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MBA in Marketing at RK University
Rajkot, Gujarat
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About the Specialization
What is Marketing at RK University Rajkot?
This Marketing specialization program at RK University focuses on developing strategic marketing acumen essential for the dynamic Indian business landscape. It equips students with advanced skills in consumer behavior, digital marketing, brand management, and sales, addressing the growing demand for market-savvy professionals in diverse sectors across India, from startups to large corporations.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the vibrant marketing domain or working professionals looking to upskill in modern marketing techniques. It attracts individuals with a passion for understanding consumer psychology, market trends, and a desire to craft effective campaigns, catering to those aiming for roles in product management, brand strategy, or digital marketing.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths in brand management, digital marketing, market research, and sales leadership within Indian companies and MNCs. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program aligns with industry needs, fostering skills crucial for success in India''''s competitive consumer market.
Student Success Practices
Foundation Stage
Build Strong Conceptual Marketing Foundations- (Semester 1-2)
Focus on mastering core marketing principles introduced in Marketing Management. Actively participate in class discussions, analyze case studies of Indian and global brands, and understand the 4 Ps in an Indian context. Create a personal glossary of marketing terms.
Tools & Resources
Harvard Business Review (Marketing section), Kotler''''s Marketing Management textbook, local business newspapers (e.g., Economic Times), marketing blogs
Career Connection
A solid understanding of fundamentals is crucial for interviews and for building specialized knowledge later, providing a competitive edge for entry-level marketing roles.
Enhance Communication & Presentation Skills- (Semester 1-2)
Leverage the Business Communication course to polish presentation, public speaking, and written communication skills. Join Toastmasters clubs or participate in college debate societies. Practice articulating business ideas clearly and concisely.
Tools & Resources
Toastmasters International, TED Talks, PowerPoint/Canva for presentations, Grammarly for written assignments
Career Connection
Effective communication is paramount for marketing professionals to pitch ideas, persuade clients, and lead teams, directly impacting success in roles like sales, brand management, and client servicing.
Develop Data Analysis Acumen for Business Decisions- (Semester 1-2)
Pay close attention to Business Statistics and Research Methodology courses. Practice using statistical tools like Excel to interpret market data and consumer insights. Seek out opportunities to analyze survey data or create dashboards for class projects.
Tools & Resources
Microsoft Excel, Google Sheets, basic tutorials for R/Python (e.g., DataCamp), statista.com for market data
Career Connection
Data-driven marketing is key in India. Proficiency in data analysis enables better decision-making in campaigns, product launches, and market segmentation, highly valued by employers.
Intermediate Stage
Specialize and Apply Marketing Concepts- (Semester 3-4)
Deep dive into your chosen Marketing electives like Digital Marketing or Brand Management. Form study groups to discuss real-world Indian marketing campaigns. Seek out mini-projects or internships related to your chosen specialization.
Tools & Resources
Google Ads certification, HubSpot Academy, SEMrush, Ahrefs, industry-specific blogs (e.g., Digital Vidya)
Career Connection
Specialization builds expertise, making you a more attractive candidate for specific marketing roles. Practical application through projects provides tangible experience for your resume.
Build Professional Network & Industry Exposure- (Semester 3-4)
Attend industry webinars, marketing conferences (online or local), and guest lectures organized by RK University. Connect with alumni and industry professionals on LinkedIn. Actively seek mentorship opportunities and learn about current trends in the Indian marketing sector.
Tools & Resources
LinkedIn, industry association websites (e.g., IAA India Chapter), university career services
Career Connection
Networking opens doors to internships, job opportunities, and invaluable industry insights, which are critical for navigating the competitive Indian job market.
Participate in Marketing Competitions & Case Studies- (Semester 3-4)
Engage in national-level marketing case study competitions (e.g., those hosted by IIMs or corporate challenges). This provides hands-on problem-solving experience and a platform to test your knowledge against peers.
Tools & Resources
D2C.live (Dare2Compete), case study resources from top B-schools, past competition problems
Career Connection
Winning or participating in competitions showcases problem-solving skills, creativity, and teamwork to potential employers, enhancing your profile for placement.
Advanced Stage
Undertake an Impactful Marketing Project/Dissertation- (Semester 4)
Choose a research topic relevant to current Indian marketing challenges or a company''''s specific needs for your Project Work / Dissertation. Focus on generating actionable insights and applying advanced analytical techniques.
Tools & Resources
Research databases (e.g., J-Gate, Google Scholar), SPSS/R for analysis, industry reports, mentor guidance
Career Connection
A well-executed project demonstrates your ability to conduct independent research, solve complex problems, and contribute value, serving as a powerful portfolio piece for job applications.
Strategic Interview Preparation & Personal Branding- (Semester 4)
Start early with mock interviews, focusing on both general management and specialized marketing questions. Craft a compelling resume and LinkedIn profile highlighting your marketing skills, projects, and achievements. Practice presenting your project work confidently.
Tools & Resources
University placement cell, online resume builders, LinkedIn learning courses on interview skills, mock interview platforms
Career Connection
Thorough preparation significantly increases your chances of securing desired marketing roles, from brand executive to digital marketing specialist, by effectively showcasing your readiness and fit.
