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BBA in Innovation Entrepreneurship at Koneru Lakshmaiah Education Foundation (Deemed to be University)
Guntur, Andhra Pradesh
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About the Specialization
What is Innovation & Entrepreneurship at Koneru Lakshmaiah Education Foundation (Deemed to be University) Guntur?
This Innovation & Entrepreneurship elective focus program at Koneru Lakshmaiah Education Foundation allows BBA Honours students to delve deeply into creating and managing new ventures. It is designed to cultivate an entrepreneurial mindset and equips students with the skills needed to identify opportunities, develop innovative solutions, and launch successful businesses in the dynamic Indian economy, fostering job creators rather than just job seekers.
Who Should Apply?
This program is ideal for aspiring entrepreneurs, individuals keen on joining startups, or those who wish to drive innovation within established organizations. It caters to fresh graduates seeking entry into the startup ecosystem, family business inheritors looking to modernize, and young professionals aiming to upskill their innovation capabilities for career advancement in India''''s booming startup landscape.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths such as startup founders, innovation managers, venture capitalists, business consultants, or product managers in tech companies. Entry-level salaries in the Indian startup ecosystem typically range from INR 3-6 LPA, growing significantly with experience. This elective focus also prepares students for advanced studies in entrepreneurship or for roles that require strategic thinking and problem-solving.
Student Success Practices
Foundation Stage
Build Robust Business Fundamentals- (Semester 1-2)
Focus intently on mastering core BBA subjects like Business Economics, Financial Accounting, and Principles of Management. A strong grasp of these fundamentals is crucial for understanding the broader business landscape that innovators and entrepreneurs operate within. Actively participate in class discussions and solve case studies.
Tools & Resources
KLEF''''s E-Learning portal, Harvard Business Review cases, Financial Times for business news
Career Connection
A solid foundation in business principles is essential for sound decision-making and strategic planning in any entrepreneurial venture, enhancing long-term success.
Develop Communication & Design Thinking Skills- (Semester 1-2)
Utilize subjects like Business Communication and Design Thinking to hone your presentation, negotiation, and creative problem-solving skills. Engage in group projects and present your ideas effectively. Learn to empathize with users and ideate innovative solutions.
Tools & Resources
Toastmasters clubs, IDEO''''s Design Thinking resources, LinkedIn Learning courses on communication
Career Connection
Strong communication and design thinking are vital for pitching ideas, building teams, and creating user-centric products and services in the startup world.
Engage in Co-curricular Activities- (Semester 1-2)
Participate actively in campus clubs related to entrepreneurship, innovation, or debates. Join events like hackathons, idea generation workshops, or community service projects (NCC/NSS). These activities foster leadership, teamwork, and initial networking.
Tools & Resources
College Entrepreneurship Cell (E-Cell), Local startup events in Guntur/Vijayawada, KLEF''''s student organizations
Career Connection
Early engagement builds a valuable network, exposes you to real-world challenges, and develops essential soft skills for entrepreneurial success.
Intermediate Stage
Strategically Choose Innovation & Entrepreneurship Electives- (Semester 3-5 (Electives begin from Sem 5))
From Semester 5 onwards, prioritize selecting Program Specific Electives like Innovation Management, Entrepreneurial Finance, Start-up Management, and Digital Entrepreneurship. Deep dive into the course content, focusing on practical applications and case studies relevant to the Indian market.
Tools & Resources
NPTEL courses on entrepreneurship, Startup India portal, Case studies from IIMs
Career Connection
Specialized knowledge from these electives directly prepares you for roles in startups, venture capital, or launching your own business.
Participate in Business Plan Competitions & Incubator Programs- (Semester 3-5)
Actively seek out and participate in regional and national business plan competitions, startup challenges, and hackathons. Explore opportunities to join KLEF''''s incubation center or local startup incubators to refine your ideas and gain mentorship.
Tools & Resources
KLEF''''s Incubation Centre, E-Cell competitions, TiE Young Entrepreneurs (TYE) programs
Career Connection
These experiences provide practical exposure, help validate business ideas, attract potential investors, and build a competitive portfolio for future ventures or employment.
Network and Seek Mentorship- (Semester 3-5)
Attend industry seminars, entrepreneurship summits, and workshops organized by the university or external bodies. Connect with alumni who are entrepreneurs, faculty members with industry experience, and local startup founders for guidance and networking opportunities.
Tools & Resources
LinkedIn for professional networking, Startup meetups in Vijayawada/Hyderabad, Alumni association events
Career Connection
Building a strong network provides access to crucial resources, potential co-founders, early-stage funding, and valuable industry insights.
Advanced Stage
Undertake Specialization-Focused Projects and Internships- (Semester 6-8)
For your Mini and Major Projects, choose topics directly related to Innovation & Entrepreneurship, such as developing a business model, market research for a startup idea, or a feasibility study for a new product. Secure internships at startups, incubators, or companies with strong innovation departments.
Tools & Resources
KLEF''''s Placement Cell, Internshala, AngelList for startup internships
Career Connection
Practical experience through projects and internships provides hands-on skills, demonstrates your capabilities, and often leads to pre-placement offers in the I&E domain.
