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BBA in Information Technology at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Information Technology at SRM Institute of Science and Technology Chengalpattu?
This Information Technology specialization program at SRM Institute of Science and Technology focuses on equipping students with essential business acumen and crucial IT skills. It blends management principles with core technological concepts relevant to the evolving Indian digital landscape, preparing graduates for a dynamic industry. The program differentiates itself by integrating practical IT applications with business strategy.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the technology-driven business world, especially those with a keen interest in digital transformation and data. It also suits individuals looking to upskill in IT management roles or career changers transitioning into areas like business analytics, digital marketing, or IT project management within India''''s growing tech sector.
Why Choose This Course?
Graduates of this program can expect promising career paths as Business Analysts, Digital Marketing Managers, IT Consultants, Data Analysts, or E-commerce Specialists in Indian companies. Entry-level salaries typically range from INR 3.5 Lakhs to 6 Lakhs per annum, with significant growth trajectories. The program''''s alignment with industry demands enhances prospects for professional certifications and advanced studies.
Student Success Practices
Foundation Stage
Master Business and Computer Fundamentals- (Semester 1-2)
Focus on building a strong foundation in management principles, business economics, and computer applications. Actively engage in ''''Computer Applications in Business Lab'''' sessions to gain practical proficiency in MS Office tools and internet usage, which are indispensable for all business roles.
Tools & Resources
MS Office Suite, Basic business case studies, Online tutorials for Excel/PowerPoint
Career Connection
Strong foundational knowledge in both business and basic IT skills is crucial for understanding later, more complex specialization topics and performing entry-level analytical tasks effectively.
Develop Effective Communication and Quantitative Skills- (Semester 1-2)
Utilize Communicative English and Business Mathematics/Statistics courses to hone your verbal, written, analytical, and problem-solving abilities. Participate in group discussions and presentations to enhance soft skills and join peer study groups for quantitative subjects.
Tools & Resources
Grammarly, Toastmasters (if available), Khan Academy for math refreshers, Peer study groups
Career Connection
Excellent communication is vital for client interaction and team collaboration in IT business roles, while strong quantitative skills are essential for data analysis and informed decision-making.
Explore Industry Trends and Build General Awareness- (Semester 1-2)
Regularly read business newspapers (e.g., Economic Times, Business Standard) and technology blogs to stay updated on current industry trends, especially in IT and management. Attend introductory workshops or webinars on emerging technologies to broaden your perspective.
Tools & Resources
Economic Times, Moneycontrol, LinkedIn Learning, NASSCOM reports
Career Connection
Being aware of industry dynamics helps identify potential career paths, informs project choices, and provides talking points for interviews, demonstrating proactive learning and industry interest.
Intermediate Stage
Deep Dive into Core IT Specialization Subjects- (Semester 3-4)
Prioritize and dedicate extra effort to subjects like Database Management Systems, Web Designing, E-commerce and Technology, and Business Analytics. Focus on hands-on application in labs and undertake small personal projects using the learned concepts, such as designing a simple website or creating a small database application.
Tools & Resources
SQL databases (e.g., MySQL, PostgreSQL), HTML/CSS editors (e.g., VS Code), Online coding platforms like HackerRank/Codecademy
Career Connection
Proficiency in these core IT tools and concepts directly translates into skills demanded by roles such as Database Administrator, Web Developer, or Business Analyst, making you job-ready.
Seek Internships and Practical Exposure- (Semester 3-5)
Actively look for short-term internships or live projects, even unpaid ones, during summer breaks or within the institution. Focus on roles that offer exposure to IT operations, digital marketing campaigns, or data entry/analysis in real business settings within Indian companies.
Tools & Resources
Internshala, LinkedIn Jobs, College placement cell, Local startups
Career Connection
Practical experience through internships provides invaluable industry exposure, builds a professional network, and makes your resume more attractive to potential employers for final placements.
Participate in Tech and Business Competitions- (Semester 3-5)
Join college clubs related to IT or management and actively participate in hackathons, business plan competitions, or case study challenges. This helps apply theoretical knowledge, develop problem-solving skills, and learn teamwork in a competitive environment.
