

BBA in Financial Markets at Manipal Academy of Higher Education


Udupi, Karnataka
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About the Specialization
What is Financial Markets at Manipal Academy of Higher Education Udupi?
This Finance specialization program at Manipal Academy of Higher Education, through subjects deeply rooted in financial markets, focuses on equipping students with expertise in investment analysis, derivatives, banking, and global finance. It''''s designed to meet the growing demand for skilled financial professionals in India''''s vibrant and evolving financial sector, providing a robust understanding of market dynamics and instruments crucial for contemporary business.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into India''''s dynamic financial sector, including roles in equity research, wealth management, and investment banking. It also suits individuals with a strong aptitude for numbers and analytics, who are keen to understand the intricacies of financial markets. Specific prerequisites include a strong academic record in 10+2 and a passion for finance.
Why Choose This Course?
Graduates of this program can expect promising career paths in Indian companies, including financial analysts, investment bankers, portfolio managers, and risk analysts. Entry-level salaries typically range from INR 4-7 lakhs per annum, with significant growth trajectories in leading financial institutions and FinTech firms. The curriculum aligns with requirements for professional certifications like NISM, enhancing career prospects.

Student Success Practices
Foundation Stage
Master Core Financial & Quantitative Fundamentals- (Semester 1-2)
Focus intensely on foundational subjects like Financial Accounting, Quantitative Methods, and Principles of Economics. Build a strong conceptual base, as these are critical for understanding advanced financial markets concepts. Regularly practice problem-solving to strengthen analytical skills.
Tools & Resources
Textbooks, Online tutorials (e.g., Khan Academy for economics/math), MAHE library resources, Peer study groups
Career Connection
A solid foundation is essential for clearing entry-level finance roles and competitive exams, and for excelling in subsequent specialized subjects. It equips students with the basic analytical tools required in finance.
Develop Strong Communication and Business Acumen- (Semester 1-2)
Engage actively in Business Communication courses, focusing on presentation, report writing, and public speaking. Read business newspapers (e.g., Economic Times, Business Standard) and financial magazines regularly to stay updated on Indian economic and business news.
Tools & Resources
Toastmasters International (if available), Business newspapers, Financial news apps, Presentation software
Career Connection
Effective communication is crucial for client interactions, team collaboration, and presenting financial reports. Broad business knowledge helps in understanding market trends and company strategies.
Cultivate Basic Software and Data Skills- (Semester 1-2)
Start familiarizing yourself with spreadsheet software like Microsoft Excel for basic data manipulation and calculations. Attend introductory workshops on business analytics or data visualization tools offered by the college or online platforms.
Tools & Resources
Microsoft Excel, Coursera/edX introductory courses on data analytics, YouTube tutorials for Excel functions
Career Connection
Proficiency in Excel is a fundamental skill for almost all finance roles. Early exposure to data tools prepares students for advanced financial modeling and analytics roles.
Intermediate Stage
Deep Dive into Financial Management & Markets- (Semester 3-4)
Excel in Financial Management and actively seek deeper understanding in related subjects like Business Analytics. Start exploring introductory courses or certifications related to Indian financial markets (e.g., NISM equity derivatives module) to gain practical insights.
Tools & Resources
NISM study materials, NSE Academy modules, Financial news websites (Livemint, Moneycontrol), Financial software demos
Career Connection
This stage builds the core knowledge for financial analyst, investment banking, and portfolio management roles. NISM certifications demonstrate industry readiness to Indian employers.
Pursue Meaningful Internships and Projects- (Semester 4-5)
Actively seek summer internships or part-time projects in financial services, banks, or startups. Focus on gaining practical experience in data analysis, market research, or financial operations. Participate in college finance clubs and competitions.
Tools & Resources
College placement cell, LinkedIn, Internshala, Industry contacts, Case study competitions
Career Connection
Internships are crucial for real-world exposure, networking, and often lead to pre-placement offers. Practical projects enhance resume and interview discussions, showing initiative and application of skills.
Network and Build a Professional Presence- (Semester 3-5)
Attend industry seminars, webinars, and workshops related to financial markets and FinTech. Connect with alumni and industry professionals on LinkedIn. Start building a professional online profile showcasing your skills and interests.
Tools & Resources
LinkedIn, Industry conferences/webinars, Alumni network events, Professional associations
Career Connection
Networking is vital for discovering job opportunities, mentorship, and staying updated on industry trends. A strong professional presence helps in employer discovery and personal branding.
