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BBA in Entrepreneurship at GITAM (Gandhi Institute of Technology and Management)
Sangareddy, Telangana
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About the Specialization
What is Entrepreneurship at GITAM (Gandhi Institute of Technology and Management) Sangareddy?
This Entrepreneurship program at GITAM Hyderabad focuses on equipping students with the mindset, knowledge, and skills essential to launch and manage new ventures in India. It delves into the entire entrepreneurial journey, from idea generation and business planning to securing funding and scaling operations, emphasizing innovation and sustainable business models within the dynamic Indian market.
Who Should Apply?
This program is ideal for aspiring entrepreneurs, individuals with innovative business ideas, and those from family business backgrounds looking to modernize or expand. It also caters to fresh graduates seeking entry into the startup ecosystem as business analysts or project managers, and working professionals aiming to transition into self-employment or leadership roles in new ventures.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths as startup founders, venture capitalists, business consultants, or innovation managers in India. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. The program provides a strong foundation for launching successful startups or contributing to the growth of existing entrepreneurial firms, aligning with the "Startup India" initiative.
Student Success Practices
Foundation Stage
Develop a Business Acumen Foundation- (Semester 1-2)
Actively engage with core business subjects like Business Accounting, Economics, and Management Principles. Read business newspapers (e.g., The Economic Times, Business Standard) daily and follow industry news to understand market dynamics and basic financial concepts.
Tools & Resources
Wall Street Journal, Mint, Investopedia, NPTEL online courses on business fundamentals
Career Connection
A strong understanding of business fundamentals is critical for identifying market gaps, understanding financial viability, and making informed decisions in any entrepreneurial venture.
Cultivate Communication and IT Skills- (Semester 1-2)
Focus on enhancing both written and oral communication through formal courses and extracurricular activities. Master essential computer applications like MS Excel for data organization and analysis, and PowerPoint for effective presentations. Participate in debates and public speaking events.
Tools & Resources
Toastmasters International, Coursera courses on business communication, Advanced Excel tutorials, LinkedIn Learning
Career Connection
Effective communication is vital for pitching ideas to investors, networking with partners, and leading teams. Strong IT skills enable data-driven decision-making and efficient business operations.
Explore Entrepreneurial Mindset and Ideation- (Semester 1-2)
Begin exploring the concept of entrepreneurship by reading success stories of Indian startups and engaging in initial brainstorming sessions. Identify everyday problems and consider potential business solutions. Join campus entrepreneurship clubs if available.
Tools & Resources
Zero to One by Peter Thiel, The Lean Startup by Eric Ries, Startup India website, TED Talks on innovation
Career Connection
Early exposure helps in developing an entrepreneurial mindset, fostering creativity, and initiating the journey of idea generation for future ventures.
Intermediate Stage
Build Practical Business Skills- (Semester 3-5)
Apply theoretical knowledge from HR, Finance, and Marketing courses to real-world scenarios through case studies, simulations, and group projects. Actively participate in the Business Analytics Lab to develop data interpretation and presentation skills crucial for market analysis.
Tools & Resources
Harvard Business Review cases, online business simulations (e.g., Capsim), Tableau Public, R/Python for basic data analysis
Career Connection
Practical application hones problem-solving abilities and prepares students to analyze diverse business challenges, which are constant in startup environments.
Engage with the Startup Ecosystem- (Semester 3-5)
Attend startup events, workshops, and industry talks organized by GITAM or other local entrepreneurship hubs in Hyderabad. Network with founders, mentors, and investors. Look for opportunities to volunteer or intern with early-stage startups to gain first-hand experience.
Tools & Resources
Local startup meetups (e.g., Meetup.com, Eventbrite), Startup India events, GITAM''''s incubation center (if any)
Career Connection
Direct engagement provides invaluable insights, networking opportunities, and a realistic understanding of the challenges and rewards of entrepreneurship.
Develop a Robust Business Plan- (Semester 5)
Utilize knowledge from Entrepreneurship Development and Research Methodology to conceptualize, research, and draft a comprehensive business plan for a potential venture. Seek feedback from professors and industry experts, and refine the plan iteratively.
