Management |
| AUBSM1043 | Business Communication | Core | 3 | Verbal and Non-verbal Communication, Written Communication Skills, Presentation Skills, Interpersonal Communication, Digital Communication Etiquette |
| AUBSM1053 | Financial Accounting for Managers | Core | 3 | Accounting Principles, Financial Statements Analysis, Recording Transactions, Inventory Valuation, Cash Flow Statement |
| AUBSM1063 | Business Statistics | Core | 3 | Data Collection and Presentation, Measures of Central Tendency, Probability Distributions, Hypothesis Testing, Regression Analysis |
| AUBSM1073 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Companies Act, Consumer Protection Act, Intellectual Property Rights, Cyber Laws |
| AUBSM1083 | Managerial Computing | Core | 3 | Spreadsheet for Business Analysis, Database Management Systems, Presentation Software, Basic Programming Concepts, Cloud Computing Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AUBSM2013 | Human Resource Management | Core | 3 | HR Planning and Recruitment, Training and Development, Performance Management, Compensation and Benefits, Industrial Relations |
| AUBSM2023 | Marketing Management | Core | 3 | Product Life Cycle, Pricing Strategies, Distribution Channels, Promotional Strategies, Services Marketing |
| AUBSM2033 | Financial Management | Core | 3 | Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| AUBSM2043 | Operations Management | Core | 3 | Process Design and Layout, Capacity Planning, Inventory Management, Quality Management, Supply Chain Management |
| AUBSM2053 | Macroeconomics | Core | 3 | National Income Accounting, Inflation and Unemployment, Monetary and Fiscal Policy, International Trade, Business Cycles |
| AUBSM2063 | Research Methodology | Core | 3 | Research Design, Sampling Techniques, Data Collection Methods, Data Analysis (Quantitative & Qualitative), Report Writing |
| AUBSM2073 | Entrepreneurship and New Venture Creation | Core | 3 | Entrepreneurial Mindset, Idea Generation and Validation, Business Plan Development, Funding for Startups, Legal Aspects for New Ventures |
| AUBSM2083 | Management Information System | Core | 3 | Role of IT in Business, Information Systems Types, Database Management, Networking and Internet, Information Security |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AUBSM3013 | Business Analytics | Core | 3 | Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Mining Techniques, Business Intelligence Tools |
| AUBSM3023 | Managerial Competencies and Career Building | Core | 3 | Leadership Skills, Decision Making, Problem Solving, Negotiation Skills, Career Planning and Development |
| AUBSM3033 | Business Ethics and Corporate Governance | Core | 3 | Ethical Theories in Business, Corporate Social Responsibility, Whistleblowing, Corporate Governance Models, Ethical Decision Making |
| AUBSM3043 | Data Visualization and Storytelling | Core | 3 | Principles of Data Visualization, Types of Charts and Graphs, Tools for Data Visualization (e.g., Tableau, Power BI), Storytelling with Data, Dashboard Design |
| AUBSM3053 | Industry Project | Project | 3 | Problem Identification, Methodology Design, Data Collection and Analysis, Solution Recommendation, Report Writing and Presentation |
| AUBSDTE0015 | Digital Transformation Strategy | Elective - Digital Transformation | 5 | Digital Strategy Frameworks, Technology Adoption Roadmaps, Business Model Innovation, Organizational Change Management, Digital Ecosystems |
| AUBSDTE0025 | Emerging Technologies for Business | Elective - Digital Transformation | 5 | Artificial Intelligence, Machine Learning, Internet of Things (IoT), Blockchain Technology, Robotic Process Automation |
| AUBSDTE0035 | Digital Marketing Strategies | Elective - Digital Transformation | 5 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| AUBSDTE0045 | Cloud Computing for Business | Elective - Digital Transformation | 5 | Cloud Service Models (IaaS, PaaS, SaaS), Cloud Deployment Models, Cloud Security, Cost Management in Cloud, Cloud Migration Strategies |