Develop a Personal Brand and Portfolio- (Semester 6-8)
Build a professional online presence showcasing your projects, skills, and achievements in entrepreneurship. Create a portfolio of your business plans, market research reports, and successful initiatives. Continuously refine your elevator pitch and interview skills specific to startup roles.
Tools & Resources
Personal website/blog, GitHub for technical projects (if applicable), Portfolio platforms
Career Connection
A strong personal brand and portfolio are critical for standing out in a competitive job market and attracting potential investors or employers in the innovation space.
Explore Funding and Legal Aspects of Startups- (Semester 6-8)
Gain a thorough understanding of startup funding mechanisms, legal frameworks for business registration, intellectual property rights, and compliance in India. Attend workshops on venture capital, angel funding, and government startup schemes. This knowledge is crucial whether you start your own venture or advise others.
Tools & Resources
Startup India Learning Program, Legal experts for startups, SEBI guidelines for fundraising
Career Connection
Understanding funding and legalities is paramount for successful entrepreneurship, enabling you to navigate challenges and ensure long-term viability for your venture.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 with a minimum of 50% marks in aggregate or equivalent grade from a recognized Board. Candidates should have studied Mathematics/Accounts/Business Maths/Economics/Statistics as one of the subjects in 10+2.
Duration: 4 years / 8 semesters
Credits: 160 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA11001 | Business Economics | Core | 3 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, National Income and Macroeconomic Policies |
| BBA11002 | Principles of Management | Core | 3 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Emerging Issues in Management |
| BBA11003 | Business Mathematics | Core | 3 | Matrices and Determinants, Calculus Fundamentals, Financial Mathematics, Set Theory and Relations, Linear Programming |
| BBA11004 | Financial Accounting | Core | 3 | Accounting Concepts and Conventions, Journal and Ledger, Trial Balance and Final Accounts, Depreciation Accounting, Company Accounts Introduction |
| BBA11005 | Business Communication | Core | 3 | Fundamentals of Communication, Verbal and Non-Verbal Communication, Written Communication, Presentation Skills, Group Discussion and Interview Skills |
| BBA11L01 | English Communication Skills Lab | Lab | 1 | Listening Skills, Speaking Skills, Reading Comprehension, Writing Practice, Phonetics and Pronunciation |
| BBA11HS01 | Universal Human Values | Ability Enhancement Course | 2 | Introduction to Value Education, Harmony in the Human Being, Harmony in Family and Society, Harmony in Nature, Ethical Human Conduct |
| BBA11AU01 | NCC / NSS / Sports / Yoga | Audit | 1 | Physical Fitness Activities, Community Service Initiatives, Team Building Exercises, Leadership Development, Wellness and Mindful Practices |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA12001 | Business Statistics | Core | 3 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing |
| BBA12002 | Organizational Behaviour | Core | 3 | Introduction to Organizational Behaviour, Individual Behaviour, Group Dynamics, Leadership and Power, Organizational Culture and Change |
| BBA12003 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law |
| BBA12004 | Marketing Management | Core | 3 | Introduction to Marketing, Market Segmentation and Targeting, Product and Pricing Decisions, Promotion and Distribution Strategies, Services Marketing |
| BBA12005 | Environmental Science | Ability Enhancement Course | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Climate Change and Sustainability, Environmental Policies |
| BBA12L01 | Computer Applications in Business Lab | Lab | 1 | Microsoft Excel for Business, PowerPoint for Presentations, Word Processing Tools, Database Management Basics, Internet and E-commerce |
| BBA12ID01 | Design Thinking | Interdisciplinary | 2 | Introduction to Design Thinking, Empathize and Define Stages, Ideate and Prototype Stages, Test and Implement Stages, Application in Business Context |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA13001 | Financial Management | Core | 3 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Working Capital Management, Sources of Finance |
| BBA13002 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning and Recruitment, Training and Development, Performance Management, Compensation and Benefits |
| BBA13003 | Operations Management | Core | 3 | Introduction to Operations Management, Process Design and Layout, Production Planning and Control, Quality Management, Inventory Management |
| BBA13004 | Corporate Accounting | Core | 3 | Share Capital and Debentures, Amalgamation and Reconstruction, Holding Company Accounts, Cash Flow Statement, Financial Statement Analysis |
| BBA13005 | Digital Marketing | Core | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| BBA13L01 | Business Analytics Lab | Lab | 1 | Data Collection and Cleaning, Descriptive Analytics Tools, Predictive Modeling Basics, Data Visualization Techniques, Decision Making with Data |
| BBA13AU02 | NCC / NSS / Sports / Yoga | Audit | 1 | Physical Fitness Activities, Community Engagement, Teamwork and Discipline, Mental Well-being Practices, Event Organization |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA14001 | Research Methodology | Core | 3 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBA14002 | Business Ethics and Corporate Governance | Core | 3 | Foundations of Business Ethics, Ethical Decision Making, Corporate Governance Principles, Role of Board of Directors, CSR and Sustainability |
