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BBA in Business Analytics at Sharda University
Gautam Buddh Nagar, Uttar Pradesh
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About the Specialization
What is Business Analytics at Sharda University Gautam Buddh Nagar?
This BBA Business Analytics program at Sharda University focuses on equipping students with crucial data analysis, statistical modeling, and business intelligence skills. In the rapidly evolving Indian market, where data-driven decisions are paramount, this specialization prepares graduates to tackle complex business challenges and drive strategic growth across diverse sectors, including finance, marketing, and operations.
Who Should Apply?
This program is ideal for fresh graduates from any stream seeking an entry into the high-demand field of data science and analytics. It also benefits early-career professionals looking to upskill in quantitative methods and strategic decision-making. Individuals passionate about leveraging data to solve real-world business problems and aspiring for leadership roles in analytics find this course highly relevant, particularly those with a foundational interest in business.
Why Choose This Course?
Graduates can expect rewarding career paths in India as Business Analysts, Data Analysts, Marketing Analysts, Financial Analysts, or Consultants. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program enhances analytical thinking, problem-solving, and communication skills, aligning with industry demand for certified data professionals and preparing them for advanced studies.
Student Success Practices
Foundation Stage
Strengthen Quantitative Foundations- (undefined)
Dedicate extra effort to mastering Business Mathematics and Business Statistics. Utilize online platforms like Khan Academy or NPTEL for supplemental learning and practice problem-solving. A strong grip on these fundamentals is crucial for understanding advanced analytics concepts later in the program and excelling in technical interviews.
Tools & Resources
Khan Academy, NPTEL courses, University''''s Math/Stats support centers
Career Connection
Solidifies the analytical base required for all data-driven roles, improving problem-solving abilities vital for technical rounds in placements.
Develop Professional Communication- (undefined)
Actively participate in Business Communication classes, focusing on both oral and written skills. Join campus clubs for debate, public speaking, or case study competitions. Practicing structured report writing and impactful presentations will be key, as effectively conveying data insights is a highly valued skill in Indian businesses.
Tools & Resources
Toastmasters International (if chapter exists), University''''s Communication Lab, Online grammar/writing tools
Career Connection
Enhances soft skills critical for client interactions, team collaboration, and presenting findings to stakeholders, directly impacting career progression.
Master Core Office Productivity Tools- (undefined)
Become highly proficient in MS Excel, Word, and PowerPoint beyond basic usage. Focus on advanced Excel functions, data manipulation, and creating professional presentations. These tools are ubiquitous in Indian corporates for initial data handling and reporting, making their mastery a non-negotiable skill for entry-level roles.
Tools & Resources
Microsoft Office training resources, YouTube tutorials for advanced Excel, LinkedIn Learning
Career Connection
Provides foundational technical skills expected in almost all business and analytics entry-level positions, speeding up on-the-job productivity.
Intermediate Stage
Engage in Hands-on Analytics Projects- (undefined)
Beyond coursework, actively seek and participate in projects involving real-world datasets. Leverage platforms like Kaggle for data challenges and contribute to open-source data analysis projects. Building a robust portfolio of practical projects is crucial for demonstrating analytical capabilities to potential Indian employers.
Tools & Resources
Kaggle.com, GitHub, University''''s project guidance cell
Career Connection
Creates a tangible portfolio of work, which is highly regarded by recruiters in India for assessing practical skills and problem-solving aptitude.
Acquire In-depth Programming and Database Skills- (undefined)
Dedicate significant time to mastering Python for data analysis (Pandas, NumPy, Scikit-learn) and SQL for database management. Practice coding regularly using platforms like HackerRank, LeetCode, or DataCamp. These technical proficiencies are fundamental screening criteria for analytics roles across all industries in India.
Tools & Resources
DataCamp, HackerRank, LeetCode, Official Python documentation
Career Connection
Directly builds the core technical competencies required for Data Analyst, Business Analyst, and Analytics Engineer roles, ensuring eligibility for technical interviews.
