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MBA in General at University of Lucknow
Lucknow, Uttar Pradesh
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About the Specialization
What is General at University of Lucknow Lucknow?
This General MBA program at University of Lucknow focuses on providing a comprehensive understanding of business functions and management principles. It equips students with a broad knowledge base essential for diverse roles in the Indian industry, emphasizing integrated management concepts. The program is designed to foster analytical and decision-making skills, preparing future leaders for a dynamic business environment.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the corporate world, working professionals looking to upskill and transition into leadership roles, and aspiring entrepreneurs aiming to build a strong foundational knowledge for their ventures. Candidates with a strong CMAT score and a desire for holistic business learning are particularly well-suited.
Why Choose This Course?
Graduates of this program can expect diverse career paths in areas like finance, marketing, human resources, operations, and general management within various Indian and multinational companies. Entry-level salaries typically range from INR 4-7 LPA, with significant growth trajectories for experienced professionals. The program also supports entrepreneurial endeavors and prepares students for future leadership positions.
Student Success Practices
Foundation Stage
Master Core Management Fundamentals- (Semester 1)
Dedicate time to thoroughly understand foundational subjects like Accounting, Economics, and Management Concepts. Utilize textbooks, library resources, and online tutorials to build a strong theoretical base. Form study groups with peers to discuss concepts and solve problems collaboratively.
Tools & Resources
University Library, Online MOOCs like Coursera/edX for introductory courses, Peer study groups
Career Connection
A strong grasp of fundamentals is crucial for understanding advanced topics and performing well in initial job roles, as many interviews test basic business acumen.
Develop Effective Communication and Quantitative Skills- (Semester 1)
Actively participate in business communication classes, practice public speaking, and refine written communication through reports and presentations. Simultaneously, hone quantitative skills by practicing problems from Managerial Economics and Quantitative Methods, using software like Excel for data analysis.
Tools & Resources
Toastmasters International (if available), Grammarly, Microsoft Excel tutorials
Career Connection
Strong communication and analytical skills are universally valued by employers and are critical for effective managerial roles and data-driven decision making.
Engage in Early Industry Exposure- (Semester 1)
Beyond academics, seek opportunities for early industry exposure. Attend webinars, seminars, and guest lectures organized by the faculty. Read business newspapers and magazines regularly to stay updated on industry trends and current affairs in India.
Tools & Resources
The Economic Times, Business Standard, University career seminars
Career Connection
Early exposure helps in identifying areas of interest for future specialization and provides talking points for interviews, demonstrating proactive learning.
Intermediate Stage
Leverage Summer Training for Practical Learning- (Semester 2 and Summer Break)
Treat the Summer Training Viva as a critical opportunity for practical learning. Choose an internship that aligns with your interests, actively contribute to projects, and network with professionals. Focus on creating a comprehensive report that highlights your learning and contributions.
Tools & Resources
Internship portals (Internshala, LinkedIn), Company visits, Mentors in the organization
Career Connection
A well-executed internship can lead to pre-placement offers, enhance your resume with practical experience, and provide valuable insights into corporate functioning.
Explore Specialization through Electives and Certifications- (Semesters 2 & 3)
Thoughtfully select electives in Semesters 3 and 4 based on your career aspirations, leveraging the breadth of options available. Consider pursuing relevant online certifications in areas like Digital Marketing, Financial Modeling, or HR Analytics to gain specialized skills in demand in India.
Tools & Resources
NPTEL courses, Coursera/Udemy certifications, Industry-specific workshops
Career Connection
Specialized skills make you a more attractive candidate for specific roles and can significantly boost your starting salary and career trajectory.
Build a Professional Network- (Semesters 2 & 3)
Actively network with alumni, faculty, guest speakers, and industry professionals. Attend industry conferences, join professional bodies, and use platforms like LinkedIn to connect. Seek informal mentorships to gain guidance on career paths and industry insights specific to the Indian context.
Tools & Resources
LinkedIn, Alumni Association events, Industry conferences
Career Connection
Networking opens doors to hidden job opportunities, valuable advice, and professional growth, which is particularly important in India''''s competitive job market.
Advanced Stage
Excel in Dissertation/Project Work- (Semester 4)
Choose a dissertation topic that genuinely interests you and has practical relevance to the Indian business landscape. Conduct thorough research, apply robust methodologies, and aim for high-quality analysis and reporting. This is a significant opportunity to showcase your analytical and problem-solving abilities.
Tools & Resources
Research journals (JSTOR, EBSCO), Statistical software (SPSS, R), Faculty mentors
Career Connection
A strong dissertation demonstrates research capability, critical thinking, and a deep understanding of a business area, which can be a key differentiator in placements and future academic pursuits.
Intensive Placement Preparation- (Semester 4)
Engage in rigorous placement preparation focusing on aptitude tests, group discussions, and personal interviews. Attend mock interview sessions, work on your resume and cover letter, and tailor your application to specific company requirements. Practice answering common HR and technical questions relevant to your chosen specialization.
Tools & Resources
Placement cell workshops, Online aptitude platforms (IndiaBix), Mock interview panels
Career Connection
Thorough preparation directly increases your chances of securing desired placements with competitive packages in leading Indian and multinational companies.
Develop Leadership and Soft Skills- (Semester 4)
Participate in student clubs, organizational committees, and lead team projects to hone leadership, teamwork, and problem-solving skills. Focus on improving critical soft skills like negotiation, conflict resolution, and emotional intelligence, which are highly valued in senior management roles in India.
Tools & Resources
Student leadership programs, Case study competitions, Workshops on soft skills
Career Connection
These skills are essential for career progression into leadership and managerial positions, ensuring you are prepared for the complexities of corporate leadership.
