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MBA in General Management at Vellore Institute of Technology
Vellore, Tamil Nadu
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About the Specialization
What is General Management at Vellore Institute of Technology Vellore?
This General Management program at Vellore Institute of Technology focuses on providing a comprehensive understanding of diverse business functions, preparing students for versatile leadership roles. It emphasizes a broad-based curriculum, allowing students to explore various domains like Finance, Marketing, HR, and Operations, catering to the evolving demands of the Indian industry for adaptable managers who can integrate cross-functional knowledge effectively. The program fosters a holistic managerial perspective.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into a wide array of management roles across industries, or working professionals looking to broaden their skill set beyond a single functional area. It also suits career changers transitioning into general leadership positions. Aspirants from diverse undergraduate backgrounds eager to gain a robust, interdisciplinary business education are well-suited for this comprehensive program.
Why Choose This Course?
Graduates of this program can expect diverse career paths in general management, consulting, and cross-functional leadership within Indian and global companies. Entry-level salaries typically range from INR 6-12 LPA, with significant growth trajectories as experience increases. The holistic training prepares students for managerial roles, allowing them to adapt to different sectors and contribute to strategic decision-making in the dynamic Indian economy.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicating ample time to understand foundational subjects like Accounting, Economics, and Statistics is crucial. Form study groups, actively participate in class discussions, and utilize VIT''''s library resources and online tutorials to solidify your grasp on these essential concepts. A strong foundation ensures better comprehension of advanced topics.
Tools & Resources
VIT Library E-resources, Khan Academy, Coursera for Business Basics
Career Connection
A solid grasp of business fundamentals is indispensable for all management roles, providing the analytical bedrock for effective decision-making and problem-solving, which are highly valued in initial placements.
Develop Robust Communication Skills- (Semester 1-2)
Actively engage in presentations, group projects, and public speaking opportunities. Seek feedback from professors and peers on your written and verbal communication. Join Toastmasters or similar clubs to refine your articulation and persuasive abilities, which are critical for future managerial interactions.
Tools & Resources
Toastmasters International, Grammarly, VIT''''s Communication Skills Workshops
Career Connection
Excellent communication is a top skill employers seek in India. It directly impacts your performance in interviews, team collaborations, and client interactions, significantly boosting your employability and career progression.
Network with Peers and Faculty- (Semester 1-2)
Actively participate in student clubs, college events, and departmental activities. Build relationships with your classmates, seniors, and professors. These connections can provide academic support, mentorship, and future professional networking opportunities, leveraging VIT''''s diverse student and faculty community.
Tools & Resources
VIT Alumni Network, LinkedIn, Departmental Seminars
Career Connection
Early networking builds a professional support system, leading to insights, opportunities, and referrals that are invaluable for internships and placements in competitive Indian job markets.
Intermediate Stage
Explore Diverse Electives & Case Studies- (Semester 3-4)
Given General Management''''s breadth, strategically choose electives from various specializations (Finance, Marketing, HR, Ops, BA) to gain a multi-faceted perspective. Actively participate in case study competitions and apply theoretical knowledge to real-world business scenarios, enhancing analytical and problem-solving skills.
Tools & Resources
Harvard Business Review Cases, VIT Case Study Club, VIT Elective Course Catalog
Career Connection
Exposure to diverse business challenges and solutions from electives and case studies prepares you for versatile general management roles, highly sought after by consulting firms and large Indian conglomerates.
Undertake Impactful Summer Internship- (Semester 3 (Post-Semester 2))
Secure a challenging summer internship in a reputable organization. Focus on projects that offer exposure to cross-functional operations or allow you to apply varied management concepts. Treat it as an extended interview, demonstrating initiative, problem-solving, and teamwork to convert it into a pre-placement offer.
Tools & Resources
VIT Placement Portal, Naukri.com, LinkedIn for Internships
Career Connection
A strong internship is often the fastest route to securing a good placement. It provides practical experience, industry insights, and networking opportunities essential for breaking into top Indian companies.
