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MBA in Marketing at Mahatma Gandhi Kashi Vidyapith
Varanasi, Uttar Pradesh
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About the Specialization
What is Marketing at Mahatma Gandhi Kashi Vidyapith Varanasi?
This Marketing specialization program at Mahatma Gandhi Kashi Vidyapith focuses on equipping students with advanced knowledge and skills in marketing strategies, consumer behavior, and market dynamics. It''''s tailored for the evolving Indian industry landscape, emphasizing digital marketing, rural markets, and brand management, preparing graduates for diverse roles in a competitive market.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into dynamic marketing roles, working professionals looking to upskill in specialized marketing areas, and career changers transitioning to the marketing industry. Candidates with a passion for creativity, analytics, and understanding consumer psychology will thrive.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths like Brand Manager, Digital Marketing Specialist, Sales Manager, or Marketing Analyst. Entry-level salaries range from INR 4-7 LPA, growing to INR 10-20+ LPA with experience. The program aligns with industry demands for strategic marketers in FMCG, retail, tech, and service sectors.
Student Success Practices
Foundation Stage
Master Core Management Principles- (undefined)
Dedicate time to thoroughly understand fundamental concepts in management, economics, and accounting. Actively participate in class discussions and solve case studies to build a strong theoretical base. This foundational knowledge is crucial for advanced marketing studies.
Tools & Resources
Textbooks, Harvard Business Review cases, Online management courses
Career Connection
A strong grasp of core business functions helps marketing professionals understand the broader organizational context and contribute strategically beyond their specific domain, making them more versatile and valuable.
Develop Quantitative and Analytical Skills- (undefined)
Focus on strengthening skills in quantitative techniques and computer applications. Utilize software like MS Excel extensively for data analysis and managerial decision-making. Practice statistical problem-solving to build analytical acumen relevant for market research.
Tools & Resources
MS Excel, SPSS (basic exposure), Online tutorials on statistics and data analysis
Career Connection
Analytical skills are critical for market research, campaign performance analysis, and understanding consumer data, which directly impacts marketing strategy effectiveness and career progression.
Enhance Business Communication- (undefined)
Actively work on improving written and verbal communication skills through presentations, report writing, and group discussions. Seek feedback on clarity and conciseness. Strong communication is paramount for marketing pitches and client interactions.
Tools & Resources
Toastmasters International (local chapters), Grammarly, Presentation software practice
Career Connection
Effective communication is non-negotiable in marketing for pitching ideas, engaging with customers, and building relationships, directly influencing career success in client-facing or leadership roles.
Intermediate Stage
Engage in Marketing-Specific Projects and Internships- (undefined)
Seek out internships or live projects focused on marketing, sales, or consumer behavior. Apply theoretical knowledge to real-world scenarios, even if unpaid initially. This practical exposure is invaluable for understanding industry challenges.
Tools & Resources
LinkedIn, Internshala, College placement cell
Career Connection
Hands-on experience strengthens resumes, provides networking opportunities, and often leads to pre-placement offers, significantly boosting employability and practical skill development.
Build a Digital Marketing Skillset- (undefined)
Beyond classroom learning, complete certifications in digital marketing tools and platforms (e.g., Google Analytics, Meta Blueprint). Experiment with personal projects to build a portfolio demonstrating proficiency in SEO, SMM, and content creation.
Tools & Resources
Google Analytics Academy, HubSpot Academy, Coursera/Udemy courses on digital marketing
Career Connection
Digital marketing skills are in high demand across all industries in India. A strong digital portfolio is a key differentiator for roles like Digital Marketing Specialist, SEO Analyst, or Social Media Manager.
Network with Industry Professionals- (undefined)
Attend industry seminars, workshops, and guest lectures to connect with marketing professionals. Leverage platforms like LinkedIn to build a professional network. These connections can offer mentorship, internship leads, and career insights.
Tools & Resources
LinkedIn, Industry conferences (e.g., Marketing Conclave), Alumni association events
Career Connection
Networking opens doors to hidden job opportunities, provides mentorship, and helps understand industry trends, proving vital for career growth and strategic placements.
Advanced Stage
Specialize and Deep Dive into Marketing Electives- (undefined)
Choose marketing electives strategically based on career aspirations (e.g., Brand Management for strategic roles, Digital Marketing for tech-focused roles). Conduct in-depth research and take advanced courses to become an expert in chosen sub-fields.
Tools & Resources
Specialized textbooks, Industry reports (e.g., Nielsen, KPMG), Advanced online certifications
Career Connection
Deep specialization makes you a subject matter expert, highly sought after for specific roles within marketing, leading to better starting positions and accelerated career growth.
Prepare a High-Impact Project Report- (undefined)
Focus on selecting a relevant and impactful research topic for your final project. Conduct thorough research, data collection, and analysis. Ensure the report demonstrates analytical rigor and offers actionable insights for a real business problem.
Tools & Resources
Research databases (JSTOR, ProQuest), Statistical software, Academic writing guides
Career Connection
A well-executed project report is a powerful demonstration of research, analytical, and problem-solving skills, which are crucial for roles in consulting, market research, and strategic management.
Practice for Placements and Interviews- (undefined)
Engage in mock interviews, group discussions, and aptitude test preparation. Tailor your resume and cover letter for specific marketing roles. Practice articulating your learning and experiences effectively to potential employers.
Tools & Resources
Placement cell workshops, Online aptitude tests, Mock interview platforms
Career Connection
Thorough placement preparation significantly increases your chances of securing desired roles in top companies, ensuring a strong start to your professional journey in the competitive Indian job market.
