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BBA in Human Resource Management at Koneru Lakshmaiah Education Foundation (Deemed to be University)
Guntur, Andhra Pradesh
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About the Specialization
What is Human Resource Management at Koneru Lakshmaiah Education Foundation (Deemed to be University) Guntur?
This Human Resource Management program at Koneru Lakshmaiah Education Foundation focuses on developing skilled HR professionals for India''''s dynamic job market. It covers core HR functions, labor laws, and analytics, aligning with the growing demand for strategic HR leaders. The program emphasizes ethical practices and modern HR technologies relevant to Indian industry.
Who Should Apply?
This program is ideal for fresh graduates aspiring for HR roles in Indian corporates, and working professionals seeking to specialize or upskill in contemporary HR practices. It also suits career changers aiming to transition into the HR domain, particularly those with a strong interest in people management and organizational development.
Why Choose This Course?
Graduates of this program can expect promising career paths as HR Executives, Recruiters, HR Business Partners, and Talent Acquisition specialists across various Indian sectors. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. Opportunities also exist in HR consulting and as HR generalists in MNCs within India.
Student Success Practices
Foundation Stage
Build a Strong Foundation in Core Management- (Semester 1-2)
Focus on mastering foundational subjects like Principles of Management, Business Economics, and Financial Accounting. Participate actively in classroom discussions and utilize library resources for in-depth understanding. Join study groups to clarify concepts and prepare for internal and external assessments, ensuring a solid academic base.
Tools & Resources
University Library, Online Academic Journals (e.g., JSTOR, EBSCO), Peer Study Groups
Career Connection
A strong grasp of core management principles is crucial for understanding organizational dynamics, which underpins effective HR strategies and provides a competitive edge in initial campus placements.
Enhance Communication and Professional Skills- (Semester 1-2)
Actively participate in communication skills workshops and utilize language labs to refine presentation, public speaking, and written communication abilities. Seek opportunities for presenting during seminars and group projects. Develop strong email etiquette and professional networking skills from the outset.
Tools & Resources
University Communication Labs, Toastmasters Club (if available), LinkedIn for professional networking
Career Connection
Exceptional communication is vital for HR professionals. Mastering these skills early enhances interview performance and prepares you for effective stakeholder interaction in future HR roles.
Engage in Early Exposure to Business Software- (Semester 1-2)
Beyond mandatory coursework, take initiative to gain proficiency in essential business software like MS Excel for data management and PowerPoint for presentations. Explore basic HRIS (Human Resource Information Systems) concepts through online tutorials to understand their role in modern HR.
Tools & Resources
Microsoft Office Suite tutorials, YouTube channels for HRIS basics, University IT Lab
Career Connection
Proficiency in business software and an understanding of HR tech tools are highly valued by Indian recruiters, making you job-ready for entry-level HR positions requiring data handling and presentation.
Intermediate Stage
Deepen Understanding of Core HR and Labor Laws- (Semester 3-4)
Focus intently on Human Resource Management, Industrial Relations, and Labour Welfare subjects. Supplement textbook knowledge with current Indian labor law updates and case studies. Participate in mock interviews and group discussions focused on HR scenarios to solidify practical understanding.
Tools & Resources
Ministry of Labour & Employment website, HR magazines/blogs (e.g., People Matters), HR professional forums
Career Connection
In-depth knowledge of Indian labor laws and HR practices is non-negotiable for HR roles, safeguarding organizational compliance and enhancing your credibility in interviews for HR generalist or specialist positions.
Seek Internships and Practical Projects- (Semester 3-4)
Proactively seek summer internships or part-time projects in HR departments of local companies or NGOs. This practical exposure helps apply theoretical knowledge, understand real-world HR challenges, and build a professional network. Document your experiences in a structured manner for your resume.
Tools & Resources
University Placement Cell, Internshala, Naukri.com, Industry contacts
Career Connection
Practical experience through internships is a key differentiator in the Indian job market, providing hands-on skills and demonstrating your commitment to the HR field, significantly boosting placement chances.
Participate in HR-focused Competitions and Workshops- (Semester 3-5)
Engage in inter-college HR case study competitions, mock HR policy formulation, or HR debate events. Attend workshops on specific HR tools like payroll software or recruitment platforms. These activities refine problem-solving skills and demonstrate initiative beyond academics.
