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BBA in Tourism Hospitality Management at Koneru Lakshmaiah Education Foundation (Deemed to be University)
Guntur, Andhra Pradesh
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About the Specialization
What is Tourism & Hospitality Management at Koneru Lakshmaiah Education Foundation (Deemed to be University) Guntur?
This Tourism & Hospitality Management program at Koneru Lakshmaiah University focuses on equipping students with essential skills for the dynamic global travel and hospitality industry. India''''s burgeoning tourism sector and rising disposable incomes fuel significant demand for skilled professionals. The program integrates core business principles with specialized knowledge, preparing graduates for managerial roles in hotels, resorts, travel agencies, and event management companies. It emphasizes practical learning and industry relevance.
Who Should Apply?
This program is ideal for fresh graduates with a 10+2 qualification, particularly those seeking entry into the vibrant tourism and hospitality sectors in India. It also suits individuals with a passion for travel, service, and cultural exchange, who aspire to leadership roles. Working professionals looking to upskill or career changers transitioning into this rapidly growing industry will find value in its comprehensive curriculum and industry focus.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including hotel managers, resort operations, travel consultants, tour operators, event planners, and airline ground staff. Entry-level salaries typically range from INR 2.5 to 4 LPA, growing significantly with experience to INR 6-15 LPA for managerial positions. Growth trajectories involve progression to senior management, specializing in niche tourism segments, or entrepreneurship in travel ventures within the country.
Student Success Practices
Foundation Stage
Develop Strong Communication and Interpersonal Skills- (Semester 1-2)
Actively participate in professional communication courses, join debate clubs, and engage in group projects. Focus on improving both written and verbal fluency, crucial for client interaction and team collaboration in the hospitality sector.
Tools & Resources
Toastmasters International, Online communication courses (e.g., Coursera), College''''s English language lab
Career Connection
Essential for effective customer service, team management, and professional presentations, leading to better guest satisfaction and career progression in the hospitality industry.
Master Business Fundamentals and Software Proficiency- (Semester 1-2)
Pay close attention to core BBA subjects like Principles of Management, Financial Accounting, and Business Statistics. Simultaneously, gain hands-on proficiency in basic computer applications, especially MS Office Suite (Excel for data, PowerPoint for presentations).
Tools & Resources
Microsoft Office tutorials, Tally software for accounting basics, Online business simulation games
Career Connection
Provides a solid analytical and administrative base required for any managerial role in hotels or travel agencies, improving efficiency and data-driven decision-making.
Explore Industry through Introductory Seminars and Local Visits- (Semester 1-2)
Attend college-organized seminars by industry experts and participate in local educational visits to hotels, resorts, or travel agencies. This early exposure helps in understanding various career avenues and operational aspects of the industry.
Tools & Resources
Industry journals, College career services, Local tourism boards
Career Connection
Helps in clarifying career interests, making informed decisions about future specializations, and building foundational industry awareness for internships and future employment.
Intermediate Stage
Undertake Specialized Internships and Certifications- (Semester 3-5 (during breaks and as part of curriculum))
Seek internships in diverse areas like hotel operations (front office, F&B), event management, or tour operations. Pursue certifications in customer service excellence, specific reservation systems (e.g., Amadeus), or food safety (e.g., HACCP).
Tools & Resources
College placement cell, LinkedIn Learning, Specific industry certification bodies (e.g., IATA, AHLEI for hospitality)
Career Connection
Direct application of classroom knowledge, gaining practical experience that is highly valued by recruiters, and enhancing employability for specialized roles in the industry.
Develop Niche Skills in Tourism and Hospitality Operations- (Semester 3-5)
Deep dive into core specialization subjects like Tourism Management, Hospitality Management, Food and Beverage Operations, and Accommodation Operations. Focus on understanding operational workflows, service standards, and problem-solving scenarios.
Tools & Resources
Case studies, Industry manuals, Role-playing simulations, Guest lectures from hotel/restaurant managers
Career Connection
Builds strong functional expertise in specific departments, making students highly competent for entry to mid-level operational management roles immediately after graduation.
Engage in Industry-Specific Projects and Competitions- (Semester 3-5)
Actively participate in college projects, case competitions, or hackathons focused on tourism challenges (e.g., sustainable tourism models, digital marketing for destinations). Collaborate with peers to apply theoretical knowledge to real-world problems.
Tools & Resources
College research labs, Industry associations (e.g., FHRAI, TAAI), Online business simulation platforms
Career Connection
Enhances critical thinking, teamwork, and innovative problem-solving, making students attractive to employers seeking proactive and creative candidates for the dynamic industry.
Advanced Stage
Refine Strategic Thinking and Revenue Optimization- (Semester 6)
Focus on advanced subjects like Strategic Management, Revenue Management, and Hotel Law. Understand how to analyze market trends, optimize pricing, manage distribution channels, and ensure legal compliance, all critical for profitability and sustained growth.
