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MBA in Marketing Management at Institute of Management Studies, Balasore
Balasore, Odisha
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About the Specialization
What is Marketing Management at Institute of Management Studies, Balasore Balasore?
This Marketing Management program at Raghunath Jew School of Management Studies focuses on equipping students with advanced skills in understanding market dynamics, consumer behavior, and strategic branding. Rooted in the dynamic Indian economy, the program emphasizes practical approaches to product development, digital marketing, and distribution, preparing future managers for diverse marketing challenges across various industries in India.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into brand management, sales, or digital marketing roles. It also suits working professionals aiming to upskill their marketing acumen or transition into more strategic marketing positions within Indian corporations. Individuals with a strong analytical bent and creative problem-solving skills, and a Bachelor''''s degree in any discipline, would thrive in this specialization.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding India-specific career paths as Brand Managers, Digital Marketing Specialists, Sales Managers, or Market Research Analysts. Entry-level salaries typically range from INR 3-6 lakhs annually, with significant growth trajectories for experienced professionals often exceeding INR 10-15 lakhs in Indian companies. The curriculum also aligns with industry certifications like digital marketing.
Student Success Practices
Foundation Stage
Build Core Business Acumen- (Semester 1-2)
Focus intensely on fundamental management concepts like Managerial Economics, Financial Management, and Accounting. Develop a strong understanding of how different business functions interrelate to build a holistic perspective.
Tools & Resources
Textbooks, Online business news portals (e.g., Livemint, Economic Times), Business quizzes, Case study discussions
Career Connection
A robust foundation in general management is critical for understanding the broader context of marketing decisions, making you a more effective and adaptable manager in Indian companies.
Develop Quantitative and Analytical Skills- (Semester 1-2)
Master Quantitative Methods and Business Analytics. This includes proficiency in statistical analysis, data interpretation, and using tools like Excel or basic statistical software to solve business problems.
Tools & Resources
Practice problems from textbooks, Online tutorials for Excel, Basic data visualization tools, College-level data analysis competitions
Career Connection
Strong analytical skills are highly valued in modern marketing roles, especially in market research, digital marketing analytics, and sales forecasting within the Indian job market.
Enhance Communication and Presentation Abilities- (Semester 1-2)
Actively participate in the Business Communication and Presentation lab sessions. Seek opportunities to present ideas, engage in group discussions, and refine written communication skills.
Tools & Resources
Presentation software like PowerPoint, Faculty and peer feedback, College debate or public speaking clubs
Career Connection
Effective communication is paramount for marketing professionals to articulate strategies, pitch ideas, and interact with clients and teams, a key soft skill for placements in India.
Intermediate Stage
Dive Deep into Marketing Fundamentals & Consumer Insights- (Semester 3)
Excel in core Marketing Management, Consumer Behaviour, and Integrated Marketing Communication subjects. Understand the Indian consumer psyche, cultural nuances, and how marketing strategies are adapted for diverse segments.
Tools & Resources
Industry reports on Indian consumer trends, Analysis of marketing campaigns of Indian brands, Small-scale market surveys
Career Connection
A deep understanding of Indian consumers and marketing principles is the bedrock for roles in brand management, advertising, and market research within the country.
Gain Practical Sales & Distribution Exposure- (Semester 3)
Focus on Sales and Distribution Management. Seek opportunities for real-world application by understanding local retail networks, supply chain challenges, and salesforce dynamics prevalent in India.
Tools & Resources
Engagement with local businesses (kiranas, distributors), Case studies on distribution channels in India, Guest lectures from sales professionals
Career Connection
Practical knowledge in sales and distribution is vital for securing roles in FMCG, retail, and B2B marketing, providing an edge in the competitive Indian job market.
Master Digital Marketing Foundations- (Semester 3)
Start exploring the basics of digital marketing tools and strategies. Understand SEO, SEM, social media marketing, and content creation, which are essential for the modern marketing landscape in India.
Tools & Resources
Online certifications (e.g., Google Ads, HubSpot Academy), Digital marketing blogs, Social media analytics tools
Career Connection
Digital marketing skills are in high demand and crucial for securing roles in e-commerce, digital agencies, and marketing departments across India.
Advanced Stage
Specialize and Execute Major Project- (Semester 4)
Leverage your chosen marketing electives (e.g., Brand Management, Digital Marketing, Rural Marketing) to conduct an in-depth project work. This should involve real-world problem-solving, data collection, and rigorous analysis relevant to the Indian market.
Tools & Resources
Research databases (e.g., EBSCO, JSTOR via institutional library), Statistical software (SPSS, R), Survey tools (Google Forms), Faculty mentors
Career Connection
A well-executed project demonstrates your ability to apply theoretical knowledge, critical for showcasing practical skills during placements in top Indian firms.
Prepare for Placements and Career Interviews- (Semester 4)
Actively engage with the placement cell. Refine your resume, practice group discussions, and mock interviews tailored to marketing roles in Indian companies. Focus on presenting case studies and showcasing your specialized skills.
Tools & Resources
Placement cell workshops, Online interview preparation platforms, Company-specific preparation guides, Peer interview practice
Career Connection
This intensive preparation directly translates to higher chances of securing desired marketing roles, including Brand Manager, Product Manager, or Digital Marketing Strategist in India.
