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B-A in Electronics Media Studies at Swami Ramanand Teerth Marathwada University
Nanded, Maharashtra
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About the Specialization
What is Electronics Media Studies at Swami Ramanand Teerth Marathwada University Nanded?
This Electronics Media Studies program at Swami Ramanand Teerth Marathwada University, Nanded, embedded within the B.A. Journalism & Mass Communication degree, focuses on the dynamic world of electronic and digital media. It covers traditional broadcasting (radio, TV) and new media forms, reflecting the evolving Indian media landscape. The program aims to equip students with skills relevant to the nation''''s burgeoning digital content and news industry, emphasizing both theoretical understanding and practical application across various electronic platforms.
Who Should Apply?
This program is ideal for fresh graduates with a 10+2 background who are passionate about media, communication, and storytelling. It caters to aspiring journalists, content creators, broadcasters, and media managers keen on shaping public discourse. It also suits individuals seeking to understand the socio-cultural impact of media and contribute to the rapidly transforming Indian media ecosystem, requiring a strong interest in current affairs and digital trends.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles in television channels, radio stations, digital news portals, and production houses. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with experienced professionals earning significantly more. Growth trajectories include becoming senior journalists, producers, editors, or media consultants within Indian companies, potentially aligning with certifications in digital marketing or media analytics.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Focus on mastering basic communication theories and journalistic principles through rigorous reading and active participation in discussions. Practice writing clear, concise news reports and features regularly to develop core reporting skills.
Tools & Resources
University library resources, National/local newspapers (e.g., The Hindu, Loksatta), Online news portals, Writing workshops
Career Connection
A strong foundation in communication and journalism is essential for all media roles, enhancing interview skills and analytical capabilities required by employers.
Cultivate Media Awareness & Critical Thinking- (Semester 1-2)
Regularly follow current affairs across various media (print, TV, digital) and critically analyze news coverage, biases, and media''''s role in society. Engage in debates and discussions on contemporary issues.
Tools & Resources
Reputable news apps (e.g., Inshorts, Google News), Documentaries, Media analysis blogs/podcasts, Departmental seminars
Career Connection
Develops a critical perspective, crucial for ethical journalism and informed content creation, making graduates more valuable to discerning media organizations.
Master Basic Computer & Digital Literacy- (Semester 1-2)
Acquire proficiency in fundamental computer operations, word processing, presentation software, and basic internet research. Start exploring photo editing tools and principles of visual communication.
Tools & Resources
Microsoft Office Suite (Word, PowerPoint), Basic image editors (e.g., GIMP, Canva), Online tutorials on digital literacy
Career Connection
Essential for modern media roles, from content creation to managing digital assets, ensuring readiness for an increasingly digitized industry.
Intermediate Stage
Gain Hands-on Electronic Media Skills- (Semester 3-5)
Actively participate in practical sessions for electronic media production. Learn to operate basic audio and video equipment, use editing software, and understand scripting for radio and television. Seek opportunities to produce short audio/visual content.
Tools & Resources
Audacity (audio editor), Shotcut/DaVinci Resolve (video editors), College studio/lab equipment, YouTube tutorials for basic production
Career Connection
Directly develops employable skills in broadcast and digital media production, leading to roles as video editors, sound engineers, or content producers.
Explore Public Relations & Advertising Projects- (Semester 3-5)
Undertake mini-projects or internships related to public relations or advertising. Develop press releases, ad copies, or campaign strategies for local businesses or university events. Network with industry professionals.
Tools & Resources
Industry magazines (e.g., Exchange4Media), Online resources for PR/Ad campaigns, LinkedIn for professional networking
Career Connection
Opens avenues in corporate communication, marketing, and brand management, expanding career options beyond traditional journalism.
Develop Web & Digital Content Creation Skills- (Semester 3-5)
Start creating and managing your own blog or social media content adhering to journalistic ethics. Experiment with different digital storytelling formats and understand search engine optimization (SEO) basics for online visibility.
Tools & Resources
WordPress/Blogger platforms, Canva for social media graphics, Google Analytics (basic understanding), Online courses on digital content strategy
Career Connection
Prepares students for roles in digital journalism, content marketing, social media management, and web content development, which are high in demand.
