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MASTER-OF-BUSINESS-ADMINISTRATION-MBA in Marketing Management at Gitarattan Institute of Advanced Studies & Training
Delhi, Delhi
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About the Specialization
What is Marketing Management at Gitarattan Institute of Advanced Studies & Training Delhi?
This Marketing Management program at Gitarattan Institute of Advanced Studies & Training focuses on developing professionals adept at navigating the dynamic Indian market. It emphasizes understanding consumer behavior, market trends, and strategic communication crucial for success in diverse sectors. The program''''s blend of theoretical knowledge and practical application prepares students for leadership roles in branding, sales, and digital marketing, aligning with the growing demand for skilled marketers in India''''s competitive landscape.
Who Should Apply?
This program is ideal for fresh graduates from any discipline eager to build a career in marketing, as well as working professionals looking to enhance their marketing acumen or transition into a specialized marketing role. Individuals with a keen interest in consumer psychology, brand building, and digital trends, seeking to contribute to business growth in the Indian context, will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect to pursue robust career paths in India as Brand Managers, Marketing Analysts, Digital Marketing Specialists, Sales Managers, and Market Researchers. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning INR 10-25 LPA or more. The curriculum also aligns with certifications in digital marketing and analytics, boosting employability and growth trajectories in Indian and multinational companies operating in the country.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core MBA subjects like Managerial Economics, Accounting, and Business Statistics. These form the bedrock for advanced marketing concepts. Focus on practical applications and problem-solving to strengthen analytical skills.
Tools & Resources
Textbooks, Online tutorials (Coursera, edX for foundational courses), Peer study groups
Career Connection
A strong grasp of business fundamentals allows you to understand the financial and operational implications of marketing decisions, making you a more holistic and effective business leader, highly valued in placements.
Enhance Communication & Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and communication workshops. Practice articulating ideas clearly and persuasively, as effective communication is paramount in marketing roles. Seek feedback on your presentation style.
Tools & Resources
Toastmasters International (if available), College communication labs, TED Talks for inspiration
Career Connection
Excellent communication skills are crucial for client interactions, team leadership, and product pitches, directly impacting your success in interviews and future marketing roles in India.
Build a Strong Network with Peers and Faculty- (Semester 1-2)
Engage with classmates on projects and discussions, and build relationships with faculty. Leverage their experience and insights. This network can provide valuable academic support, career guidance, and future professional connections within the Indian business ecosystem.
Tools & Resources
College events, LinkedIn for connecting with faculty and alumni, Department workshops
Career Connection
Networking is vital for discovering internship opportunities, job referrals, and mentorship, accelerating your career progression in the competitive Indian job market.
Intermediate Stage
Engage in Marketing-Specific Certifications & Projects- (Semester 3-4)
Pursue certifications in digital marketing (e.g., Google Ads, HubSpot), marketing analytics, or social media management. Actively seek out live marketing projects or case study competitions to apply theoretical knowledge to real-world Indian business challenges.
Tools & Resources
Google Skillshop, HubSpot Academy, NPTEL courses, College marketing club competitions
Career Connection
These specialized skills make you highly marketable for roles like Digital Marketing Manager or Marketing Analyst, and practical experience is a key differentiator for placements in Indian companies.
Undertake a Relevant Summer Internship- (Between Semester 2 & 3)
Secure a summer internship in a marketing department of a reputable company, preferably within India, to gain hands-on experience in areas like brand management, sales, or market research. Focus on contributing meaningfully and learning from industry mentors.
Tools & Resources
College placement cell, Internshala, Naukri.com, LinkedIn
Career Connection
A strong internship can lead to a Pre-Placement Offer (PPO) and provides invaluable industry exposure, making you highly attractive to recruiters for full-time roles.
Develop Data Analysis & Storytelling Skills- (Semester 3-4)
Master data visualization tools and learn to interpret market data effectively. Practice translating complex data insights into compelling marketing strategies and presentations. This is critical for data-driven marketing decisions.
