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MBA in General Management at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is General Management at SRM Institute of Science and Technology Chengalpattu?
This General Management program at SRM Institute of Science and Technology focuses on building a holistic understanding of business operations and strategic leadership. It is designed to equip students with versatile skills applicable across various functional areas, catering to the dynamic Indian industrial landscape. The program emphasizes an integrated approach to management, preparing leaders for complex organizational challenges. Its core strength lies in its comprehensive coverage of all major business disciplines.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into diverse management roles, as well as working professionals aiming to enhance their leadership and strategic capabilities. It also suits career changers transitioning into management, especially those desiring a broad foundational understanding rather than a niche specialization. Candidates with a strong analytical bent and a desire for cross-functional expertise are particularly well-suited.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles in consulting, operations, marketing, finance, and human resources across various industries. Entry-level salaries typically range from INR 4-7 lakhs per annum, with significant growth potential up to INR 15-25 lakhs or more for experienced professionals. The program fosters capabilities crucial for senior management, general manager positions, and even entrepreneurial ventures within the Indian corporate environment.
Student Success Practices
Foundation Stage
Master Core Management Concepts- (Semester 1-2)
Dedicate time to thoroughly understand fundamental principles across management, economics, and accounting. Actively participate in classroom discussions and use case studies to grasp real-world applications. Form study groups to facilitate peer learning and clarify concepts, building a strong academic foundation.
Tools & Resources
Harvard Business Review case studies, NPTEL lectures on foundational management, Peer study groups
Career Connection
A strong grasp of fundamentals is crucial for passing competitive interviews and excelling in initial managerial roles across any function in Indian companies.
Develop Essential Communication & Analytical Skills- (Semester 1-2)
Focus on improving both written and verbal communication through presentations, report writing, and active participation in debates. Enhance analytical abilities by engaging with business analytics tools and solving quantitative problems. Practice data interpretation and problem-solving regularly.
Tools & Resources
Microsoft Excel for data analysis, Grammarly for writing improvement, Toastmasters/Public Speaking Clubs
Career Connection
Effective communication and analytical prowess are highly valued in the Indian job market, directly impacting performance in management trainee and consulting roles.
Engage in Early Industry Exposure- (Semester 1-2)
Seek opportunities for mini-projects, industry visits, and corporate workshops even in the initial semesters. Network with alumni and industry professionals through institutional events. This helps in understanding diverse business environments and potential career paths in India.
Tools & Resources
LinkedIn for professional networking, SRMIST alumni portal, Industry conferences and webinars
Career Connection
Early exposure provides practical context to theoretical knowledge, aids in career exploration, and builds a valuable network for future internships and placements.
Intermediate Stage
Undertake Impactful Summer Internships- (Between Semester 2 and 3)
Secure a quality summer internship that aligns with broad management interests, preferably in diverse sectors like FMCG, consulting, or banking. Focus on learning practical aspects of a business function, contributing meaningfully to projects, and building professional relationships within the organization.
Tools & Resources
SRMIST Placement Cell, Internshala for internship search, Company career pages
Career Connection
A strong internship experience is often a prerequisite for final placements in top Indian companies and provides invaluable practical exposure and networking opportunities.
Build Cross-Functional Expertise through Electives- (Semester 3)
Strategically choose electives from different functional areas (e.g., finance, marketing, HR, operations) to broaden your general management perspective rather than deep-diving into one. This enhances versatility and understanding of interconnected business processes.
Tools & Resources
Academic advisors for elective guidance, Industry reports on cross-functional roles
Career Connection
Developing a wide range of functional knowledge makes you a more adaptable and valuable candidate for general management and leadership roles across diverse Indian industries.
Participate in Business Competitions & Case Studies- (Semester 3-4)
Actively participate in inter-college business competitions, case study challenges, and management fests. This hones problem-solving, teamwork, and presentation skills under pressure, preparing you for real-world business scenarios in India.
Tools & Resources
Dare2Compete platform, ET Cases for case study practice, Faculty mentors
Career Connection
Success in these competitions boosts your resume, provides networking opportunities, and demonstrates practical application of knowledge to potential employers.
Advanced Stage
Execute a Comprehensive Research Project- (Semester 4)
Undertake the major project with utmost diligence, choosing a topic that allows for deep analysis and offers actionable insights relevant to the Indian business context. Focus on rigorous research methodology, data collection, and synthesizing findings into a high-quality thesis.
Tools & Resources
JSTOR, Google Scholar for research, SPSS/R for data analysis, Faculty supervisors
Career Connection
A well-executed project showcases your research, analytical, and problem-solving capabilities, which are highly valued in consulting, market research, and strategic roles.
Intensify Placement Preparation and Networking- (Semester 4)
Engage actively with the placement cell, attend all mock interviews, group discussions, and resume-building workshops. Network extensively with alumni and industry leaders, leveraging these connections for mentorship and potential career opportunities within India''''s competitive job market.
Tools & Resources
SRMIST Placement Cell resources, LinkedIn for networking, Mock interview platforms
Career Connection
Dedicated preparation and networking are critical for securing coveted placement offers in leading Indian and multinational companies.