| AUBSDTE0055 | Cyber Security Management | Elective - Digital Transformation | 5 | Threat Landscape and Vulnerabilities, Risk Management in Cybersecurity, Data Privacy and Regulations (e.g., GDPR, India''''s DPA), Incident Response, Security Governance |
| AUBSDTE0065 | FinTech and Blockchain | Elective - Digital Transformation | 5 | FinTech Ecosystem, Digital Payments, Blockchain Fundamentals, Cryptocurrencies, Decentralized Finance (DeFi) |
| AUBSDTE0075 | Internet of Things (IoT) for Business | Elective - Digital Transformation | 5 | IoT Architecture, Sensors and Devices, IoT Platforms, Edge Computing, Applications in Smart Cities and Industry 4.0 |
| AUBSDTE0085 | Data Science for Digital Business | Elective - Digital Transformation | 5 | Big Data Concepts, Data Cleaning and Preprocessing, Statistical Modeling, Machine Learning Algorithms, Tools like Python/R for Data Science |
| AUBSDTE0095 | Customer Relationship Management (CRM) in Digital Age | Elective - Digital Transformation | 5 | CRM Strategies, Customer Journey Mapping, CRM Technologies and Platforms, Customer Data Analytics, Personalization and Engagement |
| AUBSDTE0105 | E-commerce and Supply Chain Management | Elective - Digital Transformation | 5 | E-commerce Business Models, Digital Payments and Logistics, Supply Chain Digitization, Omnichannel Retailing, E-commerce Analytics |
| AUBSDTE0115 | AI-Driven Business Models | Elective - Digital Transformation | 5 | AI in Business Operations, AI for Decision Making, Ethical AI, AI-powered Product Development, Future of AI in Industry |
| AUBSDTE0125 | Digital Innovation and Entrepreneurship | Elective - Digital Transformation | 5 | Innovation Frameworks, Digital Product Development, Lean Startup Methodology, Funding for Digital Startups, Disruptive Innovation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AUBSM4013 | Strategic Management | Core | 3 | Vision, Mission, and Goals, SWOT Analysis, Competitive Strategies (Porter''''s), Corporate Level Strategies, Strategy Implementation and Control |
| AUBSM4023 | Global Business Environment | Core | 3 | International Trade Theories, Global Economic Systems, Political and Legal Environment, Cultural Dynamics in Business, Foreign Exchange Markets |
| AUBSM4033 | Innovation and Design Thinking | Core | 3 | Innovation Process, Design Thinking Stages, Ideation Techniques, Prototyping and Testing, Fostering Innovation Culture |
| AUBSM4043 | Project Management | Core | 3 | Project Life Cycle, Project Planning and Scheduling, Resource Management, Risk Management, Project Monitoring and Control |
| AUBSM4053 | Summer Internship | Internship | 2 | Industry Exposure, Practical Application of Concepts, Skill Enhancement, Networking, Professional Report Writing |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AUBSM5013 | Business Consulting | Core | 3 | Consulting Process, Client Engagement, Problem Structuring, Data Analysis in Consulting, Recommendation and Implementation |
| AUBSM5023 | International Business | Core | 3 | Modes of Entry into International Markets, International Marketing, Global Financial Markets, International Human Resource Management, Exim Policies of India |
| AUBSM5033 | Corporate Social Responsibility | Core | 3 | CSR Theories and Models, Stakeholder Engagement, Sustainability Reporting, Social Impact Assessment, CSR Initiatives in India |
| AUBSM5043 | Leadership and Change Management | Core | 3 | Leadership Styles and Theories, Motivation and Team Building, Organizational Change Models, Resistance to Change, Leading Digital Transformation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AUBSM6013 | Cross-Cultural Management | Core | 3 | Cultural Dimensions in Business, Managing Cultural Diversity, Cross-Cultural Communication, Global Team Management, Cultural Adaptability |
| AUBSM6023 | Artificial Intelligence and Machine Learning for Business | Core | 3 | Fundamentals of AI, Machine Learning Concepts, Business Applications of AI/ML, Ethical Considerations in AI, AI/ML Tools and Platforms |
| AUBSM60310 | Dissertation/Project | Project | 10 | Independent Research, Problem Formulation, Methodology Implementation, Data Analysis and Interpretation, Thesis Writing and Defense |
