BBA in Human Resource Management at Manipal Academy of Higher Education
Udupi, Karnataka
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About the Specialization
What is Human Resource Management at Manipal Academy of Higher Education Udupi?
This Human Resource Management program at Manipal Academy of Higher Education focuses on developing competent HR professionals equipped to handle the complexities of modern workplaces. With India''''s dynamic economy and growing corporate sector, there is a high demand for skilled HR talent capable of driving organizational growth and employee welfare, making this program highly relevant and sought-after.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into HR departments across diverse industries, from IT to manufacturing and services. It also suits working professionals looking to upskill in strategic HR functions or career changers transitioning into the human resources domain. Strong communication skills and a genuine interest in people management are beneficial prerequisites.
Why Choose This Course?
Graduates of this program can expect to pursue robust career paths in India as HR Executives, Talent Acquisition Specialists, Training Managers, Compensation & Benefits Analysts, or HR Business Partners. Entry-level salaries typically range from INR 3-6 LPA, with experienced professionals earning significantly more. The program aligns with industry certifications and fosters growth trajectories in both Indian and multinational companies operating in the country.
Student Success Practices
Foundation Stage
Develop Foundational Business Acumen- (Semester 1-2)
Actively engage with core subjects like Principles of Management, Business Economics, and Financial Accounting. Focus on understanding the interconnectedness of business functions to build a holistic perspective, crucial for future HR strategy.
Tools & Resources
Online business news portals (Livemint, Economic Times), Introductory management textbooks, Peer study groups, MAHE library resources
Career Connection
A strong business foundation helps HR professionals align people strategies with organizational goals, making them more effective business partners and enhancing career progression.
Cultivate Professional Communication & Digital Skills- (Semester 1-2)
Participate actively in business communication classes, practice presentation skills, and master digital literacy tools like MS Office. Seek opportunities to write reports and deliver presentations, improving both verbal and written communication.
Tools & Resources
MAHE Communication Skills Centre, LinkedIn Learning (for soft skills & MS Office), Toastmasters International (if available)
Career Connection
Excellent communication and digital proficiency are non-negotiable for HR roles, facilitating effective employee relations, policy dissemination, and HR information system management.
Engage in Early Industry Exploration- (Semester 1-2)
Attend guest lectures by industry experts and alumni. Use the insights gained to understand various HR roles and industry trends. Start exploring potential internship areas and network with senior students about their experiences.
Tools & Resources
MAHE career guidance cell, Alumni network events, Industry association webinars, LinkedIn for professional networking
Career Connection
Early exposure helps clarify career interests, identifies skill gaps to work on, and provides a head start in understanding the practical applications of theoretical knowledge.
Intermediate Stage
Master Core HR Concepts & Analytics- (Semester 3-4)
Deep dive into Human Resource Management and Business Analytics. Focus on understanding HR processes, data interpretation, and using analytical tools. Seek opportunities for minor projects applying these concepts.
Tools & Resources
HR journals, Case studies on HR challenges, Excel, Power BI/Tableau (for data visualization), HR tech platforms like Workday or SAP SuccessFactors (explore demo versions)
Career Connection
Proficiency in HR analytics and core HR functions is highly valued, enabling data-driven decision-making and strategic HR contributions, leading to specialist roles.
Gain Practical Exposure through Internships/Projects- (Semester 3-4)
Actively seek out and complete a summer internship (as specified in the curriculum) in an HR department. Focus on learning practical aspects of recruitment, training, or employee relations. Engage in projects related to organizational behavior or social entrepreneurship.
Tools & Resources
MAHE Internship Cell, Industry contacts, Networking events, Online job portals focused on internships
Career Connection
Hands-on experience is critical for placements. Internships provide real-world insights, build a professional network, and demonstrate practical skill application to potential employers.
Participate in Extracurriculars & Competitions- (Semester 3-4)
Join HR-focused clubs or student bodies. Participate in inter-college HR case study competitions, debate societies, or organizational behavior simulations. This enhances leadership, teamwork, and problem-solving skills.
Tools & Resources
MAHE student clubs, National/international HR competitions (e.g., NHRD contests), Online simulation games
Career Connection
Such participation demonstrates initiative, practical application of knowledge, and development of crucial soft skills valued by HR recruiters, improving employability.
Advanced Stage
Specialize and Build Expertise in HRM Electives- (Semester 5-6)
Strategically choose HRM electives (Performance Management, Industrial Relations, Compensation, HR Analytics) that align with your career interests. Focus on gaining in-depth knowledge and pursuing certifications related to your chosen niche.
