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BA-HONS in Journalism Mass Communication at Invertis University
Bareilly, Uttar Pradesh
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About the Specialization
What is Journalism & Mass Communication at Invertis University Bareilly?
This Journalism & Mass Communication program at Invertis University focuses on imparting comprehensive knowledge and practical skills essential for the dynamic Indian media industry. It covers traditional and new media platforms, emphasizing ethical practices and societal impact. The curriculum is designed to meet the growing demand for skilled media professionals in print, electronic, and digital sectors across India.
Who Should Apply?
This program is ideal for fresh graduates with a passion for storytelling, current affairs, and public engagement, seeking entry into the diverse field of media. It also suits individuals looking to enhance their communication skills for corporate roles or pursue entrepreneurial ventures in media. Students with a 10+2 background, aspiring to be journalists, PR specialists, or content creators, will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as journalists, reporters, content writers, PR executives, ad agency professionals, and digital media strategists. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs annually, with significant growth potential up to INR 8-15 Lakhs for experienced professionals in established Indian media houses and corporate communication departments.
Student Success Practices
Foundation Stage
Develop Strong News Acumen & Writing Skills- (Semester 1-2)
Focus on reading multiple newspapers daily, analyzing news, and practicing various forms of journalistic writing (reporting, features, editorials) to build a solid foundation.
Tools & Resources
Daily newspapers (The Hindu, Indian Express), Online news portals (Scroll.in, The Wire), Basic journalism style guides
Career Connection
Essential for entry-level reporting, content writing, and media analysis roles in Indian media houses.
Master Basic Media Production Tools- (Semester 1-2)
Gain proficiency in fundamental software for print media design, basic photo editing, and computer applications crucial for media workflows, leveraging university labs.
Tools & Resources
MS Office Suite, Basic Photoshop/GIMP, Canva for design, University computer labs
Career Connection
Builds foundational skills for media production assistant roles and improves overall digital literacy, highly valued in Indian creative industries.
Engage in Communicative English Enhancement- (Semester 1-2)
Actively participate in debates, public speaking, and group discussions to hone language proficiency and presentation skills, crucial for media professionals.
Tools & Resources
English news channels, TED Talks, University language labs, Peer study groups
Career Connection
Crucial for effective interviewing, anchoring, public relations, and corporate communication roles in the Indian media landscape.
Intermediate Stage
Undertake Media-Specific Internships & Projects- (Semester 3 (Professional Internship is part of curriculum), continue in Semester 4 breaks)
Seek out short-term internships or volunteer for college media projects (newsletter, campus radio/TV) to apply theoretical knowledge in real-world settings.
Tools & Resources
University career cell, LinkedIn, Industry contacts, College media clubs
Career Connection
Provides practical experience, helps build a portfolio, and opens doors for networking in the competitive Indian media industry.
Specialize in a Niche (Digital, PR, Broadcast)- (Semester 4-5 (as electives start))
Identify an area of interest within JMC (e.g., digital marketing, corporate PR, TV production) and take elective courses or pursue online certifications to build expertise.
Tools & Resources
Elective choices, NPTEL courses, Coursera/edX for specialized certifications (e.g., Google Digital Garage)
Career Connection
Differentiates resume, opens pathways to specialized roles like Digital Content Creator, PR Executive, or Video Editor in India''''s diverse media market.
Build a Strong Media Portfolio- (Semester 3-4)
Systematically collect and showcase all practical work including news reports, features, ad campaigns, photographs, and short video productions in an accessible format.
Tools & Resources
Personal website/blog, Behance, YouTube channel, Portfolio review sessions with faculty
Career Connection
Critical for demonstrating practical skills and creativity to potential employers during placement interviews and job applications in India.
Advanced Stage
Intensive Placement Preparation & Networking- (Semester 5-6)
Actively attend career fairs, participate in mock interviews, and connect with alumni and industry professionals through LinkedIn and university-organized events.
Tools & Resources
University placement cell, LinkedIn, Alumni network, Professional workshops
Career Connection
Maximizes chances for securing good placements in leading Indian media organizations and corporate communication departments.
