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MBA in Marketing Management 2 35 at Siksha 'O' Anusandhan
Khordha, Odisha
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About the Specialization
What is Marketing Management [2, 35] at Siksha 'O' Anusandhan Khordha?
This Marketing Management program at Siksha ''''O'''' Anusandhan focuses on developing strategic marketing acumen essential for the dynamic Indian market. It emphasizes understanding consumer behavior, market research, and effective communication strategies. The program differentiates itself by blending theoretical foundations with practical, industry-relevant case studies, preparing students for diverse marketing roles in India''''s rapidly growing consumer landscape.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the marketing field, working professionals aiming to upskill or transition into advanced marketing roles, and entrepreneurs looking to strengthen their business''''s market presence. Candidates with a keen interest in consumer psychology, brand building, and digital trends, holding a bachelor''''s degree with a minimum of 50% marks, will find this specialization particularly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Brand Manager, Digital Marketing Specialist, Marketing Analyst, Sales Manager, or Marketing Consultant. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning INR 10-25 LPA or more. Growth trajectories are robust in Indian FMCG, e-commerce, and tech sectors, aligning with professional certifications in digital marketing and analytics.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen & Communication- (Semester 1-2)
Actively engage in core management and economics classes, focusing on how these principles underpin marketing decisions. Simultaneously, hone business communication skills through presentations, debates, and report writing. Participate in college''''s Toastmasters or communication clubs.
Tools & Resources
Harvard Business Review articles, Investopedia.com, Grammarly
Career Connection
Strong foundational knowledge and articulate communication are crucial for client interactions and presenting marketing strategies effectively in any business setting.
Develop Analytical Skills with Data Tools- (Semester 1-2)
Focus on excelling in Business Statistics and Computer Applications in Management. Learn basic data analysis in Excel, and explore introductory concepts of data visualization. Practice solving case studies involving data interpretation.
Tools & Resources
Microsoft Excel, SPSS (if available in labs), Coursera courses on data analytics basics, Kaggle
Career Connection
Marketing roles increasingly demand data-driven decision making; strong analytical skills are vital for market research, campaign optimization, and performance measurement.
Network with Peers and Industry Professionals Early- (Semester 1-2)
Form study groups and actively participate in college events, workshops, and industry interaction sessions. Attend guest lectures and connect with speakers on LinkedIn. Seek out senior students for advice on academic and career paths.
Tools & Resources
LinkedIn, College alumni network events, Industry meetups
Career Connection
Early networking helps build valuable connections for internships, mentorship, and future job opportunities, providing insights into industry trends and roles.
Intermediate Stage
Apply Marketing Concepts through Live Projects & Internships- (Semester 3)
Actively seek out and complete a summer internship after Semester 2 or during Semester 3, focusing on a marketing role. Participate in college''''s marketing club activities, case competitions, and live projects offered by faculty or local businesses to apply theoretical knowledge.
Tools & Resources
Naukri, Internshala, Company websites, College placement cell
Career Connection
Practical experience through internships and projects is invaluable for understanding industry operations, building a resume, and making informed career choices.
Specialize through Electives and Certifications- (Semester 3)
Choose Marketing Management electives wisely, aligning with career interests. Augment classroom learning with industry-recognized certifications in areas like Digital Marketing, SEO/SEM, Google Analytics, or Social Media Marketing.
Tools & Resources
Google Digital Garage, HubSpot Academy, SEMrush Academy, Udemy, Coursera
Career Connection
Deep specialization and certifications make candidates highly attractive to employers, demonstrating expertise and readiness for specific roles in the competitive Indian job market.
Network Strategically with Marketing Professionals- (Semester 3)
Attend industry conferences, workshops, and webinars specifically related to marketing. Connect with marketing managers, brand strategists, and digital marketing experts on LinkedIn, actively seeking informational interviews or mentorship opportunities.
Tools & Resources
LinkedIn, Industry event calendars, Professional marketing associations in India
Career Connection
Strategic networking helps open doors to hidden job markets, provides insights into career paths, and builds a professional reputation within the marketing community.
Advanced Stage
Excel in Dissertation and Strategic Thinking- (Semester 4)
Undertake the Dissertation with a strong focus on a contemporary marketing challenge or opportunity relevant to the Indian context. Demonstrate strategic thinking, problem-solving, and analytical rigor in your research and recommendations.
Tools & Resources
Academic databases, Research methodology books, Industry reports (e.g., FICCI, NASSCOM)
Career Connection
A well-executed dissertation showcases independent research capabilities, critical thinking, and a deep understanding of marketing, which are highly valued in strategic and consulting roles.
Master Interview and Placement Preparation- (Semester 4)
Participate actively in campus placement activities, including mock interviews, group discussions, and resume-building workshops. Tailor your resume and cover letter to specific marketing job descriptions, highlighting relevant projects, internships, and skills.
Tools & Resources
College placement cell resources, AmbitionBox, Glassdoor, LinkedIn profile optimization
Career Connection
Robust preparation for placements is paramount to securing desirable marketing roles in leading companies, translating academic success into a professional career.
