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MBA in Digital Marketing With Google at Suresh Gyan Vihar University
Jaipur, Rajasthan
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About the Specialization
What is Digital Marketing with Google at Suresh Gyan Vihar University Jaipur?
This Digital Marketing with Google program at Suresh Gyan Vihar University focuses on equipping students with advanced skills in the dynamic digital marketing landscape. Tailored to meet the demands of the Indian market, it provides hands-on experience with Google''''s ecosystem, preparing graduates for key roles in a rapidly evolving industry where digital presence is paramount for businesses nationwide.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the booming digital marketing sector in India, particularly those aspiring for roles like SEO Specialist, Social Media Manager, or Digital Marketing Analyst. It also caters to working professionals looking to upskill in current digital trends and career changers aiming to transition into high-growth digital roles within Indian companies.
Why Choose This Course?
Graduates of this program can expect to secure roles such as Digital Marketing Manager, SEO/SEM Specialist, Content Strategist, or E-commerce Manager in Indian companies. Entry-level salaries range from INR 3-6 LPA, growing significantly with experience. The curriculum aligns with industry certifications like Google Ads and Google Analytics, boosting career trajectories in the Indian digital ecosystem.
Student Success Practices
Foundation Stage
Build a Strong Digital Foundation- (Semester 1-2)
Engage deeply with subjects like Marketing Management, Business Communication, and Computer Applications. Actively participate in practical sessions for data analytics and digital transformation, grasping the core business and digital principles.
Tools & Resources
Google Digital Garage, HubSpot Academy (free courses), LinkedIn Learning
Career Connection
A solid base in business principles and early digital exposure helps understand the larger marketing ecosystem, crucial for strategic digital roles in the Indian market.
Develop Communication & Presentation Skills- (Semester 1-2)
Utilize Personality Development and Communication Skills modules. Practice public speaking, participate in group discussions, and perfect business writing for emails and reports, essential for professional interaction.
Tools & Resources
Toastmasters International (if available), Presentation software (PowerPoint, Google Slides), Peer feedback sessions
Career Connection
Effective communication is key for explaining complex digital strategies to clients, pitching ideas, and leading teams in agencies or corporate settings across India.
Explore Digital Trends & Network- (Semester 1-2)
Proactively engage with the evolving digital marketing landscape. Attend industry webinars, follow leading Indian digital marketing blogs (e.g., Social Samosa, Digital Vidya blog), and start building a professional network on LinkedIn.
Tools & Resources
LinkedIn, Industry blogs, Online forums, Free digital marketing webinars
Career Connection
Early exposure to industry trends and networking helps identify career paths, potential mentors, and internship opportunities in the dynamic Indian digital job market.
Intermediate Stage
Master Core Digital Tools & Certifications- (Semester 3-4)
Dedicate significant time to hands-on practice with Google Ads, Google Analytics, social media management tools, and SEO platforms covered in specialization subjects. Aim for official Google certifications to validate skills.
Tools & Resources
Google Skillshop, SEMrush (free trials), Ahrefs (free trials), Hootsuite/Buffer
Career Connection
Certifications and tool proficiency are non-negotiable for entry-level digital marketing roles, making graduates immediately employable and productive in the Indian digital industry.
Undertake Industry Projects & Internships- (Semester 3-4)
Actively seek out digital marketing internships with Indian startups or agencies. Propose and execute mini-projects for local businesses or university departments, applying theoretical knowledge to real-world scenarios.
Tools & Resources
University placement cell, LinkedIn Jobs, Internshala, Local business directories
Career Connection
Practical experience builds a portfolio, enhances problem-solving skills, and often leads to pre-placement offers, a critical component of Indian campus placements.
Build a Personal Digital Brand- (Semester 3-4)
Create an online presence showcasing your skills and expertise. Develop a professional LinkedIn profile, start a blog or portfolio website, and curate your social media presence to share insights and project work.
Tools & Resources
LinkedIn, WordPress/Behance (for portfolio), Canva (for visual content)
Career Connection
A strong personal brand demonstrates your digital marketing prowess, attracting recruiters and potential employers in India''''s competitive job market.
Advanced Stage
Strategic Capstone Project & Portfolio Development- (Semester 4)
Leverage the Digital Marketing Capstone Project to design and execute a full-fledged digital marketing strategy. Document all projects, results, and learnings meticulously into a compelling portfolio for showcasing achievements.
Tools & Resources
Project management tools (Asana, Trello), Data visualization tools, Portfolio websites
Career Connection
A strong capstone project and detailed portfolio are crucial for demonstrating advanced skills and strategic thinking, significantly boosting placement prospects in India''''s corporate sector.
