.png&w=1920&q=75)
MBA in Marketing at Suresh Gyan Vihar University
Jaipur, Rajasthan
.png&w=1920&q=75)
About the Specialization
What is Marketing at Suresh Gyan Vihar University Jaipur?
This Marketing specialization program at Suresh Gyan Vihar University focuses on equipping students with advanced knowledge and practical skills crucial for navigating the dynamic Indian marketing landscape. It delves into consumer insights, digital strategies, and brand building, preparing future leaders to address contemporary industry challenges. The curriculum integrates modern marketing tools with core business principles, reflecting India''''s rapidly evolving consumer market.
Who Should Apply?
This program is ideal for fresh graduates from diverse backgrounds seeking a robust entry into the marketing domain, providing a strong foundation. It also caters to working professionals aiming to upskill in areas like digital marketing or analytics, and career changers transitioning into marketing leadership roles within India''''s growing corporate sector. A strong analytical bent and creative thinking are beneficial prerequisites.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths as Brand Managers, Digital Marketing Specialists, Sales Managers, Market Research Analysts, or Retail Managers in India. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program aligns with industry demand for data-driven marketers, fostering growth trajectories in top Indian and multinational companies operating in the country.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core management subjects like Accounting, Economics, and Operations. These form the bedrock for advanced marketing concepts. Utilize university resources like the library and academic support centers for clarification.
Tools & Resources
Textbooks, case studies, university library, academic advisors
Career Connection
A strong grasp of business fundamentals allows marketers to understand financial implications of campaigns and operational feasibility, making them more holistic and valuable to employers.
Develop Communication & Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and public speaking events. Seek feedback on your communication style and work on refining it. Engage in debates and extempore sessions to build confidence.
Tools & Resources
Toastmasters clubs (if available), departmental workshops, peer feedback sessions
Career Connection
Effective communication is paramount in marketing for pitches, client interactions, and team collaboration, significantly enhancing career progression and leadership potential.
Engage in Early Industry Exposure- (Semester 2 (Summer Internship))
Seek mini-projects, internships (even short ones), or volunteer opportunities in marketing-related roles during breaks. This provides practical insights into industry workings and helps validate career interests early on.
Tools & Resources
University career services, LinkedIn, local startups, NGOs
Career Connection
Early exposure helps build a professional network, understand real-world marketing challenges, and adds valuable experience to your resume, setting you apart during placements.
Intermediate Stage
Specialize through Electives & Certifications- (Semester 3)
Deep dive into your chosen Marketing electives, and complement them with relevant online certifications in areas like Digital Marketing, Marketing Analytics, or CRM. Focus on tools and platforms widely used in the Indian industry.
Tools & Resources
Google Analytics Academy, HubSpot Academy, Coursera, NPTEL, Udemy for specialized courses
Career Connection
Specialized knowledge and certifications make you a highly sought-after candidate for specific marketing roles, demonstrating practical expertise beyond the curriculum.
Participate in Marketing Competitions & Workshops- (Semester 3)
Join inter-college marketing case study competitions, brand wars, or B-plan contests. Attend industry workshops and webinars to stay updated on current trends and network with professionals.
Tools & Resources
National/regional B-school competitions, industry association events, university-organized seminars
Career Connection
These activities enhance problem-solving, teamwork, and competitive spirit, providing practical application of knowledge and valuable networking opportunities for future jobs.
Initiate Research & Live Projects- (Semester 3)
Actively engage with your Dissertation-I project, identifying real-world marketing problems to solve. Seek opportunities for live projects with companies, applying theoretical knowledge to practical scenarios.
Tools & Resources
Faculty guidance, industry contacts, university research cell, company collaboration programs
Career Connection
Demonstrating research acumen and ability to execute live projects showcases your analytical and practical skills to potential employers, especially for roles requiring strategic thinking.
Advanced Stage
Build a Strong Professional Network- (Semester 4)
Regularly attend industry events, connect with alumni, faculty, and guest speakers on platforms like LinkedIn. Participate in mentorship programs and informational interviews to gain career insights.
Tools & Resources
LinkedIn, industry conferences, alumni events, professional networking platforms
Career Connection
Networking is crucial for job referrals, mentorship, and staying informed about industry opportunities. A strong network can significantly accelerate your career growth in India.
Intensive Placement Preparation- (Semester 4)
Focus on developing a strong resume tailored to specific marketing roles. Practice aptitude tests, mock interviews, and group discussions rigorously. Understand common HR and marketing interview questions and prepare compelling answers.
Tools & Resources
University placement cell, online aptitude platforms, mock interview panels, career counselors
Career Connection
Thorough preparation for placements directly impacts your chances of securing desired marketing roles with reputable companies, aligning your skills with industry expectations.
Refine Specialization with Dissertation-II- (Semester 4)
Execute your Dissertation-II with meticulous data analysis and interpretation, deriving actionable insights for the marketing problem you chose. Present your findings professionally, ready to articulate your research in interviews.
Tools & Resources
Statistical software (SPSS, R), academic supervisors, presentation tools
Career Connection
A well-executed dissertation showcases your ability to conduct independent research, analyze complex data, and provide strategic recommendations—skills highly valued in analytical and strategic marketing roles.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with a minimum of 50% marks (45% for SC/ST/OBC/MBC/Non-Creamy Layer) and a valid score in CAT/MAT/XAT/CMAT/GMAT/ATMA/SGUVET.