Advanced Stage
Undertake Industry Internships & Fieldwork- (Semester 6)
Secure internships at television channels, radio stations, digital news portals, or production houses to gain practical experience. Focus on applying academic knowledge to real-world scenarios and building a professional portfolio.
Tools & Resources
University placement cell, Internshala, Naukri.com, Industry contacts
Career Connection
Crucial for gaining industry exposure, building a professional network, and often leads directly to pre-placement offers or job opportunities.
Specialize in a Niche and Build a Portfolio- (Semester 6)
Identify a specific area within electronic media (e.g., documentary filmmaking, podcast production, digital news analytics) and create a strong portfolio of work. This could include a documentary, a series of podcasts, or a data-driven media report.
Tools & Resources
Advanced editing software (e.g., Adobe Premiere Pro, Final Cut Pro), Specialized workshops, Mentorship from faculty/industry experts
Career Connection
Showcases specialized skills to potential employers, helping graduates stand out and secure roles in niche and high-demand areas of the media industry.
Network and Prepare for Placements- (Semester 6)
Actively network with alumni and industry leaders through seminars, workshops, and social media. Refine resume, cover letter, and interview skills. Participate in mock interviews and group discussions.
Tools & Resources
LinkedIn, Alumni association events, Career counseling services, Online interview preparation platforms
Career Connection
Maximizes chances of successful placements in leading media organizations, ensuring a smooth transition from academic life to a professional career.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 or equivalent examination from a recognized board.
Duration: 3 years (6 semesters)
Credits: 124 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC101 | Paper-I Introduction to Communication | Core | 4 | Meaning, Nature and Scope of Communication, Types, Elements and Process of Communication, Barriers to Communication, Models of Communication, Theories of Communication |
| BJMC102 | Paper-II Introduction to Journalism | Core | 4 | Concept and Role of Journalism, History of Journalism in India, Types of Journalism, Structure of a Newsroom, Journalistic Ethics and Responsibilities |
| BJMC103 | Paper-III History of Indian Press and Indian Constitution | Core | 4 | Growth of Indian Press, Press in Pre and Post Independence, Indian Constitution and Media, Freedom of Press, Parliamentary Privileges and Media |
| BJMC104 | Paper-IV Reporting | Core | 4 | Concept of News, News Values and Elements, Sources of News, Types of Reporting, Interviewing Techniques |
| BJMC105 | Paper-V Computer Fundamentals & Photo Journalism | Core | 4 | Introduction to Computers, Operating Systems and Software, Internet and Web Browsing, Basics of Photography, Photo Editing and Ethics in Photojournalism |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC201 | Paper-I Communication Theory | Core | 4 | Theories of Mass Communication, Effects of Mass Media, Audience Research, Cultivation Theory, Agenda Setting Theory |
| BJMC202 | Paper-II Principles of Mass Communication | Core | 4 | Concept of Mass Communication, Functions of Mass Media, Types of Mass Media, Role of Mass Communication in Society, Ethical Issues in Mass Media |
| BJMC203 | Paper-III Indian Social & Political System | Core | 4 | Social Structure of India, Political System and Institutions, Role of Media in Democracy, Elections and Media Coverage, Public Opinion and Propaganda |
| BJMC204 | Paper-IV Editing | Core | 4 | Principles of Editing, Copy Editing Techniques, Headline Writing, Page Layout and Design, Proof Reading Symbols |
| BJMC205 | Paper-V Current Affairs & General Knowledge | Core | 4 | Major National and International Events, Political Developments, Economic Trends, Social Issues, Sports, Science, and Culture |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC301 | Paper-I Development Communication | Core | 4 | Concept of Development Communication, Models of Development Communication, Role of Media in Development, Campaigns for Social Change, Participatory Communication |
| BJMC302 | Paper-II Media Laws & Ethics | Core | 4 | Freedom of Speech and Expression, Defamation and Contempt of Court, Copyright and Intellectual Property, Broadcasting Laws, Press Ethics and Self-Regulation |
| BJMC303 | Paper-III Electronic Media | Core | 4 | Introduction to Electronic Media, Characteristics of Radio and Television, Evolution of Electronic Media in India, News Gathering and Production for Electronic Media, Program Formats and Genres |
