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MBA in Marketing at COEP Technological University
Pune, Maharashtra
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About the Specialization
What is Marketing at COEP Technological University Pune?
This Marketing program at COEP Technological University focuses on developing strategic marketing acumen essential for the dynamic Indian market. It emphasizes consumer insights, digital strategies, and brand building, preparing students for leadership roles in various industries. The program differentiates itself by blending theoretical knowledge with practical industry exposure, ensuring graduates are industry-ready and competitive.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the marketing field, particularly those aspiring for roles in brand management, digital marketing, or sales. It also caters to working professionals aiming to upskill or career changers looking to transition into the fast-paced marketing industry within India''''s rapidly growing economy.
Why Choose This Course?
Graduates of this program can expect promising India-specific career paths as Brand Managers, Marketing Analysts, Digital Marketing Specialists, and Sales Managers. Entry-level salaries typically range from INR 5-8 LPA, with experienced professionals earning INR 15+ LPA in Indian companies. The program aligns with industry certifications, fostering strong growth trajectories in diverse sectors.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on mastering core management, economics, and quantitative techniques taught in the initial semesters. Utilize library resources and online platforms like NPTEL for deeper understanding. Form study groups to discuss complex topics and solve case studies, strengthening analytical foundations.
Tools & Resources
NPTEL, Harvard Business Review cases, COEP Library resources, peer study groups
Career Connection
A solid foundation in business principles is crucial for understanding advanced marketing strategies and making informed business decisions, essential for future managerial and leadership roles in India.
Enhance Communication and Soft Skills- (Semester 1-2)
Actively participate in business communication and managerial skills labs. Practice public speaking, presentation delivery, and group discussions. Join college clubs like Toastmasters or debate societies to hone interpersonal and networking abilities, critical for corporate interactions.
Tools & Resources
Managerial Skills Lab, Toastmasters International, college clubs, online communication courses
Career Connection
Effective communication and strong soft skills are paramount for success in marketing, aiding in client interactions, team collaboration, and persuasive pitching for sales or brand initiatives in diverse Indian markets.
Explore Industry Trends and Digital Basics- (Semester 1-2)
Beyond academics, stay updated with current industry news, especially in digital business. Follow leading marketing blogs, attend online webinars on e-commerce and digital trends, and start understanding basic digital tools and platforms used in marketing.
Tools & Resources
Marketing blogs (e.g., Hubspot, Neil Patel), LinkedIn Learning, industry webinars, Google Digital Garage
Career Connection
Early exposure to industry trends and digital literacy is vital for a marketing career in India, where digital transformation is rapid and highly valued by employers across various sectors.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3)
Engage deeply with specialized marketing subjects like Consumer Behaviour, Digital Marketing, and Sales and Distribution. Seek out advanced online courses or certifications in areas of specific interest to complement classroom learning and build focused expertise.
Tools & Resources
Google Certifications (Ads, Analytics), HubSpot Academy, SEMrush/Ahrefs (free trials), Coursera/edX marketing courses
Career Connection
Specializing early provides a competitive edge, demonstrating expertise to potential employers and aligning skills with specific, high-demand marketing roles like Digital Marketing Manager or Brand Manager.
Pursue Meaningful Internships and Live Projects- (Semester 2 Summer Break, Semester 3)
Actively seek summer internships or live projects with reputable companies, focusing on marketing roles during the break after Semester 2 and continuing into Semester 3. Apply theoretical knowledge to real-world challenges and gain practical exposure.
Tools & Resources
COEP Placement Cell, LinkedIn, Internshala, company websites, alumni network
Career Connection
Internships provide invaluable practical experience, build industry contacts, and often lead to pre-placement offers, significantly enhancing employability and career launch in the competitive Indian corporate landscape.
Network Strategically with Industry Professionals- (Semester 3)
Attend industry conferences, workshops, and guest lectures organized by the university or external bodies. Actively connect with speakers, alumni, and marketing professionals on platforms like LinkedIn. Participate in professional marketing associations to expand your network.
Tools & Resources
LinkedIn, industry events, COEP alumni network, professional marketing bodies (e.g., IMA)
Career Connection
Building a strong professional network is crucial for mentorship, job opportunities, and staying abreast of industry trends in the competitive Indian job market, opening doors to various career paths.
Advanced Stage
Excel in Dissertation and Applied Projects- (Semester 4)
Focus intently on the Dissertation project, choosing a marketing topic relevant to current industry challenges. Leverage faculty guidance, conduct thorough research, and aim for actionable insights, which can be showcased during placement interviews.
