.png&w=1920&q=75)
BBA in Sales Marketing at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
.png&w=1920&q=75)
About the Specialization
What is Sales & Marketing at SRM Institute of Science and Technology Chengalpattu?
This Sales & Marketing program at SRM Institute of Science and Technology focuses on equipping students with essential skills for the dynamic world of business. It delves into consumer behavior, market research, branding, digital marketing, and sales strategies, preparing graduates for key roles in India''''s rapidly growing consumer and B2B markets. The program emphasizes practical applications and contemporary industry practices relevant to the Indian context.
Who Should Apply?
This program is ideal for fresh graduates with a passion for understanding market dynamics and consumer psychology, aiming for entry-level roles in sales, marketing, and brand management. It also suits working professionals seeking to upskill in digital marketing or sales leadership, and career changers transitioning into marketing or business development roles within the Indian corporate landscape. A background in commerce or economics at 10+2 level is beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths as marketing executives, sales managers, brand managers, digital marketing specialists, or market researchers. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning INR 8-15 LPA or more in leading Indian companies. The curriculum aligns with industry demand for skilled marketing and sales professionals, facilitating rapid growth trajectories and potential for leadership roles.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in management, economics, accounting, and basic marketing. Actively participate in class discussions and solve case studies to apply theoretical knowledge to real-world business scenarios.
Tools & Resources
Reference textbooks, Online business news portals (Livemint, Economic Times), Basic accounting software tutorials (e.g., Tally if applicable)
Career Connection
A solid foundation is crucial for advanced subjects and demonstrating comprehension in entry-level interviews for various business roles.
Enhance Communication and Presentation Skills- (Semester 1-2)
Utilize communication skills courses to practice public speaking, debate, and professional writing. Join college clubs like Toastmasters or debating societies to refine verbal and non-verbal communication, crucial for sales and marketing roles.
Tools & Resources
Grammarly, Presentation software (PowerPoint, Google Slides), Peer feedback sessions, mock interview practice
Career Connection
Effective communication is paramount in sales, marketing, and client interactions, significantly boosting employability and networking capabilities.
Develop Digital Literacy and Basic Analytics- (Semester 1-2)
Beyond formal computer application courses, independently learn advanced features of MS Excel for data organization and basic analysis. Explore introductory online courses on digital tools relevant to business, such as social media platforms for business.
Tools & Resources
Microsoft Excel tutorials, Google Analytics Academy (introductory modules), Basic Canva for visual communication
Career Connection
Fundamental digital skills are a prerequisite for most modern marketing roles and enable data-driven decision-making, a key employer expectation.
Intermediate Stage
Engage in Marketing-focused Internships- (Semester 4 (after completing core marketing subjects) and Summer after Sem 4)
Actively seek and complete internships (even short-term virtual ones) in marketing or sales departments of startups or SMEs. Focus on practical tasks like market research, content creation, social media management, or lead generation.
Tools & Resources
LinkedIn for job search, College placement cell, Industry networking events, Internship platforms (e.g., Internshala)
Career Connection
Real-world experience provides context to theoretical knowledge, builds a professional network, and is often a direct path to pre-placement offers.
Specialize in Digital Marketing Certifications- (Semester 4-5)
Pursue industry-recognized certifications in key digital marketing areas like Google Ads, Google Analytics, Meta Blueprint (Facebook/Instagram marketing), or HubSpot inbound marketing. Apply these skills in personal projects or college club activities.
Tools & Resources
Google Skillshop, Meta Blueprint, HubSpot Academy, Udemy/Coursera courses
Career Connection
These certifications demonstrate specialized skills in a high-demand area, making graduates highly competitive for roles like Digital Marketing Executive or SEO/SEM Specialist.
Participate in Business Competitions and Case Studies- (Semester 3-5)
Form teams and participate in inter-college business plan competitions, marketing strategy contests, or case study challenges. This hones problem-solving, teamwork, and presentation skills under pressure, specific to business scenarios.
Tools & Resources
National-level competitions announced by corporates (e.g., L''''Oréal Brandstorm, HUL Lime), College innovation cells
Career Connection
Showcases initiative, analytical prowess, and practical application of learning to potential employers, especially in consulting or brand management roles.
