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MBA in General Management at Alliance University
Bengaluru, Karnataka
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About the Specialization
What is General Management at Alliance University Bengaluru?
This General Management program at Alliance University focuses on developing holistic business leaders capable of managing diverse functions across an organization. It provides a broad understanding of business operations, strategy, and leadership crucial for steering companies in India''''s dynamic economic landscape. The program is designed to equip students with versatile skills applicable across various industries.
Who Should Apply?
This program is ideal for fresh graduates seeking a comprehensive business foundation, working professionals aiming for cross-functional roles, and career changers transitioning into leadership or general management positions. Aspiring managers who wish to understand the interconnectedness of business functions and drive overall organizational growth are particularly suited for this specialization.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in roles such as management consultants, business analysts, project managers, or general managers. Entry-level salaries typically range from INR 6-12 LPA, with experienced professionals reaching significantly higher. Growth trajectories often lead to strategic leadership positions in Indian conglomerates and multinational corporations operating in India.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Diligently study foundational subjects like Managerial Economics, Accounting, and Business Statistics. Utilize online platforms like Coursera and Khan Academy for supplementary learning and problem-solving practice to build a strong academic base.
Tools & Resources
Coursera, Khan Academy, Harvard Business Review articles
Career Connection
A strong grasp of fundamentals is critical for understanding complex business scenarios in later stages, which is essential for entry-level management roles and interviews.
Engage in Peer Learning & Discussion Groups- (Semester 1-2)
Form study groups with classmates to discuss concepts, solve case studies, and prepare for presentations. This enhances understanding, communication skills, and fosters a collaborative learning environment, common in Indian B-schools.
Tools & Resources
Microsoft Teams/Zoom for virtual meetings, Google Docs for collaborative notes
Career Connection
Improves teamwork, communication, and critical thinking skills, highly valued in corporate settings and future leadership positions.
Develop Strong Communication Skills- (Semester 1-2)
Actively participate in business communication classes, public speaking events, and debates. Practice writing professional emails, reports, and delivering presentations, focusing on clarity and impact for Indian business contexts.
Tools & Resources
Toastmasters International (local chapters), Grammarly, Presentation software like PowerPoint/Canva
Career Connection
Effective communication is a cornerstone of management, directly impacting networking, negotiations, and leadership roles in Indian organizations.
Intermediate Stage
Pursue Meaningful Summer Internships- (After Semester 2 (Summer Break))
Actively seek summer internships in diverse sectors to gain practical exposure to business operations and specific industry challenges within India. Focus on internships that offer project-based learning and networking opportunities.
Tools & Resources
College placement cell, LinkedIn, Internshala, Naukri.com
Career Connection
Translates theoretical knowledge into practical skills, creates industry contacts, and often leads to pre-placement offers, a significant advantage in the Indian job market.
Specialize through Elective Choices & Certifications- (Semester 3)
Carefully select General Management electives aligned with career aspirations. Supplement with industry-recognized certifications in areas like Project Management (PMP, PRINCE2) or Supply Chain Management (SCM), relevant to Indian industries.
Tools & Resources
PMI.org, APICS.org, Coursera/edX for specialized courses
Career Connection
Deepens expertise, makes resumes more competitive, and signals commitment to specific managerial domains, highly valued by recruiters.
Engage in Case Competitions & Industry Projects- (Semester 3-4)
Participate in national and inter-college case study competitions and live industry projects offered by the university. This hones problem-solving, strategic thinking, and presentation skills in a competitive Indian environment.
Tools & Resources
Harvard Business Publishing case studies, Industry association events
Career Connection
Provides real-world experience, boosts leadership potential, and creates networking opportunities with industry stalwarts and potential employers.
Advanced Stage
Focus on Strategic Thinking & Leadership Development- (Semester 4)
Engage with advanced core subjects like Business Strategy and Innovation with a critical, analytical mindset. Participate in leadership workshops and mentorship programs to cultivate skills necessary for senior roles in Indian organizations.
