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BBA in Digital Marketing at GITAM (Gandhi Institute of Technology and Management)
Sangareddy, Telangana
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About the Specialization
What is Digital Marketing at GITAM (Gandhi Institute of Technology and Management) Sangareddy?
This BBA Digital Marketing program at GITAM Hyderabad focuses on equipping students with essential skills for the dynamic online landscape. It covers a comprehensive spectrum from SEO to social media, crucial for India''''s rapidly growing digital economy. The program emphasizes practical application, preparing graduates for immediate impact in the industry by integrating core business principles with specialized digital strategies.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the thriving digital marketing field, particularly those interested in brand promotion, online advertising, and data analytics. It also suits working professionals looking to upskill in specific digital domains or career changers transitioning to the digital industry, provided they possess a foundational interest in business and technology.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths such as Digital Marketing Executives, SEO Specialists, Social Media Managers, Content Strategists, and Web Analysts. Entry-level salaries in India typically range from INR 3-5 LPA, growing significantly with experience. The program aligns with industry certifications, enhancing employability and growth trajectories in Indian companies and multinational corporations.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Focus on excelling in core subjects like Management Principles, Marketing, and Accounting. Understanding these fundamentals is crucial for strategic digital marketing decisions. Utilize university libraries, online courses on platforms like Coursera for business basics, and participate in peer study groups to solidify knowledge.
Tools & Resources
University Library Resources, Coursera Business Courses, Peer Study Groups
Career Connection
Forms a robust analytical foundation for future specialization, aiding in critical thinking required by employers in any business function, including digital marketing strategy.
Develop Foundational Digital Literacy- (Semester 1-2)
Beyond basic computer applications, actively explore digital tools and trends. Start with free online courses on Google Digital Garage for an introduction to various digital marketing concepts and basic analytics. Experiment with simple website builders (e.g., Wix, WordPress) or social media platform analytics to understand the ecosystem.
Tools & Resources
Google Digital Garage, Wix/WordPress (free tiers), Basic Social Media Analytics
Career Connection
This early exposure helps in understanding the digital ecosystem, making advanced topics easier to grasp and showcasing proactive learning to potential employers.
Enhance Communication & Presentation Skills- (Semester 1-2)
Business communication is paramount. Actively participate in class discussions, join public speaking clubs, and seek opportunities to present projects. Practice writing clear, concise reports and emails. Tools like Grammarly and strong presentation software skills are invaluable for effective professional interaction.
Tools & Resources
Grammarly, Microsoft PowerPoint/Google Slides, Public Speaking Clubs
Career Connection
Strong communication ensures effective client interaction, team collaboration, and persuasive content creation in future digital marketing roles, which is highly valued in the Indian job market.
Intermediate Stage
Hands-on Digital Campaign Execution- (Semester 3-5)
Apply theoretical knowledge by running simulated or real small-scale digital marketing campaigns. Utilize platforms like Google Ads (for PPC practice), Facebook Ads Manager (for SMM), and Mailchimp (for email marketing). Seek out local businesses or NGOs for pro-bono work to gain practical experience and build a portfolio.
Tools & Resources
Google Ads (Practice Accounts), Meta Business Suite, Mailchimp (Free Plan)
Career Connection
Direct campaign experience builds a practical portfolio, making students highly desirable for internships and entry-level positions in Indian digital agencies and marketing departments.
Specialized Skill Certifications- (Semester 3-5)
While studying, pursue industry-recognized certifications relevant to Digital Marketing. Examples include Google Ads Certifications, Google Analytics Individual Qualification (GAIQ), HubSpot Content Marketing Certification, or Meta Blueprint certifications. These validate specialized skills beyond the degree.
Tools & Resources
Google Skillshop, HubSpot Academy, Meta Blueprint Certifications
Career Connection
These certifications demonstrate expertise and commitment to potential employers, helping students stand out in the competitive Indian job market and often leading to higher starting salaries.