Advanced Stage
Master Advanced Sales and Relationship Management- (Semester 6)
Focus deeply on sales management, negotiation techniques, and customer relationship management (CRM) tools. Engage in role-playing exercises for sales pitches and objection handling. Understand the nuances of B2B and B2C sales.
Tools & Resources
Salesforce Trailhead, HubSpot CRM (free version), Sales training workshops, Case studies on sales strategies
Career Connection
Directly prepares students for sales leadership roles, key account management, and business development, demonstrating readiness for high-stakes client interactions.
Develop a Comprehensive Marketing Project/Dissertation- (Semester 6)
Undertake a substantial final year project or dissertation focused on a contemporary marketing or sales problem (e.g., a market entry strategy for a new product, a digital campaign analysis, or a study on consumer behavior trends).
Tools & Resources
Research databases (JSTOR, Google Scholar), Statistical software (e.g., SPSS, R, Python basics for data analysis), Mentorship from faculty and industry experts
Career Connection
Demonstrates independent research capabilities, analytical thinking, and the ability to contribute to strategic decision-making, highly valued in consulting, marketing analytics, and brand strategy roles.
Network and Attend Industry Events- (Semester 5-6)
Actively attend virtual and in-person industry seminars, conferences, and workshops related to sales and marketing. Connect with professionals on LinkedIn, participate in alumni meets, and leverage these interactions for career guidance and potential job leads.
Tools & Resources
LinkedIn, Industry associations (e.g., Internet and Mobile Association of India - IAMAI, Advertising Agencies Association of India - AAAI), College alumni network
Career Connection
Direct access to industry insights, potential mentors, and job opportunities. A strong network can be instrumental in securing placements and career advancement in India.
Program Structure and Curriculum
Eligibility:
- A pass in 10+2 / HSC / CBSE / ICSE or equivalent examination with Commerce or Economics or Maths & Statistics as one of the subjects and a minimum of 50% aggregate. For SRM group of schools students 45%.
Duration: 3 years / 6 semesters
Credits: 140 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA101J | Communication Skills in English | Core | 3 | Language skills, Grammar essentials, Reading comprehension, Writing basics, Listening and speaking practices |
| 21BBA102J | Environmental Studies | Core | 3 | Ecosystems and natural resources, Biodiversity and conservation, Environmental pollution control, Social issues and environment, Human population and environment |
| 21BBA103 | Principles of Management | Core | 4 | Introduction to management, Planning and decision making, Organizing structures, Staffing and human resources, Directing and controlling |
| 21BBA104 | Business Economics | Core | 4 | Basic economic problems, Demand and supply analysis, Production and cost analysis, Market structures, National income concepts |
| 21BBA105 | Financial Accounting | Core | 4 | Accounting principles and concepts, Journal and Ledger, Trial balance preparation, Final accounts of sole proprietorship, Accounting for non-profit organizations |
| 21BBA106 | Computer Applications in Business | Core | 4 | MS Word and Excel for business, PowerPoint presentations, Internet and email usage, Introduction to database, E-commerce basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA201J | Professional English | Core | 3 | Advanced business communication, Report and proposal writing, Presentation skills development, Interview techniques, Group discussion strategies |
| 21BBA202 | Marketing Management | Core | 4 | Marketing concepts and philosophies, Marketing environment, Market segmentation and targeting, Product life cycle and branding, Pricing, promotion, and distribution |
| 21BBA203 | Human Resource Management | Core | 4 | HRM functions and challenges, Job analysis and design, Recruitment and selection, Training and development, Performance appraisal and compensation |
| 21BBA204 | Organizational Behavior | Core | 4 | Foundations of individual behavior, Perception and learning, Motivation theories, Group dynamics and teamwork, Leadership styles and conflict management |
| 21BBA205 | Business Statistics | Core | 4 | Data collection and tabulation, Measures of central tendency and dispersion, Probability and probability distributions, Sampling and estimation, Hypothesis testing |
| 21BBA206 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Basics of Company Law |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA301 | Business Ethics and Values | Core | 3 | Ethical theories in business, Corporate social responsibility, Ethical decision making, Workplace ethics, Values in Indian business context |