| BJMC304 | Paper-IV Public Relations & Advertising | Core | 4 | Concept and Scope of Public Relations, Tools and Techniques of PR, Introduction to Advertising, Types of Advertising, Ad Campaign Planning and Execution |
| BJMC305 | Paper-V Feature Writing & Translation | Core | 4 | Concept of Feature Writing, Types of Features, Writing Techniques for Features, Principles of Translation, Challenges in Media Translation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC401 | Paper-I Folk Media & Traditional Communication | Core | 4 | Concept of Folk Media, Forms of Traditional Media in India, Role of Folk Media in Social Change, Characteristics of Traditional Communication, Integration of Folk and Mass Media |
| BJMC402 | Paper-II Research Methods in Mass Communication | Core | 4 | Introduction to Research, Types of Research, Research Design and Methodology, Data Collection Methods, Content Analysis and Survey Research |
| BJMC403 | Paper-III Radio Journalism | Core | 4 | History and Evolution of Radio in India, Radio News Writing, Radio Program Formats, Radio Interview Techniques, Community Radio and its Impact |
| BJMC404 | Paper-IV Media Management | Core | 4 | Principles of Media Management, Organizational Structure of Media Houses, Financial Management in Media, Marketing and Promotion of Media Products, Human Resource Management in Media |
| BJMC405 | Paper-V Organizational Communication & Human Resource Management | Core | 4 | Concept of Organizational Communication, Internal and External Communication, Crisis Communication, Introduction to Human Resource Management, Recruitment and Training in Media Organizations |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC501 | Paper-V Television Journalism | Core | 4 | History and Growth of Television in India, Television News Production Process, Camera and Lighting Techniques, Anchor and Reporting for TV, Ethics in Television Journalism |
| BJMC502 | Paper-VI Communication for Social Change | Core | 4 | Theories of Social Change Communication, Designing Communication Strategies for Development, Role of NGOs and Government in Social Communication, Health Communication, Environmental Communication |
| BJMC503 | Paper-VII Web Journalism | Core | 4 | Introduction to Online Journalism, Characteristics of Web News, Content Creation for Digital Platforms, Social Media in Journalism, Citizen Journalism and Blogging |
| BJMC504 | Paper-VIII Press Council of India & Professional Organizations | Core | 4 | Role and Functions of Press Council of India, Regulatory Bodies for Media, Professional Associations in Journalism, Self-Regulation vs. Government Control, Media Accountability |
| BJMC505 | Practical Paper-I Electronic Media Lab | Practical | 2 | Audio Editing Software, Video Editing Software, Camera Operations, Scripting for Radio/TV, Studio Production Basics |
| BJMC506 | Practical Paper-II Print Media Production | Practical | 2 | Newspaper Layout and Design, Magazine Production, Desktop Publishing (DTP) Software, Proofreading Exercises, Designing Advertisements |
| BJMC507 | Practical Paper-III Project Work | Project | 2 | Project Proposal Development, Research and Data Collection, Content Creation (Print/Electronic), Presentation Skills, Report Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC601 | Paper-VIII New Media | Core | 4 | Definition and Characteristics of New Media, Social Media Platforms, Digital Content Creation and Distribution, Emerging Technologies in Media, Online Ethics and Cyber Laws |
| BJMC602 | Paper-IX Media, Society & Culture | Core | 4 | Role of Media in Society, Cultural Studies and Media, Impact of Media on Values and Lifestyles, Representation in Media, Globalization and Media Culture |
| BJMC603 | Paper-X Global Media & International Communication | Core | 4 | Concept of Global Media, International News Flow, Media and International Relations, Cultural Imperialism Debate, Role of UN and UNESCO in Communication |
| BJMC604 | Paper-XI Media Campaigns | Core | 4 | Principles of Campaign Planning, Types of Media Campaigns, Strategy and Message Design, Campaign Evaluation, Case Studies of Successful Campaigns |
| BJMC605 | Practical Paper-IV Film Studies | Practical | 2 | Introduction to Cinema, History of Indian Cinema, Film Genres and Movements, Film Production Process, Film Analysis and Criticism |
| BJMC606 | Practical Paper-V Internship/Field Work | Practical | 2 | Industry Exposure, Practical Skill Application, Professional Networking, Report Writing on Field Experience, Career Exploration |
| BJMC607 | Practical Paper-VI Viva-Voce | Practical | 2 | Comprehensive Knowledge Assessment, Communication Skills, Presentation Abilities, Subject Matter Expertise, Critical Thinking |