Tools & Resources
Microsoft Excel (advanced), Tableau/Power BI, SPSS/R for statistical analysis
Career Connection
The ability to analyze market trends and present data-backed strategies is highly sought after in modern marketing roles, enhancing your prospects in analytics and strategic marketing positions.
Advanced Stage
Specialize and Deep Dive into a Niche- (Semester 4)
Identify a specific area within Marketing Management (e.g., Digital Marketing, Brand Management, Product Marketing, Marketing Analytics) that aligns with your passion and career goals. Take advanced electives and undertake your final project/dissertation in this chosen niche.
Tools & Resources
Advanced elective courses, Industry reports (e.g., NASSCOM, FICCI), Domain-specific online communities
Career Connection
Deep specialization can position you as an expert in a particular field, leading to more targeted and higher-paying roles and faster career growth in the Indian market.
Cultivate Leadership & Team Management Qualities- (Semester 3-4)
Take on leadership roles in college committees, student clubs, or group projects. Practice delegating tasks, motivating teams, and resolving conflicts effectively. Develop an understanding of diverse team dynamics in the Indian professional context.
Tools & Resources
College clubs, Leadership workshops, Feedback from peers and mentors
Career Connection
Leadership experience is crucial for managerial roles and demonstrates your potential to grow into senior positions, which is a key criterion for many Indian recruiters.
Proactively Prepare for Placements & Interviews- (Semester 4)
Regularly attend placement talks, participate in mock interviews, and work on your resume and cover letter. Research target companies and practice answering HR and technical marketing questions specific to the Indian corporate environment. Focus on showcasing your projects and specialization.
Tools & Resources
College placement cell resources, Online interview platforms, Industry news & company profiles
Career Connection
Thorough preparation significantly increases your chances of securing placements with top companies, ensuring a strong start to your professional career in India.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline from a recognized University with at least 50% marks in aggregate. OR Bachelor''''s in Engineering, Technology or any other subject with at least 50% marks or any qualification recognized as equivalent thereto with at least 50% marks in aggregate. OR Passed the Final Examination of the Institute of Chartered Accountants of India or England, or the Institute of Cost and Works Accountants of India or England or the Institute of Company Secretaries of India.
Duration: 2 years / 4 semesters
Credits: 107 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 101 | Management Process & Organizational Behavior | Core | 4 | Management Evolution, Planning & Decision Making, Organizing & Controlling, Perception & Learning, Motivation & Leadership, Group Dynamics & Conflict |
| MBA 103 | Business Environment | Core | 4 | Economic Systems, Indian Economic Policies, Legal Environment of Business, Technological Environment, Socio-Cultural Factors, Global Business Environment |
| MBA 105 | Managerial Economics | Core | 4 | Demand Analysis, Production & Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Indicators, Business Cycles |
| MBA 107 | Accounting for Management | Core | 4 | Financial Accounting Principles, Preparation of Financial Statements, Cost Accounting Concepts, Budgeting & Budgetary Control, Variance Analysis, Working Capital Management |
| MBA 109 | Business Statistics | Core | 4 | Measures of Central Tendency, Probability Distributions, Sampling & Estimation, Hypothesis Testing, Correlation & Regression, Time Series Analysis |
| MBA 111 | Business Communication | Core | 4 | Communication Process, Verbal & Non-Verbal Communication, Report Writing, Presentations & Public Speaking, Interpersonal Communication, Digital Communication |
| MBA 113 | Computer Applications in Management | Core | 4 | Information Technology Fundamentals, Database Management Systems, Spreadsheet Applications, Presentation Tools, Internet & E-Commerce, ERP Systems Overview |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 102 | Human Resource Management | Core | 4 | HRM Functions, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Management, Compensation & Benefits |
