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BBA in Business Administration General at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Business Administration (General) at SRM Institute of Science and Technology Chengalpattu?
This Business Administration (General) program at SRM Institute of Science and Technology focuses on building a holistic understanding of business functions essential for the dynamic Indian corporate landscape. It emphasizes core management principles, analytical skills, and strategic thinking, preparing students for diverse roles across various industries within India. The program’s broad curriculum is designed to provide a strong foundation before delving into specific functional areas.
Who Should Apply?
This program is ideal for fresh graduates from any stream (10+2) who aspire to kickstart their career in management or entrepreneurial ventures. It also caters to individuals looking for a strong foundation in business before pursuing specialized MBA programs. Aspiring professionals seeking a comprehensive understanding of business operations and eager to contribute to India''''s growing economy will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Management Trainee, Business Analyst, Marketing Executive, HR Assistant, or Finance Associate in various sectors like IT, manufacturing, retail, and banking. Entry-level salaries typically range from INR 3.5 Lakhs to 6 Lakhs per annum, with significant growth trajectories in Indian companies as they gain experience and specialize. The broad skills acquired also align with many entry-level professional certifications.
Student Success Practices
Foundation Stage
Build a Strong Academic Foundation & Communication Skills- (Semester 1-2)
Focus rigorously on understanding core subjects like Principles of Management, Financial Accounting, and Business Economics. Actively participate in Business Communication labs to hone public speaking, presentation, and written communication skills, which are crucial for all business roles. Form study groups to discuss concepts and prepare for internal assessments.
Tools & Resources
Class notes, Textbooks, NPTEL for management basics, SRMIST library resources, Peer study groups
Career Connection
Mastering fundamentals lays the groundwork for advanced subjects and provides the basic terminology and concepts needed for entry-level business roles and interviews. Strong communication is paramount for professional success.
Develop Quantitative & Analytical Thinking- (Semester 1-2)
Pay close attention to Quantitative Methods for Management. Utilize problem-solving sessions and practice regularly with numerical problems in accounting and statistics. Explore basic data analysis tools like Microsoft Excel for practical application of concepts learned, building a foundation for data-driven decision-making.
Tools & Resources
Excel, Statistical problem sets, SRMIST computer labs, Khan Academy for statistics
Career Connection
Analytical skills are highly valued in roles like Business Analyst, Market Research, and Finance. Early proficiency enhances problem-solving capabilities required for internships and jobs.
Engage in Co-curricular Activities & Soft Skills Enhancement- (Semester 1-2)
Actively participate in college clubs (e.g., management, debate, entrepreneurship clubs) and soft skills training modules. These activities complement academic learning by improving teamwork, leadership, and interpersonal skills. Seek out opportunities for small internal projects or event organization.
Tools & Resources
SRMIST student clubs, Soft Skills workshops, LinkedIn Learning courses
Career Connection
Holistic development, beyond academics, is often a key differentiator in Indian recruitment processes, improving group discussion and interview performance.
Intermediate Stage
Seek Practical Exposure through Internships/Mini-Projects- (Semester 3-4 (during summer breaks))
Actively look for summer internships or mini-projects in areas like Marketing, HR, or Finance, even if unpaid, to gain first-hand industry experience. Apply classroom knowledge in real-world scenarios and understand organizational dynamics. Network with industry professionals during college events.
Tools & Resources
SRMIST Placement Cell, Internshala, LinkedIn, Company career pages
Career Connection
Practical experience is invaluable for understanding career paths, building a professional network, and enhancing resumes for future placements. It helps clarify specialization interests.
Specialize in Key Business Domains & Certification- (Semester 3-4)
Based on growing interest, delve deeper into subjects like Human Resource Management, Financial Management, or Marketing. Consider pursuing online certifications (e.g., NCFM for finance, Google Analytics for marketing, HRCI for HR basics) to gain specialized skills and credentials recognized in the Indian job market.
Tools & Resources
Coursera, Udemy, NCFM, Google Digital Garage, Official certification bodies
Career Connection
Specialization makes you more marketable for specific roles. Certifications demonstrate proactive learning and commitment to a particular functional area.
Develop Research & Analytical Software Proficiency- (Semester 3-4)
Master research methodologies and gain hands-on experience with analytical software like SPSS or R (taught in labs). Practice data collection, analysis, and interpretation. This skill is critical for informed decision-making and project work.
Tools & Resources
SPSS software, R programming environment, Data sets for practice, Research journals, SRMIST faculty guidance
Career Connection
Strong research and data analysis skills are highly sought after by consulting firms, market research agencies, and business analytics roles in India.
Advanced Stage
Strategic Thinking and Leadership Development- (Semester 5-6)
Engage deeply with Strategic Management, International Business, and Business Ethics courses. Participate in case study competitions, simulations, and group projects that require strategic decision-making. Take on leadership roles in student organizations or academic initiatives.
Tools & Resources
Harvard Business Review cases, Business strategy simulations, Leadership workshops
Career Connection
These skills are crucial for future managerial roles, demonstrating an ability to analyze complex business problems and formulate effective solutions for Indian and global markets.
