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B-B-A in Marketing at Pandit Deendayal Energy University
Gandhinagar, Gujarat
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About the Specialization
What is Marketing at Pandit Deendayal Energy University Gandhinagar?
This Marketing specialization program at Pandit Deendayal Energy University focuses on equipping students with a comprehensive understanding of contemporary marketing strategies, consumer behavior, digital marketing, and sales and distribution. It is designed to prepare students for the dynamic and evolving Indian market, emphasizing analytical skills and practical application in areas like brand management, retail, and integrated marketing communications.
Who Should Apply?
This program is ideal for fresh 12th-grade graduates with a keen interest in understanding consumer psychology, brand building, and sales dynamics. It also caters to aspiring professionals looking to enter the advertising, market research, e-commerce, or digital marketing sectors. Students seeking strong industry exposure and entrepreneurial marketing skills, with a foundational understanding of business, will find this program particularly beneficial.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including roles as Marketing Executives, Brand Managers, Digital Marketing Specialists, Sales Managers, Market Research Analysts, or Retail Managers. Entry-level salaries in India typically range from INR 3-6 LPA, with experienced professionals earning 8-15+ LPA. The program''''s focus aligns with industry demand, preparing students for growth trajectories in Indian and multinational companies, often enhanced by opportunities for professional certifications in areas like digital analytics.
Student Success Practices
Foundation Stage
Build Strong Management & Economic Fundamentals- (Semester 1-2)
Focus on mastering core concepts in Principles of Management, Business Economics, and Financial Accounting. Actively participate in class discussions, solve case studies, and join study groups to solidify understanding. Utilize university library resources and online platforms like Investopedia for basic business terminology.
Tools & Resources
Investopedia, class notes, study groups, university library
Career Connection
A strong grasp of fundamentals is crucial for understanding advanced business concepts and performing well in future roles in any management domain, forming the base for analytical thinking.
Enhance Business Communication Skills- (Semester 1-2)
Actively work on improving both written and oral communication, which is vital in any business role. Engage in presentations, participate in debates, and practice professional email writing. Seek feedback from professors and peers. Consider joining communication clubs or Toastmasters if available on campus.
Tools & Resources
Grammarly, Toastmasters (if available), university language lab, peer feedback
Career Connection
Effective communication is a top skill sought by recruiters, significantly impacting interview performance and ensuring success in professional interactions and team collaborations in India.
Develop Quantitative Reasoning Abilities- (Semester 1-2)
Pay close attention to Business Mathematics and Statistics, as these form the basis for business analytics and financial decision-making. Practice problem-solving regularly, attend extra help sessions, and explore online tutorials for complex topics. Early proficiency in these areas will be invaluable.
Tools & Resources
Khan Academy, corporate finance institute (CFI) resources, practice problem sets
Career Connection
Essential for roles in market research, finance, and operations, where data interpretation, analytical skills, and evidence-based decision-making are key to success.
Intermediate Stage
Gain Practical Marketing Exposure- (Semester 3-5)
Begin applying theoretical marketing concepts by participating in marketing-related case competitions, quizzes, and club activities. Seek out opportunities for small-scale projects or internships, even unpaid ones, during semester breaks. This will build your resume and provide practical insights into the Indian market.
Tools & Resources
Marketing clubs, industry webinars, LinkedIn for internships, case study competitions
Career Connection
Hands-on experience is critical for securing good internships and entry-level marketing positions in India, demonstrating practical application of classroom knowledge.
Master Digital Marketing Tools & Concepts- (Semester 3-5)
Given Digital Marketing (BBL502) is a key course, supplement classroom learning with online certifications from Google (e.g., Google Ads, Google Analytics) or HubSpot. Experiment with social media marketing campaigns and content creation. Build a portfolio of digital marketing projects to showcase skills.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMrush Academy, social media platforms
Career Connection
Digital marketing is a highly sought-after skill in the Indian job market, directly leading to roles in SEO, SEM, SMM, and content marketing, enhancing employability.
Network with Industry Professionals- (Semester 3-5)
Attend guest lectures, industry events, and workshops organized by the university. Connect with alumni and professionals on LinkedIn. Informational interviews can provide insights into various marketing roles and potential mentorship opportunities. Building a network is vital for future placements and career growth.
Tools & Resources
LinkedIn, industry association events, university alumni network
Career Connection
Networking often leads to internship and job opportunities through referrals and professional connections, providing a significant advantage in the competitive Indian job market.
Advanced Stage
Undertake an Impactful Marketing Project- (Semester 5-6)
Focus on your final year projects (Project I & II) with a strong marketing focus, preferably with an industry partner or a real-world problem. This project should demonstrate your analytical and problem-solving skills, and can be a strong talking point during placements. Seek mentorship from faculty for deeper insights.
Tools & Resources
Industry reports, market research databases, faculty mentors, project management tools
Career Connection
A well-executed project significantly enhances your resume and provides concrete evidence of your marketing capabilities, making you a more attractive candidate for recruiters.
Specialize and Certify in Niche Marketing Areas- (Semester 5-6)
Deepen your expertise in chosen specialization electives like Brand Management or Marketing Analytics. Pursue advanced certifications in areas like data analytics (e.g., Python for Marketing, R for Marketing) or specific marketing platforms. This showcases specialized knowledge for targeted job roles.
