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MBA in Data Analytics at Suresh Gyan Vihar University
Jaipur, Rajasthan
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About the Specialization
What is Data Analytics at Suresh Gyan Vihar University Jaipur?
This MBA Business Analytics program at Suresh Gyan Vihar University focuses on equipping future managers with critical skills to analyze complex data for strategic decision-making. In the rapidly evolving Indian business landscape, data-driven insights are paramount for growth and competitive advantage. This program integrates theoretical knowledge with practical applications, preparing students for roles demanding expertise in analytics, contributing significantly to India''''s digital transformation agenda.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into the high-demand field of data and business analytics within India. It also caters to working professionals aiming to upskill, transitioning into data-centric leadership roles. Individuals with a strong quantitative aptitude and a keen interest in leveraging data for business solutions, from diverse undergraduate backgrounds, will find this specialization particularly rewarding.
Why Choose This Course?
Graduates can expect promising career paths in India as Business Analysts, Data Scientists, Analytics Consultants, or Market Research Analysts. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning INR 10-25 LPA or more, depending on skills and company. The program fosters analytical thinking and problem-solving, aligning with certifications like those in data science or specific analytics tools, propelling career growth in Indian enterprises.
Student Success Practices
Foundation Stage
Master Foundational Business Statistics- (Semester 1-2)
Dedicate significant time to thoroughly understand Business Statistics (MBA-105) and Research Methodology (MBA-201). These subjects are the bedrock for advanced analytics. Actively participate in class, solve extra problems, and seek clarification on statistical concepts like hypothesis testing, regression, and sampling.
Tools & Resources
Khan Academy for statistics, NCERT Maths (for refresher), dedicated doubt-clearing sessions, peer study groups
Career Connection
A strong grasp of statistics is non-negotiable for any data or business analyst role, enabling accurate data interpretation and model building.
Develop Proficiency in Management Software- (Semester 1-2)
Go beyond basic usage of MS Office, as covered in Computer Applications in Management (MBA-106). Focus on advanced Excel functions (pivot tables, VLOOKUP, macros) and explore database concepts. Begin self-learning basic SQL, which is crucial for data extraction and manipulation.
Tools & Resources
Online Excel courses (Coursera, Udemy), SQLZoo, freeCodeCamp, university computer labs for practice
Career Connection
These are fundamental tools for data handling and reporting in nearly every business and analytics role across industries.
Engage in Case Study Analysis and Presentation- (Semester 1-2)
Actively engage in case study discussions and presentations across all core management subjects. This practice refines analytical thinking, problem-solving skills, and communication—essential for translating data insights into actionable business strategies. Form study groups to dissect complex business scenarios from an Indian context.
Tools & Resources
Harvard Business Review cases (if accessible), IIM-style casebooks, internal university case competitions
Career Connection
Enhances critical thinking and communication, crucial for presenting data-driven recommendations to management and clients.
Intermediate Stage
Master Data Warehousing and Business Intelligence- (Semester 3)
Focus intently on Data Warehousing & Data Mining (MBA-BA-01) and Business Intelligence (MBA-BA-02). Understand how data is collected, stored, and transformed for analytical purposes. Build small data marts and dashboards using simulated data to grasp the end-to-end BI process.
Tools & Resources
SQL databases (MySQL, PostgreSQL), Tableau/Power BI trial versions, university data labs, online tutorials
Career Connection
Essential for roles involving data architecture, reporting, and building analytical frameworks within Indian companies.
Apply Predictive Modelling Techniques- (Semester 3)
For Predictive Modelling (MBA-BA-03) and Machine Learning for Business (MBA-BA-08), concentrate on understanding different model types (regression, classification) and their business applications. Practice building and evaluating models using case studies relevant to Indian industries like retail, finance, or telecom.
Tools & Resources
Scikit-learn (Python), R''''s caret package, Jupyter Notebooks, Google Colab
Career Connection
Directly prepares students for roles in forecasting, customer segmentation, and risk analysis, critical functions in India''''s growing analytics sector.
Join Analytics Competitions/Hackathons- (Semester 3)
Actively seek out and participate in university-level or national analytics competitions and hackathons. These platforms offer invaluable experience in solving time-bound, real-world problems, enhance teamwork skills, and provide exposure to industry challenges.
Tools & Resources
Kaggle competitions, DataHack (Analytics Vidhya), university analytics clubs
Career Connection
Boosts problem-solving skills, builds a competitive portfolio, and provides networking opportunities with industry professionals and potential employers in India.
Advanced Stage
Excel in Summer Internship Project- (Semester 4)
Treat the Summer Internship Project (MBA-403) as a crucial opportunity for practical application and networking. Choose a project that aligns with your specialization, define clear objectives, meticulously collect and analyze data, and produce a high-quality report and presentation. Seek regular mentorship from industry and faculty guides.
Tools & Resources
Company-specific tools, project management software, professional report writing guides, university career services
Career Connection
A successful internship often leads to a Pre-Placement Offer (PPO) or strong recommendations, significantly easing the job search process in India.