Network Actively and Seek Internships- (undefined)
Attend industry webinars, seminars, and networking events organized by the university or local analytics communities. Proactively pursue summer internships in analytics departments of Indian companies. This provides invaluable practical experience, helps build professional contacts, and often leads to pre-placement offers.
Tools & Resources
LinkedIn, Sharda University Career Services, Industry events and conferences
Career Connection
Offers practical industry exposure, develops professional networks, and significantly boosts chances of securing relevant job placements or pre-placement offers.
Advanced Stage
Gain Specialized Tool and Domain Expertise- (undefined)
Choose specialization electives (e.g., Marketing, Finance, HR Analytics) wisely and develop deep expertise in those domains. Independently learn and practice advanced visualization tools like Tableau or Power BI, or statistical software like R. This specialization makes candidates highly valuable for targeted roles in Indian companies.
Tools & Resources
Tableau Public, Power BI Desktop, RStudio, Industry-specific online courses
Career Connection
Positions graduates as experts in specific analytics sub-fields, making them highly attractive to companies seeking specialized talent and commanding better salary packages.
Excel in the Capstone Project- (undefined)
Treat the Business Analytics Capstone Project as a real-world client engagement. Clearly define the problem, ensure robust data collection and analysis, apply advanced analytical models, and present actionable business insights. A well-executed capstone project is a critical differentiator during final placements in the Indian job market.
Tools & Resources
Project management software (e.g., Trello), Advanced analytics tools (Python, R), University''''s research mentors
Career Connection
Showcases ability to independently handle end-to-end analytics projects, providing strong evidence of problem-solving and implementation skills to recruiters.
Focused Placement Preparation and Mock Interviews- (undefined)
Intensify preparation for placement drives by focusing on mock interviews, case studies, and aptitude tests specifically for analytics roles. Prepare a concise yet impactful resume highlighting projects, skills, and certifications. Actively engage with the university''''s career services for personalized guidance and participate in all relevant recruitment events.
Tools & Resources
Sharda University Placement Cell, Mock interview platforms, Quant/Verbal aptitude books
Career Connection
Maximizes chances of successful placement in top companies by fine-tuning interview skills, resume presentation, and strategic job application approaches.
Program Structure and Curriculum
Eligibility:
- 10+2 with min 50% marks in aggregate. Proficiency in English communication.
Duration: 3 years (6 semesters)
Credits: 153 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101 | Principles of Management | Core | 4 | Management Concepts, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination, Managerial Ethics |
| BBA102 | Business Economics-I | Core | 4 | Microeconomics Fundamentals, Demand and Supply Analysis, Elasticity Concepts, Production and Cost Analysis, Market Structures and Pricing, Managerial Applications |
| BBA103 | Business Mathematics | Core | 4 | Matrices and Determinants, Calculus Fundamentals, Functions and their Applications, Differential and Integral Calculus, Linear Programming Basics, Financial Mathematics |
| BBA104 | Financial Accounting | Core | 4 | Accounting Principles and Concepts, Journal, Ledger, Trial Balance, Preparation of Financial Statements, Rectification of Errors, Depreciation Accounting, Introduction to IFRS |
| BBA105 | Business Communication | Core | 3 | Communication Process and Types, Oral Communication Skills, Written Communication Principles, Business Correspondence, Presentation Techniques, Intercultural Communication |
| ENV101 | Environmental Studies | Ability Enhancement Course (AEC) | 2 | Ecosystems and Biodiversity, Environmental Pollution and Control, Natural Resources Management, Climate Change and Global Issues, Environmental Ethics and Laws, Sustainable Development Goals |
| BBA106 | Computer Applications in Business | Core | 4 | Computer Fundamentals, MS Office Applications, Internet and E-commerce Basics, Data Management Concepts, Cyber Security Awareness, Introduction to Tally |