Network and Participate in Industry Events- (Semester 3-5)
Actively engage with professionals and peers by attending webinars, workshops, and local digital marketing meetups. Join relevant LinkedIn groups and follow industry leaders. Participate in inter-college marketing competitions or hackathons to gain exposure and build connections.
Tools & Resources
LinkedIn, Industry Webinars/Conferences, College Marketing Clubs
Career Connection
Networking opens doors to mentorship, internships, and job opportunities, providing insights into the evolving Indian digital landscape and facilitating career growth.
Advanced Stage
Build a Comprehensive Digital Portfolio- (Semester 6)
Consolidate all projects, campaign results, certifications, and internship experiences into a professional online portfolio (e.g., personal website, Behance). Showcase quantifiable achievements and explain the impact of your work, demonstrating your capabilities and expertise.
Tools & Resources
Personal Website (WordPress/Wix), Behance/Dribbble (for creative assets), Google Drive for documents
Career Connection
A strong portfolio is critical for demonstrating practical capabilities to recruiters, helping students stand out significantly in campus placements and job applications in India.
Master Advanced Analytics & Strategy- (Semester 6)
Focus on advanced data interpretation and strategic planning. Dive deeper into tools like Google Analytics 4, Google Tag Manager, and learn to translate complex data into actionable marketing strategies. Practice crafting comprehensive digital marketing plans for various business scenarios and measuring ROI.
Tools & Resources
Google Analytics 4, Google Tag Manager, Advanced Excel/Google Sheets
Career Connection
This advanced skill set is highly valued for roles requiring strategic decision-making, budget allocation, and ROI optimization, positioning graduates for senior roles in India''''s digital sector.
Targeted Internship & Placement Preparation- (Semester 6)
Proactively seek out long-term internships in specialized digital marketing roles (e.g., SEO analyst intern, social media strategist intern). Prepare rigorously for interviews, focusing on case studies, technical knowledge, and behavioral questions specific to the digital marketing domain. Leverage the university''''s placement cell and alumni network for guidance and opportunities.
Tools & Resources
University Placement Cell, Alumni Network, Interview Prep Platforms (e.g., Mock Interviews India)
Career Connection
Effective preparation and targeted internships directly lead to successful placements in top Indian companies and MNCs operating in India, accelerating career entry and growth.
Program Structure and Curriculum
Eligibility:
- A pass in 10+2 (or equivalent) with a minimum of 50% aggregate marks from a recognized Central/State Board.
Duration: 3 years / 6 semesters
Credits: 140 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB101 | English for Business Communication | Core | 3 | Grammar and Vocabulary, Reading and Comprehension, Business Correspondence, Report Writing, Presentation Skills |
| BBAB102 | Principles of Management | Core | 4 | Management Concepts, Planning and Organizing, Directing and Controlling, Decision Making, Managerial Roles |
| BBAB103 | Business Economics | Core | 4 | Demand and Supply Analysis, Market Structures, National Income Accounting, Inflation and Unemployment, Fiscal and Monetary Policy |
| BBAB104 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Financial Statements, Depreciation Methods |
| BBAB105 | Business Mathematics and Statistics | Core | 4 | Algebra and Calculus Basics, Probability Theory, Measures of Central Tendency, Correlation and Regression, Index Numbers |
| BBAB106 | Computer Applications for Business | Core | 3 | MS Office Suite, Data Management Tools, Internet and E-commerce Basics, Presentation Software, Cyber Security Fundamentals |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB107 | Environmental Studies | Core | 3 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources, Sustainable Development, Environmental Ethics |
| BBAB108 | Organizational Behavior | Core | 4 | Individual Behavior, Motivation and Leadership, Group Dynamics, Organizational Culture, Conflict Management |