Tools & Resources
Business Model Canvas, Lean Canvas, liveplan.com, NASSCOM 10,000 Startups resources
Career Connection
Creating a strong business plan is a core skill for any entrepreneur, essential for attracting investors, outlining strategy, and guiding operations.
Advanced Stage
Master Funding and Valuation Concepts- (Semester 6)
Deep dive into Venture Capital and Private Equity courses, understanding different funding stages, valuation methodologies, and negotiation tactics. Practice financial modeling in the Financial Modeling Lab to project startup finances and assess investment opportunities.
Tools & Resources
Financial modeling in Excel, industry reports on startup funding, case studies of successful and failed funding rounds
Career Connection
Essential for founders seeking investment, or for those aiming for roles in venture capital, private equity, or corporate finance within growing companies.
Undertake an Entrepreneurial Project/Internship- (Semester 6)
Commit fully to the final Project Work/Internship, ideally choosing a project that involves launching a mini-venture, consulting for a startup, or working on a significant business development initiative within an entrepreneurial firm. Focus on measurable outcomes and practical implementation.
Tools & Resources
Project management software (e.g., Trello, Asana), mentorship from industry experts, GITAM''''s career services
Career Connection
This capstone experience provides practical experience, builds a portfolio, and often leads to job offers or the foundation for a personal startup.
Refine Professional and Networking Skills- (Semester 6)
Actively participate in Professional Skills workshops, focusing on resume building, interview preparation, and effective networking. Attend career fairs, industry conferences, and alumni events to expand professional contacts and explore advanced career opportunities.
Tools & Resources
LinkedIn, GITAM alumni network, career services workshops, mock interview sessions
Career Connection
These skills are crucial for securing placements, forging partnerships, and building a professional reputation essential for long-term entrepreneurial success.
Program Structure and Curriculum
Eligibility:
- Pass in XII or equivalent examination with a minimum of 50% aggregate marks and qualified in GAT (UG Management) (Online Admission Test conducted by GITAM)
Duration: 3 years (6 semesters)
Credits: 124 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA1101 | Business Accounting | Core | 4 | Introduction to Accounting, Journal and Ledger, Subsidiary Books, Bank Reconciliation Statement, Preparation of Final Accounts |
| BBA1102 | Business Mathematics & Statistics | Core | 4 | Functions and their Applications, Matrices and Determinants, Differentiation and Integration, Measures of Central Tendency and Dispersion, Probability Distributions |
| BBA1103 | Business Economics | Core | 4 | Nature and Scope of Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, National Income and Macroeconomic Concepts |
| BBA1104 | Principles of Management | Core | 4 | Introduction to Management, Planning and Organizing, Directing and Controlling, Managerial Decision Making, Ethics and Social Responsibility in Business |
| BBA1105 | Business Communication | Core | 4 | Communication Process, Verbal and Non-verbal Communication, Business Correspondence, Presentation Skills, Group Discussions and Interviews |
| BBALL101 | Communication Skills Lab | Lab | 2 | Public Speaking Practice, Role Plays and Simulations, Report Writing Exercises, Effective Presentation Techniques, Interview Skills Training |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA1201 | Marketing Management | Core | 4 | Introduction to Marketing, Market Segmentation, Targeting, and Positioning, Product Life Cycle and Development, Pricing Strategies, Promotion and Distribution Channels |
| BBA1202 | Organisational Behaviour | Core | 4 | Individual Behaviour in Organizations, Group Dynamics and Teamwork, Motivation and Leadership, Organizational Culture and Climate, Conflict Management and Change |
| BBA1203 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Companies Act 2013 |
| BBA1204 | Computer Applications in Business | Core | 4 | Microsoft Office Suite for Business, Data Management with Spreadsheets, Presentation Tools for Business Reporting, Internet and E-Commerce Basics, Database Concepts and Applications |
| BBA1205 | Environmental Science | Core | 4 | Natural Resources and Ecosystems, Biodiversity and Conservation, Environmental Pollution and Control, Global Environmental Issues, Sustainable Development and Ethics |
