.png&w=1920&q=75)
B-SC in Visual Communication at SRM Institute of Science and Technology (Deemed to be University)
Chengalpattu, Tamil Nadu
.png&w=1920&q=75)
About the Specialization
What is Visual Communication at SRM Institute of Science and Technology (Deemed to be University) Chengalpattu?
This Visual Communication program at Sri Ramaswamy Memorial Institute of Science and Technology focuses on equipping students with comprehensive skills in various visual media. It delves into the theoretical and practical aspects of graphic design, photography, advertising, animation, film, and digital media. The curriculum is designed to meet the evolving demands of the Indian creative industry, fostering creativity and technical proficiency.
Who Should Apply?
This program is ideal for creative fresh graduates seeking entry into the vibrant media and design industries. It also suits individuals with an artistic inclination and a passion for storytelling through visuals, aspiring to become designers, photographers, animators, or filmmakers. Prerequisites include a strong interest in visual arts and communication, often demonstrated through prior art or design experience.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including graphic designer, photographer, advertising professional, video editor, animator, and UI/UX designer. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs per annum, growing significantly with experience. The program aligns with industry demands, preparing students for roles in major Indian advertising agencies, media houses, production studios, and tech companies.
Student Success Practices
Foundation Stage
Master Core Design Principles- (Semester 1-2)
Dedicate time to thoroughly understand the fundamental elements and principles of visual design, drawing, and photography. Practice regularly using pen and paper for sketching and basic design software for digital layouts. This forms the bedrock for all advanced visual communication skills.
Tools & Resources
Drawing pads, Sketching tools, Adobe Photoshop (introductory), Online tutorials for design basics
Career Connection
A strong foundation ensures you can articulate design choices and build visually compelling works, which is critical for entry-level design and media roles.
Build a Digital Portfolio from Day One- (Semester 1-2)
Start documenting all your creative assignments and projects, even early sketches and simple designs. Organize your work digitally and regularly update a personal online portfolio. Seek feedback from professors and peers to refine your presentation.
Tools & Resources
Behance, Dribbble (for inspiration), Google Drive for storage, Basic website builders
Career Connection
An evolving portfolio showcases your growth and potential, making you attractive to internship providers and future employers in the Indian creative sector.
Engage in Interdisciplinary Exploration- (Semester 1-2)
Actively participate in workshops or clubs related to different visual communication streams like photography, film, or animation, even if outside your immediate coursework. This broadens your perspective and helps identify your specific interests early on.
Tools & Resources
University cultural clubs, Department workshops, Guest lectures by industry experts
Career Connection
Early exposure helps you specialize effectively later and develop a versatile skill set, highly valued in dynamic Indian media agencies looking for multi-talented individuals.
Intermediate Stage
Undertake Live Projects and Competitions- (Semester 3-5)
Actively seek opportunities to work on live projects for university events, local businesses, or NGOs. Participate in national and inter-college design, photography, or short-film competitions. This applies theoretical knowledge to real-world scenarios.
Tools & Resources
Local businesses, NGOs, College fest organizing committees, Online competition platforms
Career Connection
Practical experience and competition wins strengthen your portfolio and resume, making you a strong candidate for internships and junior roles in Indian advertising and media firms.
Develop Software Proficiency and Specialization- (Semester 3-5)
Beyond core subjects, delve deeper into industry-standard software like Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and other specialized tools (e.g., Figma for UI/UX, Blender for 3D). Aim for proficiency in at least one specialized area.
Tools & Resources
Adobe Creative Cloud, Blender, Figma, Online courses (Coursera, Udemy), YouTube tutorials
Career Connection
Specialized software skills are non-negotiable for job roles in design studios, animation houses, and digital marketing agencies across India.
Network with Industry Professionals- (Semester 3-5)
Attend industry events, workshops, and guest lectures organized by the department. Connect with speakers and professionals on platforms like LinkedIn. Seek their advice and potential mentorship opportunities to understand industry trends and job market expectations.
