.png&w=1920&q=75)
BBA in International Business at Sharda University
Gautam Buddh Nagar, Uttar Pradesh
.png&w=1920&q=75)
About the Specialization
What is International Business at Sharda University Gautam Buddh Nagar?
This BBA (Hons.) in International Business program at Sharda University focuses on equipping students with a comprehensive understanding of global business dynamics, trade policies, cross-cultural management, and international finance. It emphasizes India''''s growing role in the global economy and prepares future leaders for multinational corporations and global enterprises operating within and from India. The curriculum is designed to foster an international perspective essential for navigating complex global markets.
Who Should Apply?
This program is ideal for aspiring business professionals, fresh graduates, and individuals seeking to enter the global trade and business sector in India. It caters to those passionate about international relations, economics, and diverse cultures, aiming for careers in import/export, international marketing, and global finance. A strong interest in international affairs and a foundational understanding of business principles are beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue dynamic career paths in India and abroad, including roles as International Marketing Managers, Export-Import Executives, Global Supply Chain Analysts, or International Business Consultants. Entry-level salaries in India typically range from INR 4-7 LPA, with significant growth potential for experienced professionals. The program also aligns with certifications in supply chain or trade finance.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Focus diligently on core subjects like Principles of Management, Business Economics, Financial Accounting, and Business Statistics. Understand how these fundamentals interlink to form a holistic view of business operations.
Tools & Resources
Sharda University''''s library resources, Online courses on Coursera/edX for foundational topics, Peer study groups, Faculty office hours
Career Connection
A solid grasp of these basics is crucial for all subsequent specialization courses and for excelling in entry-level analytical roles in any Indian business sector.
Enhance Communication & Digital Skills- (Semester 1-2)
Actively participate in Business Communication classes, practice public speaking, and develop strong written communication. Master essential computer applications like MS Excel for data handling and presentations, which are critical for corporate roles in India.
Tools & Resources
Toastmasters International (or similar college clubs), Online tutorials for MS Office suite, Departmental language labs
Career Connection
Strong communication and digital literacy are non-negotiable for placements in India, enabling effective team collaboration and client interaction.
Explore Entrepreneurial Mindset- (Semester 2)
Engage with Entrepreneurship Development courses beyond academics. Attend workshops, participate in business plan competitions, and learn from local entrepreneurs, fostering innovative thinking applicable to both startups and established Indian companies.
Tools & Resources
Sharda''''s Entrepreneurship Cell, NPTEL courses on entrepreneurship, Local startup meetups
Career Connection
Develops problem-solving skills and a proactive approach valued by employers, whether for launching own venture or working in innovation-driven roles.
Intermediate Stage
Deep Dive into International Business Fundamentals- (Semester 4-5)
Pay close attention to specialization subjects like Fundamentals of International Business, International Marketing, and International Logistics. Read current affairs related to global trade, India''''s export-import policies, and international economic relations.
Tools & Resources
Financial Times, The Economic Times, Ministry of Commerce & Industry websites, UNCTAD reports, World Trade Organization (WTO) publications
Career Connection
Directly prepares students for roles in international trade, export-import, and global marketing within Indian and multinational companies.
Gain Practical Exposure through Internships- (After Semester 4)
Actively seek and complete the Summer Internship (BBA 453) in an organization dealing with international trade, logistics, or finance. Focus on gaining hands-on experience in documentation, market research, or supply chain operations specific to India''''s global trade.
Tools & Resources
Sharda University Placement Cell, LinkedIn, Industry contacts, Networking events
Career Connection
Essential for converting theoretical knowledge into practical skills, building a professional network, and securing pre-placement offers in India''''s competitive job market.
Develop Cross-Cultural Competence- (Semester 3-5)
Utilize foreign language courses (BBA 351, BBA 451) and engage in activities that foster cross-cultural understanding. Learn about business etiquette in different regions, which is crucial for international negotiations and partnerships involving Indian businesses.
Tools & Resources
Duolingo, Cultural exchange programs (if available), Global business case studies
Career Connection
Highly valued in multinational corporations and roles requiring interaction with international clients or partners, improving effectiveness in a globalized Indian economy.
Advanced Stage
Master Specialized International Business Domains- (Semester 6)
Concentrate on advanced specialization subjects like International Financial Management and International Human Resource Management. Understand the complexities of forex markets, international investments, and managing diverse global workforces, especially in an Indian context.
Tools & Resources
Bloomberg Terminal (if available in university), Financial news platforms, IHRM journals, Case studies on Indian MNCs'''' global strategies
Career Connection
Prepares students for specialized roles in global finance, treasury, or international HR departments of large Indian and multinational companies.
