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MBA in Digital Marketing at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Digital Marketing at SRM Institute of Science and Technology Chengalpattu?
This Digital Marketing MBA program at SRM Institute of Science and Technology focuses on equipping students with advanced skills in online branding, customer engagement, and data analytics. It addresses the rapidly evolving Indian digital landscape, preparing graduates for key roles in e-commerce, social media, and online advertising sectors. The curriculum integrates practical, industry-relevant knowledge to ensure readiness for immediate impact.
Who Should Apply?
This program is ideal for fresh graduates with a keen interest in technology and marketing seeking entry into the dynamic digital economy. It also caters to working professionals aiming to upskill in areas like SEO, SEM, and social media, enhancing their career trajectory. Aspiring entrepreneurs looking to leverage digital channels for business growth will find immense value, as will career changers transitioning into marketing roles.
Why Choose This Course?
Graduates of this program can expect promising career paths as Digital Marketing Managers, SEO/SEM Specialists, Social Media Strategists, or E-commerce Consultants in India. Entry-level salaries typically range from INR 4-7 LPA, growing significantly with experience. The program aligns with industry certifications, providing a competitive edge and strong growth trajectories in leading Indian and global companies operating here.
Student Success Practices
Foundation Stage
Build Strong Analytical Foundations- (Semester 1-2)
Focus on excelling in Quantitative Techniques and Business Analytics. Actively participate in lab sessions using tools like Excel, R, or Python for data manipulation and basic statistical analysis, as digital marketing is heavily data-driven.
Tools & Resources
NPTEL courses on statistics, Coursera/edX for data analytics basics, SRM IST''''s analytics lab resources
Career Connection
Strong analytical skills are crucial for understanding market trends, campaign performance, and making data-backed marketing decisions.
Master Business Communication & Presentation- (Semester 1-2)
Actively engage in Business Communication classes, focusing on written reports, verbal presentations, and professional email etiquette. Join student clubs like Toastmasters (if available) to refine public speaking skills.
Tools & Resources
Grammarly, LinkedIn Learning courses on communication, College debate/presentation societies
Career Connection
Effective communication is vital for client interaction, team collaboration, and conveying marketing strategies to stakeholders.
Develop Foundational Digital Literacy- (Semester 1-2)
Beyond academic requirements, explore introductory online courses in digital marketing fundamentals. Understand basic concepts of websites, social media platforms, and online advertising before specialization courses begin.
Tools & Resources
Google Digital Garage, HubSpot Academy free certifications, Industry blogs like Search Engine Journal
Career Connection
Builds a strong conceptual base, making it easier to grasp complex digital marketing strategies in later semesters.
Intermediate Stage
Pursue Industry Certifications- (Semester 3-4)
While studying specialization subjects, actively pursue industry-recognized certifications like Google Ads, Google Analytics, HubSpot Inbound Marketing, or Facebook Blueprint. These validate skills beyond academic grades.
Tools & Resources
Google Skillshop, HubSpot Academy, Facebook Blueprint certification programs
Career Connection
Certifications are highly valued by recruiters in the Indian digital marketing industry, enhancing employability and specialized skill validation.
Engage in Live Digital Marketing Projects- (Semester 3-4)
Seek opportunities to work on live projects, either through college initiatives, freelance gigs, or by managing digital marketing for small businesses/startups. Apply classroom knowledge to real-world scenarios in SEO, SMM, or content creation.
Tools & Resources
Upwork, Fiverr (for small freelance projects), College entrepreneurial cells, Local NGOs
Career Connection
Practical experience is critical; it builds a portfolio that demonstrates your capabilities to potential employers in India.
Network with Industry Professionals- (Semester 3-4)
Attend digital marketing conferences, webinars, and industry meetups (online or offline) in cities like Chennai, Bangalore, or Delhi. Connect with professionals on LinkedIn to gain insights and mentorship.
Tools & Resources
LinkedIn, Eventbrite, Industry association websites (e.g., IAMAI)
Career Connection
Networking opens doors to internships, job opportunities, and invaluable industry intelligence specific to the Indian market.
Advanced Stage
Excel in Specialization-Specific Project Work- (Semester 4)
Dedicate significant effort to the final project, choosing a digital marketing problem that is relevant to current industry trends in India. Aim for innovative solutions or impactful analysis that showcases deep understanding.
Tools & Resources
Research papers, Industry reports, Advanced analytics platforms, Mentor guidance from faculty/industry
Career Connection
A well-executed project serves as a strong talking point in interviews and demonstrates advanced problem-solving skills to recruiters.
Leverage Internship for Maximum Learning & Exposure- (Semester 4)
Actively participate in your internship, taking initiative beyond assigned tasks. Seek feedback, understand organizational structure, and try to contribute tangibly to the digital marketing team. Focus on developing a strong final internship report.