Intensive Placement Preparation & Networking- (Semester 5-6)
Begin rigorous placement preparation, including mock interviews, aptitude tests, and group discussions. Refine your resume and cover letter with the help of the placement cell. Actively network with alumni and industry professionals through seminars, workshops, and LinkedIn for insights and opportunities.
Tools & Resources
SRMIST Placement Cell, Online aptitude platforms (e.g., IndiaBix), LinkedIn, Alumni network
Career Connection
Direct preparation for campus placements maximizes chances of securing desirable job offers from top Indian and MNC recruiters.
Execute Capstone Project/Internship with Industry Impact- (Semester 6)
Undertake the final-year internship or project (21BA609P) with a clear focus on solving a real-world business problem or contributing tangible value to an organization. Ensure your project demonstrates analytical rigor, practical application of learned concepts, and strong communication of findings. Aim for a publishable report or impactful presentation.
Tools & Resources
Project management tools, Statistical software, Industry reports, Mentor guidance
Career Connection
A well-executed capstone project or internship is a powerful talking point in interviews, showcasing your ability to deliver results and transition smoothly into a professional role in India.
Program Structure and Curriculum
Eligibility:
- Candidate should have passed 10+2 system of Senior Secondary Examination or its equivalent with English as one of the subjects.
Duration: 3 years / 6 semesters
Credits: 140 (as per program regulations, 135 as per detailed curriculum scheme) Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA101J | Business Communication | Core | 3 | Communication Process, Verbal Communication, Non-verbal Communication, Written Communication (Letters & Reports), Public Speaking |
| 21BA102J | Principles of Management | Core | 3 | Nature of Management, Planning & Decision Making, Organizing, Staffing & Directing, Controlling |
| 21BA103J | Business Economics I | Core | 3 | Introduction to Economics, Demand Analysis, Supply Analysis, Production and Cost Analysis, Market Structure |
| 21BA104J | Financial Accounting | Core | 3 | Introduction to Accounting, Journal & Ledger, Trial Balance, Final Accounts, Accounting for Non-Profit Organizations |
| 21BA105J | Quantitative Methods for Management I | Core | 3 | Introduction to Statistics, Data Collection & Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation & Regression |
| 21BA106L | Business Communication Lab | Lab | 2 | Listening Skills, Presentation Skills, Group Discussion, Interview Skills, Report Writing Practice |
| 21SD101L | Soft Skills I | General Elective | 1 | Self-Awareness, Time Management, Goal Setting, Interpersonal Skills, Etiquette & Manners |
| 21HM101T | English | General Elective | 1 | Grammar & Vocabulary, Reading Comprehension, Public Speaking, Conversational English, Essay Writing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA201J | Organizational Behavior | Core | 3 | Introduction to OB, Individual Behavior, Group Dynamics, Leadership & Motivation, Conflict Management & Stress, Organizational Culture & Change |
| 21BA202J | Marketing Management | Core | 3 | Introduction to Marketing, Market Segmentation & Targeting, Product & Pricing Decisions, Promotion & Distribution, Marketing Channels |
| 21BA203J | Business Economics II | Core | 3 | Introduction to Macroeconomics, National Income, Inflation & Unemployment, Monetary Policy, Fiscal Policy & International Trade |
| 21BA204J | Corporate Accounting | Core | 3 | Company Accounts, Share Capital & Debentures, Amalgamation & Reconstruction, Valuation of Shares & Goodwill, Cash Flow Statement |
| 21BA205J | Quantitative Methods for Management II | Core | 3 | Probability & Distribution, Sampling & Estimation, Hypothesis Testing, Chi-Square Test, ANOVA |
| 21BA206L | Financial Accounting Lab | Lab | 2 | Tally Fundamentals, Journal & Ledger Entries in Tally, Financial Statements in Tally, Inventory Management, Payroll Processing |
| 21SD201L | Soft Skills II | General Elective | 1 | Critical Thinking, Problem Solving, Decision Making, Stress Management, Team Building |
| 21HM201T | English | General Elective | 1 | Advanced Grammar, Report Writing, Presentation Skills, Interview Techniques, Resume Building |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA301J | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Management, Compensation |
| 21BA302J | Production and Operations Management | Core | 3 | Operations Strategy, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Management, Supply Chain Fundamentals |
| 21BA303J | Business Environment | Core | 3 | Economic Environment, Political & Legal Environment, Socio-Cultural Environment, Technological Environment, Global Environment, Business Ethics |
| 21BA304J | Cost Accounting | Core | 3 | Introduction to Cost Accounting, Material Costing, Labour Costing, Overhead Costing, Budgetary Control, Standard Costing |
| 21BA305J | Management Information System | Core | 3 | Introduction to MIS, Information Systems in Business, Database Management, E-Business & E-Commerce, Decision Support Systems, IT Strategy |
| 21BA306L | Tally / SAP Lab | Lab | 2 | Advanced Tally Features, ERP Overview, SAP Module Introduction, Data Entry & Report Generation, Configuration & Customization |
