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BBA in Rural Management at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Rural Management at SRM Institute of Science and Technology Chengalpattu?
This Rural Management program at SRM Institute of Science and Technology focuses on developing skilled professionals for the unique challenges and opportunities in India''''s vast rural sector. It blends core business principles with a deep understanding of rural dynamics, including agriculture, livelihoods, and development. The program addresses the growing demand for managers capable of fostering inclusive growth and sustainable development in rural India.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into rural development, agri-business, or social entrepreneurship. It also suits working professionals from NGOs, government agencies, or corporate CSR divisions looking to upskill in rural management practices. Individuals with a background in agricultural studies, social sciences, or business management, and a passion for rural upliftment, will find this curriculum highly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in rural banking, microfinance, agri-input/output companies, NGOs, and government development agencies across India. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience to INR 8-15 LPA. This program aligns well with certifications in project management or social impact assessment, enhancing growth trajectories in Indian companies.
Student Success Practices
Foundation Stage
Build Foundational Rural Acumen- (Semester 1-2)
Actively engage with core rural management concepts, participate in village visits (if organized by department), and read government reports on rural development. Focus on understanding the socio-economic fabric and challenges of rural India.
Tools & Resources
NITI Aayog reports, Ministry of Rural Development publications, local NGOs, departmental field trips
Career Connection
Develops a strong contextual understanding essential for all rural management roles, aiding in informed decision-making and problem-solving.
Master Basic Business Analytics & Software- (Semester 1-2)
Develop proficiency in fundamental office automation tools and basic statistical software. Utilize online tutorials and practice exercises to enhance skills in data entry, analysis, and presentation, critical for any management function.
Tools & Resources
MS Office Suite (Excel, PowerPoint), Google Sheets, basic R/Python tutorials for data handling, online statistics courses
Career Connection
Equips students with essential analytical and presentation skills, making them more efficient and valuable in entry-level administrative and project support roles.
Cultivate Effective Communication- (Semester 1-2)
Actively participate in class discussions, group projects, and presentations to hone English language skills and public speaking. Join debate clubs or volunteer for campus events to improve interpersonal and cross-cultural communication, crucial for rural fieldwork.
Tools & Resources
Toastmasters International (if available), departmental communication workshops, English language learning apps, peer feedback sessions
Career Connection
Strong communication skills are vital for stakeholder engagement, community mobilization, and effective reporting in development and corporate roles in rural areas.
Intermediate Stage
Engage in Rural Immersion & Case Studies- (Semester 3-4)
Actively seek and participate in rural immersion programs, field studies, or mini-projects related to rural cooperatives, microfinance, or agri-business. Analyze real-world case studies to understand practical challenges and solutions in rural contexts.
Tools & Resources
Department-organized immersion trips, industry case study competitions, guest lectures from rural practitioners, rural development journals
Career Connection
Provides practical exposure and builds problem-solving capabilities, making students highly desirable for roles requiring on-ground understanding and implementation skills.
Develop Specialization-Specific Skills- (Semester 4-5)
Deepen knowledge in areas like microfinance, rural marketing, or agri-business management by taking relevant electives, pursuing certification courses, or undertaking projects focused on these domains. Build a portfolio of relevant work.
Tools & Resources
Online courses (NPTEL, Coursera) on microfinance or agri-marketing, industry-specific workshops, certifications in financial literacy or project management
Career Connection
Allows for focused skill development, opening doors to specialized roles in banking, marketing, and supply chain management within the rural sector.
Network with Industry Professionals- (Semester 3-5)
Attend industry seminars, workshops, and guest lectures by professionals in rural development, agri-business, and social entrepreneurship. Utilize platforms like LinkedIn to connect with alumni and industry leaders, seeking mentorship and insights.
Tools & Resources
LinkedIn, industry conferences, college alumni network, guest lecture series
Career Connection
Builds a professional network that can lead to internship opportunities, valuable career advice, and potential job referrals in the Indian rural sector.
Advanced Stage
Undertake Comprehensive Capstone Project- (Semester 6)
Focus intensely on the final Project Work/Industrial Training, choosing a topic with real-world relevance to rural management. Conduct thorough research, data analysis, and present actionable solutions, aiming for publication or industry presentation.