Tools & Resources
LinkedIn, Industry conferences (e.g., Kyoorius Design Yatra), Alumni network
Career Connection
Networking opens doors to internships, mentorship, and invaluable industry insights, significantly boosting your chances for placements in the competitive Indian media landscape.
Advanced Stage
Focus on a Capstone Project or Internship- (Semester 6)
Channel your accumulated skills into a significant final year project or a comprehensive industry internship. Choose a topic or organization that aligns with your career aspirations and allows you to showcase your best work and problem-solving abilities.
Tools & Resources
Industry partners of SRMIST, Independent research, Advanced software suites
Career Connection
A strong capstone project or internship experience is often the most critical factor for placements, demonstrating your readiness for industry roles in India.
Refine Professional Portfolio and Interview Skills- (Semester 6)
Continuously refine your professional portfolio, curating only your strongest and most relevant works. Practice interview skills, focusing on articulating your creative process, technical expertise, and understanding of industry trends. Prepare for aptitude tests if required by companies.
Tools & Resources
Professional portfolio platforms (Behance, personal website), Mock interviews with career services, Industry-specific interview guides
Career Connection
A polished portfolio and confident interview performance are crucial for securing desired positions in Indian advertising, film, and design companies.
Explore Entrepreneurial Avenues and Freelancing- (Semester 6 and beyond)
Consider developing a small personal brand or freelancing alongside your studies or post-graduation. This builds client management skills, expands your network, and offers an alternative career path, especially relevant in India''''s growing gig economy for creative professionals.
Tools & Resources
Freelancing platforms (Upwork, Fiverr), Social media for self-promotion, Business development workshops
Career Connection
Freelancing can provide early financial independence, diverse project exposure, and the entrepreneurial mindset needed to thrive in India''''s creative market.
Program Structure and Curriculum
Eligibility:
- Higher Secondary Examination (10+2 pattern) conducted by the CBSE / State Board / Matriculation Examination with minimum average of 50% in any branch.
Duration: 3 years / 6 semesters
Credits: 135 Credits
Assessment: Internal: Varies by course type (Theory: 40%, Practical/Project: 60%), External: Varies by course type (Theory: 60%, Practical/Project: 40%)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21GEM101 | Communicative English | General English (GE) | 3 | Language development, Basic grammar, Listening and speaking skills, Reading comprehension, Basic writing skills |
| U21VCM101 | Introduction to Visual Communication | Core (VCM) | 3 | Nature of communication, Visual perception, Elements of design, Principles of design, History of visual communication |
| U21VCM102 | Drawing & Sketching | Core (VCM) | 2 | Basic drawing techniques, Object drawing, Perspective drawing, Human figure drawing, Sketching for visualization |
| U21VCE101A | Introduction to Photography | Discipline Specific Elective (DSE) | 3 | History of photography, Camera anatomy and functions, Exposure triangle, Composition techniques, Basic lighting principles |
| U21VCE101B | Introduction to Advertising | Discipline Specific Elective (DSE) | 3 | Evolution of advertising, Advertising models, Types of advertising, Target audience analysis, Advertising appeals and ethics |
| U21VCS101A | Elements of Design | Skill Enhancement Course (SEC) | 2 | Point, Line, Shape, Form, Color theory, Texture and Pattern, Space and Composition, Design application |
| U21VCS101B | Basic Computer Applications | Skill Enhancement Course (SEC) | 2 | Word processing, Spreadsheet applications, Presentation software, Internet and email usage, File management |
| U21VAC101 | Personality Development | Value Added Course (VAC) | 2 | Self-awareness, Communication skills, Interpersonal skills, Goal setting and motivation, Time and stress management |
| U21NSS101 | NSS/NCC/NSO/YRC | Non-Credit Course (NSS/NCC) | 0 | Community service, Leadership development, Social awareness programs, Physical fitness activities, National integration |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21GEM201 | English for Effective Communication | General English (GE) | 3 | Advanced grammar and vocabulary, Public speaking techniques, Group discussion strategies, Report writing, Interview skills |
