.png&w=1920&q=75)
B-COM in Marketing at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
.png&w=1920&q=75)
About the Specialization
What is Marketing at SRM Institute of Science and Technology Chengalpattu?
This Marketing specialization program at SRM Institute of Science and Technology focuses on equipping students with essential knowledge and skills required for dynamic marketing roles in the Indian industry. It delves into consumer behavior, digital marketing, brand management, and sales strategies, reflecting the rapidly evolving market landscape. The program uniquely blends theoretical foundations with practical insights into contemporary marketing challenges and opportunities.
Who Should Apply?
This program is ideal for fresh graduates from a 10+2 background with a keen interest in understanding market dynamics, consumer psychology, and brand building. It also caters to individuals aspiring for entry-level marketing positions in FMCG, retail, e-commerce, or service sectors. Students who are analytical, creative, and possess strong communication skills will find this specialization particularly rewarding for their career aspirations.
Why Choose This Course?
Graduates of this program can expect diverse career paths in areas such as market research, brand management, digital marketing, sales, and advertising within Indian companies and multinational corporations operating in India. Entry-level salaries typically range from INR 3-5 lakhs per annum, with significant growth potential for experienced professionals. The curriculum often aligns with foundational certifications in digital marketing or sales, enhancing employability.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Focus on mastering core commerce subjects like Financial Accounting, Business Economics, and Statistics. Utilize online resources like Khan Academy for concepts and practice problem-solving regularly to solidify your understanding.
Tools & Resources
Khan Academy, Basic Accounting Software
Career Connection
This strong base is crucial for understanding advanced business and marketing concepts, essential for future managerial roles and analytical positions in any industry.
Develop Communication and Soft Skills- (Semester 1-2)
Actively participate in presentations, group discussions, and club activities. Enroll in public speaking workshops and practice written communication through essay writing or blog posts to enhance your expressive abilities.
Tools & Resources
Toastmasters International (local chapters), Grammarly
Career Connection
Effective communication is paramount in marketing, crucial for client interaction, team collaboration, and persuasive presentations during interviews and placements.
Explore Industry Basics and Trends- (Semester 1-2)
Read business newspapers like Economic Times and Business Standard, and follow industry news portals to understand current market trends and company strategies. Attend introductory webinars on marketing, e-commerce, or retail.
Tools & Resources
Economic Times, Business Standard, Google Alerts for Industry News
Career Connection
Early exposure helps in identifying areas of interest within marketing and preparing for industry-relevant discussions and future specialization choices.
Intermediate Stage
Deep Dive into Marketing Fundamentals- (Semester 3-5)
Pay special attention to subjects like Marketing Management, Consumer Behaviour, and Digital Marketing. Engage in case study analysis, group projects, and simulation games to apply theoretical knowledge effectively.
Tools & Resources
Harvard Business Review (case studies), Coursera (marketing courses), Google Digital Garage
Career Connection
This specialized knowledge directly prepares students for specific marketing roles and helps build a strong foundation and practical portfolio for internships.
Seek Relevant Internships and Live Projects- (Semester 3-5)
Actively look for summer internships or part-time projects in marketing roles within startups, SMEs, or local businesses. Utilize platforms like Internshala, LinkedIn, and the college''''s placement cell for opportunities.
Tools & Resources
Internshala, LinkedIn, College Placement Cell
Career Connection
Practical experience is invaluable for applying theoretical knowledge, gaining industry exposure, and significantly enhancing resume credibility for final placements.
Network with Industry Professionals- (Semester 3-5)
Attend industry conferences, workshops, and guest lectures to connect with marketing professionals. Leverage LinkedIn to build a professional network and seek mentorship opportunities for career guidance.
Tools & Resources
LinkedIn, Industry conferences (e.g., AD ASIA, India Marketing Summit)
Career Connection
Networking provides valuable insights into career paths, potential job opportunities, and builds crucial connections that can accelerate long-term career growth in India.
Advanced Stage
Specialize and Build a Portfolio- (Semester 6)
Focus on advanced marketing electives like Advertising and Brand Management, and Sales and Distribution Management. Undertake a comprehensive project related to your chosen niche and develop a strong portfolio showcasing your work.
Tools & Resources
Behance (for creative portfolios), Canva (for design projects), Google Analytics (for digital marketing projects)
Career Connection
A specialized portfolio demonstrates expertise and readiness for specific roles, significantly boosting placement prospects and showcasing practical skills to recruiters.
Intensive Placement Preparation- (Semester 6)
Engage in rigorous aptitude test practice, group discussion sessions, and mock interviews. Seek guidance from career services for resume building and tailored interview techniques. Research target companies and their marketing strategies thoroughly.
Tools & Resources
Online aptitude test platforms, Mock interview services, Career counseling at SRMIST
Career Connection
This focused preparation is critical for navigating the competitive placement process in India and securing desirable job offers in top marketing firms or corporate marketing departments.
Continuous Learning and Certification- (Semester 6 and beyond)
Identify industry-recognized certifications in areas like Google Ads, Google Analytics, HubSpot Inbound Marketing, or advanced Excel. Dedicate time to online courses on platforms like Coursera or edX to stay updated.
Tools & Resources
Google Skillshop, HubSpot Academy, Coursera, edX
Career Connection
Staying updated with the latest tools and trends ensures long-term career relevance, provides an edge in a dynamic marketing landscape, and makes you a more valuable asset.
Program Structure and Curriculum
Eligibility:
- Passed Higher Secondary Examination (10+2 pattern) or its equivalent with Commerce / Accountancy / Mathematics as one of the subjects.
