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BBA in Business Analytics at Koneru Lakshmaiah Education Foundation (Deemed to be University)
Guntur, Andhra Pradesh
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About the Specialization
What is Business Analytics at Koneru Lakshmaiah Education Foundation (Deemed to be University) Guntur?
This Business Analytics program at Koneru Lakshmaiah Education Foundation focuses on equipping students with essential skills to analyze vast datasets and derive actionable insights for strategic business decisions. It integrates core business principles with advanced analytical techniques, addressing the growing demand for data-savvy professionals across various Indian industries. The program''''s strength lies in its blend of theoretical knowledge and practical application, preparing graduates for real-world challenges.
Who Should Apply?
This program is ideal for aspiring data enthusiasts and business problem-solvers. It suits fresh graduates from any stream with a keen interest in mathematics, statistics, and technology, seeking entry into the analytics domain. It also caters to early-career professionals looking to upskill in data-driven decision-making or career changers transitioning into the rapidly expanding field of business analytics within the Indian market.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths such as Business Analyst, Data Analyst, Market Research Analyst, and Consultant, with entry-level salaries typically ranging from INR 3.5 to 6 LPA, growing significantly with experience. The program provides a strong foundation for advanced certifications in tools like Python, R, Tableau, and Power BI, crucial for career progression in leading Indian and global firms.
Student Success Practices
Foundation Stage
Build Strong Quantitative and Business Fundamentals- (Semester 1-2)
Focus rigorously on core subjects like Quantitative Methods, Business Statistics, and Financial Accounting. Regularly solve problems, participate in group study sessions, and seek clarifications from faculty to build a robust academic base. This stage is crucial for mastering the logic and concepts that underpin advanced analytics.
Tools & Resources
Reference textbooks, Online tutorials for basic math and stats, Study groups, Faculty office hours
Career Connection
A solid grasp of these fundamentals is essential for understanding business metrics and analytical models, preparing students for early-stage analyst roles.
Develop Proficiency in Basic IT Applications- (Semester 1-2)
Beyond theoretical knowledge, actively practice using MS Excel for data organization and basic analysis, and MS PowerPoint for presentations. Explore online tutorials and projects to enhance practical skills in ''''IT Applications for Business'''' and ''''Introduction to Business Analytics.''''
Tools & Resources
Microsoft Office Suite, YouTube tutorials, LinkedIn Learning courses, Practice datasets
Career Connection
Strong Excel and presentation skills are fundamental requirements for almost all entry-level business and data analyst positions in India.
Engage in Early Professional Development & Networking- (Semester 1-2)
Attend introductory workshops on career planning, participate in college-level business quizzes, and join student clubs related to management or data. Start building a professional network by interacting with seniors and guest speakers to understand diverse career paths in analytics.
Tools & Resources
College career services, Professional development workshops, Student organizations, LinkedIn
Career Connection
Early engagement helps in clarifying career goals and provides a competitive edge for internships and future placements.
Intermediate Stage
Master Specialized Business Analytics Tools and Programming- (Semester 3-5)
Dedicate significant time to hands-on practice with specialized tools like Tableau/Power BI (from Business Analytics Tools) and R Programming. Work on mini-projects, datasets, and case studies to solidify understanding of data manipulation, visualization, and statistical modeling using these tools.
Tools & Resources
Tableau Public, Power BI Desktop, RStudio, Kaggle datasets, DataCamp, Coursera
Career Connection
Proficiency in these tools is non-negotiable for most Business Analyst and Data Scientist roles, directly impacting interview success and job performance.
Apply Data Mining and Database Concepts- (Semester 3-5)
Actively participate in lab sessions for Database Management Systems and Data Mining for Business Analytics. Focus on understanding SQL queries, database design, and applying various data mining algorithms. Seek opportunities to work on real-world datasets for practical exposure.
Tools & Resources
MySQL, PostgreSQL, Python libraries (Pandas, Scikit-learn), Online SQL practice platforms
Career Connection
Essential for roles involving large datasets, data warehousing, and predictive modeling, crucial in e-commerce, finance, and IT sectors.
Seek Meaningful Internships and Industry Exposure- (Semester 5 (and breaks))
Actively search for and pursue internships during semester breaks or as part of the curriculum (Semester 5 Internship). Focus on roles where you can apply learned analytics skills to real business problems. This hands-on experience is critical for bridging academic knowledge with industry demands.
Tools & Resources
College placement cell, LinkedIn, Internshala, Company career pages, Industry mentors
Career Connection
Internships provide invaluable work experience, lead to pre-placement offers, and build a strong professional network, significantly boosting employability.