Tools & Resources
College HR clubs, Industry association events, Online HR skill-building courses
Career Connection
Participation in such events showcases your analytical and practical HR skills, making you an attractive candidate for HR consulting firms or companies seeking innovative HR talent.
Advanced Stage
Master HR Specialization Electives and Analytics- (Semester 5-6)
Concentrate on your chosen HR electives like Compensation & Reward Management, Talent Acquisition, and especially Human Resource Analytics. Work on projects that involve HR data analysis, using tools like Excel or basic Python/R for insights. This prepares you for data-driven HR roles.
Tools & Resources
Advanced Excel, Coursera/edX courses on HR Analytics, Python/R basics for data science
Career Connection
Proficiency in HR analytics is a rapidly growing demand in India, leading to specialist roles in HR data science, strategic HR, and higher earning potential in large organizations.
Intensive Placement Preparation and Networking- (Semester 5-6)
Start intensive preparation for placements, including company-specific aptitude tests, technical HR rounds, and HR interviews. Regularly attend career guidance sessions, mock interviews, and resume-building workshops. Network with alumni and HR professionals through college events and LinkedIn.
Tools & Resources
University Placement Cell, Glassdoor, LinkedIn, Alumni network
Career Connection
Focused placement preparation directly translates into securing desirable job offers. Effective networking can open doors to opportunities not always advertised, especially in competitive Indian industries.
Undertake a Comprehensive Research Project in HR- (Semester 6)
Choose a relevant and contemporary HR topic for your final year project, focusing on an issue within the Indian context (e.g., ''''Impact of Gig Economy on HR practices in India''''). Conduct thorough research, data collection, and analysis, culminating in a robust report and presentation.
Tools & Resources
Academic databases (Scopus, Web of Science), Survey tools (Google Forms, SurveyMonkey), Statistical software (SPSS, R)
Career Connection
A strong final project showcases your research, analytical, and problem-solving capabilities, which is highly valued by recruiters for roles requiring strategic thinking and evidence-based HR decision-making.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 with minimum 50% Marks (Any Group)
Duration: 3 years / 6 semesters
Credits: 144 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB1001 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing, Staffing and Directing, Controlling |
| 21BB1002 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomics Concepts |
| 21BB1003 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Process, Preparation of Final Accounts, Depreciation Accounting, Accounting Software Basics |
| 21BB1004 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Probability Distributions |
| 21BB1005 | Business Communication | Core | 3 | Communication Process, Verbal Communication, Written Communication, Non-Verbal Communication, Effective Business Correspondence |
| 21BB1006 | Environmental Studies | Core | 2 | Ecosystems and Biodiversity, Natural Resources, Environmental Pollution, Social Issues and the Environment, Environmental Ethics and Policies |
| 21BB1007 | Computer Applications in Business | Lab | 2 | MS Word for Business, MS Excel for Data Analysis, MS PowerPoint for Presentations, Internet and E-commerce Basics, Database Management Fundamentals |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB1008 | Marketing Management | Core | 4 | Introduction to Marketing, Consumer Behavior, Market Segmentation and Targeting, Product and Pricing Decisions, Promotion and Distribution Strategies |
| 21BB1009 | Organizational Behavior | Core | 4 | Foundations of Organizational Behavior, Perception, Learning, and Personality, Motivation Theories, Group Dynamics and Team Building, Leadership and Power |
| 21BB1010 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing, Labour Costing, Overhead Costing |
| 21BB1011 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law Overview |
| 21BB1012 | Business Ethics and Corporate Governance | Core | 3 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility, Corporate Governance Principles, Role of Boards and Stakeholders |
| 21BB1013 | Entrepreneurship Development | Core | 2 | Entrepreneurial Process, Idea Generation and Opportunity Analysis, Business Plan Development, Sources of Funding for Startups, Startup Ecosystem in India |
| 21BB1014 | Quantitative Techniques for Management | Lab | 2 | Linear Programming, Transportation and Assignment Problems, Decision Theory, Network Analysis (PERT/CPM), Simulation Basics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB1015 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management and Compensation |