Program Structure and Curriculum
Eligibility:
- Graduation from a recognised University with 45% marks.
Duration: 4 semesters / 2 years
Credits: 110 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 101 | Management Process and Organizational Behavior | Core | 4 | Management Evolution and Functions, Planning and Decision Making, Organizing and Staffing, Introduction to Organizational Behavior, Personality, Perception, and Learning, Motivation, Leadership, and Group Dynamics |
| MBA 102 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management, Macroeconomic Environment |
| MBA 103 | Accounting for Managers | Core | 4 | Introduction to Financial Accounting, Basic Accounting Concepts, Preparation of Financial Statements, Cost and Management Accounting, Budgeting and Variance Analysis, Fund Flow and Cash Flow Statements |
| MBA 104 | Business Environment and Ethics | Core | 4 | Components of Business Environment, Economic Policies and Systems, Social, Cultural, and Technological Environment, Legal and Political Environment, Introduction to Business Ethics, Corporate Social Responsibility |
| MBA 105 | Quantitative Techniques for Management | Core | 4 | Introduction to Quantitative Techniques, Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis, Linear Programming, Decision Theory and Game Theory |
| MBA 106 | Computer Applications in Management | Core | 4 | Computer Fundamentals and Operating Systems, MS Office Applications (Word, Excel, PowerPoint), Database Management Systems, Internet and E-commerce, Data Communication and Networking, Information Security |
| MBA 107 | Business Communication | Core | 2 | Communication Process and Barriers, Types of Business Communication, Verbal and Non-Verbal Communication, Effective Written Communication, Presentation Skills, Interview and Group Discussion Techniques |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 201 | Human Resource Management | Core | 4 | Introduction to Human Resource Management, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation, Industrial Relations and Employee Welfare |
| MBA 202 | Marketing Management | Core | 4 | Introduction to Marketing Concepts, Marketing Environment Analysis, Consumer Behavior and Market Segmentation, Product Life Cycle and New Product Development, Pricing Strategies, Promotion and Distribution Decisions |
| MBA 203 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management, Dividend Policy Decisions |
| MBA 204 | Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and TQM, Project Management |
| MBA 205 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Types, Sampling Design and Techniques, Data Collection Methods, Data Analysis and Interpretation, Report Writing and Presentation |
| MBA 206 | Management Information System | Core | 4 | Introduction to MIS and Information Systems, Database Management Systems, Decision Support Systems, Enterprise Resource Planning (ERP), E-business and E-commerce, IT Infrastructure Management |
| MBA 207 | Viva Voce | Core | 2 | Comprehensive Understanding of MBA Subjects, Application of Management Concepts, Communication and Presentation Skills, Analytical and Problem-Solving Abilities, General Awareness in Business, Overall Learning Experience |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 301 | Legal Aspects of Business | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Companies Act, 2013, Consumer Protection Act, 2019, Intellectual Property Rights |
| MBA 302 | Business Policy and Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis, Organizational Analysis, Strategy Formulation, Strategy Implementation, Strategic Evaluation and Control |
| MBA 303 M | Consumer Behaviour | Elective - Marketing | 4 | Introduction to Consumer Behaviour, Cultural and Social Influences, Individual Determinants of Behaviour, Consumer Decision Making Process, Post-Purchase Behaviour, Organizational Buying Behaviour |
| MBA 304 M | Advertising & Sales Promotion | Elective - Marketing | 4 | Introduction to Advertising, Advertising Planning and Strategy, Media Planning and Selection, Message Design and Copywriting, Sales Promotion Techniques, Public Relations and Publicity |
| MBA 305 M | Rural Marketing | Elective - Marketing | 4 | Introduction to Rural Marketing, Rural Environment and Consumer Behaviour, Rural Market Segmentation, Product and Pricing Strategies for Rural Markets, Rural Distribution Channels, Communication Strategies in Rural India |
| MBA 306 M | Sales & Distribution Management | Elective - Marketing | 4 | Introduction to Sales Management, Sales Force Management, Personal Selling Process, Marketing Channels and Design, Channel Management, Logistics and Supply Chain Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 401 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Management, Foreign Direct Investment, International Marketing Strategies, Global Human Resource Management |
| MBA 402 | Entrepreneurship Development | Core | 4 | Introduction to Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Finance for New Ventures, Small Business Management, Innovation and Creativity in Business |
| MBA 403 M | Services Marketing | Elective - Marketing | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Delivery, Pricing and Promotion of Services, Customer Relationship Management in Services |
| MBA 404 M | Digital Marketing | Elective - Marketing | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| MBA 405 M | Brand Management | Elective - Marketing | 4 | Introduction to Brand Management, Brand Identity and Brand Equity, Brand Positioning and Differentiation, Brand Communication Strategies, Brand Architecture and Extensions, Brand Revitalization and Crisis Management |
| MBA 406 M | Retail Management | Elective - Marketing | 4 | Introduction to Retail Management, Retail Formats and Theories, Retail Location and Layout, Merchandise Management, Pricing and Promotion in Retail, Store Management and E-tailing |
| MBA 407 | Project Report | Project | 8 | Problem Identification and Formulation, Literature Review, Research Methodology and Data Collection, Data Analysis and Interpretation, Findings, Conclusions, and Recommendations, Report Writing and Documentation |
| MBA 408 | Project Viva Voce | Project | 2 | Project Defense and Presentation Skills, Understanding of Project Objectives and Outcomes, Methodological Justification, Application of Theoretical Knowledge, Critical Thinking and Problem-Solving, Communication of Research Findings |
