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BBA in Banking And Finance at Sharda University
Gautam Buddh Nagar, Uttar Pradesh
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About the Specialization
What is Banking and Finance at Sharda University Gautam Buddh Nagar?
This Banking and Finance program at Sharda University focuses on equipping students with a comprehensive understanding of financial markets, banking operations, investment strategies, and modern financial technologies. It is designed to meet the growing demand for skilled professionals in India''''s dynamic banking and financial services sector, emphasizing practical application and industry relevance through its specialized curriculum.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the diverse banking, finance, and investment industries. It also suits working professionals looking to upskill in specialized financial domains like fintech or wealth management, and career changers aiming to transition into India''''s rapidly evolving financial sector. Students with a strong aptitude for numbers and analytical thinking are particularly well-suited.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in commercial banking, investment banking, wealth management, financial analysis, and credit risk management. Entry-level salaries typically range from INR 3-6 LPA, with significant growth trajectories in public and private sector banks, NBFCs, and fintech companies. The curriculum aligns with requirements for certifications like NISM and IRDA.
Student Success Practices
Foundation Stage
Build Strong Quantitative & Communication Basics- (Semester 1-2)
Focus rigorously on Business Mathematics and Business Statistics, practicing problems daily. Simultaneously, hone written and verbal communication skills through consistent participation in discussions and professional writing exercises, leveraging resources like official university communication labs.
Tools & Resources
Khan Academy, Coursera (for math/stats courses), Grammarly, University Writing Center
Career Connection
Strong quantitative skills are fundamental for financial analysis roles, while excellent communication is crucial for client interactions and corporate reporting in banking and finance.
Understand Foundational Accounting & Economic Principles- (Semester 1-2)
Develop a deep understanding of Financial and Corporate Accounting principles, along with Business Economics. Create personal summaries and flowcharts for complex topics, and practice problem-solving using real-world case studies from Indian companies to build a strong base for financial decision-making.
Tools & Resources
NPTEL lectures, Online accounting tutorials, Financial news platforms (e.g., Livemint, Economic Times)
Career Connection
Essential for roles in financial reporting, auditing, and economic analysis within any financial institution.
Engage in Early Career Exploration- (Semester 2)
Attend career fairs, industry talks, and alumni networking events organized by the university. Research different roles within banking and finance (e.g., retail banking, corporate finance, investment management) and identify areas of interest early on to guide future elective choices and skill development.
Tools & Resources
LinkedIn, Sharda University Career Services portal, Industry webinars
Career Connection
Helps in making informed decisions about specialization and internship applications, leading to better career alignment.
Intermediate Stage
Master Financial Tools & Software Proficiency- (Semester 3-5)
Beyond theoretical knowledge, gain hands-on proficiency in essential financial software and tools. This includes advanced Excel for financial modeling, statistical packages like R/Python (from Data Analytics SEC), and familiarize with financial databases like Bloomberg Terminal (if available at university) or Reuters.
Tools & Resources
Microsoft Excel (advanced functions), R/Python (free online courses), Simulated Bloomberg terminals, NISM certifications
Career Connection
Directly enhances employability for roles in financial analysis, risk management, and quantitative finance, where software proficiency is a key requirement.
Pursue Specialization-Specific Certifications & Internships- (Semester 4-5 (during breaks and alongside studies))
Start preparing for relevant professional certifications such as NISM (National Institute of Securities Markets) modules (e.g., Equity Derivatives, Mutual Funds) or IRDAI (Insurance Regulatory and Development Authority of India) certifications, which are highly valued in the Indian market. Actively seek out and complete internships in banking, investment firms, or financial consultancies to apply theoretical knowledge and gain practical experience.
Tools & Resources
NISM online learning portal, IRDAI study materials, University placement cell, Internship portals (e.g., Internshala)
Career Connection
Certifications validate specialized knowledge, while internships provide crucial industry exposure and networking opportunities, often leading to pre-placement offers.
