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B-B-A in Family Business Entrepreneurship at Pandit Deendayal Energy University
Gandhinagar, Gujarat
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About the Specialization
What is Family Business & Entrepreneurship at Pandit Deendayal Energy University Gandhinagar?
This Family Business & Entrepreneurship program at Pandit Deendayal Energy University (PDEU) focuses on nurturing the next generation of business leaders capable of managing and growing family enterprises or launching new ventures. It addresses the unique dynamics of Indian family businesses and the rapidly evolving startup ecosystem, equipping students with essential managerial, financial, and strategic skills for sustainable growth and innovation.
Who Should Apply?
This program is ideal for individuals from business families looking to professionalize and expand their inherited ventures, aspiring entrepreneurs eager to start their own businesses, and professionals seeking to develop intrapreneurial skills within existing organizations. Fresh 10+2 graduates with a keen interest in business creation and management will find this curriculum highly beneficial for navigating India''''s diverse business landscape.
Why Choose This Course?
Graduates of this program can expect diverse career paths, including managing family businesses, launching successful startups, or taking up roles in business development, venture capital, and consulting. Entry-level salaries in India typically range from INR 3-6 lakhs per annum, with significant growth potential for experienced professionals leading their own ventures or expanding existing ones. The program fosters a mindset for wealth creation and societal impact.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Focus on mastering core business principles in accounting, economics, and management. Actively participate in classroom discussions, case studies, and introductory entrepreneurship workshops to grasp fundamental concepts crucial for business understanding. Form study groups to reinforce learning and prepare for exams effectively.
Tools & Resources
Textbooks, case studies, online business primers (e.g., Coursera''''s ''''Introduction to Business''''), peer study groups
Career Connection
A solid foundation is essential for informed decision-making in any business role, from financial analysis in a family business to market assessment for a new startup, improving analytical skills vital for future business leadership.
Develop Essential Communication & Quantitative Skills- (Semester 1-2)
Enhance your business communication through presentations and written reports. Strengthen quantitative abilities by diligently solving problems in business statistics and quantitative methods. Seek extra help sessions for clarity and practice regularly to build confidence in data interpretation and effective business articulation.
Tools & Resources
Toastmasters clubs, business writing guides, Excel tutorials, online practice platforms for statistics
Career Connection
Clear communication and analytical prowess are highly valued in pitches to investors, negotiations with suppliers, and team leadership within any entrepreneurial or family business context, directly impacting leadership potential and business success.
Explore Entrepreneurial Mindset Early- (Semester 1-2)
Engage with the ''''Entrepreneurship'''' course proactively, seeking to understand diverse startup journeys and business models. Attend guest lectures by local entrepreneurs and participate in university-level idea generation competitions. This early exposure helps in identifying opportunities and understanding market gaps.
Tools & Resources
Startup India resources, local incubators/accelerators, university entrepreneurship cells, biographies of successful Indian entrepreneurs
Career Connection
Cultivating an entrepreneurial mindset early prepares you for identifying and capitalizing on new business opportunities, a key attribute for success in family businesses seeking innovation or for launching your own venture.
Intermediate Stage
Engage in Specialization-Specific Projects and Internships- (Semester 3-4)
Actively seek summer internships (like BB0C024) or project opportunities specifically within family businesses, MSMEs, or startups related to your specialization. Focus on applying theoretical knowledge from courses like ''''Dynamics of Family Business'''' and ''''Rural Entrepreneurship'''' to real-world challenges. Document experiences in a portfolio.
Tools & Resources
University career services, LinkedIn, industry contacts, local chambers of commerce for MSME leads
Career Connection
Practical experience through internships provides invaluable industry exposure and networking opportunities, often leading to pre-placement offers or foundational roles in your chosen specialization, validating your practical skills.
Network with Industry Leaders and Alumni- (Semester 3-5)
Attend industry conferences, workshops, and alumni events hosted by PDEU or local business associations. Connect with leaders from family businesses, venture capitalists, and successful entrepreneurs. Build a professional network that can offer mentorship, job leads, and potential collaborations post-graduation.
Tools & Resources
LinkedIn, industry events calendars (e.g., CII, FICCI), PDEU Alumni network portal
Career Connection
A strong professional network is crucial for gaining insights into industry trends, finding mentors, and uncovering future job or partnership opportunities, especially in the tightly-knit Indian business ecosystem.
Deep Dive into Niche Entrepreneurship Areas- (Semester 3-5)
Utilize specialization electives like ''''Women Entrepreneurship'''' or ''''Agri-preneurship'''' to explore niche markets and specific entrepreneurial challenges. Conduct mini-research projects, case studies, or field visits related to these areas to gain deeper understanding and identify potential innovative business models relevant to India.
Tools & Resources
Academic journals, government reports on MSMEs/agriculture, specialized entrepreneurship forums
Career Connection
Developing expertise in niche areas allows you to identify untapped markets and create unique value propositions, distinguishing you in the job market or enabling you to target specific problems with entrepreneurial solutions.