Develop Analytical & Digital Dexterity- (Semester 3-4)
Enroll in workshops or online courses to hone skills in data analysis tools (Excel, Python/R for basics), business intelligence, and digital marketing platforms. The Indian corporate landscape increasingly demands managers who are comfortable with technology and data-driven decision-making.
Tools & Resources
Coursera, edX, VIT Business Analytics Lab
Career Connection
Digital and analytical skills are non-negotiable in today''''s job market. Proficiency in these areas makes you a highly competitive candidate for roles in consulting, operations, and strategic planning across industries.
Advanced Stage
Execute a High-Quality Industry Project- (Semester 4)
Leverage your final industry project to solve a complex business problem for a real company. Collaborate closely with industry mentors, apply learned theories, and produce actionable recommendations. This showcases your capability to deliver tangible business value, critical for final placements.
Tools & Resources
Project Management Software (Asana), Academic Databases (JSTOR), Industry Mentors
Career Connection
A well-executed industry project acts as a powerful portfolio piece, demonstrating your practical problem-solving skills and readiness for high-impact roles, significantly enhancing your appeal to recruiters for managerial positions.
Intensive Placement Preparation & Mock Interviews- (Semester 4)
Engage rigorously in the campus placement process. Attend mock interviews, group discussions, and aptitude test preparation sessions organized by the career services. Tailor your resume and interview responses to highlight your diverse skill set acquired through the General Management specialization.
Tools & Resources
VIT Career Development Centre, Online Aptitude Platforms, Mock Interview Panels
Career Connection
Thorough preparation for placements is paramount for securing desired roles. It equips you to articulate your value proposition effectively, leading to successful placements in top-tier companies in India and abroad.
Cultivate Leadership and Strategic Thinking- (Semester 3-4)
Participate in student leadership roles, lead campus initiatives, and contribute to departmental committees. Focus on developing strategic thinking through advanced case studies and business simulations. These experiences build essential leadership competencies and a holistic business perspective.
Tools & Resources
VIT Student Council, Business Simulation Games, Leadership Development Workshops
Career Connection
Demonstrating leadership potential and strategic foresight is crucial for career advancement into senior management roles. These skills are highly valued by recruiters seeking future leaders for their organizations.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (10+2+3/4) with a minimum of 60% aggregate marks or 6.0 CGPA from a recognized University or Institution. Must have a valid score in CAT/XAT/MAT/NMAT/CMAT/GMAT/GRE.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BLRM101 | Management Principles and Practices | Core | 3 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Ethics |
| BLRM102 | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Theory, Market Structures, Pricing Strategies, Macroeconomic Concepts |
| BLRM103 | Accounting for Managers | Core | 3 | Financial Statements Analysis, Accounting Principles, Costing Methods, Budgeting and Control, Financial Ratios |
| BLRM104 | Business Statistics and Analytics | Core | 3 | Data Collection and Presentation, Probability Distributions, Hypothesis Testing, Regression Analysis, Introduction to Business Analytics |
| BLRM105 | Organizational Behaviour | Core | 3 | Individual Behaviour, Group Dynamics, Leadership Theories, Motivation and Morale, Organizational Culture |
| BLRM106 | Business Communication | Core | 3 | Verbal and Non-verbal Communication, Presentation Skills, Business Writing, Interpersonal Communication, Cross-cultural Communication |
| BLRM107 | Ethics, Sustainability and Corporate Governance | Core | 3 | Business Ethics, Corporate Social Responsibility, Sustainable Development Goals, Corporate Governance Principles, Stakeholder Management |
