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MBA in Marketing Management at College of Engineering Trivandrum
Thiruvananthapuram, Kerala
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About the Specialization
What is Marketing Management at College of Engineering Trivandrum Thiruvananthapuram?
This Marketing Management program at College of Engineering Trivandrum, affiliated with KTU, focuses on developing strategic marketing skills essential for the dynamic Indian market. It emphasizes consumer behavior, digital marketing, brand management, and market research, aligning with the growing demand for skilled marketing professionals in India''''s diverse economy. The curriculum is designed to equip students with both theoretical knowledge and practical insights.
Who Should Apply?
This program is ideal for fresh graduates with a passion for marketing seeking entry into brand management, sales, or digital marketing roles. It also suits working professionals aiming to upskill for leadership positions in marketing or career changers transitioning into the vibrant e-commerce and retail sectors in India, requiring strong analytical and communication skills for market success.
Why Choose This Course?
Graduates of this program can expect promising career paths as Marketing Managers, Brand Managers, Digital Marketing Specialists, or Sales Managers across various Indian industries. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program prepares students for growth trajectories in FMCG, IT, retail, and e-commerce, enhancing their competitive edge in the Indian job market.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Diligently focus on foundational subjects like Principles of Management, Economics, Finance, and Marketing. Utilize online learning platforms such as Coursera or NPTEL for supplementary understanding and basic certifications. Form peer study groups to discuss complex topics and enhance conceptual clarity, ensuring a strong base for advanced studies.
Tools & Resources
Coursera Business Specializations, NPTEL courses on Management, Harvard Business Review articles, Peer study groups
Career Connection
A strong foundation in all business aspects is crucial for developing holistic marketing strategies, making graduates versatile and adaptable for entry-level managerial roles across various sectors in India.
Develop Strong Communication and Presentation Skills- (Semester 1-2)
Actively participate in class presentations, debates, and group assignments. Join college communication societies or Toastmasters International clubs (if available) to hone public speaking and interpersonal skills. Seek regular feedback on presentation style and content from faculty and peers to continuously improve.
Tools & Resources
Toastmasters International clubs, College debate and public speaking forums, Presentation software (PowerPoint, Google Slides), Dale Carnegie Training resources
Career Connection
Effective communication is paramount in marketing for pitching ideas, interacting with clients, leading teams, and influencing stakeholders, directly impacting career progression in client-facing or leadership roles.
Cultivate Analytical and Quantitative Aptitude- (Semester 1-2)
Pay focused attention to Quantitative Techniques and Business Analytics subjects. Regularly practice problem-solving using textbooks, online quizzes (e.g., IndiaBix, GeeksforGeeks for aptitude), and consider certifications in basic Excel or data visualization tools to build a strong analytical mindset.
Tools & Resources
Microsoft Excel certifications, Google Data Analytics Certificate, IndiaBix aptitude questions, Khan Academy for statistics
Career Connection
Marketing decisions are increasingly data-driven; strong analytical skills are essential for market research, campaign effectiveness measurement, and strategic planning, leading to roles in marketing analytics and data-driven strategy.
Intermediate Stage
Deep Dive into Marketing Specializations & Certifications- (Semester 3)
Choose Marketing electives wisely in Semester 3 based on your career interests within marketing. Pursue relevant online certifications in Digital Marketing (e.g., Google Ads, HubSpot), SEO, Social Media Marketing, or Brand Management. These specialized skills are highly valued in the Indian job market.
Tools & Resources
Google Digital Garage certifications, HubSpot Academy (Inbound Marketing, Content Marketing), Coursera Marketing Specializations, Udemy advanced marketing courses
Career Connection
Specializing and gaining professional certifications makes students highly employable in specific marketing domains, directly preparing them for roles like Digital Marketing Manager, Brand Manager, or Marketing Consultant.
Gain Practical Industry Exposure through Internships- (Semester 3 (during/after, leading into Sem 4 project))
Actively seek out and complete a summer internship or an industry project (as part of 22BA4031) in the marketing department of a reputable company. Focus on applying theoretical knowledge to real-world marketing challenges and network with industry professionals during this period.
Tools & Resources
College placement cell, LinkedIn Jobs and Networking, Internshala for Indian internships, Company career pages
Career Connection
Internships provide invaluable practical experience, build professional networks, and often convert into pre-placement offers, significantly boosting placement prospects and providing a strong start to your career.
Participate in Case Competitions & Live Projects- (Semester 3)
Form teams and actively participate in inter-collegiate marketing case study competitions, marketing fests, or live projects offered by companies or college marketing clubs. This helps in applying learned concepts, developing problem-solving skills under pressure, and gaining visibility among recruiters.
Tools & Resources
College marketing clubs (e.g., Marketing Association of CET), National business school competitions (e.g., HUL LIME, IIM competitions), Industry-sponsored hackathons for marketing solutions
Career Connection
Success or participation in such competitions demonstrates practical acumen, teamwork, and leadership, attracting recruiters and enhancing the resume for competitive marketing roles in India''''s leading organizations.
