BBA in Professional at Manipal Academy of Higher Education
Udupi, Karnataka
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About the Specialization
What is Professional at Manipal Academy of Higher Education Udupi?
This BBA program at Manipal Academy of Higher Education focuses on developing well-rounded business professionals. It provides a strong foundation in core management principles, analytical skills, and functional areas crucial for navigating the dynamic Indian business landscape. The curriculum is designed to prepare students for diverse roles across various industries and emphasizes practical relevance.
Who Should Apply?
This program is ideal for fresh 10+2 graduates seeking a comprehensive understanding of business operations and management. It also caters to individuals aspiring for entry-level managerial positions, entrepreneurial ventures, or those aiming to pursue higher studies in management in India or abroad. Students with a keen interest in business strategy, finance, marketing, or human resources will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect to secure roles as Business Analysts, Marketing Executives, Human Resources Associates, Financial Analysts, or Operations Coordinators in India''''s booming sectors like IT, e-commerce, banking, and manufacturing. Entry-level salaries typically range from INR 3-6 LPA, with significant growth potential up the corporate ladder or in specialized domains. The program also lays a strong foundation for various professional certifications.
Student Success Practices
Foundation Stage
Build a Strong Academic Base- (Semester 1-2)
Focus on understanding fundamental concepts in economics, accounting, and management. Actively participate in class discussions, seek clarification from faculty, and form study groups to reinforce learning and prepare for continuous assessments.
Tools & Resources
MAHE Library resources, online academic journals, peer tutoring sessions, MAHE Learning Management System (LMS)
Career Connection
A solid conceptual understanding is crucial for excelling in later specialized subjects and forms the bedrock for competitive management entrance exams and professional roles.
Enhance Business Communication Skills- (Semester 1-2)
Practice public speaking, presentation delivery, and professional writing. Join university clubs like Toastmasters or debating societies to improve verbal and non-verbal communication, which are essential for corporate roles and academic presentations.
Tools & Resources
MAHE Communication Centre workshops, online courses on platforms like Coursera/edX, business magazines like Forbes India
Career Connection
Effective communication is a top skill highly sought by recruiters in India for all entry-level management positions, enabling clear interaction with clients and colleagues.
Explore Industry Basics & Networking- (Semester 1-2)
Attend introductory industry talks and workshops organized by the department. Begin networking with seniors and alumni through university events to understand different career paths and opportunities within various business sectors.
Tools & Resources
LinkedIn, MAHE alumni portal, departmental guest lecture series, student clubs
Career Connection
Early industry exposure helps in informed career path identification and builds an initial professional network, which is crucial for securing internships and mentorship later on.
Intermediate Stage
Practical Skill Application through Projects- (Semester 3-5)
Actively seek out and participate in live projects, case study competitions, and business simulations. Apply theoretical knowledge to real-world business scenarios, focusing on problem-solving, critical thinking, and data interpretation.
Tools & Resources
Harvard Business Review case studies, NPTEL courses on project management, MAHE''''s Incubation Centre for startup projects
Career Connection
Hands-on experience is highly valued by Indian employers, providing a competitive edge during placements and interviews by demonstrating practical problem-solving abilities.
Develop Domain Specialization- (Semester 3-5)
Identify areas of interest (e.g., Marketing, Finance, HR, Business Analytics) and pursue relevant certifications or workshops beyond the curriculum. This includes online courses and industry-specific training to build expertise.
Tools & Resources
NISM certifications for finance, Google Analytics Academy for analytics, Udemy/Coursera specialized courses, HRCI/SHRM certifications for HR
Career Connection
Specialization enhances employability and allows students to target specific roles and industries with greater confidence and competence, leading to better career prospects.
Active Internship & Corporate Exposure- (Semester 4-5)
Seek out and complete at least one significant internship, preferably in a relevant industry. Actively engage with mentors, learn about corporate culture, and take initiatives to contribute meaningfully to the organization''''s goals.
Tools & Resources
MAHE Placement Cell, Internshala, LinkedIn, company career portals
Career Connection
Internships are often a direct gateway to pre-placement offers or provide invaluable industry experience, which is crucial for final placements in top Indian and multinational companies.
Advanced Stage
Intensive Placement Preparation- (Semester 6)
Focus on developing strong interview skills, group discussion techniques, and a professional resume and cover letter. Practice aptitude tests and mock interviews tailored to companies recruiting for BBA roles through career services.
Tools & Resources
MAHE Career Services workshops, placement preparation platforms (e.g., PrepInsta, FacePrep), alumni network for mock interviews, company-specific interview guides
Career Connection
Directly correlates with securing desired placements in top companies and startups across India, ensuring a successful transition from academia to the corporate world.
Advanced Project & Research- (Semester 6)
Undertake a comprehensive final year project or dissertation on an industry-relevant topic. This allows for in-depth research, application of advanced concepts, and demonstration of independent work and critical thinking abilities.
Tools & Resources
Academic databases (JSTOR, EBSCO), faculty mentors for guidance, research methodology workshops, statistical software like SPSS/R
Career Connection
Showcases ability to conduct sustained research and solve complex business problems, highly valued for both immediate job roles and for further academic pursuits like MBA.
Networking & Professional Branding- (Semester 6)
Consolidate your professional network, attend industry conferences and webinars, and maintain an active and positive professional online presence. Seek mentorship from industry leaders to guide your career trajectory.