Develop Strong Analytical & Problem-Solving Skills- (Semester 3-5)
Actively participate in case study competitions, financial quizzes, and academic projects, focusing on analyzing real-world financial scenarios. Develop critical thinking to solve complex business problems, leveraging knowledge from subjects like Financial Management, Research Methodology, and Security Analysis.
Tools & Resources
Harvard Business Review case studies, University finance clubs, Business newspapers
Career Connection
Highly sought after by employers in roles requiring strategic decision-making, financial planning, and risk assessment.
Advanced Stage
Focus on Advanced Specialization & Project Work- (Semester 5-6)
Dive deep into chosen Discipline Specific Electives (DSEs) like Investment Banking, Derivatives, or Fintech. Undertake a comprehensive project study (BBA 501) that solves a real-world financial problem, possibly in collaboration with an industry partner. This showcases advanced understanding and application of learned concepts.
Tools & Resources
Academic journals, Industry reports, Company annual reports, Faculty mentors
Career Connection
A strong project demonstrates practical capability and can be a significant talking point in job interviews, distinguishing candidates in specific financial niches.
Intensive Placement Preparation & Networking- (Semester 5-6)
Actively engage with the university''''s placement cell for mock interviews, resume building workshops, and group discussion practice sessions. Network extensively with alumni and industry professionals through conferences, LinkedIn, and informational interviews to explore diverse career opportunities and gain insights into current industry trends.
Tools & Resources
University placement services, LinkedIn Premium, Career counseling
Career Connection
Maximizes chances of securing desirable placements in top-tier banking and financial institutions.
Stay Updated with Financial & Economic Trends- (Throughout the final year)
Regularly read financial newspapers (e.g., The Economic Times, Business Standard), follow reputable financial news channels, and subscribe to industry newsletters. Understand the impact of national and global economic events on the Indian banking and finance sector, preparing for current affairs questions in interviews and adapting to market changes.
Tools & Resources
Bloomberg, Reuters, Financial dailies, RBI reports, SEBI circulars
Career Connection
Essential for demonstrating market awareness, critical for roles in financial advisory, investment management, and economic research.
Program Structure and Curriculum
Eligibility:
- Minimum 50% marks in 10+2 with Maths / Computer Science / Informatics Practices / Business Maths / Statistics / Entrepreneurship as one of the subjects from a recognized board. (A student must have passed 10+2 with English as a compulsory subject).
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Principles of Management | Core | 4 | Introduction to Management, Planning & Decision Making, Organizing & Staffing, Directing & Controlling, Managerial Ethics |
| BBA 102 | Business Economics | Core | 4 | Demand & Supply Analysis, Production & Cost Theory, Market Structures, National Income & Macroeconomics, Monetary & Fiscal Policy |
| BBA 103 | Business Mathematics | Core | 4 | Matrices and Determinants, Calculus (Differentiation & Integration), Linear Programming, Financial Mathematics, Set Theory & Functions |
| BBA 104 | Financial Accounting | Core | 4 | Accounting Principles & Concepts, Journal, Ledger, Trial Balance, Preparation of Financial Statements, Rectification of Errors, Depreciation Accounting |
| BBA 105 | Business Communication | Ability Enhancement Compulsory Course (AECC) | 2 | Process of Communication, Verbal & Non-Verbal Communication, Business Correspondence, Presentation Skills, Group Discussions & Interviews |
| BBA 106 | Computer Applications in Business | Skill Enhancement Course (SEC) | 2 | MS Office Suite (Word, Excel, PowerPoint), Data Management & Security, Internet & E-commerce Basics, Operating Systems Fundamentals, Business Software Applications |