Excel in Research & Project Work- (Semester 6)
Dedicate significant effort to the Project Report/Dissertation (BBA 653). Choose a topic relevant to India''''s international business landscape (e.g., impact of trade agreements on Indian exports, FDI trends in India). Showcase strong analytical and report-writing skills.
Tools & Resources
Research databases (JSTOR, EBSCO), Statistical software (SPSS, R), Academic writing workshops
Career Connection
Demonstrates independent research capabilities, critical thinking, and structured problem-solving, highly valued for consulting, research, and managerial roles.
Focus on Placement Readiness- (Semester 5-6)
Actively participate in campus placement drives. Refine interview skills, group discussion techniques, and resume building (BBA 551, BBA 651 are relevant here). Network with alumni and industry professionals to understand specific job requirements in India''''s international business sector.
Tools & Resources
Sharda University Career Services, Mock interviews, LinkedIn networking, Industry-specific job portals
Career Connection
Maximizes chances of securing desirable placements in top-tier companies, kickstarting a successful career in international business in India.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 50% marks, good oral and written communication skills, proficiency in English communication, Valid Score in SUAT / MAT / GMAT / CAT / CMAT / XAT / NMAT
Duration: 3 years / 6 semesters
Credits: 137 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Principles of Management | Core | 3 | Introduction to Management, Planning & Decision Making, Organizing, Staffing & Motivation, Leadership & Communication, Controlling |
| BBA 102 | Business Economics | Core | 3 | Introduction to Economics, Demand Analysis, Production and Cost Analysis, Market Structures, Macro Economic Concepts |
| BBA 103 | Business Mathematics | Core | 3 | Matrices & Determinants, Calculus (Differentiation), Calculus (Integration), Progressions, Financial Mathematics |
| BBA 104 | Financial Accounting | Core | 3 | Introduction to Accounting, Journal & Ledger, Trial Balance, Final Accounts, Accounting for Non-Profit Organizations |
| BBA 105 | Business Communication | Core | 3 | Fundamentals of Communication, Barriers & Essentials, Types of Communication, Written Communication, Oral Communication |
| BBA 106 | Computer Applications in Business | Core | 3 | Introduction to Computers, MS-Word, MS-Excel, MS-PowerPoint, Database Concepts & Management |
| BBA 151 | Professional & Life Skills | Skill Enhancement | 2 | Self-Awareness & Self-Management, Interpersonal Skills, Stress & Time Management, Emotional Intelligence, Career Planning |
| BBA 152 | Environmental Studies | Value Added Course | 2 | Natural Resources, Ecosystems, Biodiversity, Environmental Pollution, Social Issues & Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Organizational Behavior | Core | 3 | Introduction to OB, Individual Behavior, Group Dynamics, Leadership, Conflict Management, Organizational Culture |
| BBA 202 | Marketing Management | Core | 3 | Introduction to Marketing, Marketing Environment & Segmentation, Product Decisions, Pricing Decisions, Promotion & Distribution |
| BBA 203 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Management |
| BBA 204 | Business Statistics | Core | 3 | Introduction to Statistics, Measures of Central Tendency & Dispersion, Probability & Distributions, Hypothesis Testing, Correlation & Regression |
| BBA 205 | Business Environment | Core | 3 | Components of Business Environment, Economic Environment, Political & Legal Environment, Socio-Cultural Environment, Technological Environment |
| BBA 206 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan, Funding for New Ventures, Challenges & Opportunities |
| BBA 251 | Leadership & Team Building | Skill Enhancement | 2 | Leadership Fundamentals, Leadership Styles, Team Building, Group Decision Making, Conflict Resolution |
| BBA 252 | Indian Constitution | Value Added Course | 2 | Making of the Constitution, Fundamental Rights & Duties, Directive Principles, Union & State Governments, Local Self-Government |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Cost & Management Accounting | Core | 3 | Introduction to Cost Accounting, Cost Sheet, Marginal Costing, Budgetary Control, Standard Costing & Variance Analysis |
| BBA 302 | Business Research Methods | Core | 3 | Introduction to Research, Research Design, Data Collection Methods, Sampling, Data Analysis, Research Report |
| BBA 303 | Operations Management | Core | 3 | Introduction to Operations Management, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Management |
| BBA 304 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act |
| BBA 305 | Financial Management | Core | 3 | Introduction to FM, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure |
