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BBA in Entrepreneurship at Koneru Lakshmaiah Education Foundation (Deemed to be University)
Guntur, Andhra Pradesh
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About the Specialization
What is Entrepreneurship at Koneru Lakshmaiah Education Foundation (Deemed to be University) Guntur?
This Entrepreneurship and Innovation program at KL University focuses on nurturing future business leaders and startup founders. It equips students with the skills to identify opportunities, develop innovative solutions, and launch successful ventures within the dynamic Indian market. The program emphasizes practical learning and exposure to the evolving startup ecosystem, preparing students for real-world entrepreneurial challenges.
Who Should Apply?
This program is ideal for aspiring entrepreneurs, individuals with innovative business ideas, and those from business families aiming to professionalize or expand their ventures. It also caters to fresh graduates seeking entry into the startup ecosystem or working professionals looking to transition into entrepreneurial roles or foster intrapreneurship within established organizations, fostering a spirit of creation and leadership.
Why Choose This Course?
Graduates of this program can expect diverse career paths in the Indian startup landscape, including founding their own companies, working in startup accelerators or incubators, or joining venture capital firms. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. Students develop skills for job creation, innovation, and leadership, aligning with India''''s ''''Startup India'''' and ''''Make in India'''' initiatives.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Focus on excelling in core business subjects like Managerial Economics, Financial Accounting, and Principles of Management. Actively participate in class discussions and solve case studies to understand fundamental business concepts. Utilize online resources like NPTEL courses for deeper understanding and Coursera for additional certifications.
Tools & Resources
NPTEL, Coursera, Textbooks, Case Study Competitions
Career Connection
A solid foundation is crucial for understanding the complexities of any business, enabling better decision-making and problem-solving in future entrepreneurial ventures or corporate roles.
Develop Communication and Presentation Skills- (Semester 1-2)
Actively engage in Business Communication classes and join public speaking clubs. Practice presenting ideas clearly and persuasively, as effective communication is vital for pitching startup ideas, networking, and team leadership. Seek feedback from professors and peers to refine your presentation style and content.
Tools & Resources
Toastmasters International (local chapters), Presentation software (PowerPoint, Google Slides), Role-playing exercises
Career Connection
Strong communication skills are indispensable for convincing investors, recruiting talent, and effectively leading a team, directly impacting startup success and professional growth.
Begin Idea Exploration and Networking- (Semester 1-2)
Start observing local market needs and identifying potential business problems. Attend university entrepreneurial events, workshops, and guest lectures to gain insights and connect with early-stage founders and mentors. Utilize platforms like LinkedIn to begin building a professional network, focusing on the Indian startup ecosystem.
Tools & Resources
LinkedIn, Startup India portal, Local Chamber of Commerce events, University Entrepreneurship Cells
Career Connection
Early networking can lead to future partnerships, mentorship opportunities, and a better understanding of industry trends, which are crucial for generating viable startup ideas and future collaborations.
Intermediate Stage
Engage in Practical Entrepreneurial Projects- (Semester 3-5)
Apply theoretical knowledge by participating in university hackathons, startup weekends, and mini-projects. Use subjects like ''''Entrepreneurship Development'''' and ''''Idea Generation & Business Model Canvas'''' to refine your business ideas and develop basic prototypes or business plans. Seek guidance from faculty and incubation centers.
Tools & Resources
Business Model Canvas template, Lean Startup methodology, University Incubation Centre, Project work guidelines
Career Connection
Practical project experience demonstrates initiative and the ability to convert ideas into actionable plans, a key attribute for investors and employers in the startup space and for building your own venture.
Seek Early Industry Exposure through Internships- (Semester 4 summer, Semester 5)
Look for internships with startups, SMEs, or departments focused on innovation in larger companies. This provides first-hand experience of business operations, market dynamics, and team collaboration. Focus on learning practical skills like digital marketing, sales, or product management from an Indian business context.
Tools & Resources
Internshala, Naukri.com, LinkedIn Jobs, University Placement Cell
Career Connection
Internships offer invaluable real-world experience, help build industry contacts, and often lead to pre-placement offers or crucial insights for launching your own startup post-graduation.