| BLRM108 | Information Technology for Managers | Core | 2 | IT Infrastructure, Data Management Systems, Cloud Computing, E-business Models, Cybersecurity Basics |
| BLRM109 | Design Thinking and Innovation | Core | 2 | Design Thinking Process, Empathy and Problem Definition, Ideation Techniques, Prototyping and Testing, Business Model Innovation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BLRM201 | Marketing Management | Core | 3 | Marketing Mix, Consumer Behavior, Market Segmentation, Product and Brand Management, Marketing Strategies |
| BLRM202 | Financial Management | Core | 3 | Capital Budgeting, Working Capital Management, Capital Structure Decisions, Investment Analysis, Risk and Return |
| BLRM203 | Human Resource Management | Core | 3 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| BLRM204 | Operations Management | Core | 3 | Production Planning, Inventory Management, Quality Control, Supply Chain Fundamentals, Project Operations |
| BLRM205 | Quantitative Techniques for Management Decisions | Core | 3 | Linear Programming, Decision Theory, Queuing Models, Simulation Techniques, Network Analysis |
| BLRM206 | Research Methodology and Data Visualization | Core | 3 | Research Design, Sampling Techniques, Data Analysis Tools, Hypothesis Formulation, Data Visualization Principles |
| BLRM207 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Company Law, Consumer Protection Act, Intellectual Property Rights, Cyber Laws |
| BLRM208 | Entrepreneurship and New Venture Creation | Core | 2 | Entrepreneurial Process, Business Plan Development, Startup Funding, Legal Aspects of Startups, Intrapreneurship |
| BLRM209 | Managerial Communication | Core | 2 | Advanced Presentation Skills, Negotiation Strategies, Crisis Communication, Intercultural Communication, Report and Proposal Writing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BLRM301 | Summer Internship | Core | 6 | Industry Exposure, Project Report Preparation, Data Analysis and Interpretation, Problem Identification and Solution, Presentation Skills |
| BLRM302 | Strategic Management | Core | 3 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Corporate Strategy, Competitive Advantage |
| BLRF101 | Investment Analysis and Portfolio Management | Elective | 3 | Investment Decision Process, Equity and Bond Valuation, Portfolio Theory and Diversification, Modern Portfolio Management, Mutual Funds and Hedge Funds |
| BLRF102 | Financial Derivatives | Elective | 3 | Futures and Forwards, Options Pricing Models, Swaps and Hedging Strategies, Derivative Markets and Trading, Risk Management with Derivatives |
| BLRF103 | International Financial Management | Elective | 3 | Foreign Exchange Markets, Exchange Rate Risk Management, International Capital Budgeting, MNC Financial Decisions, Global Financial Crises |
| BLRF104 | Fixed Income Securities | Elective | 3 | Bond Valuation and Yields, Interest Rate Risk Management, Government Securities, Corporate Bonds, Securitization |
| BLRF105 | Financial Modeling | Elective | 3 | Excel for Financial Analysis, Valuation Models, Forecasting Techniques, Sensitivity Analysis, Project Finance Modeling |
| BLRF106 | Mergers and Acquisitions | Elective | 3 | M&A Strategies, Target Valuation, Due Diligence Process, Deal Structuring and Financing, Post-Merger Integration |
| BLRF107 | Banking and Financial Services | Elective | 3 | Commercial Banking Operations, Investment Banking, Fintech Innovations, Regulatory Framework, Microfinance |
| BLRF108 | Risk Management and Insurance | Elective | 3 | Enterprise Risk Management, Market and Credit Risk, Operational Risk, Insurance Principles, Reinsurance |
| BLRF109 | Behavioral Finance | Elective | 3 | Cognitive Biases in Finance, Heuristics and Decision Making, Prospect Theory, Market Anomalies, Investor Psychology |
| BLRF110 | Corporate Restructuring and Valuation | Elective | 3 | Valuation Methodologies, Restructuring Strategies, Divestitures and Spin-offs, Leveraged Buyouts, Corporate Governance |
| BLRMK101 | Consumer Behaviour | Elective | 3 | Consumer Decision Process, Psychological Factors, Socio-cultural Influences, Market Research for Consumers, Buying Motives |