| BBAB109 | Marketing Management | Core | 4 | Marketing Mix (4Ps), Consumer Behavior, Market Segmentation, Product Life Cycle, Branding and Pricing Strategies |
| BBAB110 | Cost and Management Accounting | Core | 4 | Cost Concepts and Classification, Budgeting and Budgetary Control, Standard Costing, Variance Analysis, Marginal Costing for Decision Making |
| BBAB111 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law Basics, Negotiable Instruments Act |
| BBAB112 | Operations Management | Core | 3 | Production Planning, Quality Management, Inventory Control, Supply Chain Management, Project Management Techniques |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB201 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Benefits |
| BBAB202 | Business Research Methods | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Hypothesis Testing, Report Writing and Ethics |
| BBAB203 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy, Financial Markets and Institutions |
| BBAD301 | Introduction to Digital Marketing | Specialization Core | 4 | Digital Marketing Landscape, Online Marketing Channels, Digital Marketing Strategy, Customer Journey Mapping, Website Fundamentals |
| BBAD302 | Search Engine Optimization (SEO) | Specialization Core | 4 | Keyword Research, On-page SEO, Off-page SEO (Link Building), Technical SEO, Local SEO and Tools |
| BBAB2E1 | Elective 1 (General Elective) | Elective | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB204 | International Business | Core | 4 | Globalization and Trade Theories, Foreign Exchange Markets, International Marketing, Cross-Cultural Management, International Business Environment |
| BBAB205 | Supply Chain and Logistics Management | Core | 4 | Supply Chain Models, Logistics Management, Warehousing and Inventory, Transportation Management, Global Supply Chain Challenges |
| BBAB206 | Business Analytics | Core | 4 | Data Visualization, Predictive Analytics, Prescriptive Analytics, Big Data Concepts, Business Intelligence Tools |
| BBAD401 | Search Engine Marketing (SEM) & PPC | Specialization Core | 4 | Google Ads Campaign Setup, Keyword Bidding Strategies, Ad Copywriting and Extensions, Landing Page Optimization, Remarketing and Conversion Tracking |
| BBAD402 | Social Media Marketing (SMM) | Specialization Core | 4 | Social Media Platforms Strategy, Content Creation for SMM, Community Management, Influencer Marketing, Social Media Analytics |
| BBAB2E2 | Elective 2 (General Elective) | Elective | 3 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB301 | Strategic Management | Core | 4 | Strategic Planning Process, SWOT Analysis, Porter''''s Five Forces, Competitive Advantage, Strategy Implementation and Control |
| BBAD501 | Content Marketing & Copywriting | Specialization Core | 4 | Content Strategy Development, Blogging and Article Writing, Video and Infographic Marketing, Email Content Creation, Copywriting Principles for Digital |
| BBAD502 | Email Marketing & Marketing Automation | Specialization Core | 4 | Email List Building, Campaign Design and Testing, Marketing Automation Workflows, CRM Integration, Email Marketing Analytics |
| BBAD503 | Web Analytics & Data Storytelling | Specialization Core | 4 | Google Analytics 4, Website Traffic Analysis, User Behavior Tracking, Conversion Funnel Analysis, Dashboard Creation and Reporting |
| BBAD591 | Project Work / Internship | Project | 4 | Industry Research, Project Planning, Data Analysis, Report Writing, Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB302 | Ethics & Corporate Governance | Core | 3 | Business Ethics Theories, Corporate Social Responsibility, Corporate Governance Models, Stakeholder Management, Sustainability Practices |
| BBAD601 | E-commerce & Mobile Marketing | Specialization Core | 4 | E-commerce Platforms, Payment Gateways, Mobile App Marketing, SMS and Location-based Marketing, App Store Optimization |
| BBAD602 | Digital Marketing Strategy & Planning | Specialization Core | 4 | Integrated Digital Strategy, Budgeting and ROI Measurement, Campaign Planning and Execution, Future Trends in Digital Marketing, Case Study Analysis |
| BBAD691 | Capstone Project / Dissertation | Project | 6 | Comprehensive Digital Campaign Development, Market Research and Analysis, Implementation and Monitoring, Performance Evaluation, Strategic Recommendations |
| BBAB3OE | Open Elective | Elective | 3 |