Advanced Stage
Undertake a Comprehensive Research Project- (Semester 6)
Leverage the ''''Research Project'''' course (BB0C030) in your final semester to address a real-world business problem within a family business or startup context. This involves in-depth research, data analysis, and presenting actionable recommendations, showcasing your problem-solving abilities.
Tools & Resources
Academic databases, statistical software (e.g., R, SPSS), mentorship from faculty and industry experts
Career Connection
A well-executed research project demonstrates your ability to conduct rigorous analysis and provide strategic insights, significantly enhancing your profile for leadership roles or attracting investment for your startup.
Master Entrepreneurial Finance & Digital Marketing- (Semester 5-6)
Pay close attention to courses like ''''Entrepreneurial Finance'''' and ''''Digital Marketing''''. Develop practical skills in fundraising, financial modeling, and crafting effective online marketing campaigns. Consider certifications in digital marketing or financial analysis tools to supplement coursework.
Tools & Resources
Google Analytics Academy, HubSpot Academy, financial modeling templates, startup funding platforms
Career Connection
These skills are directly applicable for securing funding for your startup, managing financial health, and effectively reaching target customers in the digital age, crucial for business growth and market penetration.
Develop a Robust Business Plan/Succession Strategy- (Semester 5-6)
As part of your advanced studies, develop a detailed business plan for a new venture or a comprehensive succession strategy for an existing family business. Seek feedback from faculty and industry mentors to refine your plan, preparing you for immediate implementation or professional roles.
Tools & Resources
Business plan templates, mentorship from faculty/industry experts, pitch deck guidelines
Career Connection
Having a well-developed business plan or succession strategy is a tangible deliverable for potential investors, employers, or family stakeholders, showcasing your readiness to lead and contribute strategically to a business.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 examination with minimum 45% aggregate marks (40% aggregate marks for SC/ST category) or equivalent grade in any stream from a recognized board/university.
Duration: 3 years (6 semesters)
Credits: 163 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB0C001 | Financial Accounting for Business Decisions | Core | 4 | Introduction to Financial Accounting, Accounting Process & Principles, Preparation of Financial Statements, Analyzing Financial Statements, Cash Flow Statement, Accounting Software Overview |
| BB0C002 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Recent Trends in Management, Managerial Ethics |
| BB0C003 | Business Communication | Core | 3 | Fundamentals of Communication, Oral Communication Skills, Written Communication Skills, Non-verbal Communication, Digital Communication, Report Writing |
| BB0C004 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Indicators, Business Cycles |
| BB0C005 | Quantitative Methods for Business | Core | 4 | Matrices and Determinants, Differentiation and Integration, Linear Programming, Probability Theory, Time Series Analysis, Decision Theory |
| BB0C006 | Environment Studies | Core | 2 | Multidisciplinary Nature of Environmental Studies, Ecosystems and Biodiversity, Environmental Pollution, Social Issues and the Environment, Environmental Ethics and Management, Climate Change |
| BB0C007 | Computer Applications for Business | Core | 3 | Introduction to Computer Systems, Operating Systems and Software, MS Office Suite (Word, Excel, PowerPoint), Data Management in Business, Internet and E-commerce, Cyber Security Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB0C008 | Cost & Management Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Budgetary Control, Marginal Costing, Standard Costing, Decision Making Techniques |
| BB0C009 | Organizational Behaviour | Core | 4 | Introduction to Organizational Behaviour, Perception and Learning, Motivation Theories, Group Dynamics and Team Building, Leadership and Power, Organizational Culture |
| BB0C010 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Correlation and Regression, Probability Distributions, Hypothesis Testing, Non-parametric Tests |
| BB0C011 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Company Law Fundamentals, Consumer Protection Act, Intellectual Property Rights |
| BB0C012 | Principles of Marketing | Core | 4 | Introduction to Marketing, Market Segmentation & Targeting, Product Life Cycle and Strategies, Pricing Strategies, Promotion and Distribution Channels, Marketing Ethics |
| BB0C013 | Entrepreneurship | Core | 4 | Introduction to Entrepreneurship, Creativity and Innovation, Idea Generation & Opportunity Analysis, Business Plan Formulation, Venture Capital & Funding, Challenges & Growth |
| BB0C014 | Research Methodology | Core | 3 | Introduction to Research, Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB0C015 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| BB0C016 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management |
| BB0C017 | Production & Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| BB0C018 | Indian Economy | Core | 4 | Features of Indian Economy, Agricultural Sector in India, Industrial Sector in India, Service Sector in India, Economic Reforms and Policies, Poverty and Unemployment |