| BLRMK102 | Sales and Distribution Management | Elective | 3 | Sales Strategy and Planning, Channel Design and Management, Sales Force Management, Logistics and Supply Chain, Retail Management |
| BLRMK103 | Services Marketing | Elective | 3 | Service Quality Dimensions, Customer Experience Management, Service Design and Delivery, Pricing Strategies for Services, Digital Services |
| BLRMK104 | Brand Management | Elective | 3 | Brand Identity and Positioning, Brand Equity Measurement, Brand Communication Strategies, Brand Revitalization, Global Branding |
| BLRMK105 | Digital and Social Media Marketing | Elective | 3 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Social Media Strategy, Web Analytics |
| BLRMK106 | Retail Management | Elective | 3 | Retail Formats and Strategies, Store Operations, Merchandising and Assortment, Retail Supply Chain, E-commerce in Retail |
| BLRMK107 | Rural Marketing | Elective | 3 | Rural Consumer Behavior, Marketing Mix for Rural Markets, Distribution Channels in Rural India, Communication Strategies for Rural, Social Marketing Initiatives |
| BLRMK108 | International Marketing | Elective | 3 | Global Marketing Environment, International Market Entry Strategies, Standardization vs. Adaptation, Export-Import Procedures, Cross-cultural Marketing |
| BLRMK109 | Marketing Research | Elective | 3 | Research Design and Methods, Data Collection Techniques, Sampling and Questionnaire Design, Data Analysis for Marketing, Report Writing and Presentation |
| BLRMK110 | Integrated Marketing Communication | Elective | 3 | Advertising and Promotions, Public Relations, Sales Promotion Techniques, Direct Marketing, Digital Integration |
| BLRHR101 | Talent Acquisition and Management | Elective | 3 | Workforce Planning, Recruitment and Selection Strategies, Onboarding Process, Talent Retention, Employer Branding |
| BLRHR102 | Performance and Compensation Management | Elective | 3 | Performance Appraisal Systems, Feedback and Coaching, Reward Systems, Wage and Salary Structures, Incentive Plans |
| BLRHR103 | Training and Development | Elective | 3 | Training Needs Assessment, Instructional Design, Delivery Methods, Training Evaluation, Leadership Development |
| BLRHR104 | Industrial Relations and Labour Laws | Elective | 3 | Trade Unions, Collective Bargaining, Dispute Resolution, Labour Welfare Legislation, Indian Labour Laws |
| BLRHR105 | Strategic Human Resource Management | Elective | 3 | HR Strategy Alignment, Organizational Change Management, HR Analytics, Workforce Diversity, Talent Management |
| BLRHR106 | Human Resource Analytics | Elective | 3 | HR Metrics and Dashboards, Data Collection in HR, Predictive Analytics for HR, Workforce Planning Models, Employee Turnover Analysis |
| BLRHR107 | Leadership and Change Management | Elective | 3 | Leadership Theories, Leadership Styles, Organizational Change Models, Resistance to Change Management, Building Change Capability |
| BLRHR108 | Global Human Resource Management | Elective | 3 | International HR Challenges, Expatriate Management, Cross-cultural HR Practices, Global Talent Mobility, International Labour Laws |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BLRM401 | Industry Project | Core | 6 | Applied Business Research, Problem Solving, Data Analysis and Interpretation, Report Writing, Project Presentation Skills |
| BLRM402 | Business Simulation | Core | 3 | Strategic Decision Making, Competitive Analysis, Resource Allocation, Market Dynamics, Team-based Business Games |
| BLROP101 | Supply Chain Management | Elective | 3 | Supply Chain Design, Logistics and Transportation, Inventory Management, Sourcing and Procurement, Supply Chain Risk |
| BLROP102 | Operations Strategy | Elective | 3 | Operations Planning, Process Design and Analysis, Capacity Planning, Technology Integration in Operations, Lean Operations |
| BLROP103 | Quality Management | Elective | 3 | Total Quality Management (TQM), Six Sigma Methodologies, Lean Manufacturing Principles, ISO Standards, Statistical Process Control |