Tools & Resources
Industry reports (e.g., STR Global), Financial modeling software, Legal case studies related to hospitality
Career Connection
Prepares students for senior management roles, where strategic planning, revenue generation, and risk mitigation are key responsibilities, leading to leadership positions.
Network Strategically and Prepare for Placements- (Semester 6)
Actively network with alumni and industry professionals through career fairs, LinkedIn, and professional events. Tailor resumes and practice interview skills, focusing on specific roles in tourism and hospitality management.
Tools & Resources
College career services, Alumni network, Professional networking platforms (LinkedIn), Mock interview sessions
Career Connection
Maximizes placement opportunities in leading organizations, helps secure desired job profiles, and builds a professional network for immediate and future career growth.
Undertake a Comprehensive Capstone Project/Dissertation- (Semester 5-6)
Dedicate significant effort to the final Project Work or Dissertation. This project should address a real-world industry problem or opportunity within tourism and hospitality, demonstrating advanced research, analytical, and problem-solving skills.
Tools & Resources
Academic databases, Industry reports, Expert interviews, Statistical analysis software
Career Connection
Showcases advanced research and analytical capabilities to potential employers, acts as a strong portfolio piece, and can lead to immediate industry impact or further academic pursuits.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 or equivalent with minimum of 50% marks and with Mathematics/Business Mathematics/Accountancy/Statistics as one of the subjects.
Duration: 3 years (6 semesters)
Credits: 150 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB1001 | Professional Communication - I | Ability Enhancement Compulsory Course | 2 | Basics of Communication, Types of Communication, Barriers to Communication, Verbal and Non-verbal Communication, Presentation Skills, Written Communication Fundamentals |
| 22BB1002 | Principles of Management | Core Course | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination, Management Theories and Approaches |
| 22BB1003 | Business Economics | Core Course | 4 | Microeconomics Fundamentals, Demand and Supply Analysis, Market Structures, Macroeconomic Concepts, National Income, Monetary and Fiscal Policies |
| 22BB1004 | Financial Accounting | Core Course | 4 | Accounting Principles and Concepts, Journal and Ledger, Trial Balance and Adjustments, Preparation of Financial Statements, Balance Sheet, Income Statement |
| 22BB1005 | Business Statistics | Core Course | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Probability Theory, Correlation and Regression, Hypothesis Testing Basics |
| 22BB1006 | Basic Computer Applications | Skill Enhancement Course | 3 | Introduction to Computers, Operating Systems, MS Word, MS Excel, MS PowerPoint, Internet and Web Basics |
| 22BB1007 | Environmental Science | Generic Elective | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Environmental Ethics, Climate Change, Sustainable Development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB2001 | Professional Communication - II | Ability Enhancement Compulsory Course | 2 | Advanced Communication Strategies, Intercultural Communication, Business Correspondence, Report Writing, Interview Skills, Group Discussion Techniques |
| 22BB2002 | Organizational Behavior | Core Course | 4 | Individual Behavior in Organizations, Motivation Theories, Group Dynamics and Teamwork, Leadership Styles, Organizational Culture and Climate, Conflict Management |
| 22BB2003 | Marketing Management | Core Course | 4 | Introduction to Marketing, Marketing Mix (4 Ps), Consumer Behavior, Market Segmentation and Targeting, Product Life Cycle, Pricing and Promotion Strategies |
| 22BB2004 | Business Law | Core Course | 4 | Indian Contract Act, Sale of Goods Act, Company Law Fundamentals, Consumer Protection Act, Negotiable Instruments Act, Intellectual Property Rights Basics |
| 22BB2005 | Business Research Methods | Core Course | 4 | Research Design, Data Collection Methods, Sampling Techniques, Questionnaire Design, Data Analysis Fundamentals, Report Writing and Presentation |
| 22BB2006 | Business Analytics | Skill Enhancement Course | 3 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization Tools, Decision Making with Data |
| 22BB2007 | Generic Elective | Generic Elective | 2 | As per chosen elective subject, Covers a broad area of study, Develops interdisciplinary knowledge, Enhances general understanding, Fosters critical thinking |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB3001 | Human Resource Management | Core Course | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits, Industrial Relations |
| 22BB3002 | Financial Management | Core Course | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Financial Analysis and Ratios, Dividend Policy |
| 22BB3003 | Operations Management | Core Course | 4 | Production Systems, Process Design and Layout, Quality Management, Inventory Management, Supply Chain Management, Project Management Techniques |