Advanced Stage
Strategic Project Work and Industry Mentorship- (Semester 4)
For the Industry Internship/Project (22BA4031) in Semester 4, choose a topic closely aligned with your desired specialization in Marketing Management. Seek mentorship from industry experts or faculty with relevant experience, focusing on delivering a high-impact, actionable project with real-world implications.
Tools & Resources
Research databases (EBSCO, Jstor, ProQuest), Industry mentors (via LinkedIn or college network), Data analysis software (SPSS, R, Python for marketing analytics)
Career Connection
A well-executed project demonstrates deep domain knowledge and practical problem-solving skills, making you a more attractive candidate for specialized marketing roles and showcasing your ability to contribute strategically.
Intensive Placement Preparation and Mock Interviews- (Semester 4)
Engage in intensive placement preparation during Semester 4, including resume building workshops, mock interviews, and group discussion practice. Focus on tailoring your applications to specific marketing roles and companies, highlighting your specialization and project experiences. Leverage the college''''s placement cell extensively.
Tools & Resources
College placement cell workshops, Online interview platforms (Pramp, InterviewBit), Aptitude test preparation books (Arun Sharma for CAT/MBA placements), Company-specific case studies for interviews
Career Connection
Thorough preparation significantly increases your chances of securing placements in top companies. It builds confidence and refines your ability to articulate your skills and aspirations effectively to recruiters.
Build a Professional Online Presence and Network- (Semester 4 and beyond)
Curate a professional online presence, particularly on LinkedIn, showcasing your skills, certifications, projects, and internship experiences. Actively connect with alumni, industry leaders, and recruiters. Attend virtual and in-person industry events and webinars to expand your network and stay updated on market trends.
Tools & Resources
LinkedIn Profile Optimization guides, Networking events and conferences (online/offline), Alumni network portals, Professional marketing forums
Career Connection
A strong professional network and online presence are crucial for identifying job opportunities, gaining industry insights, and receiving referrals, which are often key to landing desired marketing roles in India.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with at least 50% aggregate marks (45% for SEBC and PWD candidates) from any university recognised by AICTE/UGC. Valid score in K-MAT/CMAT/CAT.
Duration: 2 years / 4 semesters
Credits: 100 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BA1011 | PRINCIPLES OF MANAGEMENT | Core | 3 | Management Concepts and Evolution, Planning and Decision Making, Organizing and Staffing, Directing, Motivation and Leadership, Controlling and Coordination, Recent Trends in Management |
| 22BA1021 | MANAGERIAL ECONOMICS | Core | 3 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structure and Pricing, Macroeconomic Environment of Business, Business Cycles and Economic Policies |
| 22BA1031 | QUANTITATIVE TECHNIQUES FOR MANAGERS | Core | 3 | Introduction to Quantitative Techniques, Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis, Forecasting Techniques, Linear Programming and Decision Theory |
| 22BA1041 | FINANCIAL ACCOUNTING FOR MANAGERS | Core | 3 | Introduction to Accounting, Accounting Principles and Standards, Recording Business Transactions, Preparation of Financial Statements, Analysis of Financial Statements, Contemporary Accounting Issues |
| 22BA1051 | ORGANIZATIONAL BEHAVIOUR | Core | 3 | Introduction to Organizational Behaviour, Individual Behaviour and Perception, Learning, Personality and Values, Attitudes, Motivation and Stress Management, Group Dynamics and Team Building, Leadership and Power |
| 22BA1061 | BUSINESS COMMUNICATION | Core | 3 | Fundamentals of Business Communication, Oral Communication Skills, Written Communication Skills, Cross-Cultural and Digital Communication, Presentation Skills, Interview and Group Discussion Techniques |
| 22BA1071 | BUSINESS LAW | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Intellectual Property Rights |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BA2011 | MARKETING MANAGEMENT | Core | 3 | Introduction to Marketing, Marketing Environment and Research, Consumer and Business Markets, Product and Brand Management, Pricing Strategies, Promotion and Distribution |
| 22BA2021 | FINANCIAL MANAGEMENT | Core | 3 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management, Dividend Policy and Financial Markets |
| 22BA2031 | HUMAN RESOURCE MANAGEMENT | Core | 3 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management and Compensation, Industrial Relations and Employee Welfare |
| 22BA2041 | OPERATIONS MANAGEMENT | Core | 3 | Introduction to Operations Management, Process Design and Capacity Planning, Location and Layout Planning, Inventory Management, Quality Management, Supply Chain Management |