| 21SD301L | Soft Skills III | General Elective | 1 | Leadership Skills, Negotiation Skills, Conflict Resolution, Cultural Sensitivity, Professional Etiquette |
| 21EN301T | Environmental Studies | General Elective | 1 | Ecosystems, Biodiversity, Environmental Pollution, Social Issues & Environment, Human Population & Environment |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA401J | Entrepreneurship Development | Core | 3 | Introduction to Entrepreneurship, Idea Generation & Opportunity Analysis, Business Plan, Funding for Startups, Legal & Regulatory Framework, Entrepreneurial Ecosystem |
| 21BA402J | Financial Management | Core | 3 | Introduction to Financial Management, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure, Dividend Policy |
| 21BA403J | Research Methods in Business | Core | 3 | Introduction to Research, Research Design, Data Collection, Sampling Techniques, Data Analysis & Interpretation, Research Report Writing |
| 21BA404J | Income Tax and GST | Core | 3 | Basic Concepts of Income Tax, Heads of Income, Deductions & Rebates, Income Tax Computation, Introduction to GST, GST Registration & Returns |
| 21BA405J | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law, Intellectual Property Rights |
| 21BA406L | Research Methods Lab | Lab | 2 | SPSS/R for Data Analysis, Data Entry & Cleaning, Descriptive Statistics, Inferential Statistics, Regression Analysis, Report Generation |
| 21SD401L | Soft Skills IV | General Elective | 1 | Resume Building, Interview Skills, Group Discussion Techniques, Personal Branding, Career Planning |
| 21GS401T | Indian Constitution | General Elective | 1 | Historical Background, Fundamental Rights & Duties, Directive Principles, Union & State Governments, Judiciary, Local Self-Government |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA501J | Strategic Management | Core | 3 | Strategy Concepts, External & Internal Environment Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance |
| 21BA502J | Services Marketing | Core | 3 | Introduction to Services Marketing, Service Product & Process, Service Quality & Productivity, Service Delivery & Promotion, Pricing of Services, Customer Relationship Management |
| 21BA503J | International Business | Core | 3 | Introduction to International Business, Theories of International Trade, Foreign Direct Investment, Exchange Rates, International Economic Institutions, Global Entry Strategies |
| 21BA504J | Auditing | Core | 3 | Introduction to Auditing, Internal Control, Vouching & Verification, Audit of Financial Statements, Audit Report, Special Audits |
| 21BA505J | Banking and Financial Services | Core | 3 | Indian Banking System, Commercial Banking Operations, Central Banking, Financial Markets, Non-Banking Financial Companies, Insurance & Mutual Funds |
| 21BA506J | Project Management | Core | 3 | Introduction to Project Management, Project Planning & Scheduling, Resource Management, Risk Management, Project Monitoring & Control, Project Closure |
| 21BA507T | Data Analytics for Business | Professional Elective | 3 | Introduction to Data Analytics, Data Collection & Cleaning, Descriptive Analytics, Predictive Modeling, Business Intelligence Tools, Data Visualization |
| 21BA508L | Case Study / Project Work | Project | 3 | Problem Identification, Data Collection, Analysis & Interpretation, Solution Formulation, Report Writing, Presentation Skills |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA601J | Cross-Cultural Management | Core | 3 | Culture & Cross-Cultural Management, Cultural Dimensions, Cross-Cultural Communication, Global Leadership, Managing Cultural Diversity, International Negotiation |
| 21BA602J | Rural and Agricultural Marketing | Core | 3 | Rural Marketing Environment, Rural Consumer Behavior, Rural Market Segmentation, Agricultural Marketing, Rural Marketing Strategies, Challenges in Rural Marketing |
| 21BA603J | Supply Chain Management | Core | 3 | Introduction to SCM, Logistics Management, Inventory Management, Supply Chain Design, Supplier Relationship Management, Global Supply Chains |
| 21BA604J | Business Ethics and Corporate Governance | Core | 3 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility, Corporate Governance Principles, Whistle-Blowing, Sustainability & Business |
| 21BA605J | Investment Management | Core | 3 | Introduction to Investment, Securities Markets, Risk & Return, Portfolio Management, Fundamental Analysis, Technical Analysis |
| 21BA606J | Business Analytics | Core | 3 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Optimization Techniques, Simulation Modeling |
| 21BA607T | International Financial Management | Professional Elective | 3 | Foreign Exchange Market, Exchange Rate Risk Management, International Capital Budgeting, Multinational Working Capital, Global Financial Strategy, International Taxation |
| 21BA510T | Services Operations Management | Professional Elective | 3 | Introduction to Services Operations, Service Design, Capacity Management, Demand Management, Service Quality, Waiting Line Management |
| 21BA608T | Global Marketing | Professional Elective | 3 | Global Marketing Environment, Global Market Entry Strategies, Global Product Decisions, Global Pricing, Global Distribution, Global Promotion |
| 21BA609P | Internship / Project | Project | 8 | Practical Application of Knowledge, Industry Analysis, Problem Solving, Data Collection & Analysis, Report Writing, Professional Presentation |