Cultivate Leadership and Ethical Decision-Making- (Semester 3-4)
Seek leadership roles in student clubs or organizational initiatives to develop practical leadership skills. Continuously reflect on ethical dilemmas in business and practice making informed, responsible decisions, crucial for navigating the complex Indian corporate environment.
Tools & Resources
Leadership workshops, Industry speaker series on ethics, Mentorship from senior professionals
Career Connection
Strong leadership and ethical grounding are essential for career progression into senior management and positions of influence, contributing to sustainable business practices.
Program Structure and Curriculum
Eligibility:
- A pass in any Bachelor''''s Degree with minimum aggregate of 50%. Admission through SRMJEEM / CAT / MAT / XAT / GMAT / CMAT / NMAT scores.
Duration: 2 years / 4 semesters
Credits: 98 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23MBA101J | Management Principles & Practices | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leadership, Controlling and Ethics |
| 23MBA102J | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Macroeconomic Environment, Business Cycles and Policies |
| 23MBA103J | Accounting for Management | Core | 4 | Financial Accounting Concepts, Preparation of Financial Statements, Cost Accounting Techniques, Budgeting and Variance Analysis, Financial Statement Analysis |
| 23MBA104J | Business Communication | Core | 4 | Communication Process and Barriers, Verbal and Non-Verbal Communication, Business Correspondence, Presentations and Public Speaking, Digital Communication Etiquette |
| 23MBA105J | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Collection and Preparation, Descriptive Analytics, Predictive Modeling Techniques, Data Visualization and Reporting |
| 23MBA106J | Legal and Ethical Aspects of Business | Core | 4 | Indian Contract Act, Company Law and Governance, Consumer Protection Act, Intellectual Property Rights, Business Ethics and CSR |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23MBA201J | Organisational Behaviour | Core | 4 | Individual Behavior and Personality, Motivation Theories, Group Dynamics and Teamwork, Leadership and Power, Organizational Culture and Change |
| 23MBA202J | Marketing Management | Core | 4 | Marketing Environment and Strategy, Market Segmentation and Targeting, Product and Brand Management, Pricing Strategies, Promotion and Distribution Channels |
| 23MBA203J | Financial Management | Core | 4 | Goals of Financial Management, Time Value of Money, Capital Budgeting Decisions, Capital Structure and Cost of Capital, Working Capital Management |
| 23MBA204J | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Employee Relations |
| 23MBA205J | Operations Management | Core | 4 | Operations Strategy and Productivity, Process Design and Layout, Inventory Management, Quality Management and TQM, Supply Chain Management Fundamentals |
| 23MBA206J | Research Methodology | Core | 4 | Research Design and Problem Formulation, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Research Report Writing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23MBA301J | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Scanning and Analysis, Strategy Formulation and Choice, Strategy Implementation, Strategic Evaluation and Control |
| 23MBA302J | Entrepreneurship and New Venture Creation | Core | 4 | Entrepreneurial Process and Mindset, Idea Generation and Opportunity Recognition, Business Plan Development, Sources of Funding for Startups, Legal and Regulatory Aspects |
| 23MBA303J | Supply Chain and Logistics Management | Core | 4 | Introduction to Supply Chain Management, Logistics Network Design, Inventory and Warehousing Management, Transportation Management, Global Supply Chain Challenges |
| 23MBAE301J | International Business | Elective | 3 | Globalization and Trade Theories, Foreign Exchange Markets, International Marketing Strategies, Global Financial Management, Managing Cultural Differences |
| 23MBAE304J | Project Management | Elective | 3 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation and Cost Control, Risk Management in Projects, Project Monitoring and Evaluation |
| 23MBAE306J | Business Ethics and Corporate Governance | Elective | 3 | Ethical Theories and Dilemmas, Corporate Social Responsibility, Models of Corporate Governance, Role of Board of Directors, Stakeholder Management |
| 23MBAE308J | Digital Marketing | Elective | 3 | Digital Marketing Strategy, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| 23MBA304L | Mini Project / Summer Internship | Project/Internship | 2 | Problem Identification, Literature Review, Data Collection and Analysis, Report Writing, Presentation Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23MBAE401J | International Human Resource Management | Elective | 3 | Global HR Challenges, Cross-Cultural Management, Expatriate Management, International Compensation and Benefits, Global Talent Management |
| 23MBAE402J | Management Consulting | Elective | 3 | Consulting Process and Models, Client Relationship Management, Problem Solving Methodologies, Data Analysis and Recommendation, Presentation and Implementation |
| 23MBAE404J | Rural and Agri Business Management | Elective | 3 | Rural Marketing Strategies, Agri-Supply Chain Management, Rural Finance and Microfinance, Social Entrepreneurship in Rural Areas, Government Policies for Rural Development |
| 23MBAE407J | Services Marketing | Elective | 3 | Characteristics of Services, Service Quality Management, Customer Relationship Management, Service Design and Delivery, Pricing and Promotion of Services |
| 23MBA401L | Project Work | Project | 12 | Research Problem Definition, Extensive Literature Review, Methodology Design, Data Collection, Analysis, and Interpretation, Comprehensive Thesis Writing and Defense |