| U21VCM201 | Principles of Photography | Core (VCM) | 3 | Digital camera functions, Lenses and optics, Light theory and exposure, Digital image workflow, Photographic genres |
| U21VCM202 | Graphic Design | Core (VCM) | 2 | Introduction to design software (Adobe Photoshop), Typography fundamentals, Layout design principles, Color theory application, Basic branding concepts |
| U21VCE201A | History of Art | Discipline Specific Elective (DSE) | 3 | Ancient civilizations art, Medieval and Renaissance art, Modern art movements, Indian art history, Art criticism |
| U21VCE201B | Principles of Advertising | Discipline Specific Elective (DSE) | 3 | Advertising agency structure, Creative strategies, Media planning and buying, Advertising ethics and regulations, Digital advertising overview |
| U21VCS201A | Digital Photography | Skill Enhancement Course (SEC) | 2 | DSLR camera operation, Portrait photography, Landscape photography, Image editing software, Studio lighting techniques |
| U21VCS201B | Web Design Basics | Skill Enhancement Course (SEC) | 2 | HTML structure and elements, CSS styling, Responsive web design, Basic JavaScript, Website publishing |
| U21VAC201 | Professional Communication | Value Added Course (VAC) | 2 | Workplace communication, Presentation skills, Email etiquette, Meeting protocols, Conflict resolution |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21AECC301 | Environmental Science | Ability Enhancement Compulsory Course (AECC-I) | 3 | Ecosystems and their functions, Biodiversity and conservation, Environmental pollution, Natural resources management, Sustainable development |
| U21VCM301 | Visual Aesthetics | Core (VCM) | 3 | Theories of aesthetics, Visual perception, Semiotics and symbolism, Form, Content, Context, Critical analysis of visual culture |
| U21VCM302 | Advanced Photography | Core (VCM) | 2 | Advanced camera techniques, Studio lighting setups, Product photography, Fashion photography, Post-processing workflows |
| U21VCM303 | Desktop Publishing | Core (VCM) | 2 | Page layout software (Adobe InDesign), Typography for print media, Magazine design, Book design, Print production workflow |
| U21VCE301A | Media Management | Discipline Specific Elective (DSE) | 3 | Media organizations and structure, Media economics, Media law and ethics, Audience research, Marketing for media businesses |
| U21VCE301B | Copywriting for Advertising | Discipline Specific Elective (DSE) | 3 | Principles of effective copywriting, Headlines and taglines, Body copy development, Call to action, Digital content writing |
| U21VCS301A | Video Editing | Skill Enhancement Course (SEC) | 2 | Non-linear editing software (Adobe Premiere Pro), Storytelling through editing, Audio editing and mixing, Color grading, Exporting formats |
| U21VCS301B | Digital Painting | Skill Enhancement Course (SEC) | 2 | Digital drawing tools and techniques, Color theory in digital art, Character design, Environment painting, Concept art basics |
| U21VAC301 | Digital Storytelling | Value Added Course (VAC) | 2 | Narrative structures for digital media, Visual storytelling principles, Short film production basics, Documentary approaches, Personal branding through stories |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21VCM401 | Media Law and Ethics | Core (VCM) | 3 | Indian media laws and regulations, Intellectual property rights, Defamation and libel, Censorship and freedom of speech, Ethical frameworks in media |
| U21VCM402 | Advertising Design | Core (VCM) | 2 | Brand identity design, Logo and packaging design, Poster and outdoor advertising, Campaign development, Digital advertising creative |
| U21VCM403 | Cinematography and Videography | Core (VCM) | 2 | Camera operation and movements, Shot composition, Lighting techniques for video, Sound recording for film, Basic film production workflow |
| U21VCM4P1 | Mini Project | Project (VCM) | 2 | Project planning and proposal, Research and data collection, Execution and implementation, Presentation skills, Report writing |
| U21VCE401A | Public Relations | Discipline Specific Elective (DSE) | 3 | PR theories and models, Media relations, Crisis communication, Corporate Social Responsibility (CSR), Digital PR strategies |