Advanced Stage
Excel in Capstone Project and Advanced Analytics- (Semester 6)
Devote extensive effort to the Business Analytics Capstone Project, treating it as a real-world consulting assignment. Integrate all learned skills—data collection, modeling, visualization, and communication—to solve a complex business problem. Simultaneously, deep dive into Big Data Analytics and Social Media Analytics concepts.
Tools & Resources
Project management software, Advanced analytics tools (Hadoop, Spark), Social media analytics platforms
Career Connection
A well-executed capstone project is a powerful portfolio item, demonstrating comprehensive analytical capabilities to potential employers, especially for senior analyst or consultant roles.
Intensive Placement Preparation and Mock Interviews- (Semester 6)
Engage in rigorous placement preparation, including mock interviews (technical and HR), aptitude tests, and group discussions. Refine your resume and portfolio, highlighting key projects and skills. Focus on explaining analytical projects and tools used during interviews.
Tools & Resources
Campus placement cell, Online aptitude test platforms, Interview preparation guides, Alumni network
Career Connection
Direct preparation for the job market, maximizing chances of securing desired placements in top companies within India.
Specialize and Build a Personal Brand- (Semester 6 and beyond)
Based on career aspirations, choose specific areas within analytics (e.g., marketing analytics, financial analytics, operations analytics) and pursue advanced certifications or self-study. Build an online presence through LinkedIn, GitHub (for code), or a personal blog to showcase your expertise and projects.
Tools & Resources
Online certification platforms (IBM, Google Analytics), Industry events, Professional networking
Career Connection
Differentiates you in a competitive job market, attracts recruiters for specialized roles, and positions you for long-term career growth and leadership opportunities.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 or equivalent examination with 45% and above
Duration: 3 years (6 semesters)
Credits: 144 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB1101 | BUSINESS ENGLISH | Core | 4 | Communication Process, Oral Communication, Written Communication, Reading Skills, Interview Skills, Group Discussions |
| 22BB1102 | FINANCIAL ACCOUNTING | Core | 4 | Introduction to Accounting, Journal & Ledger, Trial Balance, Final Accounts, Partnership Accounts, Company Accounts |
| 22BB1103 | BUSINESS ECONOMICS | Core | 4 | Nature and Scope of Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Concepts, Business Cycles |
| 22BB1104 | QUANTITATIVE METHODS FOR BUSINESS | Core | 4 | Matrices and Determinants, Differential Calculus, Integral Calculus, Measures of Central Tendency, Measures of Dispersion, Probability |
| 22BB1105 | PRINCIPLES OF MANAGEMENT | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling, Ethics and Social Responsibility |
| 22BB1106 | IT APPLICATIONS FOR BUSINESS | Core | 4 | Computer Fundamentals, MS Word, MS Excel, MS PowerPoint, Internet and Web Technologies, E-commerce Concepts |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB1201 | BUSINESS LAW | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act, Intellectual Property Rights |
| 22BB1202 | MARKETING MANAGEMENT | Core | 4 | Introduction to Marketing, Marketing Environment, Market Segmentation, Product Decisions, Pricing Strategies, Promotion and Distribution |
| 22BB1203 | HUMAN RESOURCE MANAGEMENT | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management |
| 22BB1204 | BUSINESS STATISTICS | Core | 4 | Probability and Distributions, Sampling and Sampling Distributions, Hypothesis Testing, Chi-Square Test, Correlation and Regression, Time Series Analysis |
| 22BB1205 | ENVIRONMENTAL SCIENCE | Core | 4 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources, Environmental Ethics, Sustainable Development, Climate Change |
| 22BB1206 | INTRODUCTION TO BUSINESS ANALYTICS | Core (Specialization) | 4 | Fundamentals of Business Analytics, Types of Analytics, Data Collection and Preparation, Data Visualization Techniques, Analytical Tools Overview, Applications of Business Analytics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB2101 | ORGANIZATIONAL BEHAVIOUR | Core | 4 | Introduction to OB, Perception and Learning, Personality and Attitudes, Group Dynamics and Teamwork, Leadership and Motivation, Organizational Culture and Change |
| 22BB2102 | PRODUCTION & OPERATIONS MANAGEMENT | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Lean Operations |