Tools & Resources
Company internal resources, Internship mentors, Professional development workshops
Career Connection
A successful internship often leads to a Pre-Placement Offer (PPO) or strong recommendations, which are highly advantageous in the Indian job market.
Develop a Robust Professional Portfolio- (Semester 4)
Compile all your academic projects, certifications, live projects, and internship experiences into a comprehensive online portfolio (e.g., website, Behance). Showcase your skills, results, and learning journey in digital marketing.
Tools & Resources
Google Sites, WordPress, Behance, Personal LinkedIn profile
Career Connection
A strong portfolio is a visual resume that differentiates you in the competitive Indian job market and effectively demonstrates your capabilities to potential employers.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (10+2+3 or 10+2+4 pattern) in any discipline with a minimum aggregate of 50%. Final year students can also apply.
Duration: 2 years (4 semesters)
Credits: 97 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA21101 | Management Principles and Practices | Core | 4 | Nature of Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination |
| MBA21102 | Managerial Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structure, Pricing Strategies |
| MBA21103 | Accounting for Management | Core | 4 | Financial Accounting Fundamentals, Cost Accounting Concepts, Budgeting and Control, Financial Statement Analysis, Working Capital Management |
| MBA21104 | Organizational Behavior | Core | 3 | Foundations of OB, Individual Behavior, Group Dynamics, Leadership Theories, Organizational Culture and Change |
| MBA21105 | Quantitative Techniques for Management | Core | 4 | Introduction to Statistics, Probability Theory, Regression Analysis, Operations Research, Decision Theory |
| MBA21106 | Business Communication | Core | 3 | Fundamentals of Communication, Written Communication, Oral Communication, Digital Communication, Business Presentations |
| MBA21107 | Managerial Computing (Lab) | Core | 2 | MS Office Applications, Data Management Tools, Business Software, Internet for Business, Spreadsheet Modeling |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA21201 | Marketing Management | Core | 4 | Marketing Concepts, Consumer Behavior, Market Segmentation, Product Life Cycle, Promotion and Distribution |
| MBA21202 | Financial Management | Core | 4 | Financial Goals, Capital Budgeting, Capital Structure, Dividend Policy, Working Capital Management |
| MBA21203 | Human Resource Management | Core | 4 | HRM Functions, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management |
| MBA21204 | Operations Management | Core | 3 | Production Systems, Inventory Management, Quality Management, Supply Chain Management, Project Management |
| MBA21205 | Research Methods for Management | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
| MBA21206 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Company Law, Consumer Protection Act, Intellectual Property Rights, Cyber Laws |
| MBA21207 | Business Analytics (Lab) | Core | 2 | Introduction to Analytics Tools, Data Visualization, Predictive Analytics, Prescriptive Analytics, Case Studies |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA21301 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| MBA21302 | Entrepreneurship Development | Core | 3 | Entrepreneurial Process, Business Plan Development, Funding for Startups, Legal Aspects of New Ventures, Innovation and Growth |
| MBA213E37 | Digital Marketing Basics | Elective | 3 | Introduction to Digital Marketing, Digital Marketing Ecosystem, Website Planning, Customer Journey Mapping, Digital Marketing Tools |
| MBA213E38 | Search Engine Optimization and Marketing (SEO & SEM) | Elective | 3 | SEO Fundamentals, On-page SEO, Off-page SEO, Keyword Research, SEM and Google Ads |
| MBA213E39 | Social Media Marketing | Elective | 3 | Social Media Platforms, Content Strategy for Social Media, Social Media Analytics, Influencer Marketing, Community Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA21401 | International Business Management | Core | 4 | Globalization, International Trade Theories, Foreign Direct Investment, International Marketing, Global Strategic Alliances |
| MBA214E37 | Advanced Digital Marketing Strategies | Elective | 3 | Advanced SEO Techniques, Programmatic Advertising, Marketing Automation, Personalization Strategies, AI in Digital Marketing |
| MBA214E38 | Web Analytics and Customer Relationship Management (CRM) | Elective | 3 | Web Analytics Tools, Data Collection and Reporting, Google Analytics, CRM Fundamentals, Customer Lifecycle Management |
| MBA214E39 | Digital Advertising and Media Planning | Elective | 3 | Digital Ad Formats, Ad Campaign Management, Display Advertising, Video Advertising, Media Buying and Optimization |
| MBA214P01 | Project Work | Core | 6 | Problem Identification, Literature Review, Methodology Design, Data Analysis, Report Writing and Presentation |
| MBA214I01 | Internship | Core | 3 | Industry Exposure, Practical Skill Application, Corporate Etiquette, Project Implementation, Internship Report |