Tools & Resources
Coursera, Udemy, edX courses (e.g., for data analytics, advanced Excel), specific marketing software tutorials
Career Connection
Niche specializations and certifications make you a more competitive candidate for specific roles in brand management, marketing analytics, or product management, differentiating you from peers.
Prepare Holistically for Placements- (Semester 6)
Actively participate in campus placement training programs. Refine your resume, practice group discussions, and conduct mock interviews. Research target companies and tailor your applications. Work on soft skills like presentation and negotiation. Leverage the university''''s placement cell extensively for guidance and opportunities.
Tools & Resources
University placement cell, mock interview platforms, resume builders, company research tools
Career Connection
Comprehensive preparation ensures you are job-ready and maximizes your chances of securing a desirable placement in top Indian companies, setting a strong foundation for your career.
Program Structure and Curriculum
Eligibility:
- A candidate should have passed HSC/12th examination or its equivalent examination with English as compulsory subject and secured a minimum of 50% marks (45% for SC/ST) in aggregate. The aggregate marks shall be considered as the sum of the marks obtained in all the subjects passed by the candidate in the qualifying examination.
Duration: 3 years / 6 semesters
Credits: 160 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBL101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination |
| BBL102 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Concepts |
| BBL103 | Business Mathematics | Core | 4 | Basic Algebra and Functions, Differential Calculus, Integral Calculus, Financial Mathematics, Matrix Algebra and Linear Programming |
| BBL104 | Business Communication | Core | 4 | Fundamentals of Communication, Oral Communication Skills, Written Business Communication, Presentation Skills, Group Discussion and Interview Skills |
| BBL105 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Recording Business Transactions, Preparation of Financial Statements, Rectification of Errors, Final Accounts of Sole Proprietorship |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBL201 | Organizational Behaviour | Core | 4 | Introduction to Organizational Behaviour, Perception, Learning and Personality, Motivation Theories, Leadership and Power, Group Dynamics and Conflict Management |
| BBL202 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer and Business Markets, Market Segmentation, Targeting, Positioning, Product, Price, Place, Promotion |
| BBL203 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Correlation and Regression Analysis, Hypothesis Testing |
| BBL204 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Company Law Fundamentals |
| BBL205 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Sheet and Cost Classification, Marginal Costing and Break-Even Analysis, Budgetary Control, Standard Costing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBL301 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management |
| BBL302 | Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Quality Management and TQM, Supply Chain Management Basics |
| BBL303 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBL304 | Management Information Systems | Core | 4 | Foundations of MIS, Information Systems and Technology, Database Management Systems, E-Business and E-Commerce, Enterprise Applications |
| BBL305 | Corporate Finance | Core | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBL401 | Business Ethics and Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility, Fundamentals of Corporate Governance, Role of Board and Shareholders |
| BBL402 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Markets, International Marketing Strategies, Global Business Environment |
| BBL403 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Idea Generation and Opportunity Analysis, Business Plan Development, Sources of Finance for Startups, Legal and Regulatory Framework |
| BBL404 | Financial Institutions and Markets | Core | 4 | Indian Financial System, Money Market, Capital Market, Banking and Non-Banking Financial Companies, Securities Market Operations |
| BBL405 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Visualization, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBL501 | Strategic Management | Core | 4 | Concepts of Strategic Management, Environmental Scanning and Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| BBL502 | Digital Marketing | Core Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content and Email Marketing |
| BBLME01 | Consumer Behavior | Specialization Elective (Marketing) | 4 | Introduction to Consumer Behavior, Psychological Influences on Consumers, Social and Cultural Influences, Consumer Decision Making Process, Consumer Research and Applications |
| BBLME02 | Sales and Distribution Management | Specialization Elective (Marketing) | 4 | Role of Sales Management, Sales Force Planning and Organization, Motivation and Compensation, Channels of Distribution, Supply Chain Logistics |
| BBL503 | Project - I | Project | 4 | Problem Identification and Formulation, Literature Review, Research Design and Methodology, Data Collection and Preliminary Analysis, Project Proposal and Planning |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBLME07 | Brand Management | Specialization Elective (Marketing) | 4 | Introduction to Brands and Branding, Brand Equity and Brand Value, Brand Positioning and Differentiation, Brand Communication Strategies, Brand Extension and Revitalization |
| BBLME08 | International Marketing | Specialization Elective (Marketing) | 4 | Global Marketing Environment, Market Entry Strategies, International Product Decisions, Global Pricing Strategies, International Promotion and Distribution |
| BBLCE01 | Investment Management | Open Elective | 4 | Introduction to Investment, Risk and Return Analysis, Equity Analysis and Valuation, Bond Valuation and Management, Portfolio Management |
| BBLCE02 | Supply Chain Analytics | Open Elective | 4 | Supply Chain Data and Metrics, Demand Forecasting, Inventory Optimization, Logistics and Transportation Analytics, Supply Chain Risk Analytics |
| BBL603 | Project - II | Project | 4 | Data Analysis and Interpretation, Conclusion and Recommendations, Report Writing and Formatting, Presentation of Findings, Managerial Implications and Future Research |
