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MBA in Marketing at Vellore Institute of Technology
Vellore, Tamil Nadu
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About the Specialization
What is Marketing at Vellore Institute of Technology Vellore?
This Marketing program at Vellore Institute of Technology focuses on equipping future business leaders with advanced strategic and operational marketing skills. With a strong emphasis on contemporary practices like digital marketing, consumer analytics, and brand management, the program addresses the evolving demands of the dynamic Indian market. It aims to develop professionals capable of crafting innovative marketing solutions and driving business growth.
Who Should Apply?
This program is ideal for ambitious fresh graduates aspiring for a career in marketing, as well as working professionals seeking to upskill or transition into advanced marketing roles. Those with a passion for understanding consumer behavior, market trends, and brand building will find this specialization particularly rewarding. Prior analytical aptitude and a keen interest in business strategy are beneficial prerequisites.
Why Choose This Course?
Graduates of this program can expect robust career paths as Brand Managers, Marketing Analysts, Digital Marketing Specialists, Sales Managers, or Market Research Analysts in leading Indian and multinational corporations. Entry-level salaries typically range from INR 5-8 lakhs, with experienced professionals earning upwards of INR 15-20 lakhs. The program also aligns with certifications in digital marketing and analytics, enhancing professional growth trajectories.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intensely on core MBA subjects like Managerial Economics, Accounting, and Business Statistics. These subjects form the bedrock for advanced marketing concepts. Actively participate in case studies and discussions to understand business environments.
Tools & Resources
Harvard Business Review cases, NPTEL courses on business analytics, Economic Times
Career Connection
A solid understanding of finance, operations, and economics is crucial for strategic marketing roles, enabling marketers to speak the language of business leaders.
Develop Analytical and Research Skills- (Semester 1-2)
Pay special attention to Research Methods and Business Statistics. Engage in mock data analysis projects, learn basic statistical software (like Excel, R, or Python for data handling). This builds critical thinking for market research.
Tools & Resources
Coursera/edX courses on data analysis, Khan Academy for statistics refreshers, SPSS or R
Career Connection
Strong analytical skills are indispensable for market research, marketing analytics, and consumer insights roles, providing data-driven decision-making capabilities.
Engage in Peer Learning and Club Activities- (Semester 1-2)
Join VIT''''s marketing clubs or student associations. Organize or participate in marketing-related events, debates, and presentations. Collaborate with peers on projects to enhance teamwork and communication skills.
Tools & Resources
VIT''''s official student clubs (e.g., Marketing Club), LinkedIn, Presentation software
Career Connection
Builds soft skills, leadership potential, and networking opportunities, which are highly valued in client-facing and team-oriented marketing positions.
Intermediate Stage
Acquire Specialised Marketing Skills & Certifications- (Semester 3-4)
Dive deep into chosen marketing electives like Digital Marketing, Marketing Analytics, or Consumer Behaviour. Seek out industry-recognized certifications (e.g., Google Ads, HubSpot, Facebook Blueprint) to validate your expertise beyond the curriculum.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMrush Academy, Official certification platforms
Career Connection
Directly enhances employability for specialized roles in digital marketing, analytics, brand management, making you job-ready for specific industry demands.
Pursue Meaningful Internships and Live Projects- (Semester 3-4)
Actively seek summer internships or live projects with companies that align with your marketing interests. Apply theoretical knowledge to real-world challenges, build industry contacts, and gain practical exposure.
Tools & Resources
VIT''''s placement cell, LinkedIn Jobs, Internshala, Company career pages
Career Connection
Internships are crucial for gaining experience, understanding corporate culture, and often lead to pre-placement offers, significantly boosting placement prospects.
Network with Industry Professionals and Alumni- (Semester 3-4)
Attend industry seminars, workshops, and guest lectures. Proactively connect with speakers, alumni, and professionals on platforms like LinkedIn. Participate in professional marketing forums.
Tools & Resources
LinkedIn, Industry events platforms, VIT Alumni Network portal
Career Connection
Expands your professional circle, opens doors to mentorship, job opportunities, and provides valuable insights into industry trends and career paths.
Advanced Stage
Focus on Capstone Project & Portfolio Building- (Semester 4)
Dedicate significant effort to the capstone project (internship/dissertation). Ensure it showcases advanced analytical and strategic thinking. Document all major projects and achievements to build a compelling professional portfolio.
Tools & Resources
Project management tools, Presentation software, Personal website/portfolio platforms
Career Connection
A well-executed project is a strong talking point in interviews, demonstrating problem-solving abilities and practical application of marketing knowledge, leading to better roles.
Master Interview and Communication Skills- (Semester 4)
Participate actively in placement training programs, mock interviews, and group discussions. Refine your resume and cover letter to highlight marketing-specific skills and achievements. Practice articulating your strategic thinking.
Tools & Resources
VIT''''s career services, Online interview platforms, Resume builders, Public speaking workshops
Career Connection
Excellent communication and interview skills are paramount for securing desirable placements and progressing in marketing careers that often involve presentations and client interactions.
Develop Leadership & Ethical Marketing Acumen- (Semester 4)
Take on leadership roles in final-year projects or club initiatives. Understand and practice ethical considerations in marketing. Engage in discussions on corporate social responsibility and sustainable marketing practices.