Tools & Resources
SHRM (Society for Human Resource Management) resources, NHRD Network events, Specialized HR books/journals, Online certification courses (e.g., HR Analytics, Payroll)
Career Connection
Specialization makes you a more attractive candidate for specific HR roles, allowing you to command better positions and salary packages in your chosen domain.
Undertake a Comprehensive Major Project- (Semester 6)
Dedicate significant effort to the Major Project (BBA36MP). Choose a research topic relevant to contemporary HR challenges in India. Apply advanced research methodologies, data analysis, and present actionable insights.
Tools & Resources
Research databases, Statistical software (R/Python for HR analytics), MAHE faculty mentors, Industry experts for guidance
Career Connection
A well-executed major project serves as a powerful portfolio piece, showcasing your research capabilities, problem-solving skills, and deep understanding of HR issues to potential employers.
Focus on Placement Preparation & Networking- (Semester 5-6)
Actively engage with the placement cell for mock interviews, resume building workshops, and career counseling. Network aggressively with industry professionals through LinkedIn, alumni connections, and industry events to explore job opportunities.
Tools & Resources
MAHE Placement Cell, LinkedIn premium, Industry conferences, Professional HR groups
Career Connection
Thorough preparation increases your chances of securing desired job roles. Networking opens doors to hidden job markets and mentorship opportunities, crucial for career launch and long-term success.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 or A Level or IB or equivalent examination with a minimum of 50% aggregate marks.
Duration: 3 years (6 semesters)
Credits: 138 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA1101 | Principles of Management | Core | 3 | Management theories, Functions of management, Organizational structures, Decision making, Ethics in management |
| BBA1102 | Business Economics | Core | 3 | Demand and supply, Market structures, National income, Inflation, Fiscal and monetary policies |
| BBA1103 | Financial Accounting | Core | 3 | Accounting principles, Journal and ledger, Trial balance, Financial statements, Depreciation |
| BBA1104 | Business Mathematics | Core | 3 | Basic algebra, Matrices and determinants, Calculus, Financial mathematics, Statistics introduction |
| BBA1105 | Business Communication | Core | 3 | Verbal and non-verbal communication, Business correspondence, Presentation skills, Report writing, Interpersonal communication |
| BBA1106 | Indian Constitution | Ability Enhancement Compulsory Course | 2 | Constitutional framework, Fundamental rights, Directive principles, Union and state government, Local self-government |
| BBA1107 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Ecosystems, Biodiversity, Pollution, Conservation, Sustainable development |
| BBA1108 | Digital Literacy | Skill Enhancement Course | 2 | Computer fundamentals, Internet basics, Microsoft Office suite, Digital security, E-governance |
| BBA1109 | Communication & Writing Skills (English) | Value Added Course | 3 | Grammar, Vocabulary, Essay writing, Comprehension, Public speaking |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA1201 | Organizational Behavior | Core | 3 | Individual behavior, Group dynamics, Motivation, Leadership, Organizational culture |
| BBA1202 | Marketing Management | Core | 3 | Marketing mix, Consumer behavior, Market segmentation, Product development, Pricing strategies |
| BBA1203 | Cost and Management Accounting | Core | 3 | Cost concepts, Budgeting, Standard costing, Variance analysis, Decision making |
| BBA1204 | Business Statistics | Core | 3 | Probability, Sampling, Hypothesis testing, Correlation and regression, Time series |
| BBA1205 | Entrepreneurship Development | Core | 3 | Entrepreneurial process, Business idea generation, Business plan, Funding, Startup ecosystem |
| BBA1206 | Professional Ethics | Ability Enhancement Compulsory Course | 2 | Ethical theories, Business ethics, Corporate social responsibility, Professional conduct, Ethical decision making |
| BBA1207 | Foreign Language (German/French/Japanese/Chinese) | Generic Elective | 2 | Basic grammar, Conversational phrases, Cultural aspects, Reading, Writing |
| BBA1208 | Research Methodology | Skill Enhancement Course | 2 | Research design, Data collection, Sampling, Data analysis, Report writing |
| BBA1209 | Financial Modelling Using Excel | Value Added Course | 3 | Excel functions, Financial statements analysis, Valuation models, Budgeting in Excel, Scenario analysis |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA2301 | Human Resource Management | Core | 3 | HR planning, Recruitment and selection, Training and development, Performance appraisal, Compensation management |