Duration: 3 years / 6 semesters
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UCML151C | Foundation Course in Tamil - I | Core | 3 | Modern Tamil Poetry, Modern Tamil Prose, Tamil Grammar, Tamil Literature History, Reading Comprehension |
| UCEL151C | Foundation Course in English - I | Core | 3 | Functional English, Grammar Usage, Reading Skills, Writing Skills, Communication |
| UCCM151C | Financial Accounting | Core | 5 | Accounting Concepts, Journal and Ledger, Trial Balance, Final Accounts, Depreciation Methods |
| UCCM152C | Business Economics | Core | 4 | Economic Principles, Demand and Supply Analysis, Production and Cost Theory, Market Structures, Pricing Strategies |
| UCCM153C | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers |
| UCCM154E | Value Added Course - I | Elective | 2 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UCML152C | Foundation Course in Tamil - II | Core | 3 | Epic Literature, Devotional Literature, Sangam Literature, Folk Literature, Modern Tamil Grammar |
| UCEL152C | Foundation Course in English - II | Core | 3 | Advanced Grammar, Report Writing, Presentation Skills, Public Speaking, Soft Skills Development |
| UCCM155C | Corporate Accounting | Core | 5 | Company Accounts Basics, Issue of Shares and Debentures, Redemption of Securities, Amalgamation and Absorption, Company Final Accounts |
| UCCM156C | Principles of Management | Core | 4 | Management Concepts, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination |
| UCCM157C | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Negotiable Instruments Act, Partnership Act |
| UCCM158E | Value Added Course - II | Elective | 2 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UCCM159C | Cost Accounting | Core | 5 | Cost Concepts and Classifications, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing, Budgetary Control |
| UCCM160C | Marketing Management | Core | 4 | Marketing Concepts, Marketing Environment, Consumer and Industrial Markets, Market Segmentation, Marketing Mix, Product Life Cycle |
| UCCM161C | Banking Theory and Practice | Core | 4 | Banking System in India, Reserve Bank of India, Commercial Banking, E-Banking and Digital Payments, Credit Instruments and Lending |
| UCCM162C | Company Law | Core | 4 | Company Formation, Share Capital and Debentures, Directors and Meetings, Corporate Governance, Winding Up of Companies |
| UCCM163A | Entrepreneurial Development | Allied | 3 | Entrepreneurship Concepts, Business Idea Generation, Business Plan Preparation, Funding for Startups, Government Schemes for MSME |
| UCCM164C | Retail Management | Core | 2 | Retail Formats, Retail Location Analysis, Merchandise Management, Store Operations, Retail Technology |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UCCM165C | Management Accounting | Core | 5 | Financial Statement Analysis, Ratio Analysis, Fund Flow Statement, Cash Flow Statement, Marginal Costing, Budgeting and Variance Analysis |
| UCCM166C | Income Tax Law and Practice | Core | 4 | Income Tax Basics, Heads of Income, Deductions from Gross Total Income, Assessment Procedures, Tax Deducted at Source (TDS) |
| UCCM167C | Financial Services | Core | 4 | Indian Financial System, Mutual Funds, Insurance Services, Leasing and Hire Purchase, Factoring and Forfaiting |
| UCCM168C | Auditing | Core | 4 | Auditing Concepts and Objectives, Types of Audit, Internal Control System, Audit Report, Verification of Assets and Liabilities |
| UCCM169A | Organizational Behaviour | Allied | 3 | Individual Behaviour, Group Dynamics, Motivation Theories, Leadership Styles, Conflict Management, Organizational Culture |
| UCCM170C | Digital Marketing | Core | 2 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UCCM171C | Goods and Services Tax (GST) | Core | 4 | GST Concepts and Types, GST Registration, Levy and Collection of GST, Input Tax Credit, GST Returns and Assessment |
| UCCM172C | International Business | Core | 4 | Globalization and International Trade, International Trade Theories, Balance of Payments, EXIM Policy, Foreign Exchange Market, Multinational Corporations |
| UCCM173C | Capital Market Operations | Core | 4 | Primary Market, Secondary Market, Stock Exchanges in India, SEBI Regulations, Derivatives Market, Merchant Banking |
| UCCM174M | Consumer Behaviour | Core | 4 | Consumer Decision Making Process, Psychological Influences, Cultural and Social Factors, Perception and Motivation, Consumer Learning, Attitude and Personality |
| UCCM175M | Services Marketing | Core | 4 | Nature of Services, Service Quality Models, Service Design and Development, Service Environment, Customer Expectations, Relationship Marketing for Services |
| UCCM176C | Internship | Core | 2 | Practical Industry Exposure, Skill Application, Report Writing, Presentation Skills, Problem Solving |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UCCM177C | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management, Employee Relations |
| UCCM178M | Sales and Distribution Management | Core | 4 | Sales Process, Sales Forecasting, Sales Force Management, Channel Design and Management, Logistics and Supply Chain, Retail Management |
| UCCM179M | Advertising and Brand Management | Core | 4 | Advertising Media and Strategy, Advertising Campaign Planning, Brand Equity and Identity, Brand Positioning and Communication, Brand Architectures, Global Branding Strategies |
| UCCM180C | Project Work | Core | 4 | Research Methodology, Data Collection and Analysis, Problem Identification, Report Writing, Presentation Skills, Solution Development |
| UCCM181A | Business Ethics | Allied | 3 | Ethical Theories in Business, Corporate Social Responsibility, Business Values and Culture, Ethical Dilemmas, Consumer Rights and Ethics, Environmental Ethics |