Undertake a Comprehensive Dissertation/Project- (Semester 5-6)
Focus on a significant research or production project related to chosen specialization, ensuring it has real-world applicability or academic rigor, with faculty guidance.
Tools & Resources
Faculty mentors, University library resources, Industry experts for guidance, Specialized software for research/production
Career Connection
Showcases independent research/production capabilities, critical for higher studies or specialized roles requiring in-depth knowledge.
Develop Leadership & Entrepreneurial Skills- (Semester 5-6)
Engage in organizing college events, leading media projects, or exploring media startup ideas to foster managerial and innovative thinking, preparing for future roles.
Tools & Resources
University entrepreneurship cell, Student bodies, Industry startup mentors, Business plan competitions
Career Connection
Prepares for leadership roles, media management positions, or launching independent media ventures in the evolving Indian market.
Program Structure and Curriculum
Eligibility:
- 10+2 with Minimum 45% (UR) & 40% (SC/ST)
Duration: 3 years / 6 semesters
Credits: 138 Credits
Assessment: Internal: 30% (for theory subjects), External: 70% (for theory subjects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAJMC101 | Introduction to Mass Communication | Core | 4 | Nature of Communication, Models and Types of Communication, Mass Communication Process, Global Media Scenario, Press in India |
| BAJMC102 | Fundamentals of Journalism | Core | 4 | Concept of News, News Values and Sources, Reporting Techniques, Interviewing Skills, Principles of Editing |
| BAJMC103 | Print Media (Theory) | Core | 4 | History of Print Media, Newspaper Organization, Editorial Page, Column Writing and Features, Photojournalism and Layout |
| BAJMC104 | Computer Applications in Media (Theory) | Core | 4 | Introduction to Computers, Operating Systems, MS Office Applications, Internet and Web Concepts, Computer Graphics Basics |
| BAJMC105 | Computer Applications in Media (Practical) | Practical | 2 | MS Word Document Formatting, MS Excel Spreadsheet Operations, MS PowerPoint Presentations, Internet Browsing and Email, Basic Image Editing |
| BAJMC106 | Communicative English | Core | 4 | Grammar and Vocabulary, Reading Comprehension, Essay and Paragraph Writing, Presentation Skills, Group Discussions |
| BAJMC107 | Media Ethics & Law | Core | 4 | Ethics in Media, Press Council of India, Defamation and Libel, Obscenity and Censorship, Intellectual Property Rights |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAJMC201 | Radio Journalism (Theory) | Core | 4 | History of Radio in India, Radio News Writing, Radio Program Formats, Radio Production Techniques, All India Radio and Private FM |
| BAJMC202 | Electronic Media & TV Production (Theory) | Core | 4 | History of Television, TV News Production Process, Camera Operation and Angles, Lighting and Sound Principles, Video Editing Basics |
| BAJMC203 | Media Management & Entrepreneurship | Core | 4 | Media Organization Structures, Business Models in Media, Marketing and Branding, Financial Management, Media Entrepreneurship and Startups |
| BAJMC204 | Advertising (Theory) | Core | 4 | Principles of Advertising, Advertising Campaigns, Creative Strategy and Copywriting, Media Planning and Buying, Brand Management and Ethics |
| BAJMC205 | Advertising & Public Relations (Practical) | Practical | 2 | Ad Copywriting Practice, Layout Design for Ads, PR Campaign Planning, Press Release Writing, Event Management Basics |
| BAJMC206 | Human Rights & Media | Core | 4 | Concept of Human Rights, Universal Declaration of Human Rights, Media''''s Role in Human Rights Advocacy, Reporting Conflict and Atrocities, Gender and Child Rights in Media |
| BAJMC207 | News Reporting & Editing (Practical) | Practical | 2 | News Gathering Techniques, Interviewing Practice, Feature and Editorial Writing, Headline and Caption Writing, Page Layout and Design Software |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAJMC301 | Public Relations (Theory) | Core | 4 | Concepts and Evolution of PR, PR Tools and Techniques, Corporate Communication, Crisis Management, Media Relations and Lobbying |
