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MBA in International Marketing And Brand Management at Alliance University
Bengaluru, Karnataka
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About the Specialization
What is International Marketing and Brand Management at Alliance University Bengaluru?
This International Marketing and Brand Management program at Alliance University focuses on equipping future business leaders with expertise to navigate global markets and build powerful brands. In India''''s rapidly expanding economy, understanding cross-cultural consumer behavior and creating a strong brand identity is crucial for both domestic and international ventures. This dual specialization emphasizes strategic thinking and practical application in a dynamic business landscape.
Who Should Apply?
This program is ideal for fresh graduates aspiring for roles in global marketing, brand management, or international business development. It also suits working professionals seeking to upskill in digital branding or export marketing, and career changers transitioning into marketing or international trade in India''''s vibrant consumer and export industries. Prerequisites include a Bachelor''''s degree with a strong academic record.
Why Choose This Course?
Graduates of this program can expect promising India-specific career paths such as International Marketing Manager, Brand Strategist, Export-Import Manager, or Global Product Manager. Entry-level salaries typically range from INR 6-10 LPA, with experienced professionals earning upwards of INR 15-25 LPA. Growth trajectories lead to leadership roles in Indian MNCs and global organizations, potentially aligning with certifications in digital marketing or global trade.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand foundational subjects like Accounting, Economics, and Marketing Management. Focus on conceptual clarity and problem-solving to build a strong base for advanced topics. Form study groups to discuss complex topics and clarify doubts collectively.
Tools & Resources
Textbooks, case studies, academic journals, peer study groups, university library resources
Career Connection
A robust understanding of core business principles is critical for any management role and provides the analytical framework necessary for strategic decision-making in marketing and international business.
Develop Strong Communication and Presentation Skills- (Semester 1-2)
Actively participate in business communication classes, public speaking events, and group presentations. Seek constructive feedback from faculty and peers. Refine written communication through assignments and reports to effectively convey complex business ideas.
Tools & Resources
Toastmasters clubs, university communication workshops, presentation software (PowerPoint, Prezi)
Career Connection
Effective communication is paramount for pitching brand strategies, negotiating international deals, and leading marketing teams, directly impacting career progression and leadership potential.
Build Analytical and Quantitative Aptitude- (Semester 1-2)
Focus on quantitative techniques, business analytics, and research methodology. Practice data analysis using statistical tools and interpret business insights. This helps in understanding market trends and consumer data effectively.
Tools & Resources
Excel, R/Python basics (optional), online courses on data analysis, case study competitions
Career Connection
Strong analytical skills are indispensable for market research, campaign performance evaluation, and developing data-driven marketing and brand strategies, increasing employability in data-intensive roles.
Intermediate Stage
Engage in Specialization-Specific Electives and Projects- (Semester 3-4)
Proactively choose electives in International Business and Brand Management. Take up industry projects or simulations related to global marketing strategies, brand campaigns, or export-import challenges to apply theoretical knowledge.
Tools & Resources
Industry project opportunities, business simulation platforms, professional mentorship programs
Career Connection
Direct application of specialized knowledge prepares students for real-world scenarios in international brand roles and strengthens their resume with practical experience, making them job-ready.
Seek Internships for Practical Exposure- (Semester 3 (Summer after Semester 2))
Actively pursue summer internships with companies having international operations or strong brand portfolios. Focus on gaining experience in marketing departments, export divisions, or brand strategy teams to understand industry practices.
Tools & Resources
University career services, LinkedIn, internshala.com, company websites
Career Connection
Internships provide invaluable industry exposure, build professional networks, and are often a direct pathway to pre-placement offers, significantly boosting career prospects.
Network with Industry Professionals and Alumni- (Semester 3-4)
Attend industry conferences, workshops, and guest lectures related to international marketing and branding. Connect with alumni and professionals on platforms like LinkedIn to gain insights, mentorship, and potential career opportunities.
Tools & Resources
LinkedIn, industry events (e.g., Marketing Conclaves, Trade Fairs), alumni mentorship programs
Career Connection
Networking opens doors to hidden job markets, provides career guidance, and helps in building a professional reputation, essential for long-term career growth in India and globally.
Advanced Stage
Undertake Comprehensive Major Projects & Dissertation- (Semester 4)
Choose a Major Project or Dissertation topic aligned with International Marketing or Brand Management. Conduct in-depth research, data analysis, and propose innovative solutions to real-world business problems, showcasing expertise.
Tools & Resources
Research databases, statistical software (SPSS, R), academic supervisors, industry mentors
Career Connection
A strong project/dissertation demonstrates research capabilities, problem-solving skills, and specialized knowledge, making candidates highly attractive for specialized roles and future academic pursuits.
Focus on Placement Preparation and Interview Skills- (Semester 4)
Actively engage with the university''''s placement cell. Participate in mock interviews, group discussions, and resume-building workshops. Tailor applications and prepare for specific questions related to international marketing and brand management roles.
