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MBA in Marketing Management at Gandhi Institute For Technology
Khurda, Odisha
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About the Specialization
What is Marketing Management at Gandhi Institute For Technology Khurda?
This Marketing Management program at Gandhi Institute For Technology, Khurda, focuses on developing strategic acumen and practical skills essential for the dynamic Indian market. It emphasizes consumer behavior, branding, sales, and digital marketing, preparing students for impactful roles in a rapidly evolving business landscape. The curriculum is designed to meet the high industry demand for skilled marketing professionals across diverse sectors in India.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into marketing and sales roles, working professionals looking to upskill in digital marketing or brand management, and career changers transitioning to the marketing industry. Candidates typically hold a Bachelor''''s degree and demonstrate an aptitude for communication, creativity, and analytical thinking, often with prior exposure to business concepts.
Why Choose This Course?
Graduates of this program can expect diverse career paths such as Marketing Manager, Brand Manager, Sales Head, Digital Marketing Specialist, or Market Research Analyst in India. Entry-level salaries typically range from INR 4-6 LPA, growing significantly with experience. The program aligns with industry certifications in digital marketing and analytics, facilitating faster career growth in Indian companies.
Student Success Practices
Foundation Stage
Strengthen Core Business Fundamentals- (Semester 1-2)
Focus on building a strong base in subjects like Managerial Economics, Financial Management, and Quantitative Methods. Engage actively in lectures, solve case studies, and clarify doubts immediately. Utilize library resources and online tutorials for conceptual clarity.
Tools & Resources
Course textbooks, GIFT''''s academic support services, NPTEL videos for specific subjects, Online quizzes on platforms like Coursera/edX
Career Connection
A robust understanding of business fundamentals is critical for all managerial roles, enabling better decision-making and cross-functional understanding, which is highly valued by Indian employers.
Develop Effective Communication & Soft Skills- (Semester 1-2)
Actively participate in the Business Communication & Soft Skills course, focusing on improving presentation skills, group discussion abilities, and professional etiquette. Seek opportunities for public speaking, join student clubs, and practice mock interviews regularly.
Tools & Resources
Toastmasters International, LinkedIn Learning courses on communication, University career services for mock interviews, Peer feedback sessions
Career Connection
Strong communication is paramount for success in marketing and sales roles in India, helping in client interactions, team leadership, and effective promotion of ideas/products.
Explore Industry Applications of Digital Tools- (Semester 1-2)
Beyond theoretical understanding, proactively learn to use digital tools covered in Computer Applications in Management and MIS. Practice with MS Excel for data analysis, understand database concepts, and explore basic digital marketing tools. Look for small projects or certifications in these areas.
Tools & Resources
Microsoft Office Suite, Google Workspace, Free online tutorials for data analytics, Introductory courses on platforms like HubSpot Academy
Career Connection
Early exposure and hands-on experience with digital tools are vital for entry-level marketing roles, providing a competitive edge in a digital-first Indian economy.
Intermediate Stage
Deep Dive into Marketing Specialization & Case Studies- (Semester 3)
As specialization begins, immerse deeply in core marketing subjects and chosen electives. Actively participate in case study analyses, marketing simulations, and group projects. Apply theoretical knowledge to real-world marketing challenges faced by Indian companies.
Tools & Resources
Harvard Business Review case studies, IIM-A case studies, Marketing journals, Industry reports from Nielsen, IMRB
Career Connection
In-depth specialization knowledge and analytical skills derived from case studies are crucial for strategic marketing roles, helping to formulate effective campaigns and brand strategies.
Engage in Marketing Competitions & Workshops- (Semester 3)
Participate in inter-college marketing case competitions, brand wars, or ideation challenges. Attend workshops on specific marketing tools or techniques (e.g., Google Ads, SEO basics). This builds practical skills, confidence, and provides networking opportunities.
Tools & Resources
College marketing clubs, Industry-sponsored competitions, Online certification platforms (Google Digital Garage, HubSpot Academy), Local industry meetups
Career Connection
These activities demonstrate proactive learning, problem-solving abilities, and practical application of marketing concepts, highly valued during Indian campus placements.
Initiate Industry Networking & Mentorship- (Semester 3)
Proactively seek out marketing professionals on LinkedIn for informational interviews or mentorship. Attend virtual or physical industry events, guest lectures, and alumni interactions to build a strong professional network specific to the Indian marketing sector.
Tools & Resources
LinkedIn, GIFT alumni network, Industry forums, Professional associations like Marketing Management Association (MMA)
Career Connection
A strong network opens doors to internship leads, job opportunities, and invaluable career guidance from experienced professionals in the Indian market.
Advanced Stage
Excel in Dissertation/Project & Advanced Electives- (Semester 4)
Dedicate significant effort to the Project/Dissertation, choosing a topic relevant to your marketing interests and career goals. Leverage advanced marketing electives to specialize further (e.g., Marketing Analytics, Digital Marketing). Focus on data-driven insights and actionable recommendations.