Tools & Resources
College clubs (e.g., Coding Club, Entrepreneurship Cell), Inter-college competitions, TechGig
Career Connection
Such participation hones critical thinking, presentation skills, and resilience, which are highly valued by recruiters for management trainee and specialist IT roles.
Advanced Stage
Focus on Advanced IT Specialization and Project Work- (Semester 5-6)
Engage deeply with subjects like Cyber Security, Software Engineering, Data Science for Business, and IT Project Management. Channel your learning into a robust final year project or internship that solves a real-world business problem using IT solutions, focusing on a specific domain of interest.
Tools & Resources
Python (for Data Science), Project management software (e.g., Trello, Jira), Relevant security tools for testing
Career Connection
A well-executed project demonstrates your ability to apply complex IT and business concepts, serving as a strong portfolio piece for placement interviews and showcasing your problem-solving capabilities.
Intensify Placement Preparation and Networking- (Semester 5-6)
Dedicate significant time to aptitude test preparation, mock interviews, and resume building. Attend campus placement talks, interact with company representatives, and leverage alumni networks for insights and referrals. Develop a strong online professional presence on LinkedIn.
Tools & Resources
Aptitude test books (e.g., R.S. Aggarwal), Mock interview platforms, LinkedIn, Alumni association
Career Connection
Systematic preparation directly increases your chances of securing placements in reputable companies and building a foundational professional network for future career growth.
Pursue Industry Certifications and Continuous Learning- (Semester 5-6)
Consider obtaining relevant industry certifications in areas like Digital Marketing (Google Ads, HubSpot), Business Analytics (Microsoft Certified: Data Analyst Associate), or Project Management (CAPM) to augment your degree and demonstrate specialized expertise. Stay updated with the latest technological advancements.
Tools & Resources
Coursera, edX for specialized courses, Official certification websites (Google, Microsoft, PMI), Industry journals
Career Connection
Certifications validate your skills to employers, often leading to better job opportunities and higher starting salaries in the competitive Indian IT and business sectors, facilitating continuous professional development.
Program Structure and Curriculum
Eligibility:
- A pass in H.Sc. (10+2) or its equivalent examination from any recognized board/council with minimum 60% aggregate.
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18GE101J | Communicative English | Core | 3 | Listening Comprehension, Speaking Skills, Reading Strategies, Writing for Business, Grammar and Vocabulary |
| 18BA101J | Management Principles | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Ethics |
| 18BA102J | Business Economics | Core | 4 | Demand and Supply Analysis, Production and Cost, Market Structures, Macroeconomic Concepts, Business Cycles |
| 18MA101J | Business Mathematics | Core | 4 | Matrices and Determinants, Differential Calculus, Integral Calculus, Financial Mathematics, Linear Programming |
| 18BA103J | Computer Applications in Business | Core | 3 | Computer Fundamentals, Operating Systems, MS Word and PowerPoint, MS Excel for Business, Internet and E-commerce Basics |
| 18BA104J | Computer Applications in Business Lab | Lab | 1 | Word Processing Exercises, Spreadsheet Data Analysis, Presentation Design, Internet Browsing and Email, Basic Database Operations |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18GE102J | Value Education | Core | 2 | Human Values, Ethical Principles, Professional Ethics, Social Responsibility, Moral Development |
| 18BA105J | Business Statistics | Core | 4 | Measures of Central Tendency, Measures of Dispersion, Probability Theory, Hypothesis Testing, Correlation and Regression |
| 18BA106J | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts, Financial Statements Analysis |
| 18BA107J | Marketing Management | Core | 4 | Marketing Concepts, Marketing Environment, Consumer Behavior, Product and Pricing Decisions, Promotion and Distribution |
| 18BA108J | Organisational Behaviour | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Groups and Teams, Leadership and Power |
