.png&w=1920&q=75)
MBA in Marketing at VELS Institute of Science, Technology & Advanced Studies (VISTAS)
Chennai, Tamil Nadu
.png&w=1920&q=75)
About the Specialization
What is Marketing at VELS Institute of Science, Technology & Advanced Studies (VISTAS) Chennai?
This Marketing specialization program at Vels Institute of Science Technology and Advanced Studies focuses on equipping students with advanced knowledge and skills crucial for success in dynamic marketing landscapes. With India''''s rapidly expanding consumer markets and digital penetration, the program emphasizes strategic thinking, consumer insights, brand management, and digital marketing. It prepares professionals to navigate the complexities of both traditional and modern marketing channels, fostering innovation and data-driven decision-making.
Who Should Apply?
This program is ideal for fresh graduates eager to embark on a career in marketing, seeking to build a strong theoretical foundation and practical expertise. It also caters to working professionals aiming to upskill, transition into marketing leadership roles, or enhance their strategic capabilities. Individuals with a keen interest in consumer psychology, market trends, and brand building, seeking a robust educational framework to accelerate their career in the vibrant Indian marketing industry, will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including roles as Marketing Managers, Brand Managers, Digital Marketing Specialists, Market Research Analysts, and Sales Managers across various sectors. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning INR 10-25+ LPA. The program aligns with industry demands for marketing certifications and provides a growth trajectory towards leadership positions in Indian and multinational companies operating in the country.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core management principles, economics, accounting, and statistics. These subjects form the bedrock for advanced marketing concepts. Focus on building strong analytical and quantitative skills.
Tools & Resources
NCERT Business Studies books, NPTEL courses on Management, Financial Times, The Economic Times, Excel for data analysis
Career Connection
A solid foundation is essential for effective strategic decision-making in marketing and is highly valued by employers for analytical roles.
Enhance Communication & Research Skills- (Semester 1-2)
Actively participate in business communication classes, group discussions, and presentations. Practice academic research methodology, data collection, and report writing, leveraging library resources and online academic databases.
Tools & Resources
Grammarly, LinkedIn Learning courses on public speaking, JSTOR, Google Scholar, VISTAS Library resources
Career Connection
Strong communication and research skills are vital for market research, client presentations, and persuasive marketing campaigns.
Build Peer Learning Networks & Case Study Analysis- (Semester 1-2)
Form study groups to discuss concepts, solve problems, and analyze business case studies. Actively engage in peer-to-peer learning to gain diverse perspectives and strengthen collaborative skills for real-world marketing team environments.
Tools & Resources
Harvard Business Review cases, Ivey Publishing cases, Online collaborative tools like Google Docs
Career Connection
Teamwork and analytical prowess in problem-solving are critical for complex marketing projects and leadership roles.
Intermediate Stage
Deep Dive into Marketing Specializations & Internships- (Semester 3)
Select marketing electives strategically based on career interests. Actively seek out and secure relevant internships (like the mandatory 22MBAC304 Internship) to gain hands-on experience in areas like market research, consumer behavior, or brand management.
Tools & Resources
Internshala, LinkedIn Jobs, VISTAS Placement Cell, Industry-specific webinars
Career Connection
Practical exposure during internships enhances employability and helps in applying theoretical knowledge, often leading to pre-placement offers.
Develop Entrepreneurial & Project Management Acumen- (Semester 3)
Engage with Entrepreneurship Development and Project Management courses. Participate in college entrepreneurship clubs, startup competitions, and conceptualize small projects to hone business planning and execution skills.
Tools & Resources
Startup India learning programs, Project management software trials (e.g., Trello, Asana), VISTAS Entrepreneurship Cell
Career Connection
These skills are invaluable for leadership roles, new product launches, and managing marketing campaigns effectively, particularly in dynamic Indian markets.
Participate in Marketing Competitions & Workshops- (Semester 3)
Actively participate in inter-college marketing case competitions, B-plan contests, and workshops organized by industry bodies. These platforms provide practical exposure, networking opportunities, and a chance to test skills.
Tools & Resources
AIMA Young Managers Competition, Nielsen Case Competitions, Online marketing challenges
Career Connection
Winning or participating in such events enhances your resume, showcases problem-solving abilities, and builds a strong professional network for future career growth.
Advanced Stage
Excel in Digital Marketing & Analytics- (Semester 4)
Gain proficiency in digital marketing tools and platforms, focusing on SEO, SEM, social media marketing, and web analytics, as these are critical for modern marketing roles in India. Complement coursework with certifications.
Tools & Resources
Google Analytics Certification, Google Ads Certification, HubSpot Academy, Semrush, Ahrefs (free trials)
Career Connection
Digital marketing skills are in high demand across Indian industries, leading to roles in e-commerce, advertising agencies, and corporate marketing departments.
Undertake a Comprehensive Project & Research- (Semester 4)
Choose a relevant marketing topic for your Project Work (22MBAC401) that aligns with your career aspirations. Conduct thorough research, apply analytical tools, and present findings professionally, mimicking a real-world consultancy project.
Tools & Resources
SPSS, R or Python for data analysis, Mendeley for referencing, Industry reports (e.g., KPMG, Deloitte India)
Career Connection
A strong project demonstrates problem-solving ability, analytical rigor, and initiative, making you a more attractive candidate for specialized marketing roles.