| 22BB2103 | FINANCIAL MANAGEMENT | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Leverage Analysis |
| 22BB2104 | RESEARCH METHODOLOGY | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Design, Data Analysis Techniques, Research Report Writing |
| 22BB2105 | DATABASE MANAGEMENT SYSTEMS | Core (Specialization) | 4 | DBMS Concepts, Entity-Relationship Model, Relational Model, Structured Query Language (SQL), Database Normalization, Transaction Management |
| 22BB2106 | BUSINESS ANALYTICS TOOLS | Core (Specialization) | 4 | Data Cleaning and Transformation, Spreadsheet Analytics (Excel), Data Visualization with Tableau, Data Visualization with Power BI, Dashboards and Reporting, Statistical Functions in Tools |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB2201 | ENTREPRENEURSHIP DEVELOPMENT | Core | 4 | Concept of Entrepreneurship, Business Idea Generation, Business Plan Preparation, Funding for Start-ups, Legal Aspects of Business, Growth Strategies |
| 22BB2202 | DIGITAL MARKETING | Core | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Content Marketing |
| 22BB2203 | COST & MANAGEMENT ACCOUNTING | Core | 4 | Introduction to Cost Accounting, Cost Sheet and Cost Control, Marginal Costing, Budgetary Control, Standard Costing and Variance Analysis, Decision Making Techniques |
| 22BB2204 | DATA MINING FOR BUSINESS ANALYTICS | Core (Specialization) | 4 | Data Mining Concepts, Data Preprocessing, Classification Techniques, Clustering Algorithms, Association Rule Mining, Predictive Modeling |
| 22BB2205 | R PROGRAMMING FOR BUSINESS ANALYTICS | Core (Specialization) | 4 | R Basics and Environment, Data Structures in R, Data Manipulation with dplyr, Statistical Graphics with ggplot2, Functions and Control Structures, Packages for Analytics |
| 22BB2206 | ENTREPRENEURIAL SKILL DEVELOPMENT LAB | Lab | 2 | Idea Generation Workshops, Market Research Techniques, Business Model Canvas Application, Pitch Deck Creation, Financial Projections for Startups, Legal and Regulatory Compliance |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB3101 | INTERNATIONAL BUSINESS | Core | 4 | Globalization and IB, Theories of International Trade, Foreign Exchange Markets, International Marketing, Global Business Strategies, International Financial Management |
| 22BB3102 | INVESTMENT MANAGEMENT | Core | 4 | Investment Environment, Risk and Return, Equity Analysis, Debt Instruments, Portfolio Management, Mutual Funds |
| 22BB3103 | STRATEGIC MANAGEMENT | Core | 4 | Strategy Formulation, Environmental Analysis, Internal Analysis, Strategy Implementation, Strategic Control, Corporate Governance |
| 22BB3104 | BUSINESS FORECASTING | Core (Specialization) | 4 | Forecasting Methods Overview, Time Series Analysis, Regression Analysis for Forecasting, Econometric Forecasting, Judgmental Forecasting, Forecast Accuracy Metrics |
| 22BB3105 | MACHINE LEARNING FOR BUSINESS | Core (Specialization) | 4 | Introduction to Machine Learning, Supervised Learning (Regression, Classification), Unsupervised Learning (Clustering), Model Evaluation and Validation, Feature Engineering, ML Applications in Business |
| 22BB3106 | INTERNSHIP | Project/Internship | 6 | Practical Industry Exposure, Application of Business Analytics Skills, Problem Identification and Solving, Report Writing and Presentation, Professional Networking, Project Implementation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB3201 | LOGISTICS & SUPPLY CHAIN MANAGEMENT | Core | 4 | SCM Concepts and Components, Logistics Management, Inventory Management in SCM, Transportation and Warehousing, Supply Chain Relationships, Global Supply Chains |
| 22BB3202 | PROJECT MANAGEMENT | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Project Budgeting and Cost Control, Risk Management, Project Monitoring and Control, Project Closure |
| 22BB3203 | BIG DATA ANALYTICS | Core (Specialization) | 4 | Big Data Concepts and Challenges, Hadoop Ecosystem, Spark Framework, NoSQL Databases, Data Stream Processing, Big Data Applications |
| 22BB3204 | SOCIAL MEDIA ANALYTICS | Core (Specialization) | 4 | Social Media Platforms and Metrics, Social Network Analysis, Sentiment Analysis, Text Mining for Social Data, Social Media Monitoring Tools, Campaign Performance Measurement |
| 22BB3205 | BUSINESS ANALYTICS CAPSTONE PROJECT | Project | 6 | Problem Identification and Definition, Data Collection and Preprocessing, Model Development and Implementation, Results Interpretation and Validation, Report Writing and Documentation, Project Presentation and Defense |