Tools & Resources
Case studies on ethical marketing, Leadership workshops, CSR reports of companies
Career Connection
Future leaders in marketing are expected to demonstrate strong ethics and leadership, enhancing their potential for managerial and strategic roles in reputable organizations.
Program Structure and Curriculum
Eligibility:
- A bachelor’s degree in any discipline with a minimum of 60% marks from a recognized University or Institution. Valid CAT / XAT / MAT / NMAT / GMAT / CMAT / ATMA score.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MGT5001 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomics Overview |
| MGT5002 | Accounting for Managers | Core | 4 | Financial Accounting Principles, Preparation of Financial Statements, Ratio Analysis, Cost Accounting Concepts, Budgeting and Control |
| MGT5003 | Organisational Behaviour | Core | 4 | Individual Behaviour, Group Dynamics, Motivation Theories, Leadership Styles, Organisational Culture and Change |
| MGT5004 | Business Statistics | Core | 4 | Data Collection and Presentation, Probability Distributions, Hypothesis Testing, Correlation and Regression, Time Series Analysis |
| MGT5005 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Intellectual Property Rights |
| MGT5006 | Quantitative Techniques for Decision Making | Core | 4 | Linear Programming, Transportation Problems, Assignment Problems, Network Models, Decision Theory |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MGT5007 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| MGT5008 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| MGT5009 | Marketing Management | Core | 4 | Marketing Environment, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion Mix, Distribution Channels |
| MGT5010 | Operations Management | Core | 4 | Production Systems, Inventory Management, Quality Management, Supply Chain Management, Project Management |
| MGT5011 | Research Methods for Management | Core | 4 | Research Design, Sampling Techniques, Data Collection Methods, Data Analysis, Report Writing |
| MGT5012 | Management Information Systems | Core | 4 | Information Systems Concepts, Database Management, E-commerce, Decision Support Systems, IT Strategy |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MGT6001 | Consumer Behaviour | Elective (Marketing) | 4 | Consumer Decision Process, Psychological Factors, Social and Cultural Influences, Consumer Research, Marketing Implications |
| MGT6002 | Sales and Distribution Management | Elective (Marketing) | 4 | Sales Force Management, Channel Design, Logistics, Retail Management, Sales Forecasting |
| MGT6003 | Services Marketing | Elective (Marketing) | 4 | Nature of Services, Service Quality, Service Design, Service Delivery, Marketing Strategies for Services |
| MGT6004 | Advertising and Brand Management | Elective (Marketing) | 4 | Advertising Appeals, Media Planning, Brand Identity, Brand Equity, Brand Communication |
| MGT6005 | Marketing Research | Elective (Marketing) | 4 | Research Design, Data Collection, Measurement Scales, Data Analysis Techniques, Report Writing |
| MGT6006 | Retail Management | Elective (Marketing) | 4 | Retail Formats, Store Location, Merchandising, Retail Operations, Supply Chain in Retail |
| MGT6007 | Digital Marketing | Elective (Marketing) | 4 | SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| MGT6008 | Rural and Agricultural Marketing | Elective (Marketing) | 4 | Rural Consumer Behaviour, Marketing Mix for Rural Markets, Agricultural Product Marketing, Challenges in Rural Marketing |
| MGT6009 | International Marketing | Elective (Marketing) | 4 | Global Marketing Environment, Market Entry Strategies, International Product, Pricing, Promotion, International Distribution |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MGT6010 | Product and Brand Management | Elective (Marketing) | 4 | Product Development, Product Life Cycle, Branding Strategies, Brand Portfolio, Brand Extensions |
| MGT6011 | Industrial Marketing | Elective (Marketing) | 4 | Business-to-Business Markets, Organisational Buying Behaviour, Relationship Marketing, Industrial Product Strategy, Pricing in B2B |
| MGT6012 | Integrated Marketing Communication | Elective (Marketing) | 4 | IMC Planning, Advertising, Sales Promotion, Public Relations, Direct Marketing, Digital Communication |
| MGT6013 | Supply Chain and Logistics Management | Elective (Marketing) | 4 | Supply Chain Design, Inventory Management, Transportation, Warehousing, Supply Chain Integration, Logistics Strategies |
| MGT6014 | Customer Relationship Management | Elective (Marketing) | 4 | CRM Concepts, Customer Data Management, Customer Lifetime Value, CRM Technology, Customer Service Strategies |
| MGT6015 | Strategic Marketing | Elective (Marketing) | 4 | Strategic Analysis, Market Opportunity Analysis, Competitive Advantage, Growth Strategies, Marketing Implementation |
| MGT6016 | Event Management and Marketing | Elective (Marketing) | 4 | Event Planning, Event Marketing, Sponsorship Management, Event Logistics, Post-Event Evaluation |
| MGT6017 | Green Marketing | Elective (Marketing) | 4 | Environmental Issues, Sustainable Consumption, Green Products, Eco-Labeling, Green Marketing Strategies |
| MGT6018 | Marketing Analytics | Elective (Marketing) | 4 | Marketing Data Sources, Data Visualization, Predictive Analytics, Customer Analytics, Campaign Optimization |
| MGT6099 | Project Work (Internship) | Project | 6 | Problem Identification, Literature Review, Methodology Design, Data Collection & Analysis, Report Writing & Presentation |