| BBA 107 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems & Biodiversity, Environmental Pollution & Control, Natural Resources Management, Climate Change & Global Issues, Sustainable Development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Organizational Behavior | Core | 4 | Foundations of OB, Perception, Learning & Personality, Motivation Theories, Group Dynamics & Team Building, Leadership & Power |
| BBA 202 | Marketing Management | Core | 4 | Marketing Concepts & Environment, Market Segmentation & Targeting, Product Life Cycle & Branding, Pricing Strategies, Promotion & Distribution Channels |
| BBA 203 | Business Statistics | Core | 4 | Data Collection & Presentation, Measures of Central Tendency & Dispersion, Probability & Probability Distributions, Hypothesis Testing, Correlation & Regression Analysis |
| BBA 204 | Corporate Accounting | Core | 4 | Company Accounts Basics, Issue & Forfeiture of Shares, Issue of Debentures, Redemption of Preference Shares, Cash Flow Statement |
| BBA 205 | Business Ethics & Governance | Generic Elective (GE) | 4 | Ethical Theories & Decision Making, Corporate Social Responsibility, Principles of Corporate Governance, Whistle-blowing & Ethical Dilemmas, Business Law Overview |
| BBA 206 | Entrepreneurship Development | Skill Enhancement Course (SEC) | 2 | Concept of Entrepreneurship, Creativity & Innovation, Business Plan Preparation, Sources of Finance for Startups, Legal Aspects of Business |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Human Resource Management | Core | 4 | HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Management, Compensation & Benefits |
| BBA 302 | Cost & Management Accounting | Core | 4 | Cost Concepts & Classification, Costing Methods (Job, Process, Standard), Budgeting & Budgetary Control, Marginal Costing & CVP Analysis, Variance Analysis |
| BBA 303 | Operations Management | Core | 4 | Introduction to Operations Management, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Management |
| BBA 304 | Management Information System | Core | 4 | Role of Information Systems, Database Management Systems, Decision Support Systems, E-business & M-commerce, IT Security & Ethics |
| BBA 305 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting Decisions, Cost of Capital & Capital Structure, Working Capital Management, Dividend Policy |
| BBA 306 | Digital Marketing | Skill Enhancement Course (SEC) | 2 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing & Email Marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 401 | Research Methodology | Core | 4 | Introduction to Research, Research Design & Types, Data Collection Methods, Sampling Techniques, Data Analysis & Report Writing |
| BBA 402 | International Business | Core | 4 | Globalization & International Business, Theories of International Trade, Foreign Exchange Markets, International Financial Institutions, Export-Import Procedures |
| BBA 403 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Companies Act, 2013, Consumer Protection Act, 2019 |
| BBA 404 | E-Commerce | Generic Elective (GE) | 4 | Introduction to E-commerce, E-commerce Business Models, Online Payment Systems, Digital Marketing in E-commerce, Security & Legal Aspects of E-commerce |
| BBA 405 | Banking and Insurance | Generic Elective (GE) | 4 | Structure of Indian Banking System, Commercial & Central Banking, Types of Insurance, IRDA & Regulations, Banking Services & Products |
| BBA 406 | Data Analytics | Skill Enhancement Course (SEC) | 2 | Introduction to Data Analytics, Data Visualization, Descriptive & Predictive Analytics, Big Data Concepts, Analytics Tools Overview |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501 | Project Study | Core | 4 | Project Identification & Formulation, Literature Review, Research Methodology Application, Data Analysis & Interpretation, Project Report Writing & Presentation |
| BBA 502 | Security Analysis & Portfolio Management | Discipline Specific Elective (DSE) | 4 | Investment Environment & Process, Risk & Return Analysis, Equity Valuation Models, Bond Analysis & Valuation, Modern Portfolio Theory |
| BBA 503 | Investment Banking & Financial Services | Discipline Specific Elective (DSE) | 4 | Capital Market Operations, Merchant Banking Functions, Initial Public Offerings (IPOs), Fund Management & Advisory, Credit Rating Agencies |