Program Structure and Curriculum
Eligibility:
- Graduation in any discipline with a minimum of 50% marks (45% for SC/ST candidates). Admission based on Common Management Admission Test (CMAT) score, followed by counseling.
Duration: 4 semesters / 2 years
Credits: 120 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 101 | Management Concepts and Organizational Behavior | Core | 4 | Introduction to Management, Planning and Organizing, Directing and Controlling, Foundations of Organizational Behavior, Individual and Group Dynamics, Leadership and Motivation |
| MBA 102 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Pricing Strategies, Market Structures, Macroeconomic Environment |
| MBA 103 | Accounting for Management | Core | 4 | Financial Accounting Principles, Cost Accounting Concepts, Preparation of Financial Statements, Budgeting and Variance Analysis, Marginal and Standard Costing, Financial Statement Analysis |
| MBA 104 | Quantitative Methods for Business | Core | 4 | Statistical Methods for Business, Probability and Probability Distributions, Hypothesis Testing, Correlation and Regression Analysis, Linear Programming, Decision Theory |
| MBA 105 | Business Communication | Core | 4 | Fundamentals of Communication, Oral Communication Skills, Written Communication for Business, Non-Verbal Communication, Presentation Techniques, Business Etiquette and Cross-Cultural Communication |
| MBA 106 | Computer Applications in Management | Core | 4 | Computer Fundamentals and Operating Systems, MS Office for Business, Internet and E-commerce, Data Analysis Tools, Business Software Applications, Information Technology Trends |
| MBA 107 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment and Research, Consumer Behavior, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Channels |
| MBA 108 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management and Compensation, Industrial Relations and Employee Welfare |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 201 | Operations Management | Core | 4 | Operations Strategy and Process Design, Facility Layout and Location, Inventory Management, Quality Management and Control, Supply Chain Management, Project Management Fundamentals |
| MBA 202 | Financial Management | Core | 4 | Goals of Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions, Financial Markets and Instruments |
| MBA 203 | Marketing Research | Core | 4 | Introduction to Marketing Research, Research Design and Data Collection, Sampling Techniques, Data Analysis and Interpretation, Questionnaire Design, Report Writing and Ethics in Research |
| MBA 204 | Entrepreneurship and Small Business Management | Core | 4 | Concepts of Entrepreneurship, Business Plan Preparation, Funding and Legal Aspects, Managing Small Businesses, Family Business Dynamics, Innovation and Creativity |
| MBA 205 | Research Methodology | Core | 4 | Research Process and Problem Formulation, Types of Research Designs, Data Collection Methods, Measurement and Scaling Techniques, Data Analysis Tools, Report Writing and Research Ethics |
| MBA 206 | Business Environment and Law | Core | 4 | Economic Environment, Political and Legal Environment, Socio-cultural Environment, Technological Environment, Indian Contract Act, Consumer Protection Act |
| MBA 207 | Production and Operations Management Lab | Lab | 2 | Practical Application of OM Concepts, Software for Operations Management, Case Studies in Production Planning, Quality Control Exercises, Supply Chain Simulation, Productivity Measurement Techniques |
| MBA 208 | Summer Training Viva | Project | 2 | Industry Exposure and Experience, Application of Management Theories, Problem Identification and Analysis, Report Writing and Presentation Skills, Corporate Culture Understanding, Professional Development |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 301 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Scanning and Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation, Corporate Governance and Ethics |
| MBA 302 | International Business Management | Core | 4 | Global Business Environment, Theories of International Trade, Foreign Exchange Management, International Marketing Strategies, International Financial Management, Cross-Cultural Management |
| MBA 303 | Elective I | Elective | 4 | Students choose from various specialization groups, Options include Marketing, Finance, HR, IT, Operations, Rural Management |
| MBA 304 | Elective II | Elective | 4 | Students choose from various specialization groups, Options include Marketing, Finance, HR, IT, Operations, Rural Management |
| MBA 305 | Elective III | Elective | 4 | Students choose from various specialization groups, Options include Marketing, Finance, HR, IT, Operations, Rural Management |
| MBA 306 | Elective IV | Elective | 4 | Students choose from various specialization groups, Options include Marketing, Finance, HR, IT, Operations, Rural Management |
| MBA 307 | Corporate Social Responsibility & Ethics | Core | 4 | Foundations of Business Ethics, Concept of Corporate Social Responsibility, Stakeholder Management, Ethical Decision Making, Environmental Ethics and Sustainability, CSR Initiatives in India |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 401 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Project Monitoring and Control, Risk Management in Projects, Project Management Software |
| MBA 402 | Total Quality Management | Core | 4 | Fundamentals of Quality Management, Quality Gurus and Philosophies, TQM Principles and Practices, Quality Tools and Techniques, Statistical Process Control, Six Sigma and ISO Standards |
| MBA 403 | Elective V | Elective | 4 | Students choose from various specialization groups, Options include Marketing, Finance, HR, IT, Operations, Rural Management |
| MBA 404 | Elective VI | Elective | 4 | Students choose from various specialization groups, Options include Marketing, Finance, HR, IT, Operations, Rural Management |
| MBA 405 | Elective VII | Elective | 4 | Students choose from various specialization groups, Options include Marketing, Finance, HR, IT, Operations, Rural Management |
| MBA 406 | Elective VIII | Elective | 4 | Students choose from various specialization groups, Options include Marketing, Finance, HR, IT, Operations, Rural Management |
| MBA 407 | Dissertation/Project Work | Project | 8 | Research Problem Identification, Literature Review and Hypothesis Formulation, Research Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation, Contribution to Management Knowledge |