Explore Niche Marketing Certifications- (Semester 4)
Beyond the curriculum, consider pursuing certifications in niche areas like Google Analytics, content marketing (e.g., from HubSpot), or specific CRM platforms to stand out. This demonstrates proactive learning and specialization.
Tools & Resources
Google Skillshop, HubSpot Academy, Coursera, edX for specialized marketing courses and certifications
Career Connection
Niche certifications validate specific skill sets highly sought after by Indian employers, particularly in the rapidly evolving digital marketing and analytics landscape, leading to specialized job opportunities.
Program Structure and Curriculum
Eligibility:
- Graduation with 50% marks (45% for SC/ST/SEBC) from a recognized University.
Duration: 4 semesters / 2 years
Credits: 104 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1500101 | Management Principles & Application | Core | 4 | Management Concepts, Planning and Organizing, Staffing and Directing, Controlling, Managerial Roles |
| 1500102 | Managerial Economics | Core | 4 | Microeconomics & Macroeconomics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies |
| 1500103 | Accounting for Management | Core | 4 | Financial Accounting Principles, Cost Accounting, Management Accounting Techniques, Financial Statement Analysis, Budgeting and Control |
| 1500104 | Business Statistics | Core | 4 | Data Analysis Techniques, Probability Distributions, Hypothesis Testing, Regression Analysis, Time Series Forecasting |
| 1500105 | Business Communication | Core | 4 | Communication Process, Oral Communication Skills, Written Communication, Business Correspondence, Presentation Techniques |
| 1500106 | Information Technology for Managers | Core | 4 | IT Fundamentals, Data Management Systems, Business Intelligence, E-Commerce Applications, IT Security Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1500201 | Marketing Management | Core | 4 | Marketing Concepts, Consumer Behavior, Market Segmentation, Product and Pricing Strategies, Promotion and Distribution |
| 1500202 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Benefits |
| 1500203 | Financial Management | Core | 4 | Financial Planning, Investment Decisions, Working Capital Management, Capital Budgeting, Dividend Policy |
| 1500204 | Operations Management | Core | 4 | Production Planning, Inventory Control, Quality Management, Supply Chain Management, Project Scheduling |
| 1500205 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| 1500206 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Company Law, Consumer Protection Act, Intellectual Property Rights, Environmental Laws |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1500301 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| 1500302 | Operation Research | Core | 4 | Linear Programming, Transportation Problems, Assignment Problems, Queuing Theory, Simulation Techniques |
| 1500303M | Consumer Behaviour | Elective (Marketing) | 4 | Consumer Decision Making, Psychological Influences, Socio-Cultural Factors, Consumer Learning and Attitude, Consumer Research |
| 1500304M | Sales and Distribution Management | Elective (Marketing) | 4 | Sales Force Management, Channel Management, Sales Planning and Forecasting, Motivation and Compensation, Logistics and Physical Distribution |
| 1500305M | Advertising and Brand Management | Elective (Marketing) | 4 | Advertising Planning, Media Strategy, Brand Equity, Brand Positioning, Integrated Marketing Communication |
| 1500306M | Services Marketing | Elective (Marketing) | 4 | Nature of Services, Service Quality Models, Service Design and Delivery, Customer Relationship Management, Service Recovery |
| 1500307M | Retail Management | Elective (Marketing) | 4 | Retail Formats and Types, Merchandising and Category Management, Store Operations, Retail Strategy, E-tailing and Omni-channel |
| 1500308M | Marketing Research | Elective (Marketing) | 4 | Marketing Research Process, Research Design, Data Collection Methods, Questionnaire Design, Data Analysis and Interpretation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1500401 | Entrepreneurship and Small Business Management | Core | 4 | Entrepreneurial Process, Business Plan Development, Startup Funding, Small Business Growth Strategies, Government Support for SMEs |
| 1500402 | Contemporary Issues in Management | Core | 4 | Business Ethics, Corporate Governance, Corporate Social Responsibility, Digital Transformation, Innovation Management |
| 1500403M | International Marketing | Elective (Marketing) | 4 | Global Marketing Environment, Market Entry Strategies, Product Adaptation, International Pricing, Global Promotion and Distribution |
| 1500404M | Digital Marketing | Elective (Marketing) | 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| 1500405M | Rural Marketing | Elective (Marketing) | 4 | Rural Market Characteristics, Rural Consumer Behavior, Product and Pricing for Rural Markets, Rural Distribution Challenges, Promotional Strategies in Rural India |
| 1500406M | Industrial Marketing | Elective (Marketing) | 4 | B2B Marketing, Organizational Buying Behavior, Relationship Marketing, Industrial Product Strategy, Pricing and Distribution in B2B |
| 1500407M | Event & Media Management | Elective (Marketing) | 4 | Event Planning and Design, Event Marketing, Media Planning, Public Relations, Sponsorship and Partnerships |
| 1500408P | Project Work / Dissertation | Project | 8 | Research Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing and Presentation |
