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MBA in Luxury And Fashion Management at Alliance University
Bengaluru, Karnataka
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About the Specialization
What is Luxury and Fashion Management at Alliance University Bengaluru?
This Luxury and Fashion Management program at Alliance University focuses on equipping future leaders with strategic insights and operational expertise to navigate the dynamic global luxury and fashion industries, particularly within the burgeoning Indian market. It emphasizes brand building, retail strategies, supply chain intricacies, and consumer behavior unique to high-end segments. The program aims to address the growing demand for specialized management talent in India''''s expanding luxury market.
Who Should Apply?
This program is ideal for creative and ambitious individuals, including fresh graduates with a passion for luxury brands, fashion, and retail, seeking entry into the sector. It also caters to working professionals in related fields looking to upskill and transition into management roles within luxury, and career changers aiming to leverage their existing business acumen in a glamorous and high-growth industry. A keen interest in design, aesthetics, and global trends is a valuable prerequisite.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including brand manager, luxury retail manager, marketing manager, merchandise planner, and fashion consultant roles. Entry-level salaries typically range from INR 6-10 lakhs per annum, with experienced professionals commanding significantly higher packages. The growth trajectories are strong, especially with the rise of international luxury brands and domestic premium labels in India, aligning with roles in prominent fashion houses and lifestyle companies.
Student Success Practices
Foundation Stage
Immerse in Industry Basics- (Trimester 1-2)
Beyond core MBA subjects, actively research the Indian luxury and fashion landscape. Read industry reports, follow key influencers, and understand market dynamics, consumer segments, and major players.
Tools & Resources
Business of Fashion (BoF), Vogue Business, India Retailing, FICCI-KPMG Luxury Reports, Mint Luxury Conference archives
Career Connection
Builds foundational knowledge for case studies, projects, and interview discussions, demonstrating genuine interest and awareness for future roles in luxury brand management or retail.
Develop Aesthetic and Trend Acuity- (Trimester 1-2)
Cultivate a strong sense of aesthetics, design principles, and current fashion trends. Regularly visit high-end retail stores, attend virtual fashion weeks, and analyze product assortments and visual merchandising.
Tools & Resources
Pinterest, Instagram (following luxury brands, stylists), WGSN (if institutional access), local design exhibitions, luxury brand flagship stores
Career Connection
Essential for roles in merchandising, buying, brand communication, and product development where an understanding of luxury aesthetics and market appeal is critical.
Strengthen Communication & Presentation Skills- (Trimester 1-2)
Practice impeccable verbal and written communication, crucial for engaging with high-net-worth clients, collaborating with creative teams, and presenting business strategies effectively in the luxury sector.
Tools & Resources
Toastmasters International (if available), Business Communication workshops, creating professional portfolios/presentations on platforms like Behance or Canva
Career Connection
Enables effective client interaction, pitching luxury products/services, and conveying brand narratives, vital for sales, marketing, and PR roles.
Intermediate Stage
Engage in Luxury Case Competitions- (Trimester 3-4)
Participate in inter-collegiate or industry-sponsored case study competitions focused on luxury brand challenges. These provide hands-on experience in strategic problem-solving for real-world scenarios.
Tools & Resources
Alliance School of Business case study club, specific luxury brand challenges (e.g., LVMH Challenge, Kering Award), Harvard Business Review cases
Career Connection
Develops critical thinking, teamwork, and presentation skills, making students more competitive for internships and demonstrating practical application of theoretical knowledge.
Network with Industry Professionals- (Trimester 3-4)
Actively seek opportunities to connect with professionals in the luxury and fashion industry through seminars, workshops, and informational interviews. Build a professional network early.
Tools & Resources
LinkedIn, industry conferences (e.g., India Fashion Forum, Vogue Fashion''''s Night Out events), alumni network events, guest speaker sessions
Career Connection
Opens doors to mentorship, internship leads, and potential full-time positions, providing invaluable insights into industry demands and culture.
Undertake a Relevant Internship- (Trimester 3-4 (summer internship))
Secure an internship with a luxury brand, fashion house, high-end retailer, or a luxury consulting firm. Focus on gaining practical exposure in marketing, merchandising, retail operations, or e-commerce.
Tools & Resources
University placement cell, LinkedIn Jobs, Internshala, company career pages (e.g., Reliance Brands, Aditya Birla Fashion Retail)
Career Connection
Provides hands-on experience, builds a professional resume, and often converts into pre-placement offers, significantly enhancing employability.
Advanced Stage
Specialize through Advanced Electives/Projects- (Trimester 5-6)
Choose advanced electives (if available) that deepen understanding in specific areas like luxury marketing analytics, sustainable fashion, or digital luxury retail. Undertake a capstone project or dissertation on a niche luxury topic.
Tools & Resources
Academic advisors, industry mentors, research databases, specialized workshops/certifications in areas like digital luxury or visual merchandising
Career Connection
Develops expert-level knowledge in a sub-domain, making students highly sought after for specialized roles and demonstrating deep commitment to the industry.
Master Digital Luxury Marketing- (Trimester 5-6)
Acquire proficiency in digital marketing tools and strategies specifically tailored for the luxury segment, including social media management, influencer marketing, e-commerce platforms, and data analytics for luxury consumer insights.
Tools & Resources
Google Analytics Academy, Meta Blueprint, HubSpot Academy, specialized courses on luxury digital marketing platforms, case studies on successful luxury campaigns
Career Connection
Essential for modern luxury brand roles as digital presence and e-commerce are increasingly critical, opening up opportunities in digital marketing, e-commerce management, and brand communication.
Refine Personal Branding and Portfolio- (Trimester 5-6)
Develop a professional personal brand that reflects an understanding of luxury aesthetics and values. Create a portfolio showcasing projects, internships, and relevant achievements, emphasizing problem-solving and creative contributions.
Tools & Resources
Professional resume services, LinkedIn profile optimization, personal website/blog, design tools like Adobe InDesign/Illustrator for portfolio creation
Career Connection
Crucial for standing out in competitive recruitment processes, clearly communicating skills and potential to top luxury brands and employers.