| BAJMC302 | Photography & Visual Communication (Theory) | Core | 4 | History of Photography, Camera Types and Lenses, Lighting and Composition, Photo Editing Principles, Visual Storytelling |
| BAJMC303 | Online Journalism (Theory) | Core | 4 | Evolution of Online Media, Web Journalism Fundamentals, Blogging and Content Creation, Social Media in Journalism, Hypertext and Multimedia Reporting |
| BAJMC304 | Audio Visual Production (Practical) | Practical | 2 | Video Camera Operation, Script Writing and Storyboarding, Non-Linear Editing Software, Sound Recording Techniques, Interview Lighting and Shots |
| BAJMC305 | Photography & Visual Communication (Practical) | Practical | 2 | DSLR Camera Handling, Indoor and Outdoor Photography, Photo Editing Software (e.g., Photoshop), Image Manipulation and Ethics, Developing a Photography Portfolio |
| BAJMC306 | Value Added Course (Open Elective - I) | Elective | 2 | |
| BAJMC307 | Professional Internship (8 Weeks) | Internship | 2 | Industry Exposure, Practical Skill Application, Report Writing, Presentation Skills, Professional Ethics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAJMC401 | Corporate Communication & Brand Building | Core | 4 | Corporate Identity and Image, Brand Building Strategies, Internal and External Communication, Corporate Social Responsibility, Reputation Management |
| BAJMC402 | Media Research | Core | 4 | Research Methods in Media, Data Collection Techniques, Sampling and Questionnaire Design, Content Analysis, Research Report Writing |
| BAJMC403 | Introduction to Documentary & Feature Film | Core | 4 | History of Documentary, Documentary Styles and Genres, Filmmaking Process, Scripting for Non-Fiction, Introduction to Cinematography |
| BAJMC404 | Media & Society | Core | 4 | Media Effects Theories, Media and Social Change, Representation in Media, Culture Industry and Globalization, Propaganda and Persuasion |
| BAJMC405 | Value Added Course (Open Elective - II) | Elective | 2 | |
| BAJMC406 | Electronic Media Production (Practical) | Practical | 2 | News Bulletin Production, Talk Show Production, Short Documentary Production, Studio Directing, Teleprompter Operation |
| BAJMC407 | Digital Marketing (Practical) | Practical | 2 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Content Marketing Strategy |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAJMC501 | Development Communication | Core | 4 | Models of Development, Role of Media in Development, Health Communication, Rural Development Communication, Participatory Communication |
| BAJMC502 | Event Management | Core | 4 | Event Planning and Design, Budgeting and Sponsorship, Event Marketing, Logistics and Operations, Risk Management in Events |
| BAJMC503 | Media Convergence & New Technologies | Core | 4 | Digital Convergence Concept, Social Media and Journalism, Mobile Journalism (MoJo), AI in Media, Virtual and Augmented Reality |
| BAJMC504 | Elective - I (Specialization) | Elective | 4 | |
| BAJMC505 | Elective - II (Specialization) | Elective | 4 | |
| BAJMC506 | Dissertation/Project | Project | 6 | Research Design and Methodology, Data Analysis and Interpretation, Report Writing and Documentation, Presentation Skills, Project Management |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAJMC601 | Global Media & International Relations | Core | 4 | International News Flow, Media Diplomacy, Global South Media, Cultural Imperialism, Geopolitics and Media Representation |
| BAJMC602 | Integrated Marketing Communication | Core | 4 | IMC Concept and Process, Marketing Mix Integration, Brand Communication Strategies, Public Relations in IMC, Direct Marketing and Sales Promotion |
| BAJMC603 | Entrepreneurship in Media | Core | 4 | Business Plan Development, Funding and Investment, Legal Aspects for Media Startups, Market Analysis and Strategy, Innovation in Media Business |
| BAJMC604 | Elective - III (Specialization) | Elective | 4 | |
| BAJMC605 | Elective - IV (Specialization) | Elective | 4 |