Tools & Resources
Research methodologies books, SPSS/R/Python for data analysis, Academic databases (JSTOR, EBSCO), Mentorship from faculty
Career Connection
A well-executed project showcases analytical rigor and problem-solving skills, which are critical for senior marketing roles and often a key discussion point in placement interviews.
Intensive Placement Preparation & Mock Interviews- (Semester 4)
Engage fully in the campus placement process. Tailor your resume and cover letters for specific marketing roles. Participate in mock interviews, group discussions, and aptitude test preparation sessions. Focus on articulating your skills, experiences, and career aspirations clearly.
Tools & Resources
GIFT Career Services, Online aptitude test platforms (e.g., IndiaBix), Interview preparation guides, Peer groups for GD practice
Career Connection
This stage is directly aimed at securing desirable placements in leading Indian companies, requiring refined interview techniques and a strong understanding of corporate expectations.
Develop Leadership & Ethical Marketing Practices- (Semester 4)
Take on leadership roles in final-year projects or student committees. Understand the ethical implications of marketing decisions and customer data privacy, especially in the Indian context. Develop a holistic view of marketing''''s societal impact.
Tools & Resources
Case studies on ethical marketing, Business ethics courses/workshops, Leadership development programs, Interaction with industry leaders
Career Connection
Future marketing leaders need strong ethical foundations and the ability to inspire and manage teams, making these skills essential for career progression in responsible roles.
Program Structure and Curriculum
Eligibility:
- Passed Bachelor Degree of minimum 3 years duration with at least 50% marks (45% in case of candidates belonging to SC/ST category) in the qualifying examination. Odisha JEE MBA and MAT Entrance test are also accepted.
Duration: 2 years / 4 semesters
Credits: 92 Credits
Assessment: Internal: 30% (for theory subjects - typical BPUT standard), External: 70% (for theory subjects - typical BPUT standard)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Management Process & Organizational Behaviour | Core | 3 | Management functions and principles, Evolution of management thought, Organizational behavior fundamentals, Perception, learning, motivation, Leadership and group dynamics |
| MBA102 | Managerial Economics | Core | 3 | Demand and supply analysis, Production and cost theory, Market structures and pricing strategies, Profit maximization and risk analysis, Business cycles and macroeconomic policies |
| MBA103 | Business Environment & Law | Core | 3 | Economic and political environment, Socio-cultural and technological environment, Consumer Protection Act, Competition Act, Cyber Laws and intellectual property rights |
| MBA104 | Accounting for Management | Core | 3 | Financial accounting principles, Cost accounting methods, Management accounting tools, Financial statement analysis, Budgeting and variance analysis |
| MBA105 | Quantitative Methods | Core | 3 | Probability theory and distributions, Sampling and hypothesis testing, Regression and correlation analysis, Linear programming and operations research, Decision making under uncertainty |
| MBA106 | Business Communication & Soft Skills | Core | 3 | Communication process and barriers, Verbal and non-verbal communication, Presentation and public speaking skills, Group discussions and interview techniques, Professional ethics and etiquette |
| MBA107 | Computer Applications in Management | Core | 3 | MS Office applications (Excel, PowerPoint, Word), Database management systems, Internet and e-commerce basics, Introduction to data analytics tools, Cloud computing concepts |
| MBA108 | Management Information System & Digital Business | Core | 3 | Concepts of Management Information Systems (MIS), IT infrastructure and enterprise systems, E-commerce business models, Digital marketing fundamentals, ERP systems and supply chain management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Human Resource Management | Core | 3 | HRM functions and strategic HRM, Human resource planning and recruitment, Selection, training, and development, Performance management and compensation, Industrial relations and employee welfare |
| MBA202 | Financial Management | Core | 3 | Financial goals and investment decisions, Capital budgeting techniques, Working capital management, Cost of capital and capital structure, Dividend policy and valuation |
| MBA203 | Marketing Management | Core | 3 | Marketing concepts and philosophies, Market segmentation, targeting, positioning, Product lifecycle and new product development, Pricing strategies and channels of distribution, Promotion mix and integrated marketing communication |
| MBA204 | Operations Management | Core | 3 | Production planning and control, Inventory management techniques, Quality management and TQM, Supply chain management, Project management basics |
| MBA205 | Business Research Methods | Core | 3 | Research design and formulation, Data collection methods (primary/secondary), Sampling techniques and data analysis, Hypothesis testing and statistical tools, Report writing and ethical considerations |
| MBA206 | Entrepreneurship Development | Core | 3 | Entrepreneurial process and characteristics, Business idea generation and plan creation, Startup ecosystem and funding sources, Innovation and creativity in business, Small business management and growth strategies |
| MBA207 | Financial Markets & Institutions | Core | 3 | Indian financial system structure, Money market and capital market instruments, Banking and non-banking financial institutions, Insurance sector and regulatory bodies (SEBI), Mutual funds and derivative markets |
