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MBA in Marketing at CHRIST (Deemed to be University)
Bengaluru, Karnataka
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About the Specialization
What is Marketing at CHRIST (Deemed to be University) Bengaluru?
This Marketing specialization program at CHRIST, Bengaluru focuses on developing strategic marketing leaders for the dynamic Indian and global markets. It emphasizes contemporary marketing concepts, digital strategies, and analytics, addressing the rapidly evolving consumer landscape in India. The program''''s strength lies in integrating theoretical knowledge with practical application relevant to diverse Indian industries.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into brand management, digital marketing, or sales roles within India. It also caters to working professionals aiming to upskill in strategic marketing, and career changers transitioning into the marketing domain, particularly those with a flair for creativity and data-driven decision making. A foundational understanding of business principles is beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including Brand Manager, Digital Marketing Specialist, Market Research Analyst, and Sales Head, across sectors like FMCG, IT, and e-commerce. Entry-level salaries typically range from INR 5-8 lakhs, with experienced professionals earning significantly more. The program aligns with certifications in digital marketing and analytics, boosting employability in competitive Indian companies.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen- (Semester 1-2)
Actively engage with core subjects like Marketing Management, Financial Management, and Business Statistics. Form study groups, participate in class discussions, and seek clarity on fundamental concepts. This stage is crucial for building a strong understanding of interdisciplinary business functions.
Tools & Resources
University library resources, online courses like Coursera/edX for supplementary learning, peer-learning platforms
Career Connection
A solid foundation in general management prepares students for comprehensive business roles and helps in understanding the broader impact of marketing decisions.
Develop Essential Communication & Soft Skills- (Semester 1-2)
Focus on enhancing presentation, negotiation, and interpersonal communication skills through workshops, public speaking clubs, and group projects. Actively participate in the Business Communication and Soft Skills course to refine professional interaction.
Tools & Resources
Toastmasters International, LinkedIn Learning modules on communication, mock interview sessions facilitated by career services
Career Connection
Strong soft skills are paramount for client interactions, team leadership, and effective communication in marketing roles, significantly impacting placement success.
Initiate Industry Exploration & Networking- (Semester 1-2)
Attend guest lectures by industry leaders, join relevant student clubs (e.g., Marketing Club), and begin researching various marketing domains. Start networking with alumni and professionals through LinkedIn and university events to understand industry trends and career paths.
Tools & Resources
LinkedIn, university alumni network portal, industry webinars, marketing conferences
Career Connection
Early exposure helps identify areas of interest, build contacts, and inform specialization choices, leading to more targeted internship and job applications.
Intermediate Stage
Deepen Marketing Specialization & Analytics Skills- (Semester 3-4)
Focus intensely on chosen Marketing electives (e.g., Digital Marketing, Marketing Analytics, Consumer Behaviour). Undertake projects that involve real data analysis, case studies, and application of marketing frameworks. Seek advanced workshops in marketing tools.
Tools & Resources
Google Analytics Academy, HubSpot Academy, SEMrush, marketing simulation games, advanced Excel/SQL for data analysis
Career Connection
Specialized skills are critical for roles in digital marketing, market research, and brand strategy, making candidates highly competitive for niche positions.
Engage in Real-World Internships & Thesis Work- (Semester 3-4)
Actively pursue internships in marketing departments of companies, focusing on gaining practical experience in brand promotion, market research, or digital campaigns during Semester 3. Dedicate significant effort to the Master Thesis/Dissertation in Semester 4, applying advanced research and analytical skills to a relevant marketing problem.
Tools & Resources
University placement cell, company career portals, industry mentors, research databases (e.g., EBSCOhost, ProQuest), statistical software (e.g., SPSS, R)
Career Connection
Internships provide invaluable industry exposure and often lead to pre-placement offers. A strong thesis demonstrates research capability and in-depth understanding, valuable for senior analytical or research roles.
Master Placement Preparation & Networking for Career Launch- (Semester 3-4)
Participate rigorously in placement training, mock interviews, and resume building workshops. Leverage university career services to refine interview skills and tailor applications. Continuously expand professional network with alumni, recruiters, and industry leaders through events and online platforms, focusing on marketing roles.
Tools & Resources
University career counseling, LinkedIn, professional networking events, company job portals, resume/cover letter templates
Career Connection
Focused placement preparation and proactive networking are crucial for securing desirable marketing roles in top Indian companies, ensuring a successful career launch.
Advanced Stage
Program Structure and Curriculum
Eligibility:
- Minimum 50% aggregate marks in Bachelor''''s Degree from any recognized University. Candidates must have a valid score in MAT/CMAT/XAT/ATMA/GMAT/GRE.