Build Specialization-Specific Skills and Tools- (Semester 4-5)
Deep dive into your chosen specialization electives like ''''Venture Capital & Private Equity'''' or ''''Entrepreneurial Finance''''. Acquire practical skills in financial modeling, market research tools, and digital platforms relevant to startups. Attend workshops on IPR and legal aspects of launching a business in India.
Tools & Resources
Excel for Financial Modeling, Market research tools (e.g., Google Trends), Legal consultants for IPR basics, Online courses on specific topics
Career Connection
Developing specialized skills makes you highly valuable to startups and investors, enhancing your ability to contribute significantly to new ventures or manage your own effectively.
Advanced Stage
Develop a Comprehensive Business Plan- (Semester 6)
Leverage the ''''Project Work'''' in Semester 6 to develop a detailed and investable business plan for your own startup idea. Integrate all learned aspects from marketing, finance, operations, and innovation. Seek feedback from industry experts, faculty mentors, and participate in business plan competitions.
Tools & Resources
LivePlan software, Government scheme documents (Startup India Seed Fund Scheme), Incubation center mentors
Career Connection
A well-developed business plan is your blueprint for launching a successful startup or an impressive portfolio piece for securing roles in venture development or strategy.
Master Pitching and Funding Strategies- (Semester 5-6)
Practice your elevator pitch and investor deck rigorously. Understand different funding avenues available in India, such as angel investors, venture capitalists, government grants (e.g., NIDHI Seed Support), and crowdfunding. Attend investor meet-ups and pitch events to gain exposure and feedback.
Tools & Resources
Pitch deck templates, Startup India portal for funding schemes, Local investor networks, Mock pitch sessions
Career Connection
Effective pitching is crucial for attracting investments and gaining support for your startup, directly influencing its ability to secure necessary capital and grow.
Engage in Mentorship and Peer Learning- (Semester 5-6)
Seek out experienced entrepreneurs or industry professionals as mentors who can guide you through the challenges of launching a business in India. Form peer groups with fellow entrepreneurial students to share ideas, offer support, and collaborate on projects, fostering a strong support system for your entrepreneurial journey.
Tools & Resources
University alumni network, Industry associations (e.g., CII, FICCI), Online entrepreneur communities, Peer study groups
Career Connection
Mentorship provides invaluable wisdom and network connections, while peer learning offers diverse perspectives and builds a resilient support system crucial for navigating the entrepreneurial landscape.
Program Structure and Curriculum
Eligibility:
- A pass in 10+2 or equivalent examination with 45% marks in aggregate.
Duration: 3 years (6 semesters)
Credits: 156 Credits
Assessment: Internal: 40% (Continuous Internal Evaluation), External: 60% (Semester End Examination)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA1101 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures, Pricing Strategies |
| BBA1102 | Principles of Management | Core | 4 | Nature and Significance of Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Management Theories |
| BBA1103 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Concepts and Principles, Journal, Ledger, and Trial Balance, Preparation of Final Accounts, Depreciation Accounting |
| BBA1104 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Intellectual Property Rights |
| BBA1105 | Business Communication | Core | 3 | Fundamentals of Communication, Written Communication, Oral Communication, Non-Verbal Communication, Business Reports and Presentations |
| BBA1106 | Computer Applications in Business | Core | 3 | Introduction to Computers, Operating Systems, Microsoft Office Suite (Word, Excel, PowerPoint), Database Management Systems, Internet and E-Commerce |
| BBA1107 | Environmental Science | Core | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources, Social Issues and the Environment, Environmental Protection Acts |
| BBA11L1 | Computer Applications in Business Lab | Core | 1 | MS Word Exercises, MS Excel Spreadsheets, MS PowerPoint Presentations, Database Operations (MS Access), Internet Browsing and Email |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA1201 | Marketing Management | Core | 4 | Introduction to Marketing, Consumer Behaviour, Product and Pricing Decisions, Promotion and Distribution Channels, Digital Marketing Fundamentals |
