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B-B-A in International Business at Pandit Deendayal Energy University
Gandhinagar, Gujarat
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About the Specialization
What is International Business at Pandit Deendayal Energy University Gandhinagar?
This International Business program at Pandit Deendayal Energy University focuses on equipping students with the skills and knowledge necessary to navigate the complexities of global commerce. It covers crucial aspects like international trade, finance, marketing, and cross-cultural management, catering to India''''s growing integration into the global economy. The program aims to create professionals ready for diverse international business roles.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into global trade, export-import, and multinational corporations. It also suits working professionals aiming to upskill in international operations or career changers transitioning into international markets. A strong interest in global economies and cultural diversity is a prerequisite for prospective students.
Why Choose This Course?
Graduates of this program can expect to pursue exciting career paths in international marketing, supply chain management, trade finance, and foreign exchange in India. Entry-level salaries typically range from INR 4-6 LPA, with experienced professionals earning significantly more. Growth trajectories include managerial and leadership roles in Indian companies with global outreach or international organizations.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on excelling in core subjects like Financial Accounting, Business Economics, and Principles of Management. Develop strong quantitative and analytical skills through dedicated practice in Business Mathematics and Statistics.
Tools & Resources
Textbooks, case studies, online tutorials for accounting principles, Practice problem sets for math and statistics, Peer study groups
Career Connection
A solid understanding of business fundamentals is crucial for advanced specialization and forms the backbone for effective decision-making in any international business role.
Enhance Communication & Soft Skills- (Semester 1-2)
Actively participate in communication skill workshops and English language proficiency programs. Practice public speaking, presentation, and professional writing to build confidence and effective interaction abilities.
Tools & Resources
Toastmasters clubs (if available), university language labs, online courses like Coursera for business communication, Mock interviews and group discussions
Career Connection
Effective communication is paramount in international business for negotiations, client management, and cross-cultural interactions, directly impacting career progression.
Explore Global Business Concepts Early- (Semester 1-2)
Even before dedicated international business subjects, start reading business news from global sources like The Economist or Wall Street Journal. Understand basic geopolitical and economic trends affecting international trade.
Tools & Resources
Business newspapers, financial news apps, international business blogs, Introductory books on globalization
Career Connection
Early exposure helps develop a global mindset, making future specialization more intuitive and enabling informed discussions during internships and job interviews.
Intermediate Stage
Undertake Relevant Summer Internships- (Semester 3-5 (Summer Break after Sem 2 & 4))
Seek internships in companies with international operations, export-import firms, or global supply chain departments. Focus on understanding real-world challenges and processes.
Tools & Resources
University''''s placement cell, LinkedIn, Internshala, Industry contacts through faculty and alumni
Career Connection
Practical exposure through internships provides invaluable experience, strengthens resumes, and often leads to pre-placement offers in the international business sector.
Actively Choose International Business Electives- (Semester 4-5)
Strategically select the Area Specific Electives that align with your International Business specialization, such as International Marketing, Export-Import Management, or International Financial Management.
Tools & Resources
Syllabus document for detailed elective descriptions, Discussions with faculty advisors
Career Connection
Focused elective choices deepen expertise, making you a more attractive candidate for specialized roles in international trade and business development.
Network and Participate in Business Competitions- (Semester 3-5)
Attend industry seminars, webinars, and join student clubs related to international trade or global affairs. Participate in business case study competitions focused on international markets.
Tools & Resources
Industry associations, PDEU''''s entrepreneurship cell or management clubs, Case study platforms like HBR Case Study challenges
Career Connection
Networking opens doors to mentorship and job opportunities, while competitions hone problem-solving skills and demonstrate practical application of knowledge to potential employers.
Advanced Stage
Undertake a Capstone Project in International Business- (Semester 6)
For your final project, choose a topic directly related to International Business, such as market entry strategies for an Indian firm, international supply chain optimization, or a feasibility study for global expansion.
