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BA in Journalism And Digital Media English Honours Honours With Research at CHRIST (Deemed to be University)
Bengaluru, Karnataka
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About the Specialization
What is Journalism and Digital Media, English/Honours/Honours with Research at CHRIST (Deemed to be University) Bengaluru?
This Journalism and Digital Media program at CHRIST, Bengaluru, focuses on equipping students with skills for the evolving media landscape. It integrates traditional journalistic principles with modern digital tools and platforms, addressing the growing demand for multi-skilled media professionals in India''''s dynamic media industry. The program emphasizes ethical reporting, critical thinking, and practical application, preparing graduates for diverse roles.
Who Should Apply?
This program is ideal for creative fresh graduates passionate about storytelling, news, content creation, and digital communication. It also suits individuals seeking to transition into the fast-paced media and digital marketing industries, or those looking to upskill in areas like digital journalism, social media management, and media production with a foundational knowledge of liberal arts. A strong aptitude for communication and critical thinking is beneficial.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in journalism, digital marketing, content creation, public relations, and media production. Entry-level salaries range from INR 3-5 LPA, growing significantly with experience. Roles include digital journalists, content strategists, social media managers, PR specialists, and broadcast producers in Indian media houses, tech companies, and PR agencies. The curriculum is designed to align with industry certifications.
Student Success Practices
Foundation Stage
Immerse in Media Consumption & Critical Analysis- (Semester 1-2)
Actively consume diverse news (print, digital, broadcast), documentaries, and digital content. Practice critically analyzing news narratives, identifying biases, and understanding media ethics. Form study groups to discuss current events and media representations to deepen understanding.
Tools & Resources
Reputable Indian news apps (The Hindu, Indian Express), International news sources (BBC, Al Jazeera), Media literacy websites, Academic journals on media studies
Career Connection
Develops strong analytical skills and ethical grounding, crucial for informed reporting and content creation, making students valuable to news organizations and content agencies.
Master Digital Tools & Basic Content Creation- (Semester 1-2)
Beyond coursework, proactively learn and practice with graphic design software (Canva, basic Adobe Photoshop), video editing tools (CapCut, basic Adobe Premiere Pro), and content management systems. Start a personal blog or social media page to experiment with writing and visual storytelling.
Tools & Resources
Free online tutorials (YouTube, Coursera), Canva.com, Personal blogging platforms (WordPress.com), Mobile video editing apps
Career Connection
Builds foundational technical skills essential for digital media roles, making students competitive for entry-level positions in digital journalism, social media, and content marketing.
Develop Strong Communication & Interviewing Skills- (Semester 1-2)
Participate actively in class discussions, debate clubs, and public speaking events. Practice interviewing peers, faculty, or local community members on various topics. Focus on active listening, clear articulation, and asking probing questions to enhance reporting abilities.
Tools & Resources
Toastmasters International clubs (if available), University debate societies, Mock interview sessions, Online communication courses
Career Connection
Essential for any media role, these skills directly translate into effective reporting, client interaction in PR/advertising, and professional communication for future employers in India.
Intermediate Stage
Seek Early Industry Exposure & Networking- (Semester 3-5)
Actively look for short-term internships, volunteer opportunities with local NGOs for media-related tasks, or assist faculty with media projects. Attend media industry workshops, seminars, and conferences (e.g., MediaNama events, social media conclaves in Bengaluru) to network with professionals.
Tools & Resources
LinkedIn, University career services, Event listings from industry bodies like FICCI, Local media houses and NGOs
Career Connection
Provides practical experience, builds a professional network, and can lead to future full-time internships or job offers, giving a significant edge in the Indian job market.
Build a Diverse Digital Portfolio- (Semester 3-5)
Consolidate all academic and personal media projects (articles, videos, graphic designs, social media campaigns) into an online portfolio. Tailor the portfolio to showcase skills relevant to specific career interests (e.g., journalism, digital marketing, production) for Indian employers.
Tools & Resources
Behance, WordPress, Personal website builders (e.g., Wix, Squarespace), Google Sites, Medium.com
Career Connection
A strong portfolio is crucial for demonstrating practical skills to potential employers in India''''s competitive creative and media industries, often valued more than just academic grades.