Tools & Resources
Research databases, statistical software (SPSS, R), academic mentors, industry project supervisors
Career Connection
A strong capstone project demonstrates expertise and problem-solving abilities, acting as a key differentiator during placements and showcasing readiness for independent work.
Master Interview and Placement Skills- (Semester 6)
Participate actively in campus placement training programs, mock interviews, and group discussions. Refine your resume and cover letter to highlight rural management competencies and internship experiences, targeting specific companies in the sector.
Tools & Resources
Career services department, mock interview platforms, industry-specific interview guides, professional resume builders
Career Connection
Ensures preparedness for the job market, significantly increasing the chances of securing desirable positions in rural development organizations, banks, or agri-companies.
Develop Leadership and Team Management- (Semester 5-6)
Take on leadership roles in student clubs, college events, or group projects. Practice delegating tasks, motivating teams, and resolving conflicts to build essential leadership and team management skills, vital for future managerial roles in rural projects.
Tools & Resources
Student organizations, project management tools, leadership workshops, peer leadership roles
Career Connection
Employers highly value leadership and teamwork. Demonstrating these skills through extracurriculars enhances employability for management positions requiring coordination and strategic oversight.
Program Structure and Curriculum
Eligibility:
- A Pass in 10,+2, A Level, IB, or any equivalent examination with a minimum of 60% aggregate. For Rural Management, students from Agri-based schools, Agri-Polytechnic, Agri-Diploma are preferred.
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB101T | Principles of Management | Core | 3 | Management Functions, Planning and Organizing, Staffing and Directing, Controlling, Decision Making |
| 22RM101T | Principles of Rural Management | Core | 3 | Concept of Rural Management, Rural Economy, Rural Development, Challenges in Rural India, Government Policies for Rural Sector |
| 22RM102T | Rural Demography and Social Structure | Core | 3 | Rural Population Dynamics, Social Stratification, Rural-Urban Migration, Gender in Rural Society, Caste System and its Impact |
| 22LM101T | English Language Skills | Core | 3 | Communication Skills, Grammar and Vocabulary, Reading Comprehension, Writing Skills, Presentation Skills |
| 22MA101T | Applied Statistics | Core | 3 | Descriptive Statistics, Probability Theory, Sampling Methods, Hypothesis Testing, Correlation and Regression |
| 22HS101T | Universal Human Values & Ethics | Elective | 2 | Human Values, Professional Ethics, Social Responsibility, Moral Principles, Ethical Dilemmas |
| 22BB101L | Office Automation Lab | Lab | 1 | MS Word, MS Excel, MS PowerPoint, Data Management, Basic Office Tools |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB201T | Organizational Behavior | Core | 3 | Individual Behavior, Group Dynamics, Motivation Theories, Leadership Styles, Organizational Culture |
| 22BB202T | Business Economics | Core | 3 | Demand and Supply, Market Structures, National Income, Inflation and Unemployment, Fiscal and Monetary Policy |
| 22BB203T | Financial Accounting | Core | 3 | Accounting Principles, Journal and Ledger, Trial Balance, Financial Statements, Accounting Standards |
| 22RM201T | Rural Marketing | Core | 3 | Rural Consumer Behavior, Product Strategy for Rural Markets, Rural Distribution Channels, Pricing in Rural Areas, Rural Communication Strategies |
| 22RM202T | Rural Livelihoods & Entrepreneurship | Core | 3 | Livelihood Diversification, Micro-enterprises in Rural Areas, Rural Entrepreneurship Ecosystem, Government Schemes for Livelihoods, Skill Development Initiatives |
| 22ES201T | Environmental Science | Elective | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Environmental Protection, Sustainable Development Goals |
| 22BB201P | Professional Skills | Lab | 1 | Communication Skills, Problem Solving, Teamwork and Collaboration, Time Management, Interview Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB301T | Human Resource Management | Core | 3 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Employee Relations |