| BBALL102 | IT Lab for Business | Lab | 2 | Advanced Spreadsheet Functions, Data Visualization Techniques, Business Data Management Tools, Online Collaboration Platforms, Introduction to Business Software |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA2101 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Benefits Management |
| BBA2102 | Business Statistics & Analytics | Core | 4 | Probability and Sampling Distributions, Hypothesis Testing, Correlation and Regression Analysis, Time Series Analysis, Introduction to Data Analytics |
| BBA2103 | Financial Management | Core | 4 | Goals of Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Dividend Policy |
| BBA2104 | Cost & Management Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet and Reconciliation, Marginal Costing and Break-Even Analysis, Budgetary Control, Variance Analysis |
| BBA2105 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBALL201 | Business Analytics Lab | Lab | 2 | Introduction to Statistical Software, Data Cleaning and Preparation, Descriptive and Inferential Statistics using Software, Regression Analysis Application, Basic Reporting and Visualization |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA2201 | Operations Management | Core | 4 | Introduction to Operations Management, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| BBA2202 | Financial Markets & Services | Core | 4 | Indian Financial System, Money Market and Capital Market, Stock Exchanges and SEBI, Investment Banking and Merchant Banking, Mutual Funds and Insurance |
| BBA2203 | Management Information Systems | Core | 4 | Fundamentals of Information Systems, Database Management Systems, Enterprise Resource Planning, Decision Support Systems, E-business and E-commerce |
| BBA2204 | Corporate Governance & Business Ethics | Core | 4 | Concepts of Corporate Governance, Regulatory Framework in India, Introduction to Business Ethics, Corporate Social Responsibility, Ethical Decision Making |
| BBA2205 | International Business | Core | 4 | Globalization and International Trade, Theories of International Trade, Foreign Exchange Market, International Marketing Strategies, Cross-Cultural Management |
| BBALL202 | Financial Modeling Lab | Lab | 2 | Financial Statement Analysis using Excel, Investment Valuation Models, Scenario Analysis and Sensitivity Analysis, Project Finance Modeling, Dashboard Creation for Financial Reporting |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA3101 | Business Strategy | Core | 4 | Strategic Management Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| BBAEN301 | Entrepreneurship Development | Discipline Specific Elective | 4 | Concept of Entrepreneurship, Creativity and Innovation, Business Idea Generation, Business Plan Formulation, Startup Ecosystem and Support |
| BBA BA 301 | Business Analytics | Discipline Specific Elective | 4 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Big Data Technologies |
| BBA3104 | Open Elective - I | Open Elective | 4 | Interdisciplinary Topics as per student choice |
| BBALL301 | Business Analytics Lab | Lab | 2 | Data Visualization Tools, Statistical Modeling for Business Decisions, Predictive Analytics Software Applications, Business Forecasting Techniques, Case Studies in Business Analytics |
| BBAEL301 | Academic Writing | Ability Enhancement Compulsory Course | 2 | Principles of Effective Academic Writing, Structure of Essays and Reports, Research Paper Writing, Referencing and Citation Styles, Argumentation and Critical Thinking |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA2601 | Project Work/Internship | Core | 6 | Project Proposal Development, Literature Review and Research Design, Data Collection and Analysis, Report Writing and Documentation, Presentation and Viva Voce |
| BBAEN302 | Venture Capital and Private Equity | Discipline Specific Elective | 4 | Introduction to Venture Capital and Private Equity, Stages of Startup Funding, Valuation Methodologies for Startups, Due Diligence Process, Exit Strategies for Investors |
| BBAEN303 | Family Business Management | Discipline Specific Elective | 4 | Unique Characteristics of Family Businesses, Governance in Family Firms, Succession Planning and Leadership Transition, Conflict Resolution in Family Business, Professionalization of Family Enterprises |
| BBAEL302 | Professional Skills | Ability Enhancement Compulsory Course | 2 | Resume and Cover Letter Writing, Interview Preparation Techniques, Presentation and Public Speaking, Teamwork and Collaboration, Professional Etiquette and Networking |