Tools & Resources
Research databases (JSTOR, EBSCO), faculty mentors, industry experts for interviews, statistical software (SPSS, R)
Career Connection
A well-executed dissertation demonstrates research capabilities, analytical skills, and expertise in a specific marketing domain, highly valued by employers for strategic and research-oriented roles.
Master Placement Preparation Techniques- (Semester 4)
Actively participate in campus placement drives, mock interviews, group discussions, and resume building workshops conducted by the placement cell. Tailor resumes and cover letters meticulously for specific marketing roles and companies of interest.
Tools & Resources
COEP Placement Cell, interview preparation platforms, LinkedIn for company research, mock interview sessions
Career Connection
Thorough preparation is key to securing desired marketing roles, especially in highly competitive placement scenarios at leading Indian companies and multinational corporations, ensuring a strong career start.
Develop Leadership and Team Management Skills- (Semester 4)
Take on leadership roles in student committees, college events, or team-based projects. Practice delegating tasks, motivating team members, and resolving conflicts effectively. These experiences demonstrate readiness for managerial positions.
Tools & Resources
Student councils, event organizing committees, group project leadership, leadership development workshops
Career Connection
Employers seek candidates with proven leadership and teamwork abilities for higher-level marketing roles, essential for managing teams and driving successful initiatives within Indian corporate structures.
Program Structure and Curriculum
Eligibility:
- Graduates with 50% marks (45% for reserved category) or equivalent CGPA in any discipline from a recognized university. Must have appeared for MAH-MBA/MMS-CET or CAT/CMAT/XAT/MAT/ATMA and possess a valid score in any of these entrance exams.
Duration: 2 years / 4 semesters
Credits: 100 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 203101 | Principles of Management | Core | 4 | Management Principles and Functions, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Emerging Concepts in Management, Ethics and Social Responsibility |
| 203102 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management and Capital Budgeting, Macroeconomic Environment |
| 203103 | Business Statistics | Core | 4 | Introduction to Statistics and Data Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| 203104 | Financial Accounting and Reporting | Core | 4 | Fundamentals of Financial Accounting, Accounting Process and Financial Statements, Analysis of Financial Statements, Corporate Reporting Standards, Cash Flow and Fund Flow Statements, Introduction to IFRS and GAAP |
| 203105 | Organizational Behaviour | Core | 4 | Foundations of Organizational Behaviour, Perception and Learning, Motivation and Leadership, Group Dynamics and Team Building, Organizational Culture and Change, Conflict and Stress Management |
| 203106 | Business Communication | Core | 4 | Fundamentals of Business Communication, Written Communication (Reports, Memos), Oral Communication (Presentations, Meetings), Non-Verbal Communication, Cross-Cultural Communication, Digital Communication Tools |
| 203107 | Legal Aspects of Business | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Consumer Protection Act, 2019, Companies Act, 2013, Intellectual Property Rights, Cyber Laws |
| 203108 | Digital Business Environment | Core | 4 | Introduction to Digital Business, E-commerce Models and Strategies, Digital Marketing Foundations, Cybersecurity and Data Privacy, Emerging Technologies (AI, Blockchain), Digital Transformation |
| 203109 | Managerial Skills-I | Lab | 2 | Self-Awareness and Personal Effectiveness, Interpersonal Skills and Teamwork, Presentation Skills, Negotiation Skills, Time Management, Stress Management Techniques |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 203201 | Marketing Management | Core | 4 | Introduction to Marketing Management, Market Segmentation and Targeting, Product and Brand Management, Pricing Strategies, Promotion and Distribution Channels, Marketing Mix and Services Marketing |
| 203202 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy Decisions |
| 203203 | Human Resource Management | Core | 4 | Introduction to Human Resource Management, HR Planning and Recruitment, Training and Development, Performance Management, Compensation and Benefits, Employee Relations and Grievance Handling |
| 203204 | Operations and Supply Chain Management | Core | 4 | Introduction to Operations Management, Product and Process Design, Location and Layout Planning, Inventory Management, Supply Chain Management, Quality Management and Lean Systems |
| 203205 | Business Research Methods | Core | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Data Collection Methods (Primary and Secondary), Sampling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
| 203206 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Visualization, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Big Data and Business Intelligence |