Duration: 2 years / 4 semesters
Credits: 104 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA131 | Principles of Management and Organizational Behavior | Core | 4 | Management Theories, Organizational Culture, Motivation, Leadership, Group Dynamics |
| MBA132 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production Costs, Market Structures, Pricing Strategies, Macroeconomic Environment |
| MBA133 | Accounting for Management | Core | 4 | Financial Accounting, Cost Accounting, Budgeting, Financial Statement Analysis, Management Control |
| MBA134 | Business Statistics | Core | 4 | Probability, Hypothesis Testing, Regression Analysis, Data Visualization, Statistical Inference |
| MBA135 | Marketing Management | Core | 4 | Marketing Environment, Consumer Behavior, Market Segmentation, Product Life Cycle, Pricing Decisions |
| MBA136 | Business Communication and Soft Skills | Core | 2 | Verbal Communication, Written Communication, Presentation Skills, Interpersonal Skills, Business Etiquette |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA231 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Performance Management, Training and Development, Industrial Relations |
| MBA232 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy, Financial Markets |
| MBA233 | Operations Management | Core | 4 | Production Planning, Quality Management, Supply Chain Management, Inventory Control, Lean Operations |
| MBA234 | Business Research Methods | Core | 4 | Research Design, Data Collection, Sampling, Questionnaire Design, Data Analysis |
| MBA235 | Business Analytics | Core | 4 | Data Mining, Predictive Modeling, Business Intelligence, Visualization Tools, Big Data Analytics |
| MBA236 | Legal and Ethical Aspects of Business | Core | 2 | Business Law, Corporate Governance, Consumer Protection, Ethics in Marketing, Environmental Regulations |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA3C1 | Management Information Systems | Core | 4 | Information Systems, Database Management, Enterprise Systems, IT Strategy, E-Commerce |
| MBA3C2 | Strategic Management | Core | 4 | Strategic Analysis, Formulation, Implementation, Competitive Advantage, Corporate Social Responsibility |
| MBA3L3 | Internship | Project | 4 | Practical Application, Industry Exposure, Report Writing, Presentation Skills, Project Management |
| MBA3M1 | Consumer Behaviour | Elective (Marketing) | 3 | Consumer Decision Process, Psychological Influences, Cultural and Social Factors, Consumer Motivation, Post-Purchase Behavior |
| MBA3M2 | Sales and Distribution Management | Elective (Marketing) | 3 | Sales Force Management, Channel Design, Inventory and Logistics, Retail Management, Sales Forecasting |
| MBA3M3 | Advertising and Brand Management | Elective (Marketing) | 3 | Brand Identity, Advertising Appeals, Media Planning, Brand Equity, Integrated Marketing Communication |
| MBA3M4 | Digital Marketing | Elective (Marketing) | 3 | SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing |
| MBA3M5 | Services Marketing | Elective (Marketing) | 3 | Service Quality, Customer Experience, Service Design, Relationship Marketing, Internal Marketing |
| MBA3M6 | Marketing Analytics | Elective (Marketing) | 3 | Marketing ROI, Customer Lifetime Value, Predictive Analytics, Campaign Optimization, Data-driven Marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA4C1 | Business Policy and Strategy | Core | 4 | Strategic Analysis, Formulation, Implementation, Competitive Advantage, Corporate Governance |
| MBA4S1 | Soft Skill Course IV | Core | 2 | Professional Grooming, Interview Skills, Negotiation Techniques, Conflict Resolution, Time Management |
| MBA4L1 | Master Thesis / Dissertation | Project | 6 | Research Design, Data Analysis, Literature Review, Report Writing, Academic Presentation |
| MBA4OE1 | Open Elective | Elective | 3 | |
| MBA4M1 | International Marketing | Elective (Marketing) | 3 | Global Marketing Environment, Market Entry Strategies, Product Adaptation, Global Pricing, International Distribution |
| MBA4M2 | Rural Marketing | Elective (Marketing) | 3 | Rural Market Characteristics, Distribution Challenges, Rural Consumer Behavior, Promotion Strategies, Social Marketing |
| MBA4M3 | Retail Management | Elective (Marketing) | 3 | Retail Formats, Store Operations, Merchandising, Retail Pricing, Customer Service |
| MBA4M4 | Product and Innovation Management | Elective (Marketing) | 3 | New Product Development, Product Portfolio, Diffusion of Innovation, Product Launch, Market Testing |
| MBA4M5 | Customer Relationship Management | Elective (Marketing) | 3 | CRM Strategy, Customer Acquisition, Retention, Loyalty Programs, CRM Technology |
| MBA4M6 | Green Marketing | Elective (Marketing) | 3 | Environmental Marketing, Sustainable Products, Green Consumerism, Ethical Marketing, Eco-labeling |