| 22BBDSETM1 | Tourism Management | Discipline Specific Elective | 4 | Introduction to Tourism, Types and Forms of Tourism, Tourism Products and Services, Impacts of Tourism, Tourism Organizations, Sustainable Tourism Development |
| 22BBDSETM2 | Hospitality Management | Discipline Specific Elective | 4 | Introduction to Hospitality Industry, Hotel Operations Overview, Food and Beverage Management, Front Office Management, Housekeeping Operations, Guest Relations and Service Quality |
| 22BB3004 | Internship/Community Service | Skill Enhancement Course | 2 | Practical Workplace Experience, Application of Academic Knowledge, Skill Development, Professional Networking, Social Responsibility, Problem-Solving in Real-World Settings |
| 22BB3005 | Generic Elective | Generic Elective | 2 | As per chosen elective subject, Covers a broad area of study, Develops interdisciplinary knowledge, Enhances general understanding, Fosters critical thinking |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB4001 | Entrepreneurship Development | Core Course | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Idea Generation, Business Plan Development, Sources of Funding, Startup Ecosystem in India |
| 22BB4002 | E-Commerce and Digital Business | Core Course | 4 | Introduction to E-Commerce, E-Commerce Business Models, Digital Marketing Strategies, Online Payment Systems, Cybersecurity in E-Commerce, E-Business Strategy and Management |
| 22BB4003 | International Business | Core Course | 4 | Globalization and International Trade, Theories of International Trade, Foreign Exchange Markets, International Marketing, Cultural Environment of International Business, Entry Strategies into Foreign Markets |
| 22BBDSETM3 | Food and Beverage Operations | Discipline Specific Elective | 4 | Kitchen Operations and Layout, Restaurant Management, Menu Planning and Engineering, Catering and Banqueting, Cost Control in F&B, Service Standards and Procedures |
| 22BBDSETM4 | Accommodation Operations | Discipline Specific Elective | 4 | Front Office Management, Reservations and Check-in/out, Housekeeping Operations, Guest Services and Concierge, Security and Safety in Hotels, Property Management Systems |
| 22BB4004 | Foreign Language | Skill Enhancement Course | 2 | Basic Vocabulary and Grammar, Conversational Phrases, Cultural Understanding, Sentence Structure, Reading and Writing Basics, Greetings and Introductions |
| 22BB4005 | Generic Elective | Generic Elective | 2 | As per chosen elective subject, Covers a broad area of study, Develops interdisciplinary knowledge, Enhances general understanding, Fosters critical thinking |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BB5001 | Strategic Management | Core Course | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Competitive Advantage, Corporate Governance, Strategic Control |
| 22BBDSETM5 | Tourism Marketing | Discipline Specific Elective | 4 | Marketing Concepts in Tourism, Tourism Market Segmentation, Destination Branding, Digital Marketing for Tourism, Promotional Strategies, Public Relations in Tourism |
| 22BBDSETM6 | Travel Agency & Tour Operations | Discipline Specific Elective | 4 | Functions of Travel Agencies, Tour Packaging and Itinerary Planning, Ticketing and Reservations, Travel Technology Systems, Customer Service in Travel, Crisis Management in Tour Operations |
| 22BBDSETM7 | Services Marketing | Discipline Specific Elective | 4 | Characteristics of Services, Service Quality Models, Customer Satisfaction and Loyalty, Relationship Marketing, Service Recovery, Managing Service Encounters |
| 22BBDSETM8 | Project Work / Dissertation | Discipline Specific Elective | 6 | Research Methodology, Problem Identification and Formulation, Data Collection and Analysis, Interpretation of Findings, Report Writing, Presentation of Research |
| 22BB5002 | Generic Elective | Generic Elective | 3 | As per chosen elective subject, Covers a broad area of study, Develops interdisciplinary knowledge, Enhances general understanding, Fosters critical thinking |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BBDSETM9 | MICE and Event Management | Discipline Specific Elective | 4 | Introduction to MICE Industry, Event Planning and Design, Logistics and Venue Management, Event Marketing and Promotion, Budgeting for Events, Risk Management in Events |
| 22BBDSETM10 | Revenue Management in Tourism & Hospitality | Discipline Specific Elective | 4 | Principles of Revenue Management, Pricing Strategies, Demand Forecasting, Inventory Control, Distribution Channel Management, Revenue Optimization Techniques |
| 22BBDSETM11 | Hotel Law and Ethics | Discipline Specific Elective | 4 | Legal Aspects of Hotel Operations, Guest and Hotelier Rights and Liabilities, Contracts and Agreements, Licensing and Regulations, Intellectual Property in Hospitality, Ethical Dilemmas in Hospitality |
| 22BBDSETM12 | Cross Cultural Management | Discipline Specific Elective | 4 | Understanding Culture, Hofstede''''s Cultural Dimensions, Cross-Cultural Communication, Negotiation Across Cultures, Managing Global Teams, Diversity and Inclusion |
| 22BB6001 | Generic Elective | Generic Elective | 3 | As per chosen elective subject, Covers a broad area of study, Develops interdisciplinary knowledge, Enhances general understanding, Fosters critical thinking |