| 18BA109J | Environmental Studies | Core | 2 | Natural Resources, Ecosystems, Biodiversity, Environmental Pollution, Social Issues and the Environment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18BA201J | Corporate Accounting | Core | 4 | Share Capital Accounting, Debentures Accounting, Amalgamation, Absorption and Reconstruction, Consolidated Financial Statements |
| 18BA202J | Human Resource Management | Core | 4 | HRM Introduction, HR Planning, Recruitment and Selection, Training and Development, Performance Management |
| 18BA203J | Operations Management | Core | 4 | Operations Strategy, Product and Service Design, Process Design, Capacity Planning, Supply Chain Management |
| 18BA204J | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Cyber Laws in India |
| 18BA205J | Digital Marketing | Specialization Core | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing |
| 18BA206J | Database Management System | Specialization Core | 3 | DBMS Concepts, Relational Model, SQL Queries, Database Design, Database Administration |
| 18BA207J | E-Commerce and Technology | Specialization Core | 3 | E-Commerce Fundamentals, E-Commerce Business Models, E-Payment Systems, E-Security, Mobile Commerce |
| 18BA208J | Database Management System Lab | Lab | 1 | SQL Data Definition, SQL Data Manipulation, Queries and Joins, Stored Procedures, Database Connectivity |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18BA209J | Cost Accounting | Core | 4 | Cost Concepts, Cost Sheet, Process Costing, Marginal Costing, Budgetary Control |
| 18BA210J | Research Methodology | Core | 4 | Research Process, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| 18BA211J | Web Designing | Specialization Core | 3 | HTML Fundamentals, CSS Styling, JavaScript Basics, Web Design Principles, Responsive Web Design |
| 18BA212J | Enterprise Resource Planning | Specialization Core | 3 | ERP Concepts, ERP Modules, ERP Implementation, ERP Vendors, ERP Benefits and Challenges |
| 18BA213J | Business Analytics | Specialization Core | 3 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization |
| 18BA214J | Web Designing Lab | Lab | 1 | HTML Page Creation, CSS Styling Exercises, JavaScript Interactive Elements, Form Design, Website Layout Implementation |
| 18BA2EEX | Elective - Generic Elective 1 | Elective | 3 | Choice from broader BBA electives (e.g., Cross-Cultural Management, Industrial Relations), To be chosen by student, Broadening business perspective, Interdisciplinary learning, Exposure to diverse fields |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18BA301J | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure, Dividend Policy |
| 18BA302J | Strategic Management | Core | 4 | Strategy Formulation, SWOT Analysis, Competitive Advantage, Strategy Implementation, Strategic Control |
| 18BA303J | Cyber Security and Law | Specialization Core | 3 | Cyber Security Fundamentals, Threats and Vulnerabilities, Cyber Attacks, Information Security Management, Cyber Laws in India |
| 18BA304J | Software Engineering | Specialization Core | 3 | Software Development Life Cycle, Requirements Engineering, Software Design, Software Testing, Project Management in Software |
| 18BA305J | Data Science for Business | Specialization Core | 3 | Data Science Introduction, Data Preprocessing, Machine Learning Algorithms, Business Applications of Data Science, Big Data Concepts |
| 18BA3EIX | Elective - Information Technology Elective 1 | Elective | 3 | Cloud Computing Basics, Artificial Intelligence in Business, Mobile Application Development Frameworks, Internet of Things for Business, Advanced Web Technologies |
| 18BA3EIX | Elective - Information Technology Elective 2 | Elective | 3 | Business Intelligence Tools, Data Warehousing, Network Security, IT Infrastructure Management, BlockChain for Business |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18BA306J | International Business | Core | 4 | Globalization and IB, International Trade Theories, Foreign Exchange Market, Global Marketing Strategies, International HR Management |
| 18BA307J | IT Project Management | Specialization Core | 3 | Project Management Principles, IT Project Life Cycle, Project Planning and Scheduling, Risk Management in IT Projects, Agile Project Management |
| 18BA3EIX | Elective - Information Technology Elective 3 | Elective | 3 | IT Consulting Strategies, Big Data Analytics Techniques, Geographic Information Systems (GIS), Robotic Process Automation (RPA), IT Service Management (ITSM) |
| 18BA3PXX | Project Work / Internship | Project | 6 | Problem Identification, Literature Review, Data Collection and Analysis, Report Writing, Presentation Skills |