Advanced Stage
Specialize and Enhance Technical Skills- (Semester 5-6)
Focus on your chosen Finance electives (e.g., Financial Derivatives, Investment Analysis, Financial Modelling). Pursue advanced certifications like CFA (Foundational levels) or NISM certifications relevant to your career path. Develop strong proficiency in advanced Excel, financial modeling software, and data analysis tools.
Tools & Resources
CFA Program curriculum, Advanced NISM modules, Bloomberg Terminal (if available at college), Python/R for finance
Career Connection
Deep specialization makes you a highly competitive candidate for specific roles like Equity Research Analyst, Quant Analyst, or Risk Manager. Advanced certifications are highly valued in the Indian finance industry.
Intensive Placement Preparation- (Semester 5-6)
Engage in rigorous placement preparation focusing on aptitude tests, group discussions, and technical interviews. Practice case studies, behavioral questions, and brush up on core finance concepts. Prepare a tailored resume and cover letter for target companies.
Tools & Resources
Placement cell mock interviews, Online aptitude platforms, Interview preparation guides, Company-specific previous year papers
Career Connection
Thorough preparation directly impacts placement success, leading to offers from reputable Indian and multinational financial firms. It ensures confidence and readiness for the recruitment process.
Undertake Capstone Project with Industry Relevance- (Semester 6)
Select a challenging final year project related to financial markets (e.g., market trend analysis, portfolio optimization, FinTech solution). Ensure your project demonstrates analytical rigor, practical application, and problem-solving skills, preferably with mentorship from industry professionals.
Tools & Resources
Academic supervisors, Industry mentors, Financial databases (e.g., Capitaline, Ace Equity), Statistical software
Career Connection
A strong capstone project serves as a significant portfolio piece, showcasing your expertise and research capabilities to potential employers. It can differentiate you in interviews for specialized roles.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 or equivalent examination with a minimum of 45% aggregate marks or equivalent grade. Admission through an aptitude test and/or personal interview.
Duration: 3 years (6 semesters)
Credits: 144 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101 | Financial Accounting | Core | 4 | Accounting Concepts, Recording Transactions, Preparation of Financial Statements, Branch Accounts, Accounting for Non-Profit Organizations |
| BBA102 | Principles of Management | Core | 4 | Management Principles, Functions of Management, Decision Making, Organizing, Staffing, Directing, Controlling |
| BBA103 | Business Communication | Core | 4 | Communication Process, Oral Communication, Written Communication, Presentation Skills, Business Correspondence |
| BBA104 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act |
| BBA105 | Quantitative Methods for Business - I | Core | 4 | Basic Mathematics, Matrices and Determinants, Differential Calculus, Integral Calculus, Commercial Arithmetic |
| BBA106 | Principles of Economics | Core | 4 | Demand & Supply Analysis, Consumer Behavior, Production & Cost Theory, Market Structures, Macroeconomic Aggregates, Inflation & Unemployment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201 | Cost and Management Accounting | Core | 4 | Cost Accounting Concepts, Cost Sheet Preparation, Marginal Costing, Budgetary Control, Standard Costing, Activity Based Costing |
| BBA202 | Organizational Behavior | Core | 4 | Foundations of OB, Perception & Learning, Motivation Theories, Group Dynamics & Teamwork, Leadership Styles, Conflict Management |
| BBA203 | Human Resource Management | Core | 4 | HRM Functions, Job Analysis & Design, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management |
| BBA204 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Mix, Product Strategy, Pricing Strategy, Promotion Strategy, Place/Distribution Strategy |
| BBA205 | Quantitative Methods for Business - II | Core | 4 | Probability Theory, Probability Distributions, Sampling Techniques, Hypothesis Testing, Correlation Analysis, Regression Analysis |
| BBA206 | Environmental Studies | Core | 4 | Natural Resources, Ecosystems, Biodiversity Conservation, Environmental Pollution, Social Issues & Environment, Human Population & Environment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301 | Business Research Methods | Core | 4 | Research Process, Research Design, Sampling Design, Data Collection Methods, Data Analysis Techniques, Report Writing |
| BBA302 | Financial Management | Core | 4 | Financial Goals & Decisions, Time Value of Money, Capital Budgeting, Capital Structure, Working Capital Management, Dividend Policy |