Specialize with Electives & Certifications- (Semester 3-5)
Strategically choose elective subjects that align with desired career paths (e.g., Advertising, PR, Film Studies, Digital Marketing). Supplement academic learning with relevant online certifications (e.g., Google Ads, HubSpot Content Marketing, Facebook Blueprint) to add value.
Tools & Resources
Google Skillshop, HubSpot Academy, Coursera, Udemy, edX for specialized courses
Career Connection
Deepens expertise in a chosen niche, making students highly attractive to specialized roles in digital marketing agencies, PR firms, or media production houses in India.
Advanced Stage
Intensive Placement Preparation & Mock Interviews- (Semester 6)
Engage in rigorous preparation for campus placements or off-campus job applications. Practice aptitude tests, group discussions, and multiple rounds of mock interviews with career counselors, alumni, or industry mentors, focusing on both technical and behavioral aspects relevant to the Indian job market.
Tools & Resources
University career guidance cell, Online aptitude platforms (e.g., IndiaBix), Glassdoor for interview experiences, LinkedIn for company insights
Career Connection
Maximizes chances of securing desired entry-level positions with leading media houses, digital agencies, or corporate communication departments across India.
Leverage Dissertation/Project for Niche Expertise- (Semester 6)
Choose a dissertation or major project topic that aligns directly with a career interest or demonstrates advanced skills (e.g., an in-depth study of AI in Indian journalism, a digital media campaign for a local business). Aim for a high-quality output that can be showcased in portfolios.
Tools & Resources
Academic databases (JSTOR, Google Scholar), University library resources, Specialized software for data analysis (if applicable), Faculty mentors
Career Connection
Establishes niche expertise and research capabilities, differentiating candidates for advanced roles or further academic pursuits, and providing a strong talking point in interviews.
Build a Professional Online Presence- (Semester 6)
Optimize LinkedIn profile with a professional headshot, detailed work experience (including internships and projects), skills endorsed by connections, and relevant certifications. Actively engage with industry content and connect with professionals in target fields within India.
Tools & Resources
LinkedIn.com, Professional networking events (virtual and in-person), Personal branding guides
Career Connection
A strong online professional presence is crucial for visibility and networking in the Indian media and digital industry, often leading to unsolicited job opportunities or valuable industry insights.
Program Structure and Curriculum
Eligibility:
- A pass in 10+2 with an aggregate of 50% marks.
Duration: 6 semesters / 3 years
Credits: 114 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGR123JDM110 | Media and Cultural Studies | Core | 4 | Introduction to Media Studies, Semiotics and Structuralism, Ideology and Hegemony, Globalisation and Media, Cultural Industries |
| UGR123JDM120 | Introduction to Digital Media | Core | 4 | Evolution of Digital Media, Web Technologies, Digital Marketing Basics, Social Media Platforms, Cyber Culture |
| UGR123JDM130 | News Reporting and Writing | Core | 4 | News Values, Reporting Techniques, Feature Writing, Interviewing Skills, Investigative Journalism |
| UGR123ENG105 | English Language | Ability Enhancement Compulsory Course (AECC) | 2 | Communication Skills, Grammar, Comprehension, Essay Writing, Presentation Skills |
| UGR123CCC101 | Common Core Course - Environmental Science | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems, Biodiversity, Pollution, Renewable Energy, Environmental Ethics |
| UGR123VCB102 | Value Education | Ability Enhancement Compulsory Course (AECC) | 2 | Values and Ethics, Human Rights, Professional Ethics, Social Responsibility, Global Citizenship |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGR223JDM210 | Media Law and Ethics | Core | 4 | Indian Constitution and Media, Press Laws, Cyber Laws, Defamation, Media Ethics |
| UGR223JDM220 | Graphic Design for Media | Core | 4 | Principles of Design, Typography, Layout Design, Image Editing Software (e.g., Photoshop), Branding |
| UGR223JDM230 | Television and Radio Production | Core | 4 | Broadcast Journalism, Scriptwriting for TV/Radio, Audio Production, Video Production, Studio Operations |
| UGR223AEG201 | English Language II | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced Grammar, Rhetoric, Critical Reading, Academic Writing, Public Speaking |