| 21BB1016 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure |
| 21BB1017 | Production and Operations Management | Core | 4 | Operations Strategy and Productivity, Facility Location and Layout, Forecasting and Capacity Planning, Inventory Management, Quality Management and Control |
| 21BB1018 | Research Methods in Business | Core | 4 | Introduction to Business Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| 21BB1019 | E-Business | Core | 3 | Introduction to E-Business, E-commerce Models, E-Marketing Strategies, E-Payment Systems, E-Business Security and Ethics |
| 21BB1020 | Professional Communication Skills | Core | 2 | Public Speaking and Presentation Skills, Group Discussion Techniques, Interview Skills, Resume and Cover Letter Writing, Netiquette and Digital Communication |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB1021 | International Business | Core | 4 | Globalization and International Business, Theories of International Trade, Foreign Exchange Markets, International Marketing Strategies, Global Human Resource Management |
| 21BB1022 | Services Marketing | Core | 4 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Pricing and Promotion of Services, Managing Service Processes and People |
| 21BB1023 | Taxation Management | Core | 4 | Income Tax Fundamentals, Heads of Income, Deductions from Gross Total Income, Goods and Services Tax (GST) Framework, Tax Planning Concepts |
| 21BB1024 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Visualization, Descriptive Analytics, Predictive Analytics, Big Data Concepts and Tools |
| 21BB1025 | Management Information Systems | Core | 3 | Foundations of Information Systems, Databases and Data Management, Enterprise Resource Planning (ERP), E-commerce and Mobile Commerce, Information System Security and Control |
| 21BB1026 | Internship | Project | 2 | Industry Exposure, Practical Application of Business Concepts, Data Collection and Analysis, Problem Solving in Real-world Settings, Internship Report Writing |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB1027 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| 21BB1028 | Supply Chain Management | Core | 4 | Introduction to Supply Chain Management, Logistics and Transportation, Inventory Management, Supply Chain Relationships, Global Supply Chain Management |
| 21BB10ES01 | Compensation and Reward Management | Elective (HRM) | 4 | Introduction to Compensation Management, Wage and Salary Administration, Incentive Schemes and Benefits, Performance-Based Pay, Global Compensation Trends |
| 21BB10ES02 | Industrial Relations | Elective (HRM) | 4 | Industrial Relations System in India, Trade Unions, Collective Bargaining, Grievance Redressal and Discipline, Industrial Disputes and Resolution |
| 21BB10ES03 | Training and Development | Elective (HRM) | 4 | Training Process and Needs Assessment, Training Methods and Techniques, Evaluation of Training Effectiveness, Management Development, Career Planning and Development |
| 21BB10ES04 | Labour Welfare and Social Security | Elective (HRM) | 4 | Concept of Labour Welfare, Legislative Provisions for Welfare, Social Security in India, Employee Health and Safety, Contemporary Issues in Labour Welfare |
| OE-1 | Open Elective - 1 | Elective | 2 | |
| GE-1 | Generic Elective - 1 | Elective | 2 | |
| GE-2 | Generic Elective - 2 | Elective | 2 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB1030 | Project | Project | 6 | Problem Identification and Formulation, Literature Review, Research Methodology and Data Analysis, Report Writing, Project Presentation and Viva-voce |
| 21BB10ES05 | International Human Resource Management | Elective (HRM) | 4 | Context of IHRM, Global Staffing Approaches, Expatriate Management, International Compensation and Benefits, Cross-Cultural Training and Development |
| 21BB10ES06 | Performance Management | Elective (HRM) | 4 | Introduction to Performance Management, Performance Appraisal Systems, Goal Setting and Feedback, Performance Coaching and Development, Competency Mapping and Performance |
| 21BB10ES07 | Talent Acquisition | Elective (HRM) | 4 | Manpower Planning, Recruitment Sources and Strategies, Selection Process and Tools, Interviewing Techniques, Onboarding and Induction |
| 21BB10ES08 | Human Resource Analytics | Elective (HRM) | 4 | Introduction to HR Analytics, HR Metrics and Dashboards, Data Collection in HR, Predictive Analytics in HR, HRIS and Technology in HR Analytics |
| OE-2 | Open Elective - 2 | Elective | 2 | |
| SEC-1 | Skill Enhancement Course - 1 | Elective | 2 | |
| SEC-2 | Skill Enhancement Course - 2 | Elective | 2 |