| BBA151 | Computer Applications in Business Lab | Lab | 1 | Advanced MS Excel Functions, MS PowerPoint Presentations, MS Word Document Formatting, Internet Browsing and Research, Email and Collaboration Tools, Data Entry and Management Practice |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201 | Organizational Behavior | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Leadership and Power, Group Dynamics and Teamwork, Conflict Management |
| BBA202 | Business Economics-II | Core | 4 | Macroeconomics Concepts, National Income Accounting, Inflation and Unemployment, Monetary Policy and Fiscal Policy, International Trade Theories, Balance of Payments |
| BBA203 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability Theory, Sampling and Estimation, Correlation and Regression Analysis, Hypothesis Testing |
| BBA204 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer Behavior, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Channels, Digital Marketing Introduction |
| BBA205 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law Basics, Intellectual Property Rights |
| BBA206 | Indian Economy | Core | 4 | Structure of Indian Economy, Economic Reforms since 1991, Agriculture and Industrial Policies, Service Sector Growth, Poverty and Unemployment, Budget and Fiscal Policy in India |
| BBA251 | Business Statistics Lab | Lab | 1 | Data Analysis using Excel/SPSS, Descriptive Statistics Calculation, Probability Distribution Simulation, Correlation and Regression Plotting, Hypothesis Testing Applications, Data Visualization for Statistics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301 | Human Resource Management | Core | 4 | HRM Functions and Objectives, HR Planning and Recruitment, Selection and Placement, Training and Development, Performance Appraisal, Compensation and Benefits |
| BBA302 | Operations Management | Core | 4 | Operations Strategy, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and TQM, Supply Chain Management |
| BBA303 | Research Methodology | Core | 4 | Research Process and Design, Data Collection Methods, Sampling Techniques, Measurement and Scaling, Data Analysis Techniques, Report Writing and Ethics |
| BBA304 | Financial Management | Core | 4 | Financial Management Objectives, Capital Budgeting Decisions, Cost of Capital, Capital Structure Theories, Working Capital Management, Dividend Policy |
| BBA305BA | Fundamentals of Business Analytics | Specialization Core | 4 | Introduction to Business Analytics, Data Types and Measurement, Descriptive Analytics, Diagnostic Analytics, Introduction to Predictive Analytics, Business Intelligence Concepts |
| BBA306BA | Database Management System for Analytics | Specialization Core | 4 | DBMS Concepts and Architecture, Relational Database Model, SQL Queries and Operations, Data Modeling and Design, Data Warehousing Concepts, Big Data Introduction |
| BBA351BA | Business Analytics Lab I | Lab | 1 | Excel for Data Analysis, Data Cleaning and Preparation, Basic Data Visualization in Excel, SQL Query Practice, Database Operations, Data Extraction Techniques |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401 | Entrepreneurship & Small Business Management | Core | 4 | Entrepreneurial Process, Business Idea Generation, Feasibility Analysis, Business Plan Development, Funding and Legal Aspects, Growth Strategies for SMEs |
| BBA402 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Project Cost Management, Project Risk Management, Project Quality Management, Project Monitoring and Control |
| BBA403BA | Programming for Business Analytics using Python | Specialization Core | 4 | Python Fundamentals, Data Structures in Python, NumPy for Numerical Operations, Pandas for Data Manipulation, Data Cleaning and Preprocessing, Introduction to Visualization with Matplotlib |
| BBA404BA | Predictive Modeling for Business Analytics | Specialization Core | 4 | Linear Regression Models, Logistic Regression for Classification, Decision Trees and Random Forests, Model Evaluation Metrics, Time Series Analysis Introduction, Feature Engineering |
| BBA405BA | Machine Learning in Business Analytics | Specialization Core | 4 | Supervised Learning Concepts, Unsupervised Learning Techniques, Clustering Algorithms (K-Means), Association Rule Mining, Introduction to Neural Networks, Ensemble Methods |