| UGR223LSC201 | Life Skills | Ability Enhancement Compulsory Course (AECC) | 2 | Time Management, Stress Management, Interpersonal Skills, Critical Thinking, Goal Setting |
| UGR223VCB202 | Value Education II | Ability Enhancement Compulsory Course (AECC) | 2 | Moral Reasoning, Ethical Dilemmas, Conflict Resolution, Empathy, Community Service |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGR323JDM310 | Photojournalism and Visual Communication | Core | 4 | Photography Basics, Photo Ethics, Visual Storytelling, Image Manipulation, Documentary Photography |
| UGR323JDM320 | Introduction to Advertising | Core | 4 | Advertising Theory, Ad Campaigns, Brand Communication, Media Planning, Consumer Behaviour |
| UGR323JDM330 | Corporate Communication and Public Relations | Core | 4 | PR Principles, Crisis Communication, Media Relations, Internal Communication, CSR |
| UGR323GEA301 | Generic Elective A | Elective | 3 | Interdisciplinary subject chosen from a pool of options., Examples: Introduction to Psychology, Political Science, Economics, Foreign Language |
| UGR323GEC302 | Generic Elective C | Elective | 3 | Interdisciplinary subject chosen from a pool of options., Examples: Introduction to Sociology, History, Philosophy, Computer Applications |
| UGR323LSL301 | Language Lab | Ability Enhancement Compulsory Course (AECC) | 2 | Pronunciation, Accent Neutralization, Group Discussion, Interview Skills, Presentation Practice |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGR423JDM410 | Digital Marketing and Analytics | Core | 4 | SEO, SEM, Social Media Marketing, Content Marketing, Web Analytics (e.g., Google Analytics) |
| UGR423JDM420 | Film Studies | Core | 4 | History of Cinema, Film Theory, Genre Studies, Auteur Theory, Indian Cinema |
| UGR423JDM430 | Web Journalism and Content Creation | Core | 4 | Online Storytelling, Blogging, Podcasting, Multimedia Journalism, Data Journalism |
| UGR423GEB401 | Generic Elective B | Elective | 3 | Interdisciplinary subject chosen from a pool of options., Examples: Research Methods, Public Administration, Introduction to Theatre |
| UGR423GED402 | Generic Elective D | Elective | 3 | Interdisciplinary subject chosen from a pool of options., Examples: Digital Literacy, Entrepreneurship, Human Rights |
| UGR423CDC401 | Career Development Course | Ability Enhancement Compulsory Course (AECC) | 2 | Resume Building, Interview Preparation, Professional Communication, Soft Skills, Networking |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGR523JDM510 | Communication Research Methods | Core | 4 | Research Design, Quantitative Methods, Qualitative Methods, Data Analysis, Report Writing |
| UGR523JDM560 | Professional Internship | Core | 4 | Practical Industry Experience, Report Writing, Presentation Skills, Skill Application, Networking |
| UGR523JDM520 | Documentary Film Making | Discipline Specific Elective (DSE) | 4 | Documentary Genres, Pre-production, Production Techniques, Post-production, Ethics in Documentary |
| UGR523JDM530 | Broadcast Media Production - Advanced | Discipline Specific Elective (DSE) | 4 | Advanced Studio Production, Live Broadcasting, Newsroom Operations, Editing Software (e.g., Adobe Premiere), Sound Design |
| UGR523JDM540 | Digital Media Entrepreneurship | Discipline Specific Elective (DSE) | 4 | Startup Ecosystem, Business Models, Funding, Intellectual Property, Marketing for Startups |
| UGR523JDM550 | Social Media Management | Discipline Specific Elective (DSE) | 4 | Social Media Strategy, Community Management, Influencer Marketing, Social Listening, Analytics |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGR623JDM610 | Dissertation / Project | Core | 6 | Research Proposal, Literature Review, Methodology, Data Collection, Thesis Writing |
| UGR623JDM620 | Global Media and Politics | Discipline Specific Elective (DSE) | 4 | International Communication, Media and Conflict, Public Diplomacy, Media Imperialism, Global News Flow |
| UGR623JDM630 | Game Studies and Interactive Media | Discipline Specific Elective (DSE) | 4 | History of Gaming, Game Design Principles, Gamification, Virtual Reality, Augmented Reality |
| UGR623JDM640 | Media Management and Economics | Discipline Specific Elective (DSE) | 4 | Media Business Models, Revenue Streams, Media Policy, Audience Measurement, Content Syndication |
| UGR623JDM650 | Artificial Intelligence and Media | Discipline Specific Elective (DSE) | 4 | AI in Journalism, Automated Content Creation, Personalization, Ethical AI, Future of Media |