Master Data Visualization for Impact- (Semester 4)
Focus on Data Visualization with Tableau/Power BI (MBA-BA-07) to not just create charts but to tell compelling stories with data. Practice designing interactive dashboards that convey complex insights clearly and concisely for business stakeholders. Understand the principles of effective visual communication.
Tools & Resources
Tableau Public, Power BI Desktop, data visualization best practices blogs, design principles for dashboards
Career Connection
Vital for presenting findings to non-technical audiences, a highly valued skill for analysts and consultants in the Indian market.
Develop Interview & Placement Readiness- (Semester 4)
Begin rigorous preparation for placement interviews early in Semester 4. Practice technical questions related to analytics, case study interviews, and behavioral questions. Polish your resume and LinkedIn profile, highlighting projects, internships, and relevant skills. Participate in mock interviews conducted by the university placement cell.
Tools & Resources
University placement cell, online interview preparation platforms, company-specific interview guides, professional networking
Career Connection
Directly impacts success in securing desired roles with top companies in India, maximizing return on investment in the MBA program.
Program Structure and Curriculum
Eligibility:
- A candidate seeking admission to the MBA Course must have a Bachelor''''s Degree of minimum 3 years duration in any discipline from any University recognized by the UGC/AIU or any other equivalent body or from Foreign Universities recognized by the Government of India.
Duration: 4 semesters / 2 years
Credits: 110 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-101 | Management Process & Organizational Behaviour | Core | 4 | Management Concepts, Organizational Behavior, Individual Behavior, Group Dynamics, Leadership & Motivation |
| MBA-102 | Business Environment & Ethics | Core | 4 | Economic Environment, Socio-Cultural Environment, Political & Legal Environment, Technological Environment, Business Ethics |
| MBA-103 | Managerial Economics | Core | 4 | Demand & Supply Analysis, Production & Cost Analysis, Market Structures, Pricing Strategies, Macro-economic Indicators |
| MBA-104 | Accounting for Managers | Core | 4 | Accounting Fundamentals, Financial Statements, Cost Accounting, Budgeting & Control, Financial Analysis |
| MBA-105 | Business Statistics | Core | 4 | Data Collection & Presentation, Probability, Sampling, Hypothesis Testing, Correlation & Regression |
| MBA-106 | Computer Applications in Management | Core | 4 | Information Technology Basics, MS Office, Database Management, Internet & E-commerce, Decision Support Systems |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-201 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
| MBA-202 | Financial Management | Core | 4 | Financial Goals, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure |
| MBA-203 | Marketing Management | Core | 4 | Marketing Concepts, Market Segmentation, Product Decisions, Pricing Decisions, Promotion Decisions |
| MBA-204 | Human Resource Management | Core | 4 | HR Planning, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management |
| MBA-205 | Operations Management | Core | 4 | Production Systems, Inventory Management, Quality Management, Supply Chain Management, Project Management |
| MBA-206 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Intellectual Property Rights |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-301 | Quantitative Techniques for Management | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Network Analysis, Decision Theory |
| MBA-302 | Strategic Management | Core | 4 | Strategic Planning, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| MBA-303 | International Business | Core | 4 | Global Business Environment, International Trade Theories, Foreign Exchange, International Marketing, Cross-cultural Management |
| MBA-304 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Idea Generation, Business Plan, Funding, Legal Aspects |
| MBA-BA-01 | Data Warehousing & Data Mining | Elective | 4 | Data Warehousing Concepts, OLAP, Data Mining Techniques, Association Rules, Classification & Prediction |
| MBA-BA-02 | Business Intelligence | Elective | 4 | BI Architecture, Data Integration, Reporting Tools, Dashboards, Data Visualization |
| MBA-BA-03 | Predictive Modelling | Elective | 4 | Regression Analysis, Time Series, Logistic Regression, Decision Trees, Machine Learning Basics |
| MBA-BA-04 | R-Programming for Analytics | Elective | 4 | R Basics, Data Structures in R, Data Manipulation, Statistical Models in R, Data Visualization with R |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-401 | Supply Chain Management | Core | 4 | SCM Strategy, Logistics Management, Inventory Management, Transportation, Global Supply Chains |
| MBA-402 | Project Management | Core | 4 | Project Life Cycle, Project Planning, Project Scheduling, Risk Management, Project Control |
| MBA-BA-05 | Python for Analytics | Elective | 4 | Python Fundamentals, Data Structures in Python, Pandas, NumPy, Scikit-learn |
| MBA-BA-06 | Big Data Analytics | Elective | 4 | Big Data Concepts, Hadoop Ecosystem, Spark, NoSQL Databases, Cloud Analytics |
| MBA-BA-07 | Data Visualization with Tableau/Power BI | Elective | 4 | Tableau/Power BI Interface, Data Connection, Chart Types, Dashboards, Interactive Reports |
| MBA-BA-08 | Machine Learning for Business | Elective | 4 | Supervised Learning, Unsupervised Learning, Neural Networks, Deep Learning Basics, Model Evaluation |
| MBA-403 | Summer Internship Project | Project | 6 | Industry Exposure, Problem Identification, Data Collection & Analysis, Report Writing, Presentation Skills |