| BBA406BA | Data Visualization for Business Analytics | Specialization Core | 4 | Principles of Data Visualization, Choosing Appropriate Chart Types, Dashboards and Storytelling with Data, Introduction to Tableau/Power BI, Interactive Visualizations, Geospatial Data Visualization |
| BBA451BA | Business Analytics Lab II | Lab | 1 | Python for Advanced Data Analysis, Implementation of Predictive Models, Machine Learning Algorithm Practice, Data Visualization Tool Practice (Tableau/Power BI), Statistical Software Application, Case Studies in Data Analysis |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501 | International Business | Core | 4 | Globalization and International Trade, Theories of International Trade, Foreign Exchange Markets, International Financial Management, Global Marketing Strategies, Cross-Cultural Business |
| BBA502 | E-Commerce | Core | 4 | E-Commerce Models and Frameworks, Digital Marketing and SEO, Online Payment Systems, Cyber Security in E-commerce, Supply Chain Management in E-commerce, Mobile Commerce and Social Commerce |
| BBA503BA | Big Data Technologies | Specialization Core | 4 | Big Data Concepts and Challenges, Hadoop Ecosystem (HDFS, MapReduce), Apache Spark for Data Processing, NoSQL Databases (MongoDB, Cassandra), Data Streaming Technologies, Cloud Computing for Big Data |
| BBA504BA | Prescriptive Analytics | Specialization Core | 4 | Optimization Techniques, Linear Programming, Simulation Modeling, Decision Analysis, Inventory Optimization, Pricing Optimization Strategies |
| BBA505BA | Marketing Analytics | Specialization Elective | 4 | Customer Segmentation and Targeting, Campaign Performance Analysis, Churn Prediction Models, Market Basket Analysis, Web Analytics and SEO, Social Media Analytics |
| BBA506BA | Financial Analytics | Specialization Elective | 4 | Risk Analytics and Management, Portfolio Optimization, Algorithmic Trading Strategies, Fraud Detection Techniques, Credit Scoring Models, Financial Forecasting |
| BBA507BA | HR Analytics | Specialization Elective | 4 | Workforce Planning and Analytics, Employee Turnover Prediction, Performance Analytics, Recruitment Analytics, Compensation and Benefits Analytics, Employee Sentiment Analysis |
| BBA551BA | Summer Internship | Project | 4 | Industry Exposure and Application, Problem Identification and Solution, Data Collection and Analysis, Report Writing and Presentation, Professional Skill Development, Real-world Business Challenges |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601 | Corporate Strategy | Core | 4 | Strategic Management Process, Environmental Analysis (SWOT, PESTEL), Competitive Advantage, Corporate Level Strategies, Business Level Strategies, Strategy Implementation and Evaluation |
| BBA602 | Legal & Ethical Aspects of Business | Core | 4 | Corporate Governance Principles, Business Ethics and Values, Corporate Social Responsibility, Consumer Protection and IP, Cyber Law and Data Privacy, Sexual Harassment at Workplace |
| BBA603BA | Artificial Intelligence for Business Analytics | Specialization Core | 4 | Introduction to AI and ML, Natural Language Processing (NLP), Computer Vision Basics, Deep Learning Architectures, AI in Business Applications, Ethical AI and Responsible AI |
| BBA604BA | Business Analytics Capstone Project | Project | 8 | Project Definition and Scoping, Advanced Data Collection and Preprocessing, Model Development and Validation, Performance Evaluation and Interpretation, Business Impact Analysis, Project Report and Presentation |
| BBA605BA | Supply Chain Analytics | Specialization Elective | 4 | Demand Forecasting in Supply Chain, Inventory Optimization, Logistics and Transportation Analytics, Network Design Optimization, Supplier Performance Analytics, Supply Chain Risk Analytics |
| BBA606BA | Healthcare Analytics | Specialization Elective | 4 | Clinical Data Analysis, Patient Outcomes and Readmission, Public Health Informatics, Healthcare Predictive Modeling, Medical Imaging Analytics, Pharmaceutical Analytics |
| BBA607BA | Retail Analytics | Specialization Elective | 4 | Sales Forecasting for Retail, Customer Loyalty and Churn Analytics, Merchandising and Assortment Optimization, Store Operations Analytics, Omni-channel Analytics, Pricing Strategies and Promotions |