| BBA303 | Business Analytics | Core | 4 | Introduction to Analytics, Data Visualization, Predictive Analytics, Prescriptive Analytics, Big Data Concepts, Data Mining Techniques |
| BBA304 | Operations Management | Core | 4 | Operations Strategy, Process Design, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Management |
| BBA305 | Indian Economy | Core | 4 | Structure of Indian Economy, Economic Reforms in India, Agriculture Sector, Industry Sector, Services Sector, Poverty & Unemployment |
| BBA306 | Corporate Social Responsibility and Governance | Core | 4 | CSR Concepts, Stakeholder Theory, Corporate Governance Models, Business Ethics, Sustainability Reporting, Ethical Decision Making |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401 | International Business | Core | 4 | Globalization & International Trade Theories, Foreign Exchange Markets, International Marketing, International Human Resources, Global Business Strategies, International Business Environment |
| BBA402 | Entrepreneurship | Core | 4 | Entrepreneurial Process, Opportunity Recognition, Business Plan Development, Sources of Funding, Legal Aspects of Startups, Growth Strategies for Ventures |
| BBA403 | Logistics and Supply Chain Management | Core | 4 | Supply Chain Concepts, Logistics Management, Inventory Management, Transportation Systems, Warehousing & Distribution, Supply Chain Performance Measurement |
| BBA404 | Income Tax | Core | 4 | Basic Concepts of Income Tax, Heads of Income, Deductions & Exemptions, Assessment of Individuals, Tax Planning Strategies, Overview of GST |
| BBA405 | Digital Marketing | Core | 4 | Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing & Analytics |
| BBA406 | Internship | Core | 4 | Practical Industry Exposure, Application of Classroom Knowledge, Problem Solving in Real-world, Report Writing, Presentation Skills, Skill Development & Networking |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance & Ethics |
| BBA502 | Management Information System | Core | 4 | Information Systems Fundamentals, Database Management Systems, Enterprise Resource Planning (ERP), E-commerce & M-commerce, IT Infrastructure Management, Information Security & Privacy |
| BBA-FE501 | Financial Derivatives | Elective (Finance / Financial Markets Related) | 4 | Introduction to Derivatives Markets, Futures Contracts, Options Contracts, Swaps & Other Derivatives, Hedging Strategies, Valuation of Derivatives |
| BBA-FE502 | Investment Analysis & Portfolio Management | Elective (Finance / Financial Markets Related) | 4 | Investment Process, Risk & Return Analysis, Equity Valuation Models, Bond Valuation & Analysis, Portfolio Theory & Diversification, Portfolio Performance Evaluation |
| BBA-FE503 | Banking & Financial Services | Elective (Finance / Financial Markets Related) | 4 | Indian Banking System, Commercial Banking Operations, Investment Banking, Mutual Funds & Insurance, Non-Banking Financial Companies (NBFCs), Digital Banking & Fintech |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601 | Business Ethics and Values | Core | 4 | Ethical Theories in Business, Moral Reasoning & Dilemmas, Values & Culture in Organizations, Corporate Governance & Ethics, Whistleblowing & Social Responsibility, Ethical Leadership |
| BBA602 | Project Work | Core | 4 | Problem Identification & Formulation, Literature Review, Methodology & Data Collection, Data Analysis & Interpretation, Report Writing & Presentation, Conclusion & Recommendations |
| BBA-FE601 | International Financial Management | Elective (Finance / Financial Markets Related) | 4 | Foreign Exchange Markets, Exchange Rate Theories, Currency Risk Management, International Capital Budgeting, International Working Capital Management, Global Financial System |
| BBA-FE602 | Financial Modelling | Elective (Finance / Financial Markets Related) | 4 | Financial Model Design, Valuation Models, Forecasting Techniques, Sensitivity & Scenario Analysis, Spreadsheet Applications in Finance, Decision Making with Models |
| BBA-FE603 | Mergers & Acquisitions | Elective (Finance / Financial Markets Related) | 4 | M&A Strategy & Types, Target Valuation, Deal Structuring & Financing, Post-Merger Integration, Legal & Regulatory Framework, Cross-Border M&A |
| BBA-FE604 | Fixed Income Securities | Elective (Finance / Financial Markets Related) | 4 | Bond Fundamentals, Bond Valuation, Interest Rate Risk, Term Structure of Interest Rates, Mortgage-Backed Securities, Credit Risk Analysis |
| BBA-FE605 | Risk Management | Elective (Finance / Financial Markets Related) | 4 | Risk Identification & Assessment, Market Risk Management, Credit Risk Management, Operational Risk Management, Risk Mitigation Strategies, Enterprise Risk Management |
| BBA-FE606 | Financial Planning and Wealth Management | Elective (Finance) | 4 | Financial Planning Process, Investment Products, Retirement Planning, Estate Planning, Insurance Planning, Behavioral Finance |