| 203207 | Ethics and Corporate Social Responsibility | Core | 4 | Introduction to Business Ethics, Ethical Theories and Decision Making, Corporate Governance, Corporate Social Responsibility (CSR), Environmental Ethics and Sustainability, Whistle-blowing and Ethical Leadership |
| 203208 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling (PERT/CPM), Project Cost Management, Project Risk Management, Project Quality and Resource Management |
| 203209 | Managerial Skills-II | Lab | 2 | Decision Making and Problem Solving, Conflict Resolution and Stress Management, Leadership Styles and Team Building, Emotional Intelligence, Cross-Cultural Communication, Creativity and Innovation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 203301 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Scanning and Analysis, Strategy Formulation (Corporate, Business, Functional), Strategy Implementation, Strategic Control and Evaluation, Mergers and Acquisitions |
| 203302 | Entrepreneurship Development and Startup Management | Core | 4 | Concept of Entrepreneurship, Business Idea Generation and Opportunity Evaluation, Startup Ecosystem and Support, Business Plan Formulation, Funding for Startups, Marketing and Scaling Startups |
| 203303 | Managerial Skills-III | Lab | 2 | Advanced Presentation Skills, Critical Thinking and Analytical Skills, Mentoring and Coaching Skills, Delegation and Empowerment, Change Management Skills, Entrepreneurial Mindset |
| 203307(B) | Consumer Behaviour | Elective | 4 | Introduction to Consumer Behaviour, Consumer Decision-Making Process, Individual Determinants of Behaviour, Environmental Influences on Behaviour, Consumer Research and Segmentation, Consumer Protection and Ethics |
| 203308(B) | Sales and Distribution Management | Elective | 4 | Fundamentals of Sales Management, Sales Force Planning and Organization, Recruitment, Training and Motivation of Sales Force, Sales Quotas and Performance Evaluation, Distribution Channel Design and Management, Logistics and Supply Chain Integration |
| 203309(B) | Digital Marketing | Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Google Ads, Social Media Marketing, Content Marketing and Email Marketing, Digital Analytics and Performance Measurement |
| 203310(B) | Services Marketing | Elective | 4 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Managing Service Processes and People, Service Pricing and Promotion, Integrated Services Marketing Communications |
| 203311(B) | Marketing Research and Analytics | Elective | 4 | Introduction to Marketing Research Process, Research Design and Data Collection, Sampling Design and Fieldwork, Data Preparation and Analysis using Software, Reporting and Presentation of Findings, Marketing Analytics Tools and Techniques |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 203401 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Environment (Political, Economic, Cultural), Foreign Direct Investment, International Marketing and Finance, Global Strategic Management |
| 203402 | Economics of Growth and Development | Core | 4 | Introduction to Economic Growth and Development, Theories of Economic Growth, Population, Poverty and Income Inequality, Human Capital and Health, Agriculture and Rural Development, Environment and Sustainable Development |
| 203403 | Managerial Skills-IV | Lab | 2 | Leadership Development and Ethics, Negotiation and Conflict Management, Team Leadership and Collaboration, Strategic Thinking and Execution, Networking and Relationship Building, Global Business Etiquette |
| 203404 | Dissertation | Project | 6 | Research Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Findings and Discussion, Report Writing and Presentation |
| 203405(B) | Brand Management | Elective | 4 | Introduction to Brand Management, Brand Identity and Positioning, Brand Equity and Measurement, Brand Building Strategies, Brand Communication and Design, Managing Brand Extensions and Re-branding |
| 203406(B) | Retail Management | Elective | 4 | Introduction to Retail Management, Retail Formats and Trends, Retail Location and Store Design, Merchandise Management, Retail Pricing and Promotion, E-tailing and Omni-channel Retailing |
| 203407(B) | Rural and Agri-Business Marketing | Elective | 4 | Understanding Rural Markets in India, Rural Consumer Behaviour, Product and Pricing Strategies for Rural Markets, Rural Distribution Channels, Rural Communication Strategies, Agri-Business Marketing and Policies |
| 203408(B) | Product and Category Management | Elective | 4 | Product Life Cycle Strategies, New Product Development Process, Product Portfolio Management, Category Management Principles, Market Segmentation and Targeting in Category Management, Retailer-Supplier Collaboration |
| 203409(B) | Strategic Marketing | Elective | 4 | Foundations of Strategic Marketing, Market Driven Strategic Planning, Competitive Advantage through Marketing, Value Creation and Delivery, Strategic Alliances and Partnerships, Marketing Strategy Implementation and Control |