Develop Leadership and Team Management Skills- (Semester 4)
Take on leadership roles in college committees, student organizations, or final-year projects. Focus on improving team management, conflict resolution, and decision-making skills, which are crucial for future managerial roles in marketing.
Tools & Resources
Leadership training workshops, Project management tools, Self-assessment exercises
Career Connection
Employers seek candidates with strong leadership potential. Demonstrating these skills through various initiatives enhances employability for managerial and supervisory positions in marketing.
Program Structure and Curriculum
Eligibility:
- Any Graduate from a recognized University with 50% marks in aggregate (45% in case of SC / ST / OBC category) at the qualifying examination, having Odisha JEE / CAT / XAT / MAT / CMAT / ATMA / GMAT score.
Duration: 2 years / 4 semesters
Credits: 108 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Management Process & Organizational Behaviour | Core | 4 | Introduction to Management, Planning and Organizing, Motivation and Leadership, Group Dynamics and Teamwork, Organizational Culture and Change |
| MBA102 | Managerial Economics | Core | 4 | Nature and Scope of Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management and Capital Budgeting |
| MBA103 | Accounting for Management | Core | 4 | Fundamentals of Financial Accounting, Preparation of Financial Statements, Financial Statement Analysis, Cost Accounting Concepts, Budgetary Control and Variance Analysis |
| MBA104 | Marketing Management | Core | 4 | Introduction to Marketing Concepts, Marketing Environment Analysis, Consumer and Buyer Behaviour, Market Segmentation and Targeting, Product, Pricing, Promotion, and Place Strategies |
| MBA105 | Business Statistics | Core | 4 | Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| MBA106 | Business Communication | Core | 4 | Fundamentals of Business Communication, Verbal and Non-Verbal Communication, Written Communication (Reports, Memos), Presentation Skills, Group Discussion and Interview Skills |
| MBA107 | Computer Applications in Management | Core | 4 | Introduction to Information Technology, MS Office Applications (Word, Excel, PowerPoint), Database Management Systems (DBMS), Internet and E-Business Concepts, Data Analysis Tools and Techniques |
| MBA108 | Viva Voce-I | Core | 1 | Conceptual understanding of Semester 1 subjects, General awareness and current affairs, Communication and presentation abilities, Critical thinking and problem-solving |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management and Compensation |
| MBA202 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management |
| MBA203 | Operations Management | Core | 4 | Introduction to Operations Management, Product and Process Design, Facility Location and Layout, Production Planning and Control, Inventory Management and Quality Control |
| MBA204 | Business Research Methods | Core | 4 | Fundamentals of Business Research, Research Design and Data Collection, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
| MBA205 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming Problems, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Queuing Theory and Simulation |
| MBA206 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act Provisions, Consumer Protection Act |
| MBA207 | Business Environment | Core | 4 | Economic and Political Environment, Socio-Cultural and Technological Environment, Global Business Environment, Business Ethics and Corporate Governance, Corporate Social Responsibility |
| MBA208 | Viva Voce-II | Core | 1 | Conceptual understanding of Semester 2 subjects, General awareness and current affairs, Communication and presentation abilities, Critical thinking and problem-solving |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis and Formulation, Strategy Implementation, Strategic Control and Evaluation, Business Ethics and Social Responsibility |
| MBA302 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process and Environment, Business Plan Preparation, Sources of Finance for Startups, Government Support and Challenges |
| MBA303 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Project Control and Monitoring, Risk Management in Projects |
| MBA304E01 | Consumer Behavior | Elective (Marketing Management) | 5 | Introduction to Consumer Behavior, Individual Determinants of Behavior, Group and Social Influences, Family and Cultural Influences, Consumer Decision Making Process |
| MBA305E01 | Marketing Research | Elective (Marketing Management) | 5 | Introduction to Marketing Research, Marketing Research Process, Research Design and Data Sources, Sampling and Data Collection Methods, Data Analysis and Report Writing |
| MBA306 | Project Work | Core | 3 | Problem Identification and Formulation, Literature Review and Research Design, Data Collection and Analysis, Report Writing and Presentation, Viva Voce on Project |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA401 | Cross Cultural Management | Core | 4 | Understanding Culture and Dimensions, Managing Cultural Diversity, Global Leadership and Communication, Cross-Cultural Negotiations, Ethical Issues in Cross-Cultural Contexts |
| MBA402 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Economic Environment, Foreign Exchange Markets, International Marketing Strategies |
| MBA403E01 | Advertising & Sales Promotion | Elective (Marketing Management) | 5 | Role of Advertising in Marketing, Advertising Objectives and Budgeting, Media Planning and Strategy, Creative Strategy and Message Development, Sales Promotion Tools and Techniques |
| MBA404E01 | Services Marketing | Elective (Marketing Management) | 5 | Nature and Characteristics of Services, The Services Marketing Mix (7Ps), Managing Service Quality, Customer Relationship Management in Services, Service Design and Delivery |
| MBA405 | Dissertation | Core | 7 | In-depth Research on a Business Problem, Methodology and Data Analysis, Findings and Discussion, Recommendations and Conclusion, Dissertation Writing and Viva Voce |