| 22BB302T | Marketing Management | Core | 3 | Marketing Mix (4Ps), Product Life Cycle, Market Segmentation, Branding and Packaging, Marketing Research |
| 22BB303T | Cost and Management Accounting | Core | 3 | Cost Concepts and Classification, Cost Sheet Preparation, Budgeting and Budgetary Control, Standard Costing, Variance Analysis |
| 22BB304T | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law Fundamentals, Intellectual Property Rights |
| 22RM301T | Rural Cooperatives and Agri-Business Management | Core | 3 | Cooperative Movement in India, Principles of Cooperatives, Agri-business Models, Agricultural Supply Chain Management, Rural Finance and Credit |
| 22RM302T | Rural Development Programs and Policies | Core | 3 | Government Flagship Programs, Rural Infrastructure Development, Health and Education Initiatives, Poverty Alleviation Programs, Policy Implementation and Impact |
| 22RM301L | Rural Immersion Project | Project | 1 | Field Survey Techniques, Data Collection in Rural Settings, Rural Case Study Analysis, Report Writing, Presentation Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB401T | Financial Management | Core | 3 | Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Dividend Policy, Financial Ratio Analysis |
| 22BB402T | Operations Management | Core | 3 | Production Planning and Control, Inventory Management, Quality Control, Supply Chain Management, Project Management Fundamentals |
| 22BB403T | Research Methods in Business | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| 22RM401T | Microfinance and Rural Banking | Core | 3 | Concept of Microfinance, Self-Help Groups (SHGs), Micro-credit Models, Rural Banking Services, Financial Inclusion Strategies |
| 22RM402T | Social Entrepreneurship and CSR | Core | 3 | Social Business Models, Impact Assessment, Corporate Social Responsibility, Sustainable Development Goals, NGO Management |
| 22BB404E | Entrepreneurship Development | Elective | 3 | Entrepreneurial Process, Business Idea Generation, Business Plan Development, Startup Ecosystem, Funding for Startups |
| 22BB401P | Summer Internship (Mini Project) | Project | 1 | Industry Exposure, Project Report Writing, Data Analysis, Presentation Skills, Problem Solving in Real-world |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB501T | Business Analytics | Core | 3 | Data Mining Techniques, Predictive Modeling, Business Intelligence Tools, Data Visualization, Decision Making with Analytics |
| 22BB502T | International Business | Core | 3 | Globalization and Trade Theories, Foreign Exchange Markets, Export-Import Procedures, Multinational Corporations (MNCs), International Business Strategies |
| 22RM501T | Rural Infrastructure and Technology Management | Core | 3 | Rural Roads and Connectivity, Water Supply and Sanitation, Renewable Energy in Rural Areas, ICT for Rural Development, Sustainable Infrastructure Planning |
| 22RM502T | Disaster Management and Climate Change in Rural Areas | Core | 3 | Disaster Preparedness, Risk Mitigation Strategies, Climate Change Adaptation, Sustainable Agriculture Practices, Environmental Policies |
| 22BB503E | Supply Chain Management | Elective | 3 | Logistics and Transportation, Warehousing and Inventory Control, Supply Chain Strategies, Global Supply Chains, E-Commerce and SCM |
| 22RM501P | Mentored Project | Project | 2 | Project Planning, Literature Review, Methodology Development, Data Analysis, Thesis Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB601T | Strategic Management | Core | 3 | Strategic Planning Process, SWOT Analysis, Porter''''s Five Forces, Competitive Advantage, Corporate Governance |
| 22RM601T | Rural Policy and Governance | Core | 3 | Decentralization and Panchayati Raj, Public-Private Partnerships, Rural Governance Issues, Policy Formulation, Policy Impact Assessment |
| 22RM602T | Development Communication | Core | 3 | Communication Models, Participatory Communication, Media for Development, Behavior Change Communication, Folk Media and Rural Communication |
| 22BB602E | Project Management | Elective | 3 | Project Lifecycle, Project Planning and Scheduling, Risk Management in Projects, Project Budgeting and Control, Project Closure |
| 22RM601P | Project Work / Industrial Training | Project | 6 | Real-world Problem Solving, Comprehensive Project Report, Practical Application of Concepts, Presentation of Findings, Viva-Voce Examination |