| BBA1202 | Human Resource Management | Core | 4 | Role and Functions of HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BBA1203 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Probability and Probability Distributions, Hypothesis Testing |
| BBA1204 | Cost and Management Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Costing Methods (Job, Process, Standard), Budgetary Control, Variance Analysis |
| BBA1205 | Organizational Behaviour | Core | 4 | Foundations of Individual Behaviour, Perception and Learning, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| BBA1206 | Entrepreneurship Development | Core | 4 | Concept and Role of Entrepreneurship, Entrepreneurial Process, Forms of Business Organization, Small Business Management, Government Support to Entrepreneurs |
| BBA1207 | Professional Ethics | Core | 2 | Ethics and Business Ethics, Ethical Dilemmas in Business, Corporate Social Responsibility, Whistle-blowing, Ethical Leadership |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA2101 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital |
| BBA2102 | Operations Management | Core | 4 | Introduction to Operations Management, Production Planning and Control, Inventory Management, Quality Management, Facility Location and Layout |
| BBA2103 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design, Sampling Techniques, Data Collection Methods, Data Analysis and Report Writing |
| BBA2104 | Supply Chain Management | Core | 4 | Introduction to SCM, Logistics Management, Inventory and Warehousing, Transportation Management, Global Supply Chain |
| BBA2105 | Taxation for Business | Core | 4 | Basic Concepts of Income Tax, Heads of Income, Deductions from Gross Total Income, Goods and Services Tax (GST), Income Tax Planning |
| BBA2106 | Foreign Language / Indian Constitution | Elective | 2 | Basic Grammar (Foreign Language), Conversational Skills (Foreign Language), Preamble and Fundamental Rights (Indian Constitution), Directive Principles of State Policy (Indian Constitution), Union and State Governments (Indian Constitution) |
| BBA21L1 | Business Analytics Lab | Core | 1 | Introduction to MS Excel for Data Analysis, Descriptive Statistics using Excel, Data Visualization techniques, Regression Analysis in Excel, Introduction to Tableau/Power BI |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA2201 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Mining Concepts, Predictive Analytics, Prescriptive Analytics, Big Data Analytics |
| BBA2202 | Digital Marketing | Core | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing |
| BBA2203 | International Business | Core | 4 | Nature of International Business, Theories of International Trade, Foreign Exchange Market, International Financial Institutions, Global Business Environment |
| BBA2204 | Legal Aspects of Business | Core | 4 | Company Law Fundamentals, Partnership Act 1932, Limited Liability Partnership Act 2008, Information Technology Act 2000, Competition Act 2002 |
| BBA2205 | Management Information System | Core | 4 | Introduction to MIS, Information Systems for Business, Database Management Systems, Decision Support Systems, E-Business and E-Commerce Systems |
| BBAE401 | Fundamentals of Innovation & Creativity | Specialization Elective (Entrepreneurship & Innovation) | 4 | Introduction to Innovation, Creativity Techniques, Design Thinking, Types of Innovation, Innovation Process |
| BBAE402 | Family Business Management | Specialization Elective (Entrepreneurship & Innovation) | 4 | Nature of Family Business, Governance in Family Business, Succession Planning, Conflict Management, Professionalization of Family Business |
| BBAE403 | Idea Generation & Business Model Canvas | Specialization Elective (Entrepreneurship & Innovation) | 4 | Sources of Business Ideas, Idea Screening and Validation, Introduction to Business Model Canvas, Elements of Business Model Canvas, Developing Value Propositions |
| BBAE404 | Startup Ecosystem & Policies | Specialization Elective (Entrepreneurship & Innovation) | 4 | Components of Startup Ecosystem, Role of Incubators and Accelerators, Government Startup India Initiative, Policies for MSMEs, Intellectual Property Rights for Startups |
| BBAE405 | Technology Commercialization | Specialization Elective (Entrepreneurship & Innovation) | 4 | Technology Transfer Process, Intellectual Property Management, Market Assessment for Technologies, Funding for Tech Startups, Challenges in Commercialization |