Tools & Resources
LinkedIn, industry associations (e.g., AIMA, NHRDN), professional networking events and alumni gatherings, personal branding workshops
Career Connection
A strong professional network facilitates job opportunities, mentorship, and long-term career growth in the competitive Indian job market, opening doors to various leadership roles.
Program Structure and Curriculum
Eligibility:
- Minimum 50% aggregate marks in 10+2 from a recognized board, or A Level / IB equivalent
Duration: 3 years / 6 semesters
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Leading and Motivation, Controlling and Ethics |
| BBA 102 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, National Income Accounting |
| BBA 103 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance and Adjustments, Financial Statements, Introduction to Accounting Software |
| BBA 104 | Business Communication Skills | Core | 3 | Essentials of Communication, Written Communication, Oral Communication, Interpersonal Communication, Presentation Skills |
| BBA 105 | Introduction to IT for Business | Core | 3 | Fundamentals of Computers, Operating Systems, MS Office Applications, Internet and E-commerce, Data Security and Privacy |
| BBA 106 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 107 | Organizational Behaviour | Core | 4 | Foundations of Organizational Behavior, Individual Behavior, Group Dynamics, Leadership and Power, Organizational Culture and Change |
| BBA 108 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Product and Pricing Decisions, Promotion and Distribution |
| BBA 109 | Business Mathematics | Core | 4 | Basic Algebra and Functions, Matrices and Determinants, Calculus for Business, Financial Mathematics, Linear Programming |
| BBA 110 | Environmental Studies | Core | 3 | Natural Resources, Ecosystems and Biodiversity, Environmental Pollution, Social Issues and Environment, Environmental Ethics |
| BBA 111 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Elements, Cost Sheet and Costing Methods, Marginal Costing, Budgetary Control |
| BBA 112 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Human Resource Management | Core | 4 | HRM Introduction, HR Planning and Recruitment, Training and Development, Performance Management, Compensation and Benefits |
| BBA 202 | Financial Management | Core | 4 | Foundations of Finance, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital |
| BBA 203 | Research Methodology in Business | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Data Analysis, Report Writing |
| BBA 204 | Operations Management | Core | 4 | Introduction to Operations, Process Design, Capacity Planning, Inventory Management, Quality Management |
| BBA 205 | Indian Economy | Core | 3 | Structure of Indian Economy, Agriculture Sector, Industrial Sector, Service Sector, Economic Reforms and Challenges |
| BBA 206 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Idea Generation, Business Plan Development, Sources of Finance, Legal Aspects for Startups |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 207 | Business Ethics and Corporate Governance | Core | 3 | Introduction to Business Ethics, Ethical Dilemmas, Corporate Governance Principles, Role of Board and Stakeholders, CSR and Sustainability |
| BBA 208 | Retail Management | Core | 3 | Introduction to Retail, Retail Formats, Merchandise Management, Retail Marketing, Retail Technology |
| BBA 209 | Project Management | Core | 3 | Project Life Cycle, Project Planning, Project Scheduling, Project Control, Risk Management |
| BBA XXX (Elective) | Elective I (e.g., Consumer Behavior / Indian Financial System / Training & Development / Data Analytics for Business) | Elective | 3 | Topics based on chosen specialization stream among Marketing, Finance, Human Resources, or Business Analytics. |
| BBA XXX (Elective) | Elective II (e.g., Integrated Marketing Communication / Capital Markets & Portfolio Management / Compensation Management / Predictive Analytics for Business) | Elective | 3 | Topics based on chosen specialization stream among Marketing, Finance, Human Resources, or Business Analytics. |
| BBA 212 | Summer Internship Project (SIP) | Project | 2 | Industry Exposure, Application of Business Concepts, Problem Identification, Report Writing and Presentation |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | International Business | Core | 4 | Globalization and IB, Modes of Entry, International Trade Theories, Forex Management, Cultural Environment of IB |
| BBA 302 | Strategic Management | Core | 4 | Introduction to Strategy, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA XXX (Elective) | Elective III (Specialization Specific) | Elective | 3 | Topics based on chosen specialization stream among Marketing, Finance, Human Resources, or Business Analytics. |
| BBA XXX (Elective) | Elective IV (Specialization Specific) | Elective | 3 | Topics based on chosen specialization stream among Marketing, Finance, Human Resources, or Business Analytics. |
| BBA XXX (Elective) | Elective V (Specialization Specific) | Elective | 3 | Topics based on chosen specialization stream among Marketing, Finance, Human Resources, or Business Analytics. |
| BBA 306 | Skill Enhancement Course (SEC) | Skill Based | 2 | Advanced Spreadsheet for Business, Presentation Tools, Business Data Visualization, Business Analytics Software, Professional Communication |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 307 | Management Information System | Core | 4 | Role of IS in Business, Data Management, E-business Systems, Decision Support Systems, Information Security |
| BBA 308 | Entrepreneurial Finance | Core | 3 | Sources of Startup Capital, Venture Capital, Financial Planning for Startups, Valuation of Startups, Exit Strategies |
| BBA XXX (Elective) | Elective VI (Specialization Specific) | Elective | 3 | Topics based on chosen specialization stream among Marketing, Finance, Human Resources, or Business Analytics. |
| BBA XXX (Elective) | Elective VII (Specialization Specific) | Elective | 3 | Topics based on chosen specialization stream among Marketing, Finance, Human Resources, or Business Analytics. |
| BBA 311 | Project Work | Project | 6 | Problem Definition, Literature Review, Methodology Design, Data Analysis and Interpretation, Project Report and Presentation |