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MBA in Digital Marketing at SRM Institute of Science and Technology (Deemed to be University)
Chengalpattu, Tamil Nadu
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About the Specialization
What is Digital Marketing at SRM Institute of Science and Technology (Deemed to be University) Chengalpattu?
This Digital Marketing program at Sri Ramaswamy Memorial Institute of Science and Technology focuses on equipping students with cutting-edge skills to navigate the dynamic online landscape. The curriculum is designed to meet the growing demand for digital marketing professionals in the Indian industry, covering key aspects from strategy to analytics. It emphasizes practical application and contemporary tools, preparing graduates for diverse roles in a rapidly evolving market.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the digital marketing sector, existing marketing professionals looking to upskill with modern digital tools, and career changers transitioning to the thriving digital economy. Students with a keen interest in technology, consumer behavior, and online communication will find this specialization particularly rewarding, providing a strong foundation for their career aspirations.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as SEO Specialist, Social Media Manager, Content Strategist, Digital Marketing Analyst, or E-commerce Manager. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program aligns with certifications from Google, HubSpot, and Meta, enhancing professional credibility and growth trajectories in leading Indian and multinational companies.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Semester 1-2)
Dedicate time to thoroughly understand fundamental management principles, economics, and financial accounting. These subjects form the bedrock of business decision-making and are crucial for effective digital marketing strategies. Utilize study groups, attend supplementary workshops, and refer to case studies from Indian businesses to grasp practical applications.
Tools & Resources
Textbooks, SRMIST Library resources, Business journals (e.g., Economic Times, Business Standard), Peer study groups
Career Connection
A strong foundation in core business concepts enables strategic thinking, allowing future digital marketers to align campaigns with broader organizational goals and financial objectives, making them more valuable to employers.
Develop Data Analysis Proficiency- (Semester 1-2)
Focus on enhancing skills in quantitative methods and computer applications, especially Excel and basic statistical software. Practice interpreting data to derive insights, which is critical for measuring campaign performance in digital marketing. Seek out online tutorials and practical exercises to strengthen analytical abilities.
Tools & Resources
Microsoft Excel, Google Sheets, R/Python (basic for data handling), Online data analytics courses (Coursera, Udemy)
Career Connection
Proficiency in data analysis is indispensable for roles like Digital Marketing Analyst or Web Analytics Specialist, enabling data-driven decision-making and optimizing marketing spend, highly valued in the Indian digital ecosystem.
Engage in Early Marketing Projects- (Semester 1-2)
Actively participate in any initial marketing projects, case competitions, or student clubs related to marketing. Even before specialization, applying general marketing principles helps build a practical understanding. Volunteer for college event promotions using digital channels to gain hands-on experience.
Tools & Resources
SRMIST Marketing Club, College event committees, Case study competitions
Career Connection
Early engagement builds a portfolio of practical experience and demonstrates initiative, making students more attractive candidates for digital marketing internships and entry-level positions after graduation.
Intermediate Stage
Acquire Digital Tools Certifications- (Semester 3)
Simultaneously pursue certifications in essential digital marketing tools while studying elective subjects. Platforms like Google Ads, Google Analytics, HubSpot, and Meta Blueprint offer free or affordable courses. This demonstrates practical skill mastery beyond academic curriculum.
Tools & Resources
Google Skillshop, HubSpot Academy, Meta Blueprint, Semrush Academy
Career Connection
These industry-recognized certifications are powerful resume boosters, immediately validating specific technical skills demanded by Indian employers for roles in SEO, SEM, social media, and analytics.
Undertake Live Digital Marketing Projects- (Semester 3)
Seek out opportunities to work on live projects for small businesses, NGOs, or college departments. Apply theoretical knowledge from specialization subjects like SEO, Social Media Marketing, or Content Marketing to real-world scenarios. This builds a robust portfolio.
Tools & Resources
Local businesses (e.g., family businesses, startups), College departments/events requiring promotion, Freelancing platforms (for small, managed projects)
Career Connection
Practical project experience is paramount for digital marketing roles. It showcases problem-solving abilities and a tangible track record, significantly improving employability and interview success rates in India.
Network with Industry Professionals- (Semester 3)
Attend industry webinars, workshops, and guest lectures organized by SRMIST or external bodies. Connect with digital marketing professionals on LinkedIn. Understanding current trends and gaining mentorship from industry veterans can open doors to internships and job opportunities.
Tools & Resources
LinkedIn, Industry events (online/offline), Alumni network of SRMIST
Career Connection
Networking is crucial for discovering hidden job markets, gaining referrals, and understanding industry expectations, which is particularly effective for breaking into competitive roles in India''''s digital marketing landscape.
Advanced Stage
Specialize in a Niche and Build a Personal Brand- (Semester 4)
Identify a specific area within digital marketing (e.g., e-commerce, content, analytics) that genuinely interests you and dive deep. Start a personal blog, a niche social media page, or contribute to relevant online communities to showcase your expertise and build a personal digital brand.
Tools & Resources
WordPress/Blogger, LinkedIn, Twitter, Industry-specific forums/groups
Career Connection
Developing a specialized personal brand makes you stand out to potential employers and demonstrates genuine passion and expertise, crucial for securing roles in specialized agencies or departments in India.