Tools & Resources
Placement cell services, online interview platforms (e.g., Pramp), company-specific prep materials
Career Connection
Dedicated placement preparation maximizes chances of securing desirable job offers from top companies, ensuring a successful transition from academia to a professional career.
Develop Global Business Acumen and Ethical Leadership- (Semester 3-4)
Stay updated on global economic trends, geopolitical developments, and international trade policies. Reflect on ethical implications in global business and brand communication. Cultivate leadership qualities through project management and team roles.
Tools & Resources
International business news (e.g., Financial Times, The Economist), leadership workshops, case studies on ethical dilemmas
Career Connection
A global mindset and ethical leadership are crucial for navigating complex international markets and leading diverse teams, positioning graduates for senior management and impactful roles in the global arena.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree with a minimum of 50% (45% for SC/ST) aggregate marks from any recognized University. A high score in GMAT/CAT/XAT/MAT/CMAT/NMAT/KMAT/Alliance Aptitude Test (AAT) or any other state-level entrance examination.
Duration: 2 years / 4 semesters
Credits: 114 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AUBM0C01 | Accounting for Managers | Core | 3 | |
| AUBM0C02 | Organizational Behavior | Core | 3 | |
| AUBM0C03 | Managerial Economics | Core | 3 | |
| AUBM0C04 | Quantitative Techniques for Management | Core | 3 | |
| AUBM0C05 | Marketing Management | Core | 3 | |
| AUBM0C06 | Business Communication | Core | 3 | |
| AUBM0C07 | Business Law | Core | 3 | |
| AUBM0C08 | Business Environment and Ethics | Core | 3 | |
| AUBM0C09 | Financial Management | Core | 3 | |
| AUBM0C10 | Human Resource Management | Core | 3 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AUBM0C11 | Operations Management | Core | 3 | |
| AUBM0C12 | Strategic Management | Core | 3 | |
| AUBM0C13 | Management Information Systems | Core | 3 | |
| AUBM0C14 | Research Methodology | Core | 3 | |
| AUBM0C15 | Supply Chain Management | Core | 3 | |
| AUBM0C16 | Entrepreneurship and Innovation | Core | 3 | |
| AUBM0C17 | Corporate Governance | Core | 3 | |
| AUBM0C18 | Business Analytics | Core | 3 | |
| AUBM0C19 | International Business | Core | 3 | |
| AUBM0C20 | Cross-Functional Business Simulation | Core | 3 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AUBMSI01 | Summer Internship | Project | 6 | |
| AUBMOE01 | Data Visualization | Open Elective (Students select 2 from a pool of 10) | 3 | |
| AUBMOE02 | Design Thinking | Open Elective (Students select 2 from a pool of 10) | 3 | |
| AUBMOE03 | Rural Marketing | Open Elective (Students select 2 from a pool of 10) | 3 | |
| AUBMOE04 | Fintech | Open Elective (Students select 2 from a pool of 10) | 3 | |
| AUBMOE05 | Digital HR | Open Elective (Students select 2 from a pool of 10) | 3 | |
| AUBMOE06 | Supply Chain Analytics | Open Elective (Students select 2 from a pool of 10) | 3 | |
| AUBMOE07 | Cross Cultural Communication | Open Elective (Students select 2 from a pool of 10) | 3 | |
| AUBMOE08 | Entrepreneurial Finance | Open Elective (Students select 2 from a pool of 10) | 3 | |
| AUBMOE09 | Services Marketing | Open Elective (Students select 2 from a pool of 10) | 3 | |
| AUBMOE10 | Sustainable Business | Open Elective (Students select 2 from a pool of 10) | 3 | |
| AUBMIBE01 | Export-Import Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE02 | International Trade Finance & Foreign Exchange Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE03 | International Marketing Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE04 | Global Supply Chain Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE05 | International Business Law and Ethics | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE06 | Cross Cultural Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE07 | International Financial Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE08 | International Human Resource Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME01 | Brand Audit & Valuation | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME02 | Strategic Brand Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME03 | Luxury Brand Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME04 | Retail Branding | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME05 | Services Branding | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME06 | Personal & Corporate Branding | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME07 | Digital Branding & Influencer Marketing | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AUBMMP01 | Major Project | Project | 6 | |
| AUBMDN01 | Dissertation | Project | 6 | |
| AUBMIBE01 | Export-Import Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE02 | International Trade Finance & Foreign Exchange Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE03 | International Marketing Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE04 | Global Supply Chain Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE05 | International Business Law and Ethics | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE06 | Cross Cultural Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE07 | International Financial Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMIBE08 | International Human Resource Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME01 | Brand Audit & Valuation | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME02 | Strategic Brand Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME03 | Luxury Brand Management | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME04 | Retail Branding | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME05 | Services Branding | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME06 | Personal & Corporate Branding | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 | |
| AUBMBME07 | Digital Branding & Influencer Marketing | Specialization Elective (International Business & Brand Management Pool - Students select 5 in Sem 3 and 5 in Sem 4 from this combined pool) | 3 |