| U21VCE401B | Event Management | Discipline Specific Elective (DSE) | 3 | Event planning and conceptualization, Budgeting and financial management, Logistics and vendor management, Marketing and promotion for events, Risk assessment and management |
| U21VCS401A | Motion Graphics | Skill Enhancement Course (SEC) | 2 | Adobe After Effects interface, Keyframe animation, Text and shape layer animation, Visual effects basics, Compositing techniques |
| U21VCS401B | UI/UX Design | Skill Enhancement Course (SEC) | 2 | User research and personas, Wireframing and prototyping (Figma/Adobe XD), Usability testing, Information architecture, Visual interface design |
| U21VAC401 | Critical Thinking and Problem Solving | Value Added Course (VAC) | 2 | Logical reasoning, Problem identification, Solution generation, Decision making strategies, Analytical skills development |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21VCM501 | Television Production | Core (VCM) | 3 | TV studio operations, Scriptwriting for television, Camera techniques for broadcast, Lighting for TV production, Live broadcasting basics |
| U21VCM502 | Media Research | Core (VCM) | 3 | Research methodologies, Quantitative research methods, Qualitative research methods, Data analysis and interpretation, Research report writing |
| U21VCM503 | Animation Techniques | Core (VCM) | 2 | Principles of animation, 2D animation (Flash/Adobe Animate), Stop motion animation, Character design and rigging, Introduction to 3D animation |
| U21VCM5P1 | Major Project I / Internship | Project (VCM) | 4 | Project proposal and scope definition, Industry immersion and practical experience, Application of learned skills, Documentation and progress reporting, Professional presentation |
| U21VCE501A | Digital Marketing | Discipline Specific Elective (DSE) | 3 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media marketing strategies, Content marketing, Email marketing, Web analytics |
| U21VCE501B | Script Writing | Discipline Specific Elective (DSE) | 3 | Story structure and plot development, Character development, Dialogue writing, Screenplay format, Writing for various media platforms |
| U21VCS501A | Multimedia Authoring | Skill Enhancement Course (SEC) | 2 | Multimedia elements and formats, Interactive design principles, Authoring tools for multimedia, Rich media content creation, UI/UX for multimedia applications |
| U21VCS501B | Game Design Fundamentals | Skill Enhancement Course (SEC) | 2 | Game genres and history, Game mechanics and rules, Level design principles, Character design for games, Storytelling in game environments |
| U21VAC501 | Entrepreneurship Development | Value Added Course (VAC) | 2 | Business idea generation, Market analysis and feasibility, Business plan creation, Funding and financial aspects, Startup ecosystem in India |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21VCM601 | Documentary Film Production | Core (VCM) | 3 | Documentary genres and styles, Research and development for documentaries, Interview techniques, Ethical considerations in documentary, Post-production for documentary films |
| U21VCM602 | Visual Effects (VFX) | Core (VCM) | 2 | Compositing techniques, Chroma keying (Green/Blue screen), Rotoscoping and matte painting, Tracking and stabilization, Special effects creation |
| U21VCM6P1 | Major Project II | Project (VCM) | 6 | Advanced project execution, Research and innovation, Comprehensive presentation, Thesis writing, Adherence to industry standards |
| U21VCE601A | Photography for Advertising | Discipline Specific Elective (DSE) | 3 | Product photography, Fashion photography, Lifestyle photography, Food photography, Post-processing for advertising |
| U21VCE601B | Portfolio Development | Discipline Specific Elective (DSE) | 3 | Portfolio curation and presentation, Resume and cover letter writing, Interview preparation, Online presence and personal branding, Job search strategies |
| U21VCS601A | Immersive Media (AR/VR) | Skill Enhancement Course (SEC) | 2 | Introduction to Augmented Reality (AR), Virtual Reality (VR) concepts, Tools and platforms for AR/VR, 3D modeling for immersive environments, Interactive experience design |
| U21VCS601B | Sound Design | Skill Enhancement Course (SEC) | 2 | Principles of sound and acoustics, Audio recording techniques, Sound editing and mixing, Foley and sound effects, Sound for visual media |