| BBA 504 | Direct & Indirect Tax | Discipline Specific Elective (DSE) | 4 | Income Tax Fundamentals, Heads of Income Calculation, Goods and Services Tax (GST), Input Tax Credit Mechanism, Tax Planning & Compliance |
| BBA 505 | Rural & Agricultural Banking | Discipline Specific Elective (DSE) | 4 | Rural Credit & Microfinance, Agricultural Finance Institutions, NABARD & Regional Rural Banks, Financial Inclusion Initiatives, Government Schemes for Rural Development |
| BBA 506 | Forensic Accounting & Fraud Analytics | Discipline Specific Elective (DSE) | 4 | Types of Financial Frauds, Fraud Detection Techniques, Forensic Auditing Process, Cyber Forensics Basics, Legal Framework for Financial Crime |
| BBA 507 | Wealth Management | Discipline Specific Elective (DSE) | 4 | Financial Planning Process, Asset Allocation Strategies, Estate Planning, Retirement Planning, Risk Management in Wealth Management |
| BBA 508 | Foreign Exchange Management | Discipline Specific Elective (DSE) | 4 | Foreign Exchange Market, Exchange Rate Determination, Forex Hedging Strategies, Balance of Payments, RBI Regulations on Forex |
| BBA 509 | Introduction to Fintech | Discipline Specific Elective (DSE) | 4 | Fintech Ecosystem Overview, Digital Payments & Mobile Banking, Blockchain & Cryptocurrency, Artificial Intelligence in Finance, Robo-Advisory & WealthTech |
| BBA 510 | Banking & Financial System | Skill Enhancement Course (SEC) | 2 | Structure of Banking in India, Financial Markets (Money, Capital), Financial Institutions (Banks, NBFCs), Regulatory Bodies (RBI, SEBI), Modern Banking Practices |
| BBA 511 | Human Values & Professional Ethics | Generic Elective (GE) | 4 | Ethics in the Workplace, Professionalism & Integrity, Moral Dilemmas & Decision Making, Work-Life Balance, Corporate Social Responsibility |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601 | Strategic Management | Core | 4 | Concept of Strategy, Strategic Analysis (SWOT, PESTEL), Strategy Formulation, Strategy Implementation, Strategic Control & Evaluation |
| BBA 602 | International Financial Management | Discipline Specific Elective (DSE) | 4 | Multinational Financial Management, Foreign Exchange Risk Management, International Capital Budgeting, International Working Capital Management, International Parity Relationships |
| BBA 603 | Derivatives & Risk Management | Discipline Specific Elective (DSE) | 4 | Introduction to Derivatives (Futures, Forwards), Options & Swaps, Hedging Strategies, Value at Risk (VaR), Credit Risk Management |
| BBA 604 | Financial Markets & Institutions | Discipline Specific Elective (DSE) | 4 | Money Market & Capital Market, Debt Market Operations, Role of SEBI & RBI, Commercial Banks & NBFCs, Mutual Funds & Pension Funds |
| BBA 605 | Financial Modeling | Discipline Specific Elective (DSE) | 4 | Introduction to Financial Modeling, Financial Statement Modeling, Valuation Models (DCF, Relative), Scenario & Sensitivity Analysis, Advanced Excel for Finance |
| BBA 606 | Behavioural Finance | Discipline Specific Elective (DSE) | 4 | Cognitive Biases in Investing, Emotional Biases & Heuristics, Prospect Theory, Market Anomalies, Investor Psychology |
| BBA 607 | Financial Analytics | Discipline Specific Elective (DSE) | 4 | Data Mining for Finance, Statistical Tools in Finance, Financial Data Visualization, Machine Learning Applications in Finance, Algorithmic Trading Concepts |
| BBA 608 | Credit Risk Management | Discipline Specific Elective (DSE) | 4 | Credit Appraisal Process, Loan Syndication & Documentation, Credit Rating Agencies, Basel Accords, NPA Management & Recovery |
| BBA 609 | Business Analytics using R/Python | Skill Enhancement Course (SEC) | 2 | R/Python Programming Basics, Data Manipulation & Cleaning, Statistical Analysis with R/Python, Data Visualization Techniques, Machine Learning Algorithms Overview |
| BBA 610 | Start Up and New Venture Management | Generic Elective (GE) | 4 | Startup Ecosystem in India, Idea Generation & Validation, Business Model Canvas, Sources of Startup Funding, Scaling & Growth Strategies |
