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BBA in Marketing at GITAM (Gandhi Institute of Technology and Management)
Sangareddy, Telangana
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About the Specialization
What is Marketing at GITAM (Gandhi Institute of Technology and Management) Sangareddy?
This Marketing specialization program at GITAM Hyderabad focuses on equipping students with essential skills to understand market dynamics, consumer behavior, and effective brand management strategies. It integrates modern analytical tools with core marketing principles, preparing graduates for diverse roles in India''''s rapidly evolving commercial landscape, characterized by robust consumer markets and digital transformation.
Who Should Apply?
This program is ideal for aspiring marketing professionals, fresh graduates seeking entry into advertising, brand management, sales, or market research. It also suits individuals passionate about understanding consumer psychology and market trends. While no specific prerequisite background beyond 10+2 is mandated, a keen interest in business and communication is beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue exciting career paths in India, including roles as Marketing Executives, Brand Managers, Digital Marketing Specialists, Sales Managers, and Market Research Analysts. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. The curriculum is designed to align with industry expectations, fostering skills crucial for success in both Indian startups and multinational corporations operating in India.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on core subjects like Business Management, Economics, and Financial Accounting. Participate in study groups and utilize online resources like Coursera or NPTEL to reinforce concepts. Strong foundational knowledge will serve as a bedrock for advanced specialization.
Tools & Resources
NPTEL, Coursera (Introduction to Business/Finance), University Library resources, Peer study groups
Career Connection
A solid understanding of business operations is crucial for marketing roles, enabling strategic decision-making and cross-functional communication, leading to better career growth.
Enhance Communication and Digital Literacy- (Semester 1-2)
Actively engage in English Language Skills and Professional Communication courses to refine verbal and written communication. Simultaneously, master basic computer skills and learn popular office suites. Participate in debates or public speaking events.
Tools & Resources
Grammarly, Microsoft Office suite, Toastmasters International (if available), LinkedIn Learning modules on communication
Career Connection
Effective communication and digital proficiency are non-negotiable in modern marketing, essential for presentations, content creation, and stakeholder interaction.
Explore Electives and Industry News- (Semester 1-2)
While core subjects are mandatory, choose open electives wisely to broaden your perspective. Regularly read business news, marketing blogs, and industry publications (e.g., Economic Times, Livemint, Exchange4Media) to stay updated on current trends and build early industry awareness.
Tools & Resources
Financial newspapers/websites, Marketing blogs (HubSpot, Social Media Examiner), Industry news apps
Career Connection
Early exposure to industry trends helps in identifying career interests and demonstrating market awareness during internships and job interviews.
Intermediate Stage
Apply Marketing Concepts through Projects- (Semester 3-5)
Take every opportunity to apply theoretical knowledge from Marketing Management, Consumer Behaviour, and Marketing Analytics into practical projects. Volunteer for college events requiring marketing, form teams for case competitions, and initiate small-scale market research studies.
Tools & Resources
Case study portals (Harvard Business Review), Marketing simulation games, Survey tools (Google Forms, SurveyMonkey)
Career Connection
Hands-on project experience is highly valued by employers, showcasing problem-solving skills and a practical understanding of marketing principles, improving internship prospects.
Develop Digital Marketing Expertise- (Semester 3-5)
Go beyond the ''''Digital Marketing Skills'''' course by pursuing certifications in specific areas like Google Ads, Google Analytics, SEO, or social media marketing platforms. Create a personal online portfolio or blog to demonstrate your digital marketing capabilities.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMrush Academy, Hootsuite Academy, Personal website/blog
Career Connection
Digital marketing skills are in high demand across all industries in India, significantly boosting employability and opening doors to specialized roles.
Network and Seek Internships- (Semester 3-5)
Attend industry seminars, workshops, and guest lectures to network with professionals. Actively seek summer internships after Semester 4 or 5 in marketing departments of companies. Leverage platforms like LinkedIn for networking and job searching.
Tools & Resources
LinkedIn, Internshala.com, Career fairs, Professional networking events
Career Connection
Internships provide invaluable practical experience, industry contacts, and often lead to pre-placement offers, accelerating career entry and understanding of corporate culture.