| 21BBA302 | Operations Management | Core | 4 | Production planning and control, Inventory management techniques, Quality management, Supply chain management, Project scheduling |
| 21BBA303 | Cost and Management Accounting | Core | 4 | Cost concepts and classification, Cost sheet preparation, Budgeting and budgetary control, Marginal costing and CVP analysis, Standard costing and variance analysis |
| 21BBA304 | Banking and Financial Services | Core | 4 | Structure of Indian banking system, Functions of commercial banks, Financial markets and instruments, Mutual funds and insurance, NBFCs and microfinance |
| 21BBA305 | Research Methods in Business | Core | 4 | Research design process, Sampling techniques, Data collection methods, Questionnaire design, Report writing and presentation |
| 21BBA306 | Management Information System | Core | 4 | Introduction to MIS, Information systems for business, Database management systems, Decision support systems, E-business and IT infrastructure |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA401 | Entrepreneurship Development | Core | 3 | Concept of entrepreneurship, Process of entrepreneurship, Business plan development, Funding for startups, Government support for entrepreneurs |
| 21BBA402 | Financial Management | Core | 4 | Financial goals and functions, Capital budgeting decisions, Working capital management, Sources of finance, Dividend policy |
| 21BBA403 | International Business | Core | 4 | Globalization and trade theories, International economic institutions, Foreign direct investment, EXIM policy of India, Multinational corporations |
| 21BBA404 | E-Commerce | Core | 4 | E-commerce business models, Payment systems in e-commerce, Online marketing and advertising, Security and privacy issues, E-commerce infrastructure |
| 21BBA405 | Business Analytics | Core | 4 | Introduction to business analytics, Data visualization, Descriptive analytics, Predictive modeling basics, Big data concepts |
| 21BBA406 | Project Management | Core | 4 | Project lifecycle management, Project planning and scheduling, Resource allocation and budgeting, Risk management in projects, Project monitoring and control |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA501 | Strategic Management | Core | 4 | Strategic management process, Environmental scanning and analysis, Corporate and business level strategies, Strategy formulation and implementation, Strategic evaluation and control |
| 21BBA502 | Services Marketing | Elective | 4 | Characteristics of services, Service quality management, Pricing of services, Promoting and distributing services, Managing people, process, physical evidence |
| 21BBA503 | Consumer Behaviour | Elective | 4 | Consumer decision making process, Individual determinants of behavior, Social and cultural influences, Consumer research and market segmentation, Ethics in consumer behavior |
| 21BBA504 | Advertising and Sales Promotion | Elective | 4 | Role of advertising in marketing, Advertising media planning, Creative strategy and execution, Sales promotion tools and techniques, Public relations and publicity |
| 21BBA505 | Digital Marketing | Elective | 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing strategies, Email Marketing and analytics |
| 21BBA506 | Internship (6-8 weeks) | Project | 4 | Practical industry exposure, Application of theoretical knowledge, Problem-solving in real-world settings, Report writing and presentation, Professional skill development |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA601 | Indian Economy and Policy | Core | 3 | Economic reforms in India, Sectoral performance of Indian economy, Fiscal policy and monetary policy, Foreign trade and balance of payments, Challenges and opportunities in Indian economy |
| 21BBA602 | Sales Management | Elective | 4 | Personal selling and sales process, Sales force management, Sales territory management, Sales forecasting techniques, Sales incentives and motivation |
| 21BBA603 | Rural Marketing | Elective | 4 | Rural environment and challenges, Rural consumer behavior, Product and pricing strategies for rural markets, Rural distribution channels, Communication strategies for rural India |
| 21BBA604 | International Marketing | Elective | 4 | Global marketing environment, Market entry strategies, International product and pricing strategies, Global promotion and distribution, Cross-cultural consumer behavior |
| 21BBA605 | Retail Management | Elective | 4 | Types of retail formats, Retail location and store layout, Merchandise management, Retail pricing and promotion, Customer service in retail |
| 21BBA606 | Project Work/ Dissertation | Project | 4 | Problem identification and literature review, Methodology and data collection, Data analysis and interpretation, Findings and conclusions, Report submission and viva voce |