| BBA 306 | E-Commerce | Core | 3 | Introduction to E-Commerce, E-Commerce Business Models, E-Payment Systems, E-Marketing & Advertising, E-Security & Legal Issues |
| BBA 351 | Foreign Language-I | Skill Enhancement | 2 | Basic Grammar, Greetings & Introductions, Daily Conversations, Numbers & Time, Cultural Aspects |
| BBA 352 | Disaster Management | Value Added Course | 2 | Introduction to Disasters, Disaster Preparedness, Disaster Response, Disaster Mitigation, Rehabilitation & Reconstruction |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 401 | Corporate Strategy | Core | 3 | Strategic Management Process, Environmental Analysis, Internal Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA 402 | Retail Management | Core | 3 | Introduction to Retail, Retail Formats & Theories, Merchandising, Retail Operations, Supply Chain in Retail, E-Retailing |
| BBA 403 | Production & Operations Management | Core | 3 | Production Systems & Types, Product Design & Development, Capacity & Aggregate Planning, Material Requirements Planning, Quality Management |
| BBA IB 401 | Fundamentals of International Business | Specialization | 3 | Globalization, Theories of International Trade, Foreign Direct Investment, Regional Economic Integration, Balance of Payments, Modes of Entry |
| BBA IB 402 | International Marketing | Specialization | 3 | Global Marketing Environment, International Product Strategy, International Pricing Strategy, International Distribution Strategy, International Promotion Strategy |
| BBA 451 | Foreign Language-II | Skill Enhancement | 2 | Intermediate Grammar, Advanced Conversations, Reading & Writing, Cultural Nuances, Business Communication |
| BBA 452 | Research Methods and Data Analysis | Value Added Course | 2 | Research Design, Data Collection, Statistical Tools for Analysis, Hypothesis Testing, Report Writing |
| BBA 453 | Summer Internship | Project | 4 | Industry Exposure, Practical Application, Project Development, Report Writing, Presentation Skills, Professional Ethics |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501 | Management Information System | Core | 3 | Introduction to MIS, Information Systems in Organizations, Database Management Systems, Enterprise Applications, Information Security |
| BBA 502 | Project Management | Core | 3 | Project Management Concepts, Project Planning, Project Scheduling, Project Costing & Control, Project Risk Management |
| BBA 503 | Supply Chain Management | Core | 3 | Introduction to SCM, Logistics Management, Inventory Management, Transportation, Warehousing, Supply Chain Performance |
| BBA IB 501 | International Logistics and Supply Chain Management | Specialization | 3 | International Logistics Systems, Modes of International Transport, Customs & Port Procedures, International Warehousing, Risk Management in Global SCM |
| BBA IB 502 | Export-Import Documentation & Procedures | Specialization | 3 | Export-Import Policy of India, Documentation for Exports, Documentation for Imports, Customs Clearance, Export Finance, Export Promotion Schemes |
| BBA 551 | Personality Development & Interview Skills | Skill Enhancement | 2 | Self-Assessment, Body Language, Group Discussion, Interview Techniques, Resume Writing, Personal Grooming |
| BBA 552 | Human Values & Ethics | Value Added Course | 2 | Introduction to Ethics, Values & Morals, Professional Ethics, Corporate Governance, Ethical Decision Making |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601 | Strategic Financial Management | Core | 3 | Overview of SFM, Investment Decisions, Financing Decisions, Dividend Policy, Mergers & Acquisitions, Corporate Restructuring |
| BBA 602 | Rural & Agricultural Marketing | Core | 3 | Rural Marketing Environment, Rural Consumer Behavior, Product & Pricing in Rural Markets, Rural Distribution Channels, Agri-Business Marketing |
| BBA 603 | Digital Marketing | Core | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing |
| BBA IB 601 | International Financial Management | Specialization | 3 | Foreign Exchange Market, Exchange Rate Theories, International Capital Markets, Currency Risk Management, Multinational Capital Budgeting |
| BBA IB 602 | International Human Resource Management | Specialization | 3 | IHRM Context & Challenges, International HR Planning, Staffing Global Operations, Training & Development for Expatriates, International Compensation |
| BBA 651 | Analytical Skills | Skill Enhancement | 2 | Critical Thinking, Logical Reasoning, Problem Solving, Data Interpretation, Decision Making |
| BBA 652 | Research Project | Value Added Course | 2 | Problem Identification, Literature Review, Research Methodology, Data Analysis, Report Writing, Viva Voce |
| BBA 653 | Project Report/Dissertation | Project | 4 | Research Design, Data Collection, Analysis, Interpretation, Report Formulation, Presentation |