| MBA208 | Legal Aspect of Business | Core | 3 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Companies Act, 2013, Intellectual Property Rights |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Strategic Management | Core | 3 | Strategy formulation and implementation, External and internal environmental analysis, Strategic alternatives and choice, Corporate governance and social responsibility, Strategic control and evaluation |
| MBA302 | Management of Information Security | Core | 3 | Information security principles and policies, Risk management and cyber threats, Security technologies and tools, Data privacy and legal aspects, Business continuity and disaster recovery |
| MBA303 | Project Management | Core | 3 | Project life cycle and planning, Project scheduling and resource allocation, Risk management in projects, Project monitoring and control, Project termination and audit |
| MBA304 | Rural Management | Core | 3 | Rural economy and demographics, Rural marketing strategies, Rural development programs, Microfinance and rural entrepreneurship, Agri-business and rural innovations |
| MBA MKM305 (i) | Consumer Behaviour | Elective (Marketing Management) | 3 | Consumer decision making process, Psychological influences (motivation, perception), Cultural and social influences, Consumer learning and attitudes, Marketing implications of consumer behavior |
| MBA MKM305 (ii) | Advertising and Brand Management | Elective (Marketing Management) | 3 | Advertising planning and strategy, Media planning and selection, Creative strategy and execution, Brand identity and image, Brand equity and positioning |
| MBA MKM305 (iii) | Sales and Distribution Management | Elective (Marketing Management) | 3 | Sales force management and organization, Selling process and sales forecasting, Channel design and management, Logistics and supply chain in distribution, Retail management strategies |
| MBA MKM305 (iv) | Services Marketing | Elective (Marketing Management) | 3 | Nature and characteristics of services, Service quality and customer satisfaction, Service design and delivery, Customer relationship management in services, Pricing and promotion of services |
| MBA MKM305 (v) | Marketing Research | Elective (Marketing Management) | 3 | Marketing research process and design, Data collection methods (surveys, observation), Sampling techniques and data analysis, Qualitative research methods, Marketing analytics and report writing |
| MBA MKM305 (vi) | Product & Brand Management | Elective (Marketing Management) | 3 | New product development process, Product lifecycle management, Packaging, labeling, and product strategies, Brand building and brand extensions, Brand portfolio and architecture |
| MBA MKM305 (vii) | Retail Management | Elective (Marketing Management) | 3 | Retail formats and theories, Store location and layout, Merchandise management and buying, Retail pricing and promotion, Visual merchandising and e-tailing |
| MBA MKM305 (viii) | Digital Marketing | Elective (Marketing Management) | 3 | Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Google Ads, Social media marketing strategies, Content marketing and email marketing, Web analytics and mobile marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA MKM401 (i) | International Marketing | Elective (Marketing Management) | 3 | Global marketing environment and strategies, Market entry modes and product adaptation, Pricing in international markets, International promotion and distribution, Export-import procedures and documentation |
| MBA MKM401 (ii) | Marketing Analytics | Elective (Marketing Management) | 3 | Marketing data sources and measurement, Predictive analytics and customer segmentation, Campaign optimization and ROI analysis, Marketing dashboards and visualization, Data-driven decision making |
| MBA MKM401 (iii) | Industrial & Rural Marketing | Elective (Marketing Management) | 3 | Business-to-Business (B2B) marketing, Industrial buying behavior and key accounts, Rural consumer behavior and segmentation, Rural distribution channels and strategies, Government policies for rural sector development |
| MBA MKM401 (iv) | Customer Relationship Management (CRM) | Elective (Marketing Management) | 3 | CRM strategy and concepts, Customer acquisition and retention, Loyalty programs and customer lifetime value, CRM technologies and software, Data mining for CRM and ethical issues |
| MBA MKM401 (v) | Integrated Marketing Communication (IMC) | Elective (Marketing Management) | 3 | IMC planning and process, Advertising, sales promotion, public relations, Personal selling and direct marketing, Digital integration in IMC, Measuring IMC effectiveness |
| MBA MKM401 (vi) | E-Commerce & Business Intelligence | Elective (Marketing Management) | 3 | E-commerce business models and strategies, Online payment systems and security, Business intelligence concepts, Data warehousing and data mining, Business analytics tools and applications |
| MBA MKM401 (vii) | Marketing of Financial Services | Elective (Marketing Management) | 3 | Nature of financial products and services, Marketing mix for financial services, Customer segmentation in financial sector, Distribution channels for financial services, Regulatory framework and ethical considerations |
| MBA MKM401 (viii) | Social Marketing | Elective (Marketing Management) | 3 | Social change marketing concepts, Health communication and campaigns, Environmental marketing and sustainability, Ethical considerations in social marketing, Public policy and advocacy through marketing |
| MBA402 | Project / Dissertation | Project | 6 | Problem identification and research proposal, Data collection and analysis methods, Literature review and theoretical framework, Report writing and formatting, Presentation and viva-voce |