| MBA 104 | Marketing Management | Core | 4 | Marketing Concepts & Philosophies, Marketing Environment, Consumer Buying Behavior, Market Segmentation & Targeting, Product Life Cycle, Pricing & Promotion |
| MBA 106 | Financial Management | Core | 4 | Financial Goals & Decisions, Time Value of Money, Capital Budgeting, Cost of Capital, Leverage Analysis, Dividend Policy |
| MBA 108 | Operations Management | Core | 4 | Operations Strategy, Forecasting, Capacity Planning, Inventory Management, Quality Management, Supply Chain Management |
| MBA 110 | Operations Research | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Queuing Theory, Network Analysis (PERT/CPM), Game Theory |
| MBA 112 | Research Methodology | Core | 4 | Research Process, Research Design, Sampling Techniques, Data Collection Methods, Data Analysis & Interpretation, Report Writing |
| MBA 114 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Intellectual Property Rights |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 201 | Strategic Management | Core | 4 | Strategy Formulation, Environmental Analysis (SWOT), Corporate & Business Level Strategies, Strategy Implementation, Strategic Control, Global Strategy |
| MBA 203 | Entrepreneurship and Small Business Management | Core | 4 | Concept of Entrepreneurship, Idea Generation & Opportunity Analysis, Business Plan Development, Funding for Startups, Legal & Regulatory Aspects, Sustaining Entrepreneurship |
| MBA 205 (MKT) | Consumer Behavior | Elective - Marketing Management | 4 | Consumer Decision Process, Individual Influences, Group Influences, Cultural & Sub-cultural Factors, Post-Purchase Behavior, Consumer Research |
| MBA 207 (MKT) | Sales & Distribution Management | Elective - Marketing Management | 4 | Sales Force Objectives, Sales Force Organization, Sales Territory Design, Channel Design Decisions, Channel Management, Logistics & Warehousing |
| MBA 209 (MKT) | Product & Brand Management | Elective - Marketing Management | 4 | Product Line & Mix Decisions, New Product Development, Brand Equity & Identity, Brand Positioning, Brand Revitalization, Packaging & Labeling |
| MBA 211 | Summer Training Report | Project/Practical | 2 | Project Identification, Methodology Design, Data Collection, Analysis & Findings, Recommendations, Report Writing |
| MBA 213 | Viva-Voce (Summer Training) | Viva Voce | 1 | Presentation of Summer Training, Discussion on Findings, Q&A on Methodology, Learning Outcomes, Industry Exposure, Application of Concepts |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 202 | International Business Management | Core | 4 | Globalization & Trade Theories, Foreign Direct Investment, International Financial System, Global Marketing Strategies, Cross-Cultural Management, International Logistics |
| MBA 204 | Total Quality Management | Core | 4 | TQM Principles & Philosophy, Quality Gurus, Quality Costs, Statistical Process Control, Six Sigma, Quality Awards & Standards |
| MBA 211 (MKT) | Integrated Marketing Communication (IMC) | Elective - Marketing Management | 4 | Role of IMC, Advertising Management, Sales Promotion, Public Relations, Direct Marketing, Digital & Social Media Marketing |
| MBA 213 (MKT) | Marketing Research | Elective - Marketing Management | 4 | Marketing Research Process, Problem Definition, Research Design, Sampling & Fieldwork, Data Analysis (Quantitative & Qualitative), Report Preparation |
| MBA 215 (MKT) | Services Marketing | Elective - Marketing Management | 4 | Nature of Services, Service Quality Models, Service Delivery Process, Pricing & Promotion of Services, Customer Relationship Management, Managing Service Encounters |
| MBA 212 | Project Report | Project/Dissertation | 6 | Research Problem Formulation, Literature Review, Methodology & Data Analysis, Findings & Discussion, Conclusions & Recommendations, Academic Writing & Referencing |
| MBA 214 | Viva-Voce (Project) | Viva Voce | 2 | Project Presentation, Defense of Research, Insights & Contributions, Methodological Justification, Industry Relevance, Future Scope |