Tools & Resources
Faculty mentors, research databases (e.g., EBSCO, Jstor), industry reports
Career Connection
A strong capstone project showcases specialized knowledge and research capabilities, serving as a powerful portfolio piece during job applications for international roles.
Prepare for Placement with Global Role Focus- (Semester 6)
Tailor your resume and interview preparation specifically for roles in international trade, export-import, global marketing, or international finance. Highlight language skills and cross-cultural experiences.
Tools & Resources
University career services, mock interview sessions, online platforms for international job search, LinkedIn profiles of professionals in desired roles
Career Connection
Targeted preparation ensures you articulate your value proposition effectively for specialized international roles, increasing your chances of securing placements in reputable firms.
Pursue Advanced Certifications (Optional)- (Semester 5-6)
Consider pursuing additional certifications relevant to international business, such as certifications in supply chain management, foreign exchange dealing, or international trade finance, if time and resources permit.
Tools & Resources
Online certification providers (e.g., Coursera, edX for specialized courses), industry bodies offering certifications
Career Connection
These certifications can provide a competitive edge, demonstrate commitment to the field, and enhance skills beyond the curriculum, leading to better job prospects and higher starting salaries.
Program Structure and Curriculum
Eligibility:
- Passed Higher Secondary Examination (10+2) or its equivalent examination with 50% marks (45% for SC/ST candidates) in aggregate with English as a compulsory subject.
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM101 | Principles of Management | Core | 3 | Nature and Significance of Management, Planning and Decision Making, Organizing and Departmentalization, Staffing and Directing, Controlling and Coordination |
| BBM102 | Business Economics | Core | 3 | Introduction to Microeconomics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing, Factor Pricing and Income Distribution |
| BBM103 | Financial Accounting | Core | 4 | Fundamentals of Accounting, Recording Business Transactions, Preparation of Final Accounts, Depreciation Accounting, Accounting for Non-Profit Organizations |
| BBM104 | Business Mathematics | Core | 4 | Matrices and Determinants, Calculus Fundamentals, Differential and Integral Calculus, Mathematics of Finance, Set Theory and Relations |
| BBM105 | Computer Fundamentals | Core | 3 | Introduction to Computers, Computer Hardware and Software, Operating Systems Basics, Introduction to MS Office, Networking and Internet |
| BBM106 | Environmental Studies | Core | 2 | Multidisciplinary Nature of Environmental Studies, Ecosystems and Biodiversity, Environmental Pollution and Control, Social Issues and the Environment, Human Population and Environment |
| BBM107 | Communication Skills | Core | 2 | Fundamentals of Communication, Verbal and Non-Verbal Communication, Written Communication Skills, Listening and Speaking Skills, Professional Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM201 | Organisational Behaviour | Core | 3 | Introduction to OB, Perception and Learning, Motivation Theories, Group Dynamics and Team Building, Leadership and Power |
| BBM202 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing |
| BBM203 | Marketing Management | Core | 3 | Core Concepts of Marketing, Marketing Environment, Consumer Behaviour, Product and Pricing Decisions, Promotion and Distribution |
| BBM204 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Cost Sheet and Cost Control, Marginal Costing and Break-Even Analysis, Budgetary Control |
| BBM205 | Indian Economy | Core | 3 | Features of Indian Economy, Economic Planning in India, Agricultural and Industrial Sector, Services Sector and Infrastructure, Poverty, Unemployment, and Inequality |
| BBM206 | English Literature/Sanskrit/Foreign Language | Core / Choice Based | 2 | Selected literary texts/language fundamentals, Grammar and Vocabulary, Reading and Comprehension, Writing skills, Cultural aspects of language/literature |
| BBM207 | Business Ethics | Core | 2 | Introduction to Business Ethics, Ethical Theories and Decision Making, Ethics in Marketing and Finance, Corporate Social Responsibility, Ethical Leadership and Governance |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM301 | Human Resource Management | Core | 3 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BBM302 | Operations Management | Core | 3 | Introduction to Operations Management, Operations Strategy and Design, Production Planning and Control, Inventory Management, Quality Management |