Tools & Resources
Leadership development workshops, Mentorship from faculty/alumni, Business simulations
Career Connection
Prepares students for strategic decision-making and leadership responsibilities, accelerating career progression towards top management positions.
Execute a Comprehensive Research Project- (Semester 4)
Undertake the Research Project/Dissertation on a relevant industry issue, focusing on its implications for the Indian market. This demonstrates analytical prowess, research capabilities, and the ability to contribute to business knowledge.
Tools & Resources
JSTOR, Google Scholar, Industry reports (e.g., FICCI, CII)
Career Connection
Showcases independent research and analytical skills, crucial for roles requiring strategic insights, and can be a strong talking point during placements.
Intensive Placement Preparation & Networking- (Semester 4)
Actively participate in campus placement drives, mock interviews, and resume building workshops. Leverage alumni networks and professional platforms to connect with industry leaders and understand current hiring trends in India.
Tools & Resources
College placement cell resources, LinkedIn, Naukri.com, Alumni association
Career Connection
Directly impacts securing desired job roles and offers, ensuring a smooth transition from academics to a professional career in leading Indian companies.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree with a minimum of 50% marks (45% for SC/ST) in aggregate from a recognised University. A high score in GMAT/CAT/XAT/MAT/ATMA/CMAT/Alliance Management Aptitude Test (AMAT).
Duration: 2 years / 4 semesters
Credits: 100+ (as per official program highlights, 89 credits calculated from curriculum PDF) Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Business Communication | Core | 2 | |
| MBA102 | Managerial Economics | Core | 3 | |
| MBA103 | Organizational Behavior | Core | 3 | |
| MBA104 | Accounting for Business Decisions | Core | 3 | |
| MBA105 | Business Statistics & Analytics | Core | 3 | |
| MBA106 | Marketing Management | Core | 3 | |
| MBA107 | Human Resource Management | Core | 3 | |
| MBA108 | Design Thinking | Core | 2 | |
| MBA109 | Strategic Management | Core | 3 | |
| MBA110 | Business Law & Ethics | Core | 2 | |
| MBA111 | Computer Applications for Business | Core | 2 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Operations Management | Core | 3 | |
| MBA202 | Financial Management | Core | 3 | |
| MBA203 | Research Methods for Business Decisions | Core | 3 | |
| MBA204 | Macroeconomic Environment | Core | 2 | |
| MBA205 | Leadership and Team Building | Core | 2 | |
| MBA206 | Global Business Management | Core | 3 | |
| MBA207 | Business Analytics for Decision Making | Core | 3 | |
| MBA208 | Entrepreneurship Development | Core | 2 | |
| MBA209 | Corporate Social Responsibility & Sustainability | Core | 2 | |
| MBA210 | Summer Internship | Core | 4 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Business Strategy and Public Policy | Core | 3 | |
| MBA302 | Innovation and Digital Transformation | Core | 3 | |
| MBA311 | Strategic Human Resource Management | Elective (General Management) | 3 | |
| MBA312 | Change Management & Organizational Development | Elective (General Management) | 3 | |
| MBA313 | Supply Chain Management | Elective (General Management) | 3 | |
| MBA314 | Quality Management | Elective (General Management) | 3 | |
| MBA315 | Project Management | Elective (General Management) | 3 | |
| MBA316 | Cross-Cultural Management | Elective (General Management) | 3 | |
| MBA317 | International Business Strategies | Elective (General Management) | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA401 | Ethics, Governance, and CSR | Core | 3 | |
| MBA402 | Comprehensive Viva Voce | Core | 2 | |
| MBA318 | Business Consulting | Elective (General Management) | 3 | |
| MBA319 | Business Process Management | Elective (General Management) | 3 | |
| MBA320 | Public Sector Management | Elective (General Management) | 3 | |
| MBA321 | Operations Strategy | Elective (General Management) | 3 | |
| MBA322 | Management of Technology | Elective (General Management) | 3 | |
| MBA323 | Enterprise Resource Planning (ERP) | Elective (General Management) | 3 | |
| MBA324 | Management of Services | Elective (General Management) | 3 | |
| MBA403 | Research Project / Dissertation | Project | 6 |