Advanced Stage
Specialize and Master Advanced Marketing Concepts- (Semester 6)
Deep dive into advanced marketing electives like Retail Management, Brand Management, Rural Marketing, or Sales and Distribution Management. Choose your Major Project (BBM392) topic within your area of interest to develop expert-level understanding.
Tools & Resources
Advanced marketing textbooks, Industry reports, Specialized online courses, Professional marketing journals
Career Connection
Specialization positions you as an expert in a niche area, making you a more attractive candidate for specific roles and enabling faster growth in your chosen domain.
Excel in Major Project and Presentation- (Semester 6)
Treat the Major Project as a capstone experience. Focus on rigorous research, data analysis, and developing actionable insights. Refine your presentation skills for the project defense, ensuring clarity and impact.
Tools & Resources
Research databases (JSTOR, EBSCO), Statistical software (SPSS, R, Python), Presentation software (PowerPoint, Prezi)
Career Connection
A well-executed and presented major project showcases your analytical, research, and communication abilities, which are critical for securing high-quality placements and demonstrating leadership potential.
Proactive Placement Preparation- (Semester 6)
Begin placement preparation early by attending resume building workshops, mock interviews, and group discussion practice sessions. Tailor your resume and cover letters to specific job descriptions and leverage the university''''s career services actively for guidance.
Tools & Resources
University Career Services, Online aptitude test platforms, Mock interview platforms, Professional resume builders
Career Connection
Strategic and early placement preparation significantly increases your chances of securing desired job roles with competitive salaries immediately after graduation.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 examination or equivalent from a recognized board with minimum 50% aggregate marks and also qualified in GAT (GITAM Admission Test) (UG)
Duration: 3 years (6 semesters)
Credits: 122 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
Semester 2
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM201 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling, Data Analysis and Report Writing |
| BBM203 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Buying Behaviour, Market Segmentation and Targeting, Product and Pricing Decisions |
| BBM205 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act |
| BBM211 | Marketing Analytics | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Marketing Analytics, Data Collection and Preparation, Descriptive Analytics, Predictive Analytics, Marketing Mix Modeling |
| BBM213 | Consumer Behaviour | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Consumer Behaviour, Consumer Decision Process, Individual Influences, Group Influences, Cultural Influences |
| BBM207 | Digital Marketing Skills | Skill Enhancement Course (SEC) | 2 | Introduction to Digital Marketing, SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM202 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Working Capital Management, Dividend Policy |
| BBM204 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Recruitment, Training and Development, Performance Management, Compensation Management |
| BBM206 | Operations Management | Core | 4 | Introduction to Operations Management, Product Design and Process Selection, Facility Location and Layout, Inventory Management, Quality Management |
| BBM212 | Services Marketing | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Services Marketing, Service Product and Process, Service Delivery and Pricing, Managing Service Quality, Customer Relationships |
| BBM214 | Integrated Marketing Communication | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to IMC, Advertising Management, Sales Promotion, Public Relations, Direct Marketing and Personal Selling |
| BBM208 | Entrepreneurship and Small Business Management | Skill Enhancement Course (SEC) | 2 | Introduction to Entrepreneurship, Idea Generation and Opportunity Analysis, Business Plan, Funding Options, Small Business Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM301 | Project Management | Core | 4 | Introduction to Project Management, Project Planning, Project Scheduling, Project Monitoring and Control, Project Risk Management |
| BBM303 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange, Global Marketing, International HRM |
| BBM311 | Rural and Agricultural Marketing | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Rural Marketing, Rural Consumer Behaviour, Rural Market Environment, Product and Price Strategies for Rural Markets, Distribution and Promotion in Rural Areas |
| BBM313 | Sales and Distribution Management | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Sales Management, Sales Forecasting and Budgeting, Sales Force Management, Distribution Channels, Logistics and Supply Chain |
| BBM391 | Summer Internship / Project | Project | 4 | Project Identification, Literature Review, Data Collection and Analysis, Report Writing, Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM302 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBM312 | Retail Management | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Retailing, Retail Formats, Retail Location and Layout, Merchandising, Retail Operations and CRM |
| BBM314 | Brand Management | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Brand, Brand Identity and Image, Brand Positioning, Brand Equity, Brand Extension and Revitalization |
| BBM392 | Major Project | Project | 6 | Problem Definition, Research Methodology, Data Analysis and Findings, Recommendations, Thesis Submission and Viva-Voce |