Build a Professional Brand & Portfolio- (Semester 4)
Start building your professional brand. Create a LinkedIn profile that highlights your marketing projects, certifications, and skills. Develop a portfolio of any marketing-related work (e.g., campaign proposals, content pieces, analytics reports).
Tools & Resources
LinkedIn, Personal website/blog, Behance (for creative content), Networking events
Career Connection
A strong professional brand and portfolio help you stand out to recruiters and demonstrate practical capabilities, leading to better opportunities in the Indian marketing industry.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree of 3 years duration in any discipline from any recognized university (as per BPUT norms)
Duration: 4 semesters / 2 years
Credits: 112 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Management Process and Organizational Behaviour | Core | 4 | Introduction to Management, Planning & Decision Making, Organizational Behavior, Motivation & Leadership, Group Dynamics, Conflict Management |
| MBA102 | Managerial Economics | Core | 4 | Basic Economic Concepts, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomics Overview |
| MBA103 | Business Environment and Ethics | Core | 4 | Economic Environment, Political-Legal Environment, Social and Cultural Environment, Business Ethics, Corporate Governance, Corporate Social Responsibility |
| MBA104 | Quantitative Methods | Core | 4 | Probability Theory, Statistical Distributions, Hypothesis Testing, Correlation and Regression, Time Series Analysis, Decision Theory |
| MBA105 | Accounting for Managers | Core | 4 | Financial Accounting Fundamentals, Recording Business Transactions, Financial Statements Analysis, Cost Accounting, Budgeting and Budgetary Control, Break-even Analysis |
| MBA106 | Computer Application in Management (LAB) | Core | 1 | MS Office Suite, Data Analysis Tools, Internet and E-commerce Basics, Database Concepts, Presentation Software |
| MBA107 | Business Communication and Presentation (LAB) | Core | 1 | Communication Process, Oral Communication, Written Communication, Business Correspondence, Presentation Skills, Group Discussions |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Financial Management | Core | 4 | Financial System, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Decisions |
| MBA202 | Marketing Management | Core | 4 | Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Distribution Channels, Promotion Mix, Digital Marketing |
| MBA203 | Human Resource Management | Core | 4 | HR Planning, Recruitment & Selection, Training & Development, Performance Management, Compensation Management, Industrial Relations, HRIS |
| MBA204 | Operations Management | Core | 4 | Operations Strategy, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Management, Project Management, Supply Chain Management |
| MBA205 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Hypothesis Testing, Report Writing, Ethical Issues in Research |
| MBA206 | Business Analytics (LAB) | Core | 1 | Data Visualization, Predictive Analytics, Prescriptive Analytics, Big Data Concepts, Statistical Software Usage, Business Intelligence |
| MBA207 | Managerial Skill Development (LAB) | Core | 1 | Leadership Skills, Team Building, Negotiation Skills, Time Management, Stress Management, Interpersonal Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Intellectual Property Rights |
| MBA302 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, SWOT Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance |
| MBA303 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concepts, Business Idea Generation, Business Plan, Funding Sources, Legal Aspects of Business, Marketing for Startups, Role of MSMEs |
| MBA304(MKT) | Consumer Behaviour | Elective | 4 | Consumer Decision Process, Psychological Influences, Socio-Cultural Influences, Market Segmentation, Consumer Research, Post-Purchase Behavior, Digital Consumer |
| MBA305(MKT) | Sales and Distribution Management | Elective | 4 | Sales Management Objectives, Salesforce Management, Sales Quotas, Channel Design, Channel Management, Logistics, Retail Management, E-commerce |
| MBA306(MKT) | Integrated Marketing Communication | Elective | 4 | IMC Process, Advertising, Public Relations, Sales Promotion, Direct Marketing, Digital Marketing Communication, Social Media Marketing, Campaign Planning |
| MBA307 | Summer Project/Internship | Project | 8 | Problem Identification, Literature Review, Methodology, Data Analysis, Findings, Report Writing, Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA401 | International Business | Core | 4 | Globalization, International Trade Theories, Balance of Payments, Foreign Exchange Markets, International Marketing, Global HR Management, Cross-Cultural Management |
| MBA402 | Management Information System | Core | 4 | Role of MIS, Information Systems Development, Database Management, Enterprise Systems, E-commerce, Decision Support Systems, Cyber Security |
| MBA403(MKT) | Brand Management | Elective | 4 | Brand Identity, Brand Equity, Brand Positioning, Brand Communication, Brand Extension, Brand Revitalization, Global Branding |
| MBA404(MKT) | Services Marketing | Elective | 4 | Characteristics of Services, Service Quality, Service Delivery, Service Marketing Mix, Customer Relationship Management, Internal Marketing, Service Recovery |
| MBA405(MKT) | Digital Marketing | Elective | 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Analytics, E-commerce Marketing |
| MBA406(MKT) | Rural Marketing | Elective | 4 | Rural Market Environment, Rural Consumer Behaviour, Rural Product Strategies, Rural Pricing, Rural Distribution, Rural Communication, Challenges in Rural Marketing |
| MBA407 | Project Work | Project | 8 | In-depth Research, Problem Solving, Data Collection, Advanced Analysis, Thesis Writing, Research Presentation |
| MBA408 | Comprehensive Viva-Voce | Core | 4 | Overall Understanding of Management Concepts, Specialization Knowledge, Presentation Skills, Analytical Abilities, Industry Trends |