| BBA2302 | Operations Management | Core | 3 | Production planning, Inventory management, Quality control, Supply chain management, Lean manufacturing |
| BBA2303 | Business Law | Core | 3 | Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Cyber Law |
| BBA2304 | Business Analytics | Core | 3 | Data analysis tools, Descriptive analytics, Predictive analytics, Data visualization, Business intelligence |
| BBA2305 | Banking & Insurance | Core | 3 | Banking system, Types of banks, Financial services, Insurance principles, Types of insurance |
| BBA2306 | Cross-Cultural Management | Generic Elective | 2 | Cultural dimensions, Global mindset, Cross-cultural communication, International negotiations, Diversity management |
| BBA2307 | Social Entrepreneurship | Skill Enhancement Course | 2 | Social innovation, Impact assessment, Funding social ventures, Social business models, Ethical considerations |
| BBA2308 | Personality Development & Soft Skills | Value Added Course | 3 | Communication skills, Interpersonal skills, Time management, Stress management, Leadership qualities |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA2401 | Financial Management | Core | 3 | Capital budgeting, Working capital management, Cost of capital, Dividend policy, Financial markets |
| BBA2402 | International Business | Core | 3 | Globalization, International trade theories, Foreign exchange, International marketing, Global strategies |
| BBA2403 | Management Information Systems | Core | 3 | Information systems types, Database management, E-business, IT strategy, Cybersecurity |
| BBA2404 | Supply Chain Management | Core | 3 | Logistics, Sourcing, Inventory control, Transportation, Global supply chains |
| BBA2405 | Macroeconomics | Core | 3 | Economic indicators, Business cycles, Unemployment, Inflation, Government policies |
| BBA2406 | Digital Marketing | Generic Elective | 2 | SEO, SEM, Social media marketing, Email marketing, Content marketing |
| BBA2407 | Foreign Language (German/French/Japanese/Chinese) - II | Skill Enhancement Course | 2 | Advanced grammar, Business communication, Cultural nuances, Reading complex texts, Translation |
| BBA2408 | Critical Thinking & Problem Solving | Value Added Course | 3 | Logical reasoning, Analytical thinking, Decision-making models, Creative problem solving, Case study analysis |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA3501 | Strategic Management | Core | 3 | Strategic analysis, Strategy formulation, Strategy implementation, Competitive advantage, Corporate governance |
| BBA3502 | Retail Management | Core | 3 | Retail formats, Merchandising, Store operations, Retail marketing, E-commerce |
| BBA3503 | Goods and Services Tax (GST) | Core | 3 | GST framework, Types of GST, Input tax credit, GST compliance, Impact on businesses |
| BBA35M01 | Performance Management | Human Resource Management Specialization Elective | 3 | Performance appraisal systems, Goal setting, Feedback, Coaching, Reward management |
| BBA35M02 | Industrial Relations & Labour Laws | Human Resource Management Specialization Elective | 3 | Industrial disputes, Trade unions, Collective bargaining, Labour welfare, Key labour laws in India |
| BBA35M03 | Training & Development | Human Resource Management Specialization Elective | 3 | Training needs analysis, Instructional design, Training methods, Evaluation of training, Career development |
| BBA35M04 | Organizational Change & Development | Human Resource Management Specialization Elective | 3 | Change management, Organizational development interventions, Culture change, Resistance to change, OD models |
| BBA3505 | Summer Internship | Skill Enhancement Course | 2 | Practical application, Industry exposure, Report writing, Presentation skills, Professional conduct |
| BBA3506 | Indian Culture & Heritage | Value Added Course | 2 | Indian philosophy, Art forms, Historical evolution, Cultural diversity, Contemporary relevance |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA3601 | Project Management | Core | 3 | Project planning, Scheduling, Risk management, Project monitoring, Project closure |
| BBA3602 | Cyber Security & Data Privacy | Core | 3 | Cyber threats, Data protection, Privacy laws, Network security, Digital forensics |
| BBA36M05 | Compensation & Benefits Management | Human Resource Management Specialization Elective | 3 | Compensation strategies, Salary structures, Incentive plans, Employee benefits, Executive compensation |
| BBA36M06 | Human Resource Analytics | Human Resource Management Specialization Elective | 3 | HR metrics, Data collection in HR, Predictive analytics for HR, Workforce planning, HR dashboards |
| BBA36M07 | Talent Acquisition & Retention | Human Resource Management Specialization Elective | 3 | Recruitment strategies, Sourcing, Interviewing techniques, Onboarding, Employee engagement, Retention strategies |
| BBA36MP | Major Project | Major Project | 6 | Research design, Data collection, Analysis, Report writing, Presentation, Problem-solving |