| BBM303 | Research Methodology | Core | 3 | Introduction to Business Research, Research Design and Methods, Sampling Techniques, Data Collection and Analysis, Report Writing and Ethics |
| BBM304 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy |
| BBM305 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act |
| OE-I | Open Elective I | Elective (Open) | 3 | Diverse topics across various disciplines, Interdisciplinary learning options, Skill enhancement courses, Introduction to new fields, Personal interest development |
| BBM306 | Summer Internship-I | Non-Credit | 0 | Industry exposure, Practical application of theoretical knowledge, Professional skill development, Networking opportunities, Career exploration |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM401 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Formulation, Sources of Finance for Startups, Challenges and Support Systems |
| BBM402 | Services Marketing | Core | 3 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Pricing and Promotion of Services, Service Blueprinting and Delivery |
| BBM403 | Business Analytics | Core | 3 | Introduction to Business Analytics, Data Mining Concepts, Predictive Analytics, Prescriptive Analytics, Data Visualization |
| BBM404 | Project Management | Core | 3 | Fundamentals of Project Management, Project Life Cycle, Project Planning and Scheduling, Project Control and Risk Management, Project Organization and Ethics |
| BBM405 | Indian Financial System | Core | 3 | Structure of Indian Financial System, Financial Markets and Instruments, Financial Institutions and Regulators, Money Market Operations, Capital Market Reforms |
| ASE-I | Area Specific Elective-I (International Business Specialization) | Elective (Area Specific) | 3 | International Marketing Management, Export-Import Management, International Financial Management, International Human Resource Management, Cross Cultural Management |
| OE-II | Open Elective II | Elective (Open) | 3 | Diverse topics across various disciplines, Interdisciplinary learning options, Skill enhancement courses, Introduction to new fields, Personal interest development |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM501 | Digital Marketing | Core | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| BBM502 | Supply Chain Management | Core | 3 | Concepts of Supply Chain Management, Logistics and Transportation, Inventory and Warehousing, Supply Chain Relationships, Global Supply Chain and Technology |
| BBM503 | Income Tax | Core | 3 | Basic Concepts of Income Tax, Heads of Income, Computation of Taxable Income, Deductions and Tax Planning, Assessment Procedures |
| BBM504 | International Business | Core (Specialization Integrated) | 3 | Introduction to International Business, Theories of International Trade, Cultural and Political Environment, Global Financial System, Entry Strategies into Foreign Markets |
| ASE-II | Area Specific Elective-II (International Business Specialization) | Elective (Area Specific) | 3 | International Marketing Management, Export-Import Management, International Financial Management, International Human Resource Management, Cross Cultural Management |
| ASE-III | Area Specific Elective-III (International Business Specialization) | Elective (Area Specific) | 3 | International Marketing Management, Export-Import Management, International Financial Management, International Human Resource Management, Cross Cultural Management |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM601 | Strategic Management | Core | 3 | Introduction to Strategic Management, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| BBM602 | Goods & Services Tax | Core | 3 | Introduction to GST, Levy and Collection of GST, Input Tax Credit, Registration and Returns, GST Administration and Appeals |
| BBM603 | Rural & Agricultural Marketing | Core | 3 | Introduction to Rural Marketing, Rural Consumer Behaviour, Rural Product and Pricing Strategies, Rural Channel and Promotion Strategies, Agricultural Marketing System |
| ASE-IV | Area Specific Elective-IV (International Business Specialization) | Elective (Area Specific) | 3 | International Marketing Management, Export-Import Management, International Financial Management, International Human Resource Management, Cross Cultural Management |
| ASE-V | Area Specific Elective-V (International Business Specialization) | Elective (Area Specific) | 3 | International Marketing Management, Export-Import Management, International Financial Management, International Human Resource Management, Cross Cultural Management |
| BBM604 | Summer Internship-II & Project Report | Project | 4 | Advanced industry application, Comprehensive project development, In-depth analysis and reporting, Presentation skills, Problem-solving in real-world scenarios |