| BLROP104 | Project Management | Elective | 3 | Project Lifecycle Management, Project Planning and Scheduling, Risk Management in Projects, Resource Allocation, Agile Project Management |
| BLROP105 | Service Operations Management | Elective | 3 | Service Design and Process, Capacity Planning in Services, Waiting Line Models, Customer Service Management, Service Quality Measurement |
| BLROP106 | Logistics and Transportation Management | Elective | 3 | Transportation Modes, Warehousing and Inventory Control, Global Logistics Strategies, Supply Chain Network Design, Reverse Logistics |
| BLROP107 | Technology and Innovation Management | Elective | 3 | Technology Adoption and Diffusion, Innovation Process, R&D Management, Intellectual Property Rights, New Product Development |
| BLRBA101 | Data Mining for Business Decisions | Elective | 3 | Data Preprocessing, Classification Algorithms, Clustering Techniques, Association Rule Mining, Predictive Modeling |
| BLRBA102 | Predictive Analytics | Elective | 3 | Regression Models, Time Series Analysis, Machine Learning Basics, Model Evaluation Metrics, Forecasting Methods |
| BLRBA103 | Marketing Analytics | Elective | 3 | Customer Segmentation, Churn Prediction, Campaign Optimization, Pricing Analytics, Web and Social Media Analytics |
| BLRBA104 | Financial Analytics | Elective | 3 | Credit Scoring Models, Fraud Detection, Algorithmic Trading Strategies, Risk Analytics, Portfolio Optimization |
| BLRBA105 | HR Analytics | Elective | 3 | Workforce Planning Analytics, Attrition Analysis, Recruitment and Selection Analytics, Performance Management Analytics, Employee Engagement Analytics |
| BLRBA106 | Supply Chain Analytics | Elective | 3 | Demand Forecasting in SCM, Inventory Optimization, Logistics Network Optimization, Supplier Performance Analytics, Predictive Maintenance |
| BLRBA107 | Big Data Technologies and Management | Elective | 3 | Hadoop Ecosystem, Spark Framework, NoSQL Databases, Data Lakes and Warehouses, Cloud-based Analytics |
| BLRBA108 | Business Intelligence and Data Warehousing | Elective | 3 | Data Warehousing Concepts, ETL Processes, OLAP Cubes, Dashboarding and Reporting, Data Visualization Tools |
| BLRBA109 | Spreadsheet Modeling for Business Decisions | Elective | 3 | Advanced Excel Functions, Optimization Models, Simulation Using Excel, What-if Analysis, Financial Forecasting with Spreadsheets |
| BLRGE101 | Enterprise Resource Planning | Elective | 3 | ERP Modules and Architecture, ERP Implementation Strategies, Business Process Reengineering, Supply Chain Integration, ERP Vendors and Trends |
| BLRGE102 | E-Business and E-Commerce | Elective | 3 | E-commerce Business Models, Digital Payment Systems, Online Marketing Strategies, E-commerce Logistics, Cybersecurity in E-commerce |
| BLRGE103 | Cyber Security Management | Elective | 3 | Cyber Threats and Vulnerabilities, Risk Management Frameworks, Security Controls and Policies, Data Privacy and Regulations, Incident Response Planning |
| BLRGE104 | Technology Entrepreneurship | Elective | 3 | Technology Startup Ecosystem, Business Plan for Tech Ventures, Funding for Tech Startups, Intellectual Property Strategy, Scaling Tech Businesses |
| BLRGE105 | Management Consulting | Elective | 3 | Consulting Engagement Process, Problem-Solving Methodologies, Client Management, Proposal Writing, Ethical Considerations in Consulting |
| BLRGE106 | Family Business Management | Elective | 3 | Succession Planning, Family Business Governance, Conflict Management, Professionalization of Management, Generational Transition |
| BLRGE107 | Cross-Cultural Management | Elective | 3 | Cultural Dimensions, Cross-cultural Communication, Managing Global Teams, International Negotiation, Expatriate Management |
| BLRGE108 | Project Finance | Elective | 3 | Financial Structures for Projects, Risk Assessment in Project Finance, Debt and Equity Financing, Cash Flow Analysis, Public-Private Partnerships |
| BLRGE109 | Global Business Environment | Elective | 3 | International Trade Theories, Foreign Exchange Markets, Geopolitical Factors in Business, International Economic Institutions, Emerging Market Strategies |
