.png&w=1920&q=75)
BBA-BACHELOR-OF-BUSINESS-ADMINISTRATION-SCMS-PUNE in Marketing Management at Symbiosis International University (SIU)
Pune, Maharashtra
.png&w=1920&q=75)
About the Specialization
What is Marketing Management at Symbiosis International University (SIU) Pune?
This Marketing Management program at SCMS Pune focuses on equipping students with a holistic understanding of market dynamics, consumer behavior, and strategic branding in the contemporary business landscape. It delves into both traditional and digital marketing techniques, crucial for thriving in India''''s rapidly evolving consumer market. The program emphasizes practical application and aims to cultivate future marketing leaders. India''''s burgeoning e-commerce and digital penetration make this specialization highly relevant and in demand.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into dynamic marketing roles across various sectors in India, as well as those looking to understand the intricacies of consumer psychology and market trends. It caters to individuals passionate about brand building, sales, advertising, and digital engagement. Specific prerequisite backgrounds typically include a 10+2 qualification with an interest in business and communication.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including roles in brand management, digital marketing, sales, market research, and advertising agencies. Entry-level salaries typically range from INR 3-6 lakhs per annum, with significant growth trajectories for experienced professionals reaching INR 10-25 lakhs or more in leading Indian and multinational companies. The program also aligns with opportunities for professional certifications in digital marketing and analytics, enhancing employability.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on excelling in core subjects like Economics, Accounting, and Principles of Marketing. Understand how these foundational concepts intertwine to form a complete business perspective, which is crucial for advanced marketing strategies.
Tools & Resources
Textbooks, case studies, online business journals, Peer study groups, Khan Academy for basic concepts
Career Connection
A solid foundation is vital for understanding market dynamics and making informed marketing decisions, which recruiters highly value.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and debates. Focus on articulating ideas clearly and persuasively, both verbally and in writing, as effective communication is paramount in marketing.
Tools & Resources
Toastmasters International (if available), college debate clubs, Online courses on public speaking, Grammarly for written communication
Career Connection
Strong communication skills are critical for client interactions, team collaboration, and pitching marketing campaigns, directly impacting career progression.
Develop Digital Literacy and Basic Analytics- (Semester 1-2)
Acquire fundamental computer and IT skills, including proficiency in MS Office (Excel for data handling). Start exploring basic concepts of digital platforms and their relevance in business.
Tools & Resources
MS Excel tutorials (e.g., from YouTube, Udemy), Google Digital Garage (free courses on digital marketing basics), Basic data visualization tools
Career Connection
Early exposure to digital tools and data handling provides a competitive edge, as modern marketing is heavily data-driven and digitally integrated.
Intermediate Stage
Engage in Market Research and Data Analysis- (Semester 3-5)
Actively participate in market research projects, learning data collection, analysis, and interpretation. Utilize statistical tools to draw insights from market data.
Tools & Resources
SPSS, R, Excel for statistical analysis, SurveyMonkey, Google Forms for data collection, Access to academic databases
Career Connection
Proficiency in market research and analytics is highly sought after for roles in market intelligence, consumer insights, and strategic planning.
Pursue Internships and Live Projects- (Semester 3-5)
Seek out internships in marketing departments of companies, even short-term or virtual ones. Engage in live projects offered by the college or through industry collaborations to gain practical exposure.
Tools & Resources
College placement cell, LinkedIn, Internshala, Networking events, Industry association forums
Career Connection
Internships provide real-world experience, build industry networks, and often convert into pre-placement offers, significantly boosting employability.
Build a Digital Marketing Portfolio- (Semester 3-5)
Start creating a personal online presence, perhaps a blog or social media page, and apply digital marketing concepts learned (SEO, content creation, social media ads) to build a small project.
Tools & Resources
WordPress, Canva, Google Ads, Meta Business Suite, Online tutorials for digital marketing execution
Career Connection
A practical portfolio demonstrates hands-on skills to potential employers, especially in the fast-growing digital marketing sector in India.
Advanced Stage
Specialize and Deepen Marketing Knowledge- (Semester 6)
Select specialization electives strategically, focusing on a niche area like Digital Marketing, Brand Management, or Sales. Engage in advanced case studies and discussions related to chosen specializations.
Tools & Resources
Advanced marketing textbooks, Industry reports (e.g., from Nielsen, Forrester), Webinars by marketing experts
Career Connection
Deep specialization makes you a subject matter expert, opening doors to specific and higher-paying roles in leading marketing firms and companies.
Network Extensively with Industry Professionals- (Semester 6)
Attend industry conferences, seminars, and alumni events. Connect with marketing managers and leaders through platforms like LinkedIn to seek guidance, mentorship, and opportunities.
Tools & Resources
LinkedIn, Industry conferences (e.g., India Retail Forum, DMA India), College alumni network
Career Connection
Networking is crucial for job referrals, mentorship, and staying updated on industry trends, which is often a key differentiator in the Indian job market.
Prepare Rigorously for Placements- (Semester 6)
Focus on enhancing interview skills, resume building, and group discussion techniques. Practice aptitude tests and mock interviews tailored for marketing roles, leveraging career services.