Focus on Placement Preparation & Networking- (Semester 4)
Actively engage with the placement cell for resume building, mock interviews, and group discussion practice. Network with alumni, industry professionals, and recruiters to explore job opportunities and gain career insights.
Tools & Resources
VISTAS Placement Cell workshops, LinkedIn for professional networking, Online interview preparation platforms, Alumni mentorship programs
Career Connection
Effective placement preparation and strong networking significantly increase your chances of securing desired marketing roles with leading companies in India.
Program Structure and Curriculum
Eligibility:
- A pass in any degree (10+2+3 or 4 years pattern) with a minimum of 50% aggregate marks from a recognized university. A pass in distance education is allowed if the university is recognized by UGC/DEC. Candidates with professional qualifications like ACA, AICWA, ACS are also eligible. Admission through VELS Entrance Examination (VEE) or TANCET / MAT / XAT / CAT / ATMA / GMAT Score.
Duration: 2 Years (4 Semesters)
Credits: 90 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBAC101 | Management Principles and Organizational Behavior | Core | 4 | Evolution of Management, Planning & Decision Making, Organizing & Staffing, Foundations of OB, Group Dynamics & Conflict |
| 22MBAC102 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis & Forecasting, Production & Cost Analysis, Market Structure & Pricing, Macroeconomics & Business Environment |
| 22MBAC103 | Accounting for Management | Core | 4 | Financial Accounting Fundamentals, Financial Statement Analysis, Cost Concepts & Classification, Budgeting & Budgetary Control, Marginal Costing & Decision Making |
| 22MBAC104 | Business Statistics | Core | 4 | Introduction to Statistics, Probability & Probability Distributions, Sampling & Estimation, Hypothesis Testing, Correlation & Regression Analysis |
| 22MBAC105 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Intellectual Property Rights |
| 22MBAC106 | Business Communication | Core | 4 | Fundamentals of Communication, Verbal & Non-Verbal Communication, Business Correspondence, Report Writing, Presentation Skills, Group Discussion & Interview Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBAC201 | Financial Management | Core | 4 | Financial Management Introduction, Investment Decisions, Financing Decisions, Working Capital Management, Dividend Policy, Financial Markets & Services |
| 22MBAC202 | Marketing Management | Core | 4 | Introduction to Marketing, Consumer & Industrial Markets, Product Decisions, Pricing Decisions, Promotion Decisions, Channel Management |
| 22MBAC203 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning & Recruitment, Training & Development, Performance Management, Compensation & Benefits, Industrial Relations |
| 22MBAC204 | Operations Management | Core | 4 | Introduction to Operations Management, Facilities Location & Layout, Production Planning & Control, Inventory Management, Quality Management, Project Management |
| 22MBAC205 | Research Methods for Management | Core | 4 | Introduction to Research, Research Design, Sampling Design, Data Collection Methods, Data Analysis & Interpretation, Research Report Writing |
| 22MBAC206 | Business Analytics | Core | 4 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization, Big Data & Analytics Tools |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBAC301 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control & Evaluation, Corporate Governance |
| 22MBAC302 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Idea Generation, Business Plan Preparation, Funding & Legal Aspects, Startup Ecosystem & Challenges, Innovation & Creativity |
| 22MBAC303 | Project Management | Core | 4 | Project Management Concepts, Project Planning & Scheduling, Project Organization & Staffing, Project Cost & Risk Management, Project Monitoring & Control, Project Closure |
| 22MBAME301 | Marketing Research | Elective | 4 | Introduction to Marketing Research, Research Design Formulation, Sampling Design & Data Collection, Data Analysis & Interpretation, Report Preparation & Presentation, Ethical Issues in MR |
| 22MBAME302 | Consumer Behaviour | Elective | 4 | Introduction to Consumer Behaviour, Individual Determinants, Group & Social Influences, Cultural & Subcultural Influences, Consumer Decision Process, Consumer Learning & Perception |
| 22MBAME303 | Brand Management | Elective | 4 | Introduction to Brand Management, Brand Identity & Positioning, Brand Equity Management, Brand Building Strategies, Brand Extension & Revitalization, Global Branding |
| 22MBAC304 | Internship | Core | 2 | Industry Exposure, Practical Skill Application, Report Writing, Presentation Skills, Professional Networking |
| 22MBAVC301 | Value Added Course | Value Added | 2 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBAC402 | Global Business Management | Core | 4 | Globalization & International Business, Theories of International Trade, Foreign Direct Investment, Multinational Corporations, International Marketing Strategies, Global Supply Chain Management |
| 22MBAC403 | Business Ethics and Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Theories, Corporate Social Responsibility, Corporate Governance Principles, Whistleblowing & Ethical Decision Making, Stakeholder Management |
| 22MBAME401 | International Marketing | Elective | 4 | Global Marketing Environment, International Market Entry Strategies, International Product Decisions, International Pricing Strategies, International Promotion Strategies, International Distribution Channels |
| 22MBAME402 | Services Marketing | Elective | 4 | Introduction to Services Marketing, Service Quality & Customer Satisfaction, Service Design & Delivery, Pricing & Promotion of Services, Managing Service People, Service Recovery |
| 22MBAME403 | Digital Marketing | Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics & Metrics |
| 22MBAC401 | Project Work | Core | 6 | Problem Identification, Literature Review, Research Methodology, Data Collection & Analysis, Report Writing, Project Presentation |