| BBA14003 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, The Entrepreneurial Process, Business Plan Formulation, Sources of Finance for Startups, Small Business Management |
| BBA14004 | Project Management | Core | 3 | Introduction to Project Management, Project Planning and Scheduling, Project Costing and Budgeting, Project Risk Management, Project Monitoring and Control |
| BBA14005 | International Business | Core | 3 | Introduction to International Business, Theories of International Trade, Global Business Environment, Foreign Exchange Markets, International Marketing and Finance |
| BBA14L01 | Financial Modeling Lab | Lab | 1 | Excel for Financial Analysis, Building Financial Models, Valuation Models, Sensitivity Analysis, Reporting Financial Data |
| BBA14HS02 | Professional Ethics | Ability Enhancement Course | 2 | Introduction to Professionalism, Ethical Dilemmas in Business, Workplace Ethics, Corporate Social Responsibility, Personal and Professional Integrity |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA15001 | Strategic Management | Core | 3 | Concept of Strategic Management, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA15002 | Supply Chain Management | Core | 3 | Introduction to SCM, Logistics Management, Inventory Management, Supply Chain Relationships, Global Supply Chains |
| BBA15003 | Business Analytics | Core | 3 | Foundations of Business Analytics, Data Mining Techniques, Predictive Analytics Models, Optimization Techniques, Big Data Concepts |
| BBA15004 | Investment Management | Core | 3 | Introduction to Investments, Securities Markets, Risk and Return Analysis, Portfolio Management, Derivatives and Hedging |
| BBA15PW01 | Mini Project | Project | 2 | Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing and Presentation |
| BBA131XX | Program Specific Elective (Innovation & Entrepreneurship focus) | Elective | 3 | Students choose from a basket of electives including Innovation Management, Entrepreneurial Finance, Social Entrepreneurship, Start-up Management, Design Thinking for Innovation, Digital Entrepreneurship to gain specialized knowledge in Innovation & Entrepreneurship. |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA16001 | Global Business Environment | Core | 3 | Globalization and its Drivers, Political and Legal Environment, Economic and Cultural Environment, International Trade and Investment, Regional Economic Integration |
| BBA16002 | Services Marketing | Core | 3 | Nature of Services, Service Quality, Managing Service Processes, Pricing and Promotion of Services, Customer Relationship Management |
| BBA16003 | Taxation Management | Core | 3 | Income Tax Fundamentals, Computation of Income Heads, GST Principles, Input Tax Credit, Tax Planning |
| BBA16004 | Rural and Agricultural Marketing | Core | 3 | Rural Market Environment, Rural Consumer Behavior, Marketing of Agricultural Produce, Challenges in Rural Marketing, Rural Marketing Strategies |
| BBA131XX | Program Specific Elective (Innovation & Entrepreneurship focus) | Elective | 3 | Students continue to choose from a basket of electives including Innovation Management, Entrepreneurial Finance, Social Entrepreneurship, Start-up Management, Design Thinking for Innovation, Digital Entrepreneurship to gain specialized knowledge in Innovation & Entrepreneurship. |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA17001 | Industrial Relations and Labour Laws | Core | 3 | Introduction to Industrial Relations, Trade Unions, Collective Bargaining, Important Labour Laws, Industrial Disputes and Grievances |
| BBA17002 | Training and Development | Core | 3 | Concepts of T&D, Training Needs Assessment, Training Methods, Evaluation of Training, Career Development |
| BBA17003 | Performance Management | Core | 3 | Introduction to Performance Management, Performance Appraisal, Performance Coaching and Counseling, Feedback and Reward Systems, Strategic Performance Management |
| BBA17PW01 | Major Project - I | Project | 4 | Advanced Problem Identification, In-depth Research Design, Extensive Data Collection, Detailed Analysis and Interpretation, Interim Report and Presentation |
| BBA131XX | Program Specific Elective (Innovation & Entrepreneurship focus) | Elective | 3 | Students select additional electives such as Innovation Management, Entrepreneurial Finance, Social Entrepreneurship, Start-up Management, Design Thinking for Innovation, Digital Entrepreneurship to further deepen their specialization in Innovation & Entrepreneurship. |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA18001 | Consumer Behaviour | Core | 3 | Introduction to Consumer Behaviour, Consumer Decision Process, Psychological Influences, Socio-cultural Influences, Consumer Research |
| BBA18002 | Advertising and Brand Management | Core | 3 | Introduction to Advertising, Advertising Media, Brand Identity and Image, Brand Positioning and Equity, Brand Communication Strategies |
| BBA18003 | Sales and Distribution Management | Core | 3 | Sales Management Principles, Sales Force Management, Distribution Channels, Logistics and Warehousing, Channel Conflict and Management |
| BBA18PW02 | Major Project - II (Internship) | Project | 6 | Industry Problem Solving, Practical Application of Knowledge, Professional Skill Development, Organizational Analysis, Final Report and Viva-voce |
| BBA131XX | Program Specific Elective (Innovation & Entrepreneurship focus) | Elective | 3 | Students make their final elective choices from subjects like Innovation Management, Entrepreneurial Finance, Social Entrepreneurship, Start-up Management, Design Thinking for Innovation, Digital Entrepreneurship, consolidating their specialization in Innovation & Entrepreneurship. |