| BBA22P1 | Mini Project | Project | 2 | Problem Identification, Data Collection and Analysis, Report Writing, Presentation Skills, Application of Business Concepts |
| BBA22I1 | Internship (4-6 weeks) | Project | 2 | Industry Exposure, Practical Skill Application, Organizational Structure Understanding, Professional Networking, Report on Internship Experience |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA3101 | Strategic Management | Core | 4 | Concept of Strategy, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA3102 | Total Quality Management | Core | 4 | Introduction to TQM, Quality Planning and Control, Quality Improvement Tools, Six Sigma and Lean Management, TQM Implementation |
| BBA3103 | Business Ethics and Corporate Governance | Core | 4 | Ethical Frameworks in Business, Corporate Social Responsibility, Ethical Decision Making, Introduction to Corporate Governance, Role of Board of Directors |
| BBAE501 | Project Planning & Appraisal | Specialization Elective (Entrepreneurship & Innovation) | 4 | Project Identification, Feasibility Analysis, Project Scheduling (PERT/CPM), Financial Appraisal Techniques, Risk Analysis in Projects |
| BBAE502 | Venture Capital & Private Equity | Specialization Elective (Entrepreneurship & Innovation) | 4 | Overview of Venture Capital, Private Equity Funding, Stages of VC Investment, Due Diligence Process, Exit Strategies for Investors |
| BBAE503 | Social Entrepreneurship | Specialization Elective (Entrepreneurship & Innovation) | 4 | Concept of Social Entrepreneurship, Social Business Models, Impact Measurement, Funding for Social Ventures, Case Studies of Social Enterprises |
| BBAE504 | Entrepreneurial Finance | Specialization Elective (Entrepreneurship & Innovation) | 4 | Sources of Startup Funding, Bootstrapping and Crowdfunding, Valuation for Startups, Financial Planning for New Ventures, Debt vs. Equity Financing |
| BBAE505 | Innovation Management | Specialization Elective (Entrepreneurship & Innovation) | 4 | Strategic Innovation Management, Innovation Process Models, Open Innovation, Managing Innovation Portfolios, Challenges in Innovation |
| BBA31P1 | Project Work | Project | 4 | Detailed Project Planning, In-depth Data Analysis, Problem-Solving Application, Comprehensive Report Preparation, Viva-Voce and Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA3201 | Global Business Management | Core | 4 | Globalization and its Impact, International Marketing Strategies, Global Financial Markets, Cross-Cultural Management, Ethical Issues in Global Business |
| BBA3202 | New Product Development | Core | 4 | Stages of NPD, Idea Generation and Screening, Concept Testing, Product Design and Development, Commercialization and Product Launch |
| BBAE601 | Rural & Agri-Entrepreneurship | Specialization Elective (Entrepreneurship & Innovation) | 4 | Opportunities in Rural Sector, Agri-Business Models, Challenges in Rural Entrepreneurship, Government Schemes for Rural Startups, Marketing Rural Products |
| BBAE602 | Intellectual Property Rights & Entrepreneurship | Specialization Elective (Entrepreneurship & Innovation) | 4 | Overview of IPR, Patents, Trademarks, Copyrights, Trade Secrets, IPR Strategy for Startups, IPR Infringement and Enforcement |
| BBAE603 | Entrepreneurial Marketing | Specialization Elective (Entrepreneurship & Innovation) | 4 | Marketing for Startups, Lean Marketing, Guerrilla Marketing Strategies, Building Brand Identity for New Ventures, Customer Acquisition for Startups |
| BBAE604 | E-Commerce and Start-up Strategies | Specialization Elective (Entrepreneurship & Innovation) | 4 | E-Commerce Business Models, Building an Online Store, Digital Payment Systems, Logistics for E-Commerce, Regulatory Framework for E-Commerce |
| BBAE605 | Corporate Entrepreneurship | Specialization Elective (Entrepreneurship & Innovation) | 4 | Concept of Intrapreneurship, Fostering an Entrepreneurial Culture, New Venture Creation within Corporations, Challenges of Corporate Entrepreneurship, Measuring Intrapreneurial Success |
| BBA32P1 | Project Work | Project | 8 | Comprehensive Business Plan Development, Market Research and Analysis, Financial Projections for a Startup, Feasibility Study of a New Venture, Mentorship and Expert Feedback Integration |
| BBA32S1 | Seminar / Comprehensive Viva-Voce | Project | 2 | Advanced Research Presentation, Defense of Project Work, Demonstration of Comprehensive Knowledge, Industry-Specific Case Study Discussion, Critique and Feedback Integration |