Tools & Resources
Career services department, Online aptitude test platforms, Mock interview sessions with faculty/alumni
Career Connection
Thorough preparation directly translates into better performance during placement drives, securing desirable roles with top recruiters.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 or equivalent examination from any recognized Board with minimum 50% marks (45% for SC/ST candidates)
Duration: 3 years / 6 semesters
Credits: 168 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T6035 | Indian Business Environment | Core | 4 | Economic Reforms, Government Policies, Social and Cultural Environment, Ethical Business Practices, Globalisation of Indian Business |
| T6036 | Micro Economics | Core | 4 | Demand and Supply Analysis, Consumer Behavior, Production and Cost Analysis, Market Structures, Factor Pricing |
| T6037 | Fundamentals of Management | Core | 4 | Management Principles, Planning and Decision Making, Organizing and Staffing, Leading and Motivation, Controlling and Coordination |
| T6038 | Business Accounting | Core | 4 | Accounting Concepts, Journal and Ledger, Trial Balance, Financial Statements, Cash Flow Statement |
| T6039 | Mathematics for Business | Core | 4 | Basic Algebra, Calculus for Business, Matrices and Determinants, Financial Mathematics, Linear Programming |
| T6040 | IT for Business | Core | 4 | Computer Fundamentals, Operating Systems, MS Office Applications, Internet and Web Technologies, Database Concepts |
| T6041 | Corporate Social Responsibility | Core | 4 | CSR Concepts, Stakeholder Management, Ethical Decision Making, Sustainable Development Goals, Indian CSR Laws |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T6042 | Business Communication | Core | 4 | Verbal and Non-verbal Communication, Report Writing, Presentation Skills, Interpersonal Communication, Digital Communication |
| T6043 | Macro Economics | Core | 4 | National Income Accounting, Inflation and Unemployment, Monetary and Fiscal Policy, Business Cycles, International Trade |
| T6044 | Organizational Behavior | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Group Dynamics and Teamwork, Leadership and Power |
| T6045 | Business Statistics | Core | 4 | Measures of Central Tendency, Probability Distributions, Hypothesis Testing, Correlation and Regression, Time Series Analysis |
| T6046 | Cost Accounting | Core | 4 | Cost Concepts, Cost Sheet Preparation, Marginal Costing, Budgetary Control, Standard Costing |
| T6047 | Principles of Marketing | Core | 4 | Marketing Concepts, Marketing Mix (4Ps), Market Segmentation, Product Life Cycle, Marketing Environment |
| T6048 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T6049 | Business Research Methods | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| T6050 | Business Law | Core | 4 | Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law Fundamentals, Intellectual Property Rights |
| T6051 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting, Working Capital Management, Sources of Finance, Cost of Capital |
| T6052 | Operations Management | Core | 4 | Operations Strategy, Process Design, Capacity Planning, Inventory Management, Quality Management |
| T6053 | Management Information Systems | Core | 4 | Role of IT in Business, Database Management, ERP Systems, E-commerce, Cyber Security Basics |
| T6054 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Opportunity Identification, Business Plan Creation, Funding Sources, Startup Ecosystem in India |
| T6055 | CBE-I (Choice Based Elective-I) | Elective | 4 | Specific topics depend on chosen elective |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T6056 | International Business | Core | 4 | Globalization, International Trade Theories, Foreign Exchange Market, International Business Strategies, Cross-Cultural Management |
| T6057 | Services Marketing | Core | 4 | Nature of Services, Service Quality, Service Design, Customer Relationship Management, Pricing of Services |
| T6058 | Indirect Taxes | Core | 4 | GST Principles, GST Registration, Input Tax Credit, Customs Duty, Tax Compliance |
| T6059 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Competitive Advantage |
| T6060 | Supply Chain Management | Core | 4 | Logistics Management, Inventory Control, Transportation, Warehouse Management, Supply Chain Strategy |
| T6061 | Digital Marketing | Core | 4 | SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing, Analytics and ROI |
| T6062 | CBE-II (Choice Based Elective-II) | Elective | 4 | Specific topics depend on chosen elective |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T6063 | Human Values and Ethics | Core | 4 | Ethical Theories, Business Ethics, Workplace Values, Decision Making Ethics, Indian Ethos in Management |
| T6064 | Project (Business Project) | Project | 4 | Research Design, Data Collection and Analysis, Problem Solving, Report Writing, Presentation Skills |
| T6070 | Consumer Behavior | Specialization Elective (Marketing E-I) | 4 | Consumer Decision Process, Psychological Influences, Socio-Cultural Factors, Motivation and Perception, Consumer Learning and Attitude |
| T6071 | Marketing Research | Specialization Elective (Marketing E-II) | 4 | Research Process, Qualitative and Quantitative Research, Questionnaire Design, Data Analysis Techniques, Report Preparation |
| T6072 | Sales and Distribution Management | Specialization Elective (Marketing E-III) | 4 | Sales Force Management, Sales Planning and Forecasting, Channel Management, Retail Management, Logistics and Warehousing |
| T6073 | Advertising and Brand Management | Specialization Elective (Marketing E-IV) | 4 | Advertising Strategy, Media Planning, Brand Equity, Brand Positioning, Brand Communication |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T6065 | Internship | Project | 4 | Practical Industry Exposure, Application of Theoretical Knowledge, Professional Skill Development, Networking, Report and Presentation |
| T6066 | Design Thinking and Innovation | Core | 4 | Design Thinking Process, Empathy Mapping, Ideation Techniques, Prototyping, Innovation Management |
| T6074 | Product and Pricing Management | Specialization Elective (Marketing E-V) | 4 | Product Development, Product Life Cycle Strategies, Pricing Methods, Pricing Strategies, Value Based Pricing |
| T6075 | Rural Marketing | Specialization Elective (Marketing E-VI) | 4 | Rural Market Characteristics, Rural Consumer Behavior, Product Strategies for Rural Markets, Rural Distribution Challenges, Rural Marketing Communication |
| T6076 | Retail and E-commerce Management | Specialization Elective (Marketing E-VII) | 4 | Retail Formats, Retail Store Operations, E-commerce Business Models, Online Marketing Strategies, Supply Chain in E-commerce |
| T6077 | International Marketing | Specialization Elective (Marketing E-VIII) | 4 | Global Marketing Environment, Market Entry Strategies, International Product Decisions, Global Pricing, International Distribution and Promotion |