| BB0C019 | Business Ethics | Core | 4 | Introduction to Business Ethics, Ethical Theories and Decision Making, Ethics in Marketing and HR, Corporate Social Responsibility, Environmental Ethics, Whistle-blowing |
| BB0FBE01 | Family Business & Entrepreneurship – I: Dynamics of Family Business | Specialization Elective | 4 | Introduction to Family Business, Characteristics of Family Business, Family Governance and Culture, Succession Planning in Family Business, Conflict Management in Family Business, Family Business Growth Strategies |
| BB0FBE02 | Family Business & Entrepreneurship – II: Women Entrepreneurship | Specialization Elective | 4 | Introduction to Women Entrepreneurship, Challenges for Women Entrepreneurs, Government Policies and Support, Role Models and Success Stories, Funding for Women-led Ventures, Networking and Mentorship |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB0C020 | Services Marketing | Core | 4 | Introduction to Services Marketing, Service Product and Pricing, Service Delivery and Promotion, Managing Service Quality, Customer Relationship Management in Services, Service Blueprinting |
| BB0C021 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation, Corporate Restructuring |
| BB0C022 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Markets, Global Political and Cultural Environment, International Marketing and Finance, Entry Modes in IB |
| BB0C023 | Management Information System | Core | 4 | Introduction to MIS, Information Systems for Business Operations, Decision Support Systems, Enterprise Applications, Information System Security and Ethics, E-business and E-commerce |
| BB0FBE03 | Family Business & Entrepreneurship – III: Rural Entrepreneurship | Specialization Elective | 4 | Introduction to Rural Entrepreneurship, Challenges and Opportunities in Rural Areas, Government Schemes for Rural Development, Rural Marketing Strategies, Case Studies of Rural Ventures, Microfinance in Rural Areas |
| BB0FBE04 | Family Business & Entrepreneurship – IV: Agri-preneurship | Specialization Elective | 4 | Introduction to Agri-preneurship, Opportunities in Agriculture Sector, Agricultural Marketing and Supply Chain, Agri-technology and Innovation, Government Support for Agri-businesses, Sustainable Farming Practices |
| BB0C024 | Summer Internship | Core | 6 | Practical Industry Exposure, Application of Classroom Knowledge, Professional Skill Development, Report Writing and Presentation, Networking and Career Exploration, Project Implementation |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB0C025 | Corporate Governance | Core | 4 | Introduction to Corporate Governance, Board of Directors and its Role, Stakeholder Management, Regulatory Framework in India, Ethics and Transparency in Governance, CSR and Governance |
| BB0C026 | Entrepreneurial Finance | Core | 4 | Sources of Startup Capital, Valuation of New Ventures, Venture Capital and Angel Funding, Financial Planning for Entrepreneurs, Managing Startup Cash Flow, Exit Strategies |
| BB0C027 | Project Management | Core | 4 | Introduction to Project Management, Project Planning and Scheduling, Project Cost and Risk Management, Project Monitoring and Control, Project Closure and Evaluation, Project Teams |
| BB0FBE05 | Family Business & Entrepreneurship – V: Marketing for Start-ups | Specialization Elective | 4 | Startup Marketing Fundamentals, Market Research for New Ventures, Digital Marketing for Startups, Branding and Communication Strategies, Growth Hacking and Customer Acquisition, Public Relations for Startups |
| BB0FBE06 | Family Business & Entrepreneurship – VI: MSME Management | Specialization Elective | 4 | Introduction to MSMEs in India, Government Policies for MSMEs, Challenges and Opportunities for MSMEs, Marketing and Finance for MSMEs, Growth Strategies for Small Businesses, Export Opportunities for MSMEs |
| BB0OE001 | Open Elective - I | Open Elective | 4 | Interdisciplinary Learning, Skill Enhancement, Broadening Knowledge Base, Elective choices from various domains, Personal Interest Development, Critical Thinking |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB0C028 | Corporate Social Responsibility | Core | 4 | Concepts of CSR, CSR in Indian Context, Stakeholder Engagement, CSR Reporting and Impact Assessment, Ethical Leadership and Sustainability, Triple Bottom Line |
| BB0C029 | Digital Marketing | Core | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing and Analytics, Paid Advertising (SEM, Display) |
| BB0OE002 | Open Elective - II | Open Elective | 4 | Interdisciplinary Learning, Skill Enhancement, Broadening Knowledge Base, Elective choices from various domains, Personal Interest Development, Applied Knowledge |
| BB0FBE07 | Family Business & Entrepreneurship – VII: Intrapreneurship | Specialization Elective | 4 | Introduction to Intrapreneurship, Fostering Innovation within Organizations, Corporate Venturing, Challenges of Intrapreneurship, Developing an Intrapreneurial Culture, Internal Startup Models |
| BB0FBE08 | Family Business & Entrepreneurship – VIII: Social Entrepreneurship | Specialization Elective | 4 | Introduction to Social Entrepreneurship, Social Problems & Solutions, Social Business Models, Measuring Social Impact, Funding Social Ventures, Legal & Ethical Issues in Social Entrepreneurship |
| BB0C030 | Research Project | Core | 6 | Formulating Research Questions, Literature Review and Data Collection, Statistical Analysis and Interpretation, Academic Report Writing, Presentation of Findings, Ethical Considerations in Research |