Duration: 2 years (4 semesters)
Credits: 87 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 101 | Management Principles & Practices | Core | 3 | Management Concepts, Planning & Decision Making, Organizing, Staffing & Directing, Controlling Functions, Recent Trends in Management |
| MBA 102 | Organizational Behavior | Core | 3 | Introduction to OB, Perception & Learning, Personality & Motivation, Group Dynamics & Team Building, Leadership & Conflict Management |
| MBA 103 | Managerial Economics | Core | 3 | Economic Principles & Business Decisions, Demand & Supply Analysis, Production & Cost Analysis, Market Structures & Pricing, Macroeconomic Indicators |
| MBA 104 | Accounting for Managers | Core | 3 | Financial Accounting Fundamentals, Cost Accounting Concepts, Financial Statement Analysis, Management Accounting Techniques, Budgeting & Control |
| MBA 105 | Quantitative Techniques for Management | Core | 3 | Statistical Methods for Business, Probability & Distributions, Hypothesis Testing, Correlation & Regression, Operations Research Models |
| MBA 106 | Business Communication & Soft Skills | Core | 3 | Communication Process & Barriers, Oral & Written Communication, Presentation Skills, Group Discussion & Interview Skills, Etiquette & Professionalism |
| MBA 107 | IT for Managers | Core | 3 | Information Technology Concepts, Database Management Systems, Networking & Internet Technologies, Enterprise Resource Planning (ERP), E-commerce & Digital Tools |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 201 | Marketing Management | Core | 3 | Marketing Concepts & Environment, Consumer & Business Markets, Product & Brand Management, Pricing Strategies, Promotion & Distribution Channels |
| MBA 202 | Human Resource Management | Core | 3 | HRM Functions & Strategy, HR Planning & Recruitment, Training & Development, Performance & Compensation Management, Industrial Relations |
| MBA 203 | Financial Management | Core | 3 | Financial Goals & Decisions, Capital Budgeting, Working Capital Management, Cost of Capital & Capital Structure, Dividend Policy |
| MBA 204 | Operations Management | Core | 3 | Operations Strategy & Design, Capacity & Location Planning, Production Planning & Control, Quality Management & TQM, Supply Chain Management |
| MBA 205 | Business Research Methods | Core | 3 | Research Process & Design, Data Collection Methods, Sampling Techniques, Data Analysis & Interpretation, Report Writing & Ethics |
| MBA 206 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act, Intellectual Property Rights |
| MBA 207 | Entrepreneurship Development | Core | 3 | Entrepreneurial Mindset, Business Idea Generation, Business Plan Development, Funding & Venture Capital, Challenges for Startups in India |
| MBA 208 | Summer Internship Project | Project | 3 | Industry Exposure, Practical Application of Concepts, Problem Identification & Analysis, Report Writing, Presentation of Findings |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 301 | Strategic Management | Core | 3 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| MBA MK 302 | Consumer Behavior | Elective | 3 | Consumer Decision Making, Individual Influences on Behavior, Group & Social Influences, Cultural Aspects of Consumption, Consumer Research & Insights |
| MBA MK 303 | Sales & Distribution Management | Elective | 3 | Sales Force Management, Sales Planning & Forecasting, Sales Organization & Compensation, Channel Management, Logistics & Supply Chain Integration |
| MBA MK 304 | Digital Marketing | Elective | 3 | Digital Marketing Fundamentals, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing Strategy, Email Marketing & Analytics |
| MBA MK 305 | Services Marketing | Elective | 3 | Nature & Characteristics of Services, Service Quality & Gaps Model, Service Design & Delivery, Pricing & Promotion of Services, Customer Relationship Management in Services |
| MBA DISS 306 | Dissertation-I | Project | 6 | Research Problem Identification, Extensive Literature Review, Research Design & Methodology, Data Collection Instrument Design, Ethical Considerations in Research |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 401 | International Business | Core | 3 | Globalization & International Trade, Foreign Exchange Markets, International Marketing Strategies, Global Financial Management, International HR Management |
| MBA MK 402 | Brand Management | Elective | 3 | Brand Concepts & Equity, Brand Identity & Positioning, Brand Elements & Design, Brand Communication Strategies, Brand Performance Measurement |
| MBA MK 403 | Marketing Analytics | Elective | 3 | Marketing Data Collection & Measurement, Customer Analytics & Segmentation, Predictive Analytics in Marketing, Digital Marketing Analytics, Marketing ROI & Performance Evaluation |
| MBA MK 404 | Retail Management | Elective | 3 | Retail Formats & Trends, Retail Location & Layout, Merchandising & Category Management, Retail Pricing & Promotion, Customer Service in Retail |
| MBA MK 405 | International Marketing | Elective | 3 | Global Marketing Environment, International Market Entry Strategies, International Product & Branding, Global Pricing Decisions, International Promotion & Distribution |
| MBA DISS 406 | Dissertation-II | Project | 6 | Data Collection & Analysis, Interpretation of Research Findings, Structured Report Writing, Presentation of Research Outcomes, Formulation of Managerial Recommendations |