| 22BA2051 | MANAGEMENT INFORMATION SYSTEMS | Core | 3 | Introduction to MIS, Information Systems for Business Operations, Decision Making and Business Intelligence, Database Management and Networking, E-Business and E-Commerce, IT Security and Ethics |
| 22BA2061 | RESEARCH METHODOLOGY | Core | 3 | Introduction to Research, Research Design and Hypothesis, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics |
| 22BA2071 | BUSINESS ANALYTICS | Core | 3 | Introduction to Business Analytics, Data Visualization and Exploration, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Big Data and Analytics Applications |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BA3011 | STRATEGIC MANAGEMENT | Core | 3 | Introduction to Strategic Management, Environmental Analysis, Organizational Analysis, Strategic Formulation, Strategic Implementation, Strategic Evaluation and Control |
| 22BA3021 | ENTREPRENEURSHIP & INNOVATION | Core | 3 | Introduction to Entrepreneurship, Creativity and Innovation, Business Plan Development, Funding New Ventures, Legal and Regulatory Aspects, Managing Growth and Exit Strategies |
| 22BAMM301 | CONSUMER BEHAVIOUR | Elective - Marketing Management | 3 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Individual Determinants of Behaviour, Group Influence on Behaviour, Culture and Subculture, Consumer Behaviour Applications in Marketing |
| 22BAMM302 | MARKETING RESEARCH | Elective - Marketing Management | 3 | Introduction to Marketing Research, Research Design and Data Sources, Sampling Design and Data Collection, Measurement and Scaling, Data Analysis and Interpretation, Report Writing and Ethics in Research |
| 22BAMM303 | ADVERTISING AND BRAND MANAGEMENT | Elective - Marketing Management | 3 | Introduction to Advertising, Advertising Planning and Strategy, Media Planning and Execution, Brand Definition and Brand Equity, Brand Positioning and Communication, Brand Building and Measuring Performance |
| 22BAMM304 | DIGITAL MARKETING | Elective - Marketing Management | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing and Content Marketing, Web Analytics and Digital Campaign Management |
| 22BAMM305 | SALES AND DISTRIBUTION MANAGEMENT | Elective - Marketing Management | 3 | Introduction to Sales Management, Sales Planning and Forecasting, Sales Force Recruitment and Training, Sales Force Motivation and Compensation, Distribution Channels Design, Channel Management and Logistics |
| 22BAMM306 | INTERNATIONAL MARKETING | Elective - Marketing Management | 3 | Introduction to International Marketing, International Marketing Environment, Market Entry Strategies, International Product and Pricing, International Promotion and Distribution, Global Marketing Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BA4011 | BUSINESS ETHICS & CORPORATE GOVERNANCE | Core | 3 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility (CSR), Introduction to Corporate Governance, Boards of Directors and Shareholder Rights, Role of Regulatory Bodies and Global Governance |
| 22BA4021 | PROJECT MANAGEMENT | Core | 3 | Introduction to Project Management, Project Life Cycle and Organization, Project Planning and Scheduling, Project Risk Management, Project Resource and Quality Management, Project Monitoring, Control and Closure |
| 22BAMM401 | SERVICES MARKETING | Elective - Marketing Management | 3 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Pricing and Promotion of Services, Service Delivery and Relationship Management |
| 22BAMM402 | RETAIL MANAGEMENT | Elective - Marketing Management | 3 | Introduction to Retail Management, Retail Formats and Theories, Retail Store Location and Design, Merchandise Management, Retail Pricing and Promotion, Retail Analytics and E-Retailing |
| 22BAMM403 | RURAL MARKETING | Elective - Marketing Management | 3 | Introduction to Rural Marketing, Rural Market Environment, Rural Consumer Behaviour, Product and Pricing Strategies for Rural Markets, Rural Distribution Challenges, Rural Communication Strategies and Initiatives |
| 22BAMM404 | STRATEGIC MARKETING | Elective - Marketing Management | 3 | Foundations of Strategic Marketing, Market Opportunity Analysis, Competitive Advantage and Positioning, Marketing Strategy Formulation, Marketing Program Development, Implementation and Control of Marketing Strategy |
| 22BAMM405 | PRODUCT AND PORTFOLIO MANAGEMENT | Elective - Marketing Management | 3 | Introduction to Product Management, New Product Development Process, Product Life Cycle Strategies, Product Portfolio Analysis, Product Line and Brand Extensions, Product Strategies in Global Markets |
| 22BAMM406 | CUSTOMER RELATIONSHIP MANAGEMENT (CRM) | Elective - Marketing Management | 3 | Introduction to CRM, CRM Strategy and Implementation, Customer Data Management, Customer Lifetime Value, CRM Technologies and Applications, CRM Performance Measurement |
| 22BA4031 | INDUSTRY INTERNSHIP / PROJECT | Project | 6 | Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing, Presentation and Viva Voce |
| 22BA4041 | COMPREHENSIVE VIVA VOCE | Core | 2 | Overall understanding of MBA curriculum, Application of theoretical concepts, Analytical and problem-solving skills, Communication and presentation abilities, Industry awareness, General knowledge and current affairs |