Intensive Placement Preparation- (Semester 4)
Actively engage with SRMIST''''s placement cell. Refine your resume and LinkedIn profile, focusing on digital marketing projects and certifications. Practice mock interviews, group discussions, and aptitude tests specifically tailored for digital marketing roles, leveraging career guidance services.
Tools & Resources
SRMIST Placement Cell, Online mock interview platforms, Aptitude test preparation resources
Career Connection
Thorough preparation directly impacts placement success, ensuring students are ready to articulate their skills and experiences confidently, leading to better job offers from top Indian companies.
Undertake a Comprehensive Digital Marketing Internship- (Semester 4 (and beyond))
Secure a substantive internship in a reputable company during or after the final semester. Apply all learned theories and skills to a real business environment, contributing meaningfully to digital campaigns. This practical exposure is the final step towards industry readiness.
Tools & Resources
SRMIST internship cell, LinkedIn Jobs, Internshala, Naukri.com
Career Connection
Internships are often a direct pipeline to full-time employment and provide invaluable practical experience, making graduates job-ready and highly sought after by Indian employers in the digital marketing sector.
Program Structure and Curriculum
Eligibility:
- Graduation in any discipline with a minimum of 50% aggregate marks / percentile in entrance exams like CAT/MAT/XAT/NMAT/CMAT/SRMJEEM (PG).
Duration: 4 semesters / 2 years
Credits: 84 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BL1001 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Companies Act |
| CP1001 | Computer Applications in Management | Core | 3 | MS Office applications, Data Analysis with Spreadsheets, Database Management Systems, Decision Support Systems, ERP |
| EC1001 | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Analysis, Market Structure, Pricing Strategies, National Income and Business Cycles |
| FN1001 | Financial Accounting for Managers | Core | 3 | Accounting Concepts, Journal and Ledger, Trial Balance, Financial Statements, Ratio Analysis |
| HR1001 | Human Resource Management | Core | 3 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management |
| MG1001 | Management Principles and Practices | Core | 3 | Evolution of Management Thought, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Social Responsibility of Business |
| MK1001 | Marketing Management | Core | 3 | Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion and Distribution |
| QM1001 | Quantitative Methods for Management | Core | 3 | Probability and Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression, Linear Programming |
| RM1001 | Research Methods for Management | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BA1001 | Business Analytics | Core | 3 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization |
| BM1001 | Business Ethics and Corporate Governance | Core | 3 | Ethical Theories, Ethical Decision Making, Corporate Social Responsibility, Models of Corporate Governance, Role of Board of Directors |
| FN1002 | Financial Management | Core | 3 | Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| IB1001 | International Business | Core | 3 | Globalization, International Trade Theories, Foreign Direct Investment, International Financial System, Global Marketing Strategies |
| MG1002 | Project Management | Core | 3 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Project Monitoring and Control, Risk Management in Projects |
| OM1001 | Operations Management | Core | 3 | Process Design, Capacity Planning, Inventory Management, Quality Management, Supply Chain Management |
| OR1001 | Organizational Behavior | Core | 3 | Individual Behavior, Group Dynamics, Leadership Theories, Motivation, Organizational Culture and Change |
| SM1001 | Strategic Management | Core | 3 | Strategic Planning Process, Environmental Analysis, Competitive Advantage, Strategy Implementation, Strategic Control |
| SV1001 | Services Marketing | Core | 3 | Nature of Services, Service Quality, Service Design and Delivery, Pricing of Services, Promoting Services |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MG1003 | Project Work | Core | 6 | Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing and Presentation |
| DM1001 | Digital Marketing Strategy | Elective | 3 | Digital Transformation, Strategic Planning, Marketing Funnel, Customer Journey Mapping, Digital Budgeting |
| DM1002 | Search Engine Optimization (SEO) | Elective | 3 | SEO Fundamentals, Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO |
| DM1003 | Search Engine Marketing (SEM) | Elective | 3 | PPC Fundamentals, Campaign Structure, Ad Copywriting, Bid Management, Google Ads |
| DM1004 | Social Media Marketing | Elective | 3 | Social Media Platforms, Content Strategy, Community Management, Social Media Advertising, Influencer Marketing |
| DM1005 | Content Marketing | Elective | 3 | Content Strategy, Content Creation, Content Distribution, Content Performance, Storytelling |
| DM1006 | Email Marketing | Elective | 3 | Email Campaign Planning, List Building, Segmentation, A/B Testing, Email Automation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DM1007 | Mobile Marketing | Elective | 3 | Mobile Strategy, App Marketing, SMS Marketing, Mobile Advertising, Location-Based Marketing |
| DM1008 | Web Analytics | Elective | 3 | Web Analytics Tools, Traffic Analysis, Conversion Tracking, Reporting and Insights, Google Analytics |
| DM1009 | E-commerce Management | Elective | 3 | E-commerce Business Models, Website Development, Payment Gateways, Logistics and Fulfilment, E-commerce Marketing |
| DM1010 | Digital Advertising and Campaigns | Elective | 3 | Display Advertising, Video Advertising, Native Advertising, Programmatic Advertising, Campaign Optimization |
| DM1011 | Affiliate Marketing and Lead Generation | Elective | 3 | Affiliate Models, Publisher Networks, Lead Nurturing, CRM Integration, Performance Measurement |
| DM1012 | Online Reputation Management | Elective | 3 | Brand Monitoring, Crisis Management, Review Management, Social Listening, Influencer Relations |