Advanced Analytics & ROI Focus- (Semester 4)
Dive deeper into marketing analytics, conversion rate optimization, and attribution models. Focus on understanding the financial impact and ROI of digital campaigns, utilizing tools like advanced Google Analytics for data-driven decisions.
Tools & Resources
Google Analytics 4, Hotjar, Optimizely, A/B testing platforms
Career Connection
The ability to demonstrate and optimize ROI is highly valued by Indian businesses, leading to roles in performance marketing, analytics, and strategic management.
Prepare for Leadership & Specialization Roles- (Semester 4)
Identify niche areas within digital marketing and cultivate leadership attributes. Focus on subjects like Business Intelligence and Operations Research to develop analytical decision-making skills and seek leadership roles in student organizations.
Tools & Resources
Industry whitepapers, Case studies, Leadership workshops, Mentorship programs
Career Connection
Preparing for leadership in specialized areas like performance marketing or e-commerce management positions graduates for rapid career advancement within Indian corporate structures.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with minimum 50% marks (45% for SC/ST/OBC) or equivalent CGPA in any discipline from a recognized university.
Duration: 2 years (4 semesters)
Credits: 118 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMBA 101 | Business Environment & Legal Aspects of Business | Core | 4 | Business Environment, Indian Legal System, Contract Act, Company Law, Competition Act, Consumer Protection Act |
| BMBA 102 | Management Principles & Organisational Behaviour | Core | 4 | Management Concepts, Planning and Organising, Staffing and Directing, Controlling, Organisational Behaviour Foundations, Leadership and Group Dynamics |
| BMBA 103 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Concepts, Business Cycles |
| BMBA 104 | Accounting for Management | Core | 4 | Financial Accounting Basics, Financial Statements Analysis, Cost Accounting, Budgeting and Budgetary Control, Working Capital Management, Fund Flow and Cash Flow |
| BMBA 105 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Probability and Distributions, Sampling and Estimation, Hypothesis Testing |
| BMBA 106 | Business Communication | Core | 2 | Communication Process, Oral and Written Communication, Business Correspondence, Presentation Skills, Report Writing, Negotiation Skills |
| BMBA 107 | Computer Applications in Management (Practical) | Core | 2 | MS Office Applications (Word, Excel, PPT), Internet and Email Usage, Data Analysis Tools, Basic DBMS Concepts, Cloud Computing Basics, Cybersecurity Awareness |
| BMBA 108 | Aptitude Building | Non-Credit | 0 | Logical Reasoning, Quantitative Aptitude, Verbal Ability, Data Interpretation, Problem Solving Techniques, Critical Thinking |
| BMBA 109 | Personality Development & Communication Skills | Non-Credit | 0 | Self-awareness and Self-management, Time Management, Interpersonal Skills, Public Speaking, Group Discussion Techniques, Interview Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMBA 201 | Human Resource Management | Core | 4 | HRM Concepts and Functions, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BMBA 202 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Marketing Mix (4Ps), Consumer Behaviour, Market Segmentation, Product Life Cycle, Branding and Pricing |
| BMBA 203 | Financial Management | Core | 4 | Financial System and Markets, Capital Budgeting Decisions, Capital Structure Theories, Dividend Policy, Working Capital Management, Risk and Return Analysis |
| BMBA 204 | Operations & Supply Chain Management | Core | 4 | Operations Strategy, Process Design and Layout, Production Planning and Control, Quality Management, Supply Chain Management, Logistics and Inventory Management |
| BMBA 205 | Research Methodology & Quantitative Techniques | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Hypothesis Testing, Report Writing |
| BMBA 206 | Business Ethics & Corporate Social Responsibility | Core | 2 | Ethical Theories, Business Ethics Dilemmas, CSR Concepts and Models, Corporate Governance, Sustainability and Environmental Ethics, Stakeholder Management |
| BMBA 207 | Digital Transformation | Core | 2 | Digital Business Models, Emerging Technologies (AI, IoT), Industry 4.0, Cybersecurity, Data Privacy and Ethics, Digital Strategy and Innovation |
| BMBA 208 | Start-up & Entrepreneurship | Non-Credit | 0 | Entrepreneurship Process, Idea Generation and Validation, Business Plan Development, Funding and Venture Capital, Legal Aspects of Start-ups, Growth Strategies and Scaling |
| BMBA 209 | Data Analytics (Practical) | Non-Credit | 0 | Data Visualization (Tableau/Power BI), Python/R Basics for Data Analysis, Predictive Analytics Concepts, Machine Learning Introduction, Data Cleaning and Preprocessing, Case Study Analysis |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMBA 301 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Corporate Governance, Competitive Advantage, Growth and Diversification Strategies |
| BMBA 302 | International Business Management | Core | 4 | Globalization and Trade Theories, Foreign Direct Investment, Exchange Rates and Currency Management, International Marketing Strategies, Global Human Resource Management, International Financial Management |
| BMBA 303 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, PERT/CPM Techniques, Project Cost Management, Project Risk Management, Project Team Management |
| DMG 301 | Digital Marketing Strategy & Planning | Elective (Specialization) | 3 | Digital Marketing Landscape, Strategy Formulation, Customer Journey Mapping, Digital Marketing Budgeting, Channel Selection and Integration, Campaign Planning and Execution |
| DMG 302 | Search Engine Optimization (SEO) & Marketing (SEM) | Elective (Specialization) | 3 | SEO Fundamentals and Algorithms, On-page and Off-page SEO, Keyword Research and Analysis, Google Ads Platform, PPC Campaign Management, Ad Copy and Landing Page Optimization |
| DMG 303 | Social Media Marketing & Online Reputation Management | Elective (Specialization) | 3 | Social Media Platforms (Facebook, Instagram, LinkedIn), Content Strategy for SMM, Engagement Metrics and Analytics, Social Media Advertising, Influencer Marketing Campaigns, Online Reputation Management Tools |
| DMG 304 | Content Marketing & Influencer Marketing | Elective (Specialization) | 3 | Content Strategy Development, Content Formats (Blogs, Video, Infographics), Storytelling and Brand Voice, Content Distribution and Promotion, Influencer Identification and Collaboration, Campaign Execution and ROI |
| DMG 305 | Marketing Analytics & ROI Measurement | Elective (Specialization) | 3 | Google Analytics Fundamentals, Data Interpretation and Reporting, Conversion Tracking, A/B Testing and Optimization, Attribution Models, Key Performance Indicators (KPIs) |
| DMG 306 | Digital Marketing Lab | Elective (Specialization - Practical) | 3 | Hands-on Google Ads Campaign Creation, SEO Tools (SEMrush, Ahrefs), Social Media Dashboards, Content Creation Tools, Google Analytics Reporting, Campaign Simulation Exercises |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMBA 401 | Business Intelligence & Big Data | Core | 4 | Business Intelligence Concepts, Data Warehousing, Data Mining Techniques, Big Data Ecosystem (Hadoop, Spark), Cloud Analytics Platforms, Data Security and Governance |
| BMBA 402 | Operations Research | Core | 4 | Linear Programming, Transportation and Assignment Problems, Queuing Theory, Simulation Models, Decision Theory, Network Analysis (PERT/CPM) |
| DMG 401 | Email Marketing & CRM | Elective (Specialization) | 3 | Email Campaign Design and Strategy, List Segmentation and Personalization, Marketing Automation, A/B Testing for Emails, CRM Systems (Salesforce, HubSpot), Lead Nurturing and Customer Retention |
| DMG 402 | Mobile Marketing & E-commerce Management | Elective (Specialization) | 3 | Mobile SEO and App Store Optimization (ASO), Mobile Advertising and SMS Marketing, M-commerce Strategies, E-commerce Platforms (Shopify, WooCommerce), Payment Gateways and Logistics, Mobile Analytics |
| DMG 403 | Affiliate Marketing & Performance Marketing | Elective (Specialization) | 3 | Affiliate Marketing Models, Publisher Management, CPA, CPL, CPS Models, Performance Marketing Channels, Tracking and Attribution, Fraud Detection and Optimization |
| DMG 404 | Web Analytics & Conversion Rate Optimization | Elective (Specialization) | 3 | Google Analytics Advanced Features, Funnel Analysis and User Flow, Heatmaps and Session Recordings, CRO Principles and Best Practices, Usability Testing, Multivariate Testing |
| DMG 405 | Digital Marketing Capstone Project | Elective (Specialization) | 10 | Comprehensive Digital Marketing Strategy Development, Market Research and Analysis, Campaign Execution, Performance Analysis and Optimization, Client Presentation, Project Report Writing |
| BMBA 403 | Summer Internship Project (SIP) | Core | 10 | Industry Exposure, Application of Management Concepts, Problem Identification and Solving, Data Collection and Analysis, Report Writing, Presentation Skills |